{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/530310",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/530310",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/530310",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "530310",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 70,
    "current_lane_count": 7,
    "active_market_count": 7,
    "exports_latest_observed_lanes_usd": 10884384.357189639,
    "exports_current_2024_usd": 7591266.655013819,
    "exports_avg_3y_usd": 3504773.966340451,
    "exports_avg_5y_usd": 2839069.1412512073,
    "exports_avg_10y_usd": 3566546.1741424873,
    "exports_cagr_3y_pct": 52.166022161777924,
    "exports_cagr_5y_pct": 23.047902509511253,
    "exports_cagr_10y_pct": -0.5629265330681865,
    "exports_all_year_lane_avg_usd": 6906736.743552105,
    "exports_historical_lane_peak_usd": 20319328.337756813,
    "historical_peak_year": 2014,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 52.72894869484611,
    "trend_label": "Rapid growth",
    "top_market_iso3": "NGA",
    "top_market_exports_usd": 7347385.058325947,
    "top_market_share_pct": 67.50391034723668,
    "destination_hhi": 4604.295662363138,
    "weighted_share_latest_pct": 58.33544381539822,
    "weighted_share_change_1y_pp": 22.465390989289602,
    "weighted_volatility_cv": 0.9456333592690341,
    "weighted_max_drawdown_pct": 69.92231719453389,
    "limited_history_lane_share_pct": 28.571428571428573,
    "data_freshness_years": 0,
    "coverage_score": 83.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 530310,
      "hs_description": "Jute and other textile bast fibres: raw or retted, but not spun, (excluding flax, hemp (cannabis sativa L.), and ramie)",
      "hs_chapter": 53,
      "hs_heading": 5303,
      "substitution_elasticity": null,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Jute and other textile bast fibres: raw or retted, but not spun, (excluding flax, hemp (cannabis sativa L.), and ramie)",
    "hs_chapter": 53,
    "hs_heading": 5303,
    "destinations": [
      {
        "hs_code": 530310,
        "corridor_rank": 4,
        "exporter_iso3": "KEN",
        "importer_iso3": "NGA",
        "latest_data_year": 2024,
        "lane_data_years": 18,
        "exports_latest_observed_usd": 7347385.058325947,
        "exports_all_year_avg_usd": 1404908.678321265,
        "exports_avg_3y_usd": 3330731.702024286,
        "exports_avg_5y_usd": 2596546.3341523954,
        "exports_avg_10y_usd": 2044769.575834836,
        "exports_cagr_3y_pct": 59.91530026599625,
        "exports_cagr_5y_pct": 47.09134235379573,
        "exports_cagr_10y_pct": 28.45214334551709,
        "exports_historical_peak_usd": 7347385.058325947,
        "buyer_imports_latest_observed_usd": 11502473.95393389,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 58.8235294117647,
        "trend_acceleration_pct": 31.46315692047916,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 230.9122,
        "buyer_yoy_all_avg_pct": 88.6358,
        "buyer_trend_consistency_pct": 61.9048,
        "market_share_latest_pct": 63.87656331804268,
        "market_share_change_1y_pp": 33.06007107224906,
        "peer_best_share_pct": 63.87656331804267,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 6,
        "buyer_market_hhi": 5263.75,
        "distance_km": 3805.5595703125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.2720347591656565,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.1012088589695963,
        "max_drawdown_pct": 71.85679885310374,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 530310,
        "corridor_rank": 10,
        "exporter_iso3": "KEN",
        "importer_iso3": "IND",
        "latest_data_year": 2014,
        "lane_data_years": 8,
        "exports_latest_observed_usd": 260856.26478560746,
        "exports_all_year_avg_usd": 186829.72142546927,
        "exports_avg_3y_usd": 216131.8129811153,
        "exports_avg_5y_usd": 164676.26648708672,
        "exports_avg_10y_usd": 213147.3319274623,
        "exports_cagr_3y_pct": 39.91705325333073,
        "exports_cagr_5y_pct": 24.092447248633842,
        "exports_cagr_10y_pct": 58.50217355306635,
        "exports_historical_peak_usd": 690678.9435483007,
        "buyer_imports_latest_observed_usd": 37382505.86907051,
        "historical_peak_year": 2008,
        "positive_growth_year_share_pct": 71.42857142857143,
        "trend_acceleration_pct": -18.58512029973562,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -36.0916,
        "buyer_yoy_all_avg_pct": 129.6059,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 2.888693572405735,
        "market_share_change_1y_pp": 2.642556826664011,
