{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/610711",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/610711",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/610711",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "610711",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 115,
    "current_lane_count": 82,
    "active_market_count": 82,
    "exports_latest_observed_lanes_usd": 21462899.44998853,
    "exports_current_2024_usd": 21421126.188564938,
    "exports_avg_3y_usd": 23234300.698183853,
    "exports_avg_5y_usd": 22296652.735739715,
    "exports_avg_10y_usd": 14838728.303520042,
    "exports_cagr_3y_pct": -9.128826048269811,
    "exports_cagr_5y_pct": 10.531893659663272,
    "exports_cagr_10y_pct": 49.86061936058688,
    "exports_all_year_lane_avg_usd": 11993087.601028161,
    "exports_historical_lane_peak_usd": 35339588.360011905,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": -58.989445408856696,
    "trend_label": "Declining",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 8565667.22131812,
    "top_market_share_pct": 39.9091802171337,
    "destination_hhi": 1980.4420996182885,
    "weighted_share_latest_pct": 1.1231593727783233,
    "weighted_share_change_1y_pp": -0.1647184446626775,
    "weighted_volatility_cv": 1.0514846081695177,
    "weighted_max_drawdown_pct": 71.36873194502077,
    "limited_history_lane_share_pct": 38.26086956521739,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 610711,
      "hs_description": "Underpants and briefs: men\\'s or boys\\', of cotton, knitted or crocheted",
      "hs_chapter": 61,
      "hs_heading": 6107,
      "substitution_elasticity": -2.584486,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Underpants and briefs: men\\'s or boys\\', of cotton, knitted or crocheted",
    "hs_chapter": 61,
    "hs_heading": 6107,
    "destinations": [
      {
        "hs_code": 610711,
        "corridor_rank": 96,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 18,
        "exports_latest_observed_usd": 8565667.22131812,
        "exports_all_year_avg_usd": 4773551.553910112,
        "exports_avg_3y_usd": 11185387.691204846,
        "exports_avg_5y_usd": 11815714.60909489,
        "exports_avg_10y_usd": 8457849.833775077,
        "exports_cagr_3y_pct": -20.806674965047968,
        "exports_cagr_5y_pct": -1.4241356221966206,
        "exports_cagr_10y_pct": 37.292733879311,
        "exports_historical_peak_usd": 17246281.265033767,
        "buyer_imports_latest_observed_usd": 644396414.3419957,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 52.94117647058823,
        "trend_acceleration_pct": -58.09940884435897,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 7.1422,
        "buyer_yoy_all_avg_pct": 4.6475,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 1.3292543270999835,
        "market_share_change_1y_pp": -0.4232018237827937,
        "peer_best_share_pct": 28.632913302435508,
        "peer_top_exporter": "VNM",
        "supplier_count_latest": 86,
        "buyer_market_hhi": 1498.55,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 1.1691301700438201,
        "max_drawdown_pct": 96.5589135009494,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 610711,
      "num_markets": 86,
      "highest_price_importer_iso3": "DOM",
      "highest_price_usd_per_ton": 552500,
      "lowest_price_importer_iso3": "NGA",
      "lowest_price_usd_per_ton": 1111.5341545352744,
      "median_price_across_markets": 60416.666666666664,
      "price_spread_pct": 912.6429779511142,
      "avg_quantity_metric_tons": 14.373743944636681,
      "total_trade_value_usd": 71662395
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 585099.8692128373,
        "active_destinations": 8,
        "yoy_growth_pct": 16550.55198253878
      },
      {
        "year": 2011,
        "export_value_usd": 140153.719730012,
        "active_destinations": 6,
        "yoy_growth_pct": -76.04618850478168
      },
      {
        "year": 2012,
        "export_value_usd": 132520.00636709048,
        "active_destinations": 8,
        "yoy_growth_pct": -5.446671966771118
      },
      {
        "year": 2013,
        "export_value_usd": 58704.35358954661,
        "active_destinations": 5,
        "yoy_growth_pct": -55.701516171881934
      },
      {
        "year": 2014,
        "export_value_usd": 374944.5695237764,
        "active_destinations": 8,
        "yoy_growth_pct": 538.6997668781794
      },
      {
        "year": 2015,
        "export_value_usd": 108163.74663454911,
        "active_destinations": 14,
        "yoy_growth_pct": -71.15207008547164
      },
      {
        "year": 2016,
        "export_value_usd": 771962.5226986175,
        "active_destinations": 49,
        "yoy_growth_pct": 613.6980242620785
      },
      {
        "year": 2017,
        "export_value_usd": 11046133.773584992,
        "active_destinations": 38,
        "yoy_growth_pct": 1330.9158085770855
      },
      {
        "year": 2018,
        "export_value_usd": 11993886.669362096,
        "active_destinations": 56,
        "yoy_growth_pct": 8.579951277102033
      },
      {
        "year": 2019,
        "export_value_usd": 12983872.644221595,
        "active_destinations": 62,
