# Kenya HS 491110 exports | Yugalinks

Explore reported HS 491110 exports from Kenya: destinations, growth, concentration, prices, and history.

## Exporter position

| Measure | Value |
| --- | --- |
| Exporter | Kenya |
| HS6 | 491110 |
| Latest exports | $412.3K |
| Active destinations | 58 |
| Three-year growth | -16% |
| Destination HHI | 1,002 |
| Weighted share | 22.2% |

## Destination markets

No destination observations are available.

## Price intelligence

- Highest reported market price: Spain at $2.0M / ton.
- Lowest reported market price: Kazakhstan at $150.0 / ton.
- Median reported price: $7.8K / ton.
- Price spread: 25,166%.

## Export history

- 2010: $3.5M
- 2011: $3.3M
- 2012: $3.4M
- 2013: $1.1M
- 2014: $2.3M
- 2015: $339.6K
- 2016: $639.8K
- 2017: $230.8K
- 2018: $404.4K
- 2019: $306.2K
- 2020: $869.4K
- 2021: $468.3K
- 2022: $417.1K
- 2023: $455.1K
- 2024: $277.9K

## Methods

Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.

Missing values are shown as Not reported and are not imputed.

## Complete structured values

```json
{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 127,
    "current_lane_count": 58,
    "active_market_count": 58,
    "exports_latest_observed_lanes_usd": 412254.0501469785,
    "exports_current_2024_usd": 277899.6976400272,
    "exports_avg_3y_usd": 383394.9175524461,
    "exports_avg_5y_usd": 497572.4276530755,
    "exports_avg_10y_usd": 440870.4874904071,
    "exports_cagr_3y_pct": -15.96370155700546,
    "exports_cagr_5y_pct": -1.922480300454843,
    "exports_cagr_10y_pct": -19.059368259684252,
    "exports_all_year_lane_avg_usd": 1326145.5581471534,
    "exports_historical_lane_peak_usd": 8819566.324521478,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 3.095666702678791,
    "trend_label": "Rapid decline",
    "top_market_iso3": "SYR",
    "top_market_exports_usd": 90229.99999999999,
    "top_market_share_pct": 21.886989337722895,
    "destination_hhi": 1002.3387037934478,
    "weighted_share_latest_pct": 22.17270598045155,
    "weighted_share_change_1y_pp": 5.185345395635419,
    "weighted_volatility_cv": 1.2039451029469217,
    "weighted_max_drawdown_pct": 76.46278047699919,
    "limited_history_lane_share_pct": 41.732283464566926,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 491110,
      "num_markets": 74,
      "highest_price_importer_iso3": "ESP",
      "highest_price_usd_per_ton": 1966000,
      "lowest_price_importer_iso3": "KAZ",
      "lowest_price_usd_per_ton": 150,
      "median_price_across_markets": 7811.538461538462,
      "price_spread_pct": 25165.97735105859,
      "avg_quantity_metric_tons": 1.3416084656084657,
      "total_trade_value_usd": 2430380
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 3499594.8172207954,
        "active_destinations": 58,
        "yoy_growth_pct": 23.83129614798971
      },
      {
        "year": 2011,
        "export_value_usd": 3260274.62245748,
        "active_destinations": 67,
        "yoy_growth_pct": -6.838511520981496
      },
      {
        "year": 2012,
        "export_value_usd": 3393398.2756469985,
        "active_destinations": 66,
        "yoy_growth_pct": 4.083203674700709
      },
      {
        "year": 2013,
        "export_value_usd": 1140523.5450520134,
        "active_destinations": 53,
        "yoy_growth_pct": -66.38992972805244
      },
      {
        "year": 2014,
        "export_value_usd": 2302619.4933247236,
        "active_destinations": 74,
        "yoy_growth_pct": 101.89144742467487
      },
      {
        "year": 2015,
        "export_value_usd": 339643.9243258458,
        "active_destinations": 51,
        "yoy_growth_pct": -85.24967215336834
      },
      {
        "year": 2016,
        "export_value_usd": 639777.9469503231,
        "active_destinations": 52,
        "yoy_growth_pct": 88.36725792172166
      },
      {
        "year": 2017,
        "export_value_usd": 230759.71857389878,
        "active_destinations": 50,
        "yoy_growth_pct": -63.93127964571485
      },
      {
        "year": 2018,
        "export_value_usd": 404436.1050869888,
        "active_destinations": 46,
        "yoy_growth_pct": 75.26286978785325
      },
      {
        "year": 2019,
        "export_value_usd": 306225.04170163785,
        "active_destinations": 39,