        "peer_best_share_pct": 99.02964820382876,
        "peer_top_exporter": "BGD",
        "supplier_count_latest": 8,
        "buyer_market_hhi": 9807.68,
        "distance_km": 5439.08251953125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.5323102001373736,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.0908522571509687,
        "max_drawdown_pct": 87.16492803566503,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 530310,
      "num_markets": 17,
      "highest_price_importer_iso3": "TZA",
      "highest_price_usd_per_ton": 19597.826086956524,
      "lowest_price_importer_iso3": "SEN",
      "lowest_price_usd_per_ton": 318.3703703703704,
      "median_price_across_markets": 1774.4464285714287,
      "price_spread_pct": 1086.5053690072605,
      "avg_quantity_metric_tons": 123.93933333333334,
      "total_trade_value_usd": 6015781
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 6189597.2610623045,
        "active_destinations": 39,
        "yoy_growth_pct": 16.49605580294355
      },
      {
        "year": 2011,
        "export_value_usd": 6376072.573106489,
        "active_destinations": 55,
        "yoy_growth_pct": 3.0127212511429278
      },
      {
        "year": 2012,
        "export_value_usd": 7542972.600400971,
        "active_destinations": 57,
        "yoy_growth_pct": 18.30123503010814
      },
      {
        "year": 2013,
        "export_value_usd": 3176050.823338244,
        "active_destinations": 20,
        "yoy_growth_pct": -57.89391011218296
      },
      {
        "year": 2014,
        "export_value_usd": 8032133.274754402,
        "active_destinations": 57,
        "yoy_growth_pct": 152.8968748148711
      },
      {
        "year": 2015,
        "export_value_usd": 5049739.33398841,
        "active_destinations": 18,
        "yoy_growth_pct": -37.130782554864716
      },
      {
        "year": 2016,
        "export_value_usd": 7232167.162680163,
        "active_destinations": 18,
        "yoy_growth_pct": 43.21862346443171
      },
      {
        "year": 2017,
        "export_value_usd": 3907662.823007634,
        "active_destinations": 18,
        "yoy_growth_pct": -45.96830057839127
      },
      {
        "year": 2018,
        "export_value_usd": 2589364.0815283633,
        "active_destinations": 15,
        "yoy_growth_pct": -33.7362459656795
      },
      {
        "year": 2019,
        "export_value_usd": 2691182.633964263,
        "active_destinations": 15,
        "yoy_growth_pct": 3.9321837034134486
      },
      {
        "year": 2020,
        "export_value_usd": 1526450.9524953268,
        "active_destinations": 6,
        "yoy_growth_pct": -43.27954806074313
      },
      {
        "year": 2021,
        "export_value_usd": 2154572.854739357,
        "active_destinations": 6,
        "yoy_growth_pct": 41.14917031675494
      },
      {
        "year": 2022,
        "export_value_usd": 1624262.9760757484,
        "active_destinations": 5,
        "yoy_growth_pct": -24.613225656171235
      },
      {
        "year": 2023,
        "export_value_usd": 1298792.2679317845,
        "active_destinations": 7,
        "yoy_growth_pct": -20.038054978653
      },
      {
        "year": 2024,
        "export_value_usd": 7591266.655013819,
        "active_destinations": 7,
        "yoy_growth_pct": 484.4865913085748
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "530310",
    "hs_description": "Jute and other textile bast fibres: raw or retted, but not spun, (excluding flax, hemp (cannabis sativa L.), and ramie)",
    "hs_chapter": 53,
    "hs_heading": 5303
  },
  "destinations": [
    {
      "hs_code": 530310,
      "corridor_rank": 4,
      "exporter_iso3": "KEN",
      "importer_iso3": "NGA",
      "latest_data_year": 2024,
      "lane_data_years": 18,
      "exports_latest_observed_usd": 7347385.058325947,
      "exports_all_year_avg_usd": 1404908.678321265,
      "exports_avg_3y_usd": 3330731.702024286,
      "exports_avg_5y_usd": 2596546.3341523954,
      "exports_avg_10y_usd": 2044769.575834836,
      "exports_cagr_3y_pct": 59.91530026599625,
      "exports_cagr_5y_pct": 47.09134235379573,
      "exports_cagr_10y_pct": 28.45214334551709,
      "exports_historical_peak_usd": 7347385.058325947,
      "buyer_imports_latest_observed_usd": 11502473.95393389,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 58.8235294117647,
      "trend_acceleration_pct": 31.46315692047916,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 230.9122,
      "buyer_yoy_all_avg_pct": 88.6358,
      "buyer_trend_consistency_pct": 61.9048,
      "market_share_latest_pct": 63.87656331804268,
      "market_share_change_1y_pp": 33.06007107224906,