        "yoy_growth_pct": 8.254088121312485
      },
      {
        "year": 2020,
        "export_value_usd": 13233137.535479994,
        "active_destinations": 62,
        "yoy_growth_pct": 1.919803883545746
      },
      {
        "year": 2021,
        "export_value_usd": 28547224.048667036,
        "active_destinations": 75,
        "yoy_growth_pct": 115.7252879154903
      },
      {
        "year": 2022,
        "export_value_usd": 26501418.250574302,
        "active_destinations": 73,
        "yoy_growth_pct": -7.166391361223297
      },
      {
        "year": 2023,
        "export_value_usd": 21780357.655412327,
        "active_destinations": 74,
        "yoy_growth_pct": -17.814369595331627
      },
      {
        "year": 2024,
        "export_value_usd": 21421126.188564938,
        "active_destinations": 82,
        "yoy_growth_pct": -1.649336859067245
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "610711",
    "hs_description": "Underpants and briefs: men\\'s or boys\\', of cotton, knitted or crocheted",
    "hs_chapter": 61,
    "hs_heading": 6107
  },
  "destinations": [
    {
      "hs_code": 610711,
      "corridor_rank": 96,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 18,
      "exports_latest_observed_usd": 8565667.22131812,
      "exports_all_year_avg_usd": 4773551.553910112,
      "exports_avg_3y_usd": 11185387.691204846,
      "exports_avg_5y_usd": 11815714.60909489,
      "exports_avg_10y_usd": 8457849.833775077,
      "exports_cagr_3y_pct": -20.806674965047968,
      "exports_cagr_5y_pct": -1.4241356221966206,
      "exports_cagr_10y_pct": 37.292733879311,
      "exports_historical_peak_usd": 17246281.265033767,
      "buyer_imports_latest_observed_usd": 644396414.3419957,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 52.94117647058823,
      "trend_acceleration_pct": -58.09940884435897,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 7.1422,
      "buyer_yoy_all_avg_pct": 4.6475,
      "buyer_trend_consistency_pct": 68.9655,
      "market_share_latest_pct": 1.3292543270999835,
      "market_share_change_1y_pp": -0.4232018237827937,
      "peer_best_share_pct": 28.632913302435508,
      "peer_top_exporter": "VNM",
      "supplier_count_latest": 86,
      "buyer_market_hhi": 1498.55,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 1.1691301700438201,
      "max_drawdown_pct": 96.5589135009494,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 610711,
    "num_markets": 86,
    "highest_price_importer_iso3": "DOM",
    "highest_price_usd_per_ton": 552500,
    "lowest_price_importer_iso3": "NGA",
    "lowest_price_usd_per_ton": 1111.5341545352744,
    "median_price_across_markets": 60416.666666666664,
    "price_spread_pct": 912.6429779511142,
    "avg_quantity_metric_tons": 14.373743944636681,
    "total_trade_value_usd": 71662395
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 585099.8692128373,
      "active_destinations": 8,
      "yoy_growth_pct": 16550.55198253878
    },
    {
      "year": 2011,
      "export_value_usd": 140153.719730012,
      "active_destinations": 6,
      "yoy_growth_pct": -76.04618850478168
    },
    {
      "year": 2012,
      "export_value_usd": 132520.00636709048,
      "active_destinations": 8,
      "yoy_growth_pct": -5.446671966771118
    },
    {
      "year": 2013,
      "export_value_usd": 58704.35358954661,
      "active_destinations": 5,
      "yoy_growth_pct": -55.701516171881934
    },
    {
      "year": 2014,
      "export_value_usd": 374944.5695237764,
      "active_destinations": 8,
      "yoy_growth_pct": 538.6997668781794
    },
    {
      "year": 2015,
      "export_value_usd": 108163.74663454911,
      "active_destinations": 14,
      "yoy_growth_pct": -71.15207008547164
    },
    {
      "year": 2016,
      "export_value_usd": 771962.5226986175,
      "active_destinations": 49,
      "yoy_growth_pct": 613.6980242620785
    },
    {
      "year": 2017,
      "export_value_usd": 11046133.773584992,
      "active_destinations": 38,
      "yoy_growth_pct": 1330.9158085770855
    },
    {
      "year": 2018,
      "export_value_usd": 11993886.669362096,
      "active_destinations": 56,
      "yoy_growth_pct": 8.579951277102033
    },
    {
      "year": 2019,
      "export_value_usd": 12983872.644221595,
      "active_destinations": 62,
      "yoy_growth_pct": 8.254088121312485
    },
    {
      "year": 2020,
      "export_value_usd": 13233137.535479994,
      "active_destinations": 62,
      "yoy_growth_pct": 1.919803883545746
    },
    {
      "year": 2021,
      "export_value_usd": 28547224.048667036,
      "active_destinations": 75,
      "yoy_growth_pct": 115.7252879154903
    },
    {
      "year": 2022,
      "export_value_usd": 26501418.250574302,
      "active_destinations": 73,
      "yoy_growth_pct": -7.166391361223297
    },
    {
      "year": 2023,
      "export_value_usd": 21780357.655412327,
      "active_destinations": 74,
      "yoy_growth_pct": -17.814369595331627
    },
    {
      "year": 2024,
      "export_value_usd": 21421126.188564938,
      "active_destinations": 82,
      "yoy_growth_pct": -1.649336859067245
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}