{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/610120",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/610120",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/610120",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "610120",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 70,
    "current_lane_count": 23,
    "active_market_count": 23,
    "exports_latest_observed_lanes_usd": 2946521.171599086,
    "exports_current_2024_usd": 2852998.648094438,
    "exports_avg_3y_usd": 2725380.500049416,
    "exports_avg_5y_usd": 1776001.7736563608,
    "exports_avg_10y_usd": 958605.4737517014,
    "exports_cagr_3y_pct": 59.529633055506224,
    "exports_cagr_5y_pct": 55.817351770508175,
    "exports_cagr_10y_pct": 69.55837901003011,
    "exports_all_year_lane_avg_usd": 1047655.3362288359,
    "exports_historical_lane_peak_usd": 4395883.915067384,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": -10.028745954523885,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 2551903.8754118923,
    "top_market_share_pct": 86.60734903279064,
    "destination_hhi": 7529.8006072683565,
    "weighted_share_latest_pct": 1.1292468843822945,
    "weighted_share_change_1y_pp": 0.010944456277115275,
    "weighted_volatility_cv": 1.3553182320032389,
    "weighted_max_drawdown_pct": 92.34716429335319,
    "limited_history_lane_share_pct": 81.42857142857143,
    "data_freshness_years": 0,
    "coverage_score": 81.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 610120,
      "hs_description": "Coats: men\\'s or boys\\' overcoats, car-coats, capes, anoraks, wind-jackets and similar articles, of cotton, knitted or crocheted (excluding those of heading no. 6103)",
      "hs_chapter": 61,
      "hs_heading": 6101,
      "substitution_elasticity": -1.077076,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Coats: men\\'s or boys\\' overcoats, car-coats, capes, anoraks, wind-jackets and similar articles, of cotton, knitted or crocheted (excluding those of heading no. 6103)",
    "hs_chapter": 61,
    "hs_heading": 6101,
    "destinations": [
      {
        "hs_code": 610120,
        "corridor_rank": 80,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 15,
        "exports_latest_observed_usd": 2551903.8754118923,
        "exports_all_year_avg_usd": 764694.2419318412,
        "exports_avg_3y_usd": 2549689.684023375,
        "exports_avg_5y_usd": 2083517.216003645,
        "exports_avg_10y_usd": 1266593.7132747567,
        "exports_cagr_3y_pct": 55.021268536757795,
        "exports_cagr_5y_pct": 64.4325293691282,
        "exports_cagr_10y_pct": 10.685671554335796,
        "exports_historical_peak_usd": 3699054.9409858244,
        "buyer_imports_latest_observed_usd": 320869141.6742827,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 57.142857142857146,
        "trend_acceleration_pct": 44.335596982422,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 7.4078,
        "buyer_yoy_all_avg_pct": 11.294,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 0.7953098456573783,
        "market_share_change_1y_pp": -0.4429129533314685,
        "peer_best_share_pct": 27.364132873949604,
        "peer_top_exporter": "VNM",
        "supplier_count_latest": 88,
        "buyer_market_hhi": 1405.08,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 1.3796014507948104,
        "max_drawdown_pct": 99.93786606265483,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 610120,
      "num_markets": 33,
      "highest_price_importer_iso3": "BRA",
      "highest_price_usd_per_ton": 93600,
      "lowest_price_importer_iso3": "NGA",
      "lowest_price_usd_per_ton": 558.2955675914668,
      "median_price_across_markets": 35541.666666666664,
      "price_spread_pct": 261.78205233034055,
      "avg_quantity_metric_tons": 4.411434782608696,
      "total_trade_value_usd": 3571917
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 46825.62560398029,
        "active_destinations": 10,
        "yoy_growth_pct": 791.4489150796813
      },
      {
        "year": 2011,
        "export_value_usd": 12317.826622244167,
        "active_destinations": 11,
        "yoy_growth_pct": -73.69426150027321
      },
      {
        "year": 2012,
        "export_value_usd": 110499.11418408036,
        "active_destinations": 17,
        "yoy_growth_pct": 797.0666463557407
      },
      {
        "year": 2013,
        "export_value_usd": 987411.3259278152,
        "active_destinations": 15,
        "yoy_growth_pct": 793.5920737634942
      },
      {
        "year": 2014,
        "export_value_usd": 14524.761354769711,
        "active_destinations": 14,
        "yoy_growth_pct": -98.5290060005012
      },
      {
        "year": 2015,
        "export_value_usd": 18719.43031120891,
        "active_destinations": 10,
        "yoy_growth_pct": 28.879434601255838
      },
      {
        "year": 2016,
        "export_value_usd": 35403.42749633502,
        "active_destinations": 12,
        "yoy_growth_pct": 89.1266288971197
      },
      {
        "year": 2017,
        "export_value_usd": 232789.77629190113,
        "active_destinations": 11,
        "yoy_growth_pct": 557.5345743459434
      },
      {
        "year": 2018,
        "export_value_usd": 108518.20173358162,
        "active_destinations": 11,
        "yoy_growth_pct": -53.38360495801678
      },
      {
        "year": 2019,