      "peer_best_share_pct": 63.87656331804267,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 6,
      "buyer_market_hhi": 5263.75,
      "distance_km": 3805.5595703125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.2720347591656565,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.1012088589695963,
      "max_drawdown_pct": 71.85679885310374,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 530310,
      "corridor_rank": 10,
      "exporter_iso3": "KEN",
      "importer_iso3": "IND",
      "latest_data_year": 2014,
      "lane_data_years": 8,
      "exports_latest_observed_usd": 260856.26478560746,
      "exports_all_year_avg_usd": 186829.72142546927,
      "exports_avg_3y_usd": 216131.8129811153,
      "exports_avg_5y_usd": 164676.26648708672,
      "exports_avg_10y_usd": 213147.3319274623,
      "exports_cagr_3y_pct": 39.91705325333073,
      "exports_cagr_5y_pct": 24.092447248633842,
      "exports_cagr_10y_pct": 58.50217355306635,
      "exports_historical_peak_usd": 690678.9435483007,
      "buyer_imports_latest_observed_usd": 37382505.86907051,
      "historical_peak_year": 2008,
      "positive_growth_year_share_pct": 71.42857142857143,
      "trend_acceleration_pct": -18.58512029973562,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -36.0916,
      "buyer_yoy_all_avg_pct": 129.6059,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 2.888693572405735,
      "market_share_change_1y_pp": 2.642556826664011,
      "peer_best_share_pct": 99.02964820382876,
      "peer_top_exporter": "BGD",
      "supplier_count_latest": 8,
      "buyer_market_hhi": 9807.68,
      "distance_km": 5439.08251953125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.5323102001373736,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.0908522571509687,
      "max_drawdown_pct": 87.16492803566503,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 530310,
    "num_markets": 17,
    "highest_price_importer_iso3": "TZA",
    "highest_price_usd_per_ton": 19597.826086956524,
    "lowest_price_importer_iso3": "SEN",
    "lowest_price_usd_per_ton": 318.3703703703704,
    "median_price_across_markets": 1774.4464285714287,
    "price_spread_pct": 1086.5053690072605,
    "avg_quantity_metric_tons": 123.93933333333334,
    "total_trade_value_usd": 6015781
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 6189597.2610623045,
      "active_destinations": 39,
      "yoy_growth_pct": 16.49605580294355
    },
    {
      "year": 2011,
      "export_value_usd": 6376072.573106489,
      "active_destinations": 55,
      "yoy_growth_pct": 3.0127212511429278
    },
    {
      "year": 2012,
      "export_value_usd": 7542972.600400971,
      "active_destinations": 57,
      "yoy_growth_pct": 18.30123503010814
    },
    {
      "year": 2013,
      "export_value_usd": 3176050.823338244,
      "active_destinations": 20,
      "yoy_growth_pct": -57.89391011218296
    },
    {
      "year": 2014,
      "export_value_usd": 8032133.274754402,
      "active_destinations": 57,
      "yoy_growth_pct": 152.8968748148711
    },
    {
      "year": 2015,
      "export_value_usd": 5049739.33398841,
      "active_destinations": 18,
      "yoy_growth_pct": -37.130782554864716
    },
    {
      "year": 2016,
      "export_value_usd": 7232167.162680163,
      "active_destinations": 18,
      "yoy_growth_pct": 43.21862346443171
    },
    {
      "year": 2017,
      "export_value_usd": 3907662.823007634,
      "active_destinations": 18,
      "yoy_growth_pct": -45.96830057839127
    },
    {
      "year": 2018,
      "export_value_usd": 2589364.0815283633,
      "active_destinations": 15,
      "yoy_growth_pct": -33.7362459656795
    },
    {
      "year": 2019,
      "export_value_usd": 2691182.633964263,
      "active_destinations": 15,
      "yoy_growth_pct": 3.9321837034134486
    },
    {
      "year": 2020,
      "export_value_usd": 1526450.9524953268,
      "active_destinations": 6,
      "yoy_growth_pct": -43.27954806074313
    },
    {
      "year": 2021,
      "export_value_usd": 2154572.854739357,
      "active_destinations": 6,
      "yoy_growth_pct": 41.14917031675494
    },
    {
      "year": 2022,
      "export_value_usd": 1624262.9760757484,
      "active_destinations": 5,
      "yoy_growth_pct": -24.613225656171235
    },
    {
      "year": 2023,
      "export_value_usd": 1298792.2679317845,
      "active_destinations": 7,
      "yoy_growth_pct": -20.038054978653
    },
    {
      "year": 2024,
      "export_value_usd": 7591266.655013819,
      "active_destinations": 7,
      "yoy_growth_pct": 484.4865913085748
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}