        "yoy_growth_pct": -24.28345594027197
      },
      {
        "year": 2020,
        "export_value_usd": 869417.095282972,
        "active_destinations": 37,
        "yoy_growth_pct": 183.91443444722108
      },
      {
        "year": 2021,
        "export_value_usd": 468260.29032506724,
        "active_destinations": 40,
        "yoy_growth_pct": -46.14089222933199
      },
      {
        "year": 2022,
        "export_value_usd": 417139.77947372163,
        "active_destinations": 48,
        "yoy_growth_pct": -10.917114243417405
      },
      {
        "year": 2023,
        "export_value_usd": 455145.27554358955,
        "active_destinations": 58,
        "yoy_growth_pct": 9.11097381261912
      },
      {
        "year": 2024,
        "export_value_usd": 277899.6976400272,
        "active_destinations": 58,
        "yoy_growth_pct": -38.94263819214079
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 491110,
    "num_markets": 74,
    "highest_price_importer_iso3": "ESP",
    "highest_price_usd_per_ton": 1966000,
    "lowest_price_importer_iso3": "KAZ",
    "lowest_price_usd_per_ton": 150,
    "median_price_across_markets": 7811.538461538462,
    "price_spread_pct": 25165.97735105859,
    "avg_quantity_metric_tons": 1.3416084656084657,
    "total_trade_value_usd": 2430380
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 3499594.8172207954,
      "active_destinations": 58,
      "yoy_growth_pct": 23.83129614798971
    },
    {
      "year": 2011,
      "export_value_usd": 3260274.62245748,
      "active_destinations": 67,
      "yoy_growth_pct": -6.838511520981496
    },
    {
      "year": 2012,
      "export_value_usd": 3393398.2756469985,
      "active_destinations": 66,
      "yoy_growth_pct": 4.083203674700709
    },
    {
      "year": 2013,
      "export_value_usd": 1140523.5450520134,
      "active_destinations": 53,
      "yoy_growth_pct": -66.38992972805244
    },
    {
      "year": 2014,
      "export_value_usd": 2302619.4933247236,
      "active_destinations": 74,
      "yoy_growth_pct": 101.89144742467487
    },
    {
      "year": 2015,
      "export_value_usd": 339643.9243258458,
      "active_destinations": 51,
      "yoy_growth_pct": -85.24967215336834
    },
    {
      "year": 2016,
      "export_value_usd": 639777.9469503231,
      "active_destinations": 52,
      "yoy_growth_pct": 88.36725792172166
    },
    {
      "year": 2017,
      "export_value_usd": 230759.71857389878,
      "active_destinations": 50,
      "yoy_growth_pct": -63.93127964571485
    },
    {
      "year": 2018,
      "export_value_usd": 404436.1050869888,
      "active_destinations": 46,
      "yoy_growth_pct": 75.26286978785325
    },
    {
      "year": 2019,
      "export_value_usd": 306225.04170163785,
      "active_destinations": 39,
      "yoy_growth_pct": -24.28345594027197
    },
    {
      "year": 2020,
      "export_value_usd": 869417.095282972,
      "active_destinations": 37,
      "yoy_growth_pct": 183.91443444722108
    },
    {
      "year": 2021,
      "export_value_usd": 468260.29032506724,
      "active_destinations": 40,
      "yoy_growth_pct": -46.14089222933199
    },
    {
      "year": 2022,
      "export_value_usd": 417139.77947372163,
      "active_destinations": 48,
      "yoy_growth_pct": -10.917114243417405
    },
    {
      "year": 2023,
      "export_value_usd": 455145.27554358955,
      "active_destinations": 58,
      "yoy_growth_pct": 9.11097381261912
    },
    {
      "year": 2024,
      "export_value_usd": 277899.6976400272,
      "active_destinations": 58,
      "yoy_growth_pct": -38.94263819214079
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
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    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
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    "avg_buyer_biz_entry_days": null,
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    "pct_partners_with_fta": 4.074074074074074,
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    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
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    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
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    "foreign_market_potential": 13472.656069725052
  }
}
```