        "export_value_usd": 310615.0334021836,
        "active_destinations": 12,
        "yoy_growth_pct": 186.23311890549132
      },
      {
        "year": 2020,
        "export_value_usd": 1155.2108446962875,
        "active_destinations": 1,
        "yoy_growth_pct": -99.62808920352528
      },
      {
        "year": 2021,
        "export_value_usd": 702712.1572888606,
        "active_destinations": 12,
        "yoy_growth_pct": 60729.77497268979
      },
      {
        "year": 2022,
        "export_value_usd": 1480107.7529695423,
        "active_destinations": 15,
        "yoy_growth_pct": 110.62788477716931
      },
      {
        "year": 2023,
        "export_value_usd": 3843035.0990842674,
        "active_destinations": 20,
        "yoy_growth_pct": 159.6456299464671
      },
      {
        "year": 2024,
        "export_value_usd": 2852998.648094438,
        "active_destinations": 23,
        "yoy_growth_pct": -25.761837335957168
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "610120",
    "hs_description": "Coats: men\\'s or boys\\' overcoats, car-coats, capes, anoraks, wind-jackets and similar articles, of cotton, knitted or crocheted (excluding those of heading no. 6103)",
    "hs_chapter": 61,
    "hs_heading": 6101
  },
  "destinations": [
    {
      "hs_code": 610120,
      "corridor_rank": 80,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 15,
      "exports_latest_observed_usd": 2551903.8754118923,
      "exports_all_year_avg_usd": 764694.2419318412,
      "exports_avg_3y_usd": 2549689.684023375,
      "exports_avg_5y_usd": 2083517.216003645,
      "exports_avg_10y_usd": 1266593.7132747567,
      "exports_cagr_3y_pct": 55.021268536757795,
      "exports_cagr_5y_pct": 64.4325293691282,
      "exports_cagr_10y_pct": 10.685671554335796,
      "exports_historical_peak_usd": 3699054.9409858244,
      "buyer_imports_latest_observed_usd": 320869141.6742827,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 57.142857142857146,
      "trend_acceleration_pct": 44.335596982422,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 7.4078,
      "buyer_yoy_all_avg_pct": 11.294,
      "buyer_trend_consistency_pct": 62.069,
      "market_share_latest_pct": 0.7953098456573783,
      "market_share_change_1y_pp": -0.4429129533314685,
      "peer_best_share_pct": 27.364132873949604,
      "peer_top_exporter": "VNM",
      "supplier_count_latest": 88,
      "buyer_market_hhi": 1405.08,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 1.3796014507948104,
      "max_drawdown_pct": 99.93786606265483,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 610120,
    "num_markets": 33,
    "highest_price_importer_iso3": "BRA",
    "highest_price_usd_per_ton": 93600,
    "lowest_price_importer_iso3": "NGA",
    "lowest_price_usd_per_ton": 558.2955675914668,
    "median_price_across_markets": 35541.666666666664,
    "price_spread_pct": 261.78205233034055,
    "avg_quantity_metric_tons": 4.411434782608696,
    "total_trade_value_usd": 3571917
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 46825.62560398029,
      "active_destinations": 10,
      "yoy_growth_pct": 791.4489150796813
    },
    {
      "year": 2011,
      "export_value_usd": 12317.826622244167,
      "active_destinations": 11,
      "yoy_growth_pct": -73.69426150027321
    },
    {
      "year": 2012,
      "export_value_usd": 110499.11418408036,
      "active_destinations": 17,
      "yoy_growth_pct": 797.0666463557407
    },
    {
      "year": 2013,
      "export_value_usd": 987411.3259278152,
      "active_destinations": 15,
      "yoy_growth_pct": 793.5920737634942
    },
    {
      "year": 2014,
      "export_value_usd": 14524.761354769711,
      "active_destinations": 14,
      "yoy_growth_pct": -98.5290060005012
    },
    {
      "year": 2015,
      "export_value_usd": 18719.43031120891,
      "active_destinations": 10,
      "yoy_growth_pct": 28.879434601255838
    },
    {
      "year": 2016,
      "export_value_usd": 35403.42749633502,
      "active_destinations": 12,
      "yoy_growth_pct": 89.1266288971197
    },
    {
      "year": 2017,
      "export_value_usd": 232789.77629190113,
      "active_destinations": 11,
      "yoy_growth_pct": 557.5345743459434
    },
    {
      "year": 2018,
      "export_value_usd": 108518.20173358162,
      "active_destinations": 11,
      "yoy_growth_pct": -53.38360495801678
    },
    {
      "year": 2019,
      "export_value_usd": 310615.0334021836,
      "active_destinations": 12,
      "yoy_growth_pct": 186.23311890549132
    },
    {
      "year": 2020,
      "export_value_usd": 1155.2108446962875,
      "active_destinations": 1,
      "yoy_growth_pct": -99.62808920352528
    },
    {
      "year": 2021,
      "export_value_usd": 702712.1572888606,
      "active_destinations": 12,
      "yoy_growth_pct": 60729.77497268979
    },
    {
      "year": 2022,
      "export_value_usd": 1480107.7529695423,
      "active_destinations": 15,
      "yoy_growth_pct": 110.62788477716931
    },
    {
      "year": 2023,
      "export_value_usd": 3843035.0990842674,
      "active_destinations": 20,
      "yoy_growth_pct": 159.6456299464671
    },
    {
      "year": 2024,
      "export_value_usd": 2852998.648094438,
      "active_destinations": 23,
      "yoy_growth_pct": -25.761837335957168
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}