{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/491000",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491000",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/491000",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491000",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 85,
    "current_lane_count": 26,
    "active_market_count": 26,
    "exports_latest_observed_lanes_usd": 100077.04360323453,
    "exports_current_2024_usd": 69529.70845701745,
    "exports_avg_3y_usd": 90343.3397640685,
    "exports_avg_5y_usd": 103108.89637789236,
    "exports_avg_10y_usd": 195301.84007098776,
    "exports_cagr_3y_pct": -8.034011707533395,
    "exports_cagr_5y_pct": -37.17117494655001,
    "exports_cagr_10y_pct": -13.838436868906568,
    "exports_all_year_lane_avg_usd": 243999.70595897044,
    "exports_historical_lane_peak_usd": 1346919.6458511706,
    "historical_peak_year": 2019,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": 5.804425161373173,
    "trend_label": "Declining",
    "top_market_iso3": "TZA",
    "top_market_exports_usd": 16153.20421808104,
    "top_market_share_pct": 16.140768788216846,
    "destination_hhi": 790.5570868011141,
    "weighted_share_latest_pct": 9.760173612515615,
    "weighted_share_change_1y_pp": 1.3167898889331682,
    "weighted_volatility_cv": 0.890815177298431,
    "weighted_max_drawdown_pct": 86.38377565429458,
    "limited_history_lane_share_pct": 32.94117647058823,
    "data_freshness_years": 0,
    "coverage_score": 93,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 491000,
      "hs_description": "Calendars: printed, of any kind, including calendar blocks",
      "hs_chapter": 49,
      "hs_heading": 4910,
      "substitution_elasticity": -9.4578991,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Calendars: printed, of any kind, including calendar blocks",
    "hs_chapter": 49,
    "hs_heading": 4910,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 491000,
      "num_markets": 39,
      "highest_price_importer_iso3": "MOZ",
      "highest_price_usd_per_ton": 2213491.379310345,
      "lowest_price_importer_iso3": "GBR",
      "lowest_price_usd_per_ton": 175,
      "median_price_across_markets": 5179.184549356223,
      "price_spread_pct": 42734.842873777525,
      "avg_quantity_metric_tons": 0.9074818181818184,
      "total_trade_value_usd": 724635
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 348161.28958959755,
        "active_destinations": 37,
        "yoy_growth_pct": 80.60818015428993
      },
      {
        "year": 2011,
        "export_value_usd": 300989.1236015578,
        "active_destinations": 57,
        "yoy_growth_pct": -13.548940505029991
      },
      {
        "year": 2012,
        "export_value_usd": 289939.67520829564,
        "active_destinations": 61,
        "yoy_growth_pct": -3.671045737815151
      },
      {
        "year": 2013,
        "export_value_usd": 252760.02478102603,
        "active_destinations": 44,
        "yoy_growth_pct": -12.823236557935495
      },
      {
        "year": 2014,
        "export_value_usd": 308343.44169849134,
        "active_destinations": 64,
        "yoy_growth_pct": 21.99058849025631
      },
      {
        "year": 2015,
        "export_value_usd": 165923.73540311048,
        "active_destinations": 37,
        "yoy_growth_pct": -46.18866077088277
      },
      {
        "year": 2016,
        "export_value_usd": 252765.06981159697,
        "active_destinations": 43,
        "yoy_growth_pct": 52.33810232002439
      },
      {
        "year": 2017,
        "export_value_usd": 169168.2646130787,
        "active_destinations": 40,
        "yoy_growth_pct": -33.072926279263456
      },
      {
        "year": 2018,
        "export_value_usd": 139424.9442934604,
        "active_destinations": 27,
        "yoy_growth_pct": -17.582092236772166
      },
      {
        "year": 2019,
        "export_value_usd": 710191.9046991692,
        "active_destinations": 28,
        "yoy_growth_pct": 409.3721989978805
      },
      {
        "year": 2020,
        "export_value_usd": 155124.51522602205,
        "active_destinations": 28,
        "yoy_growth_pct": -78.15738053340226
      },
      {
        "year": 2021,
        "export_value_usd": 89389.94737123424,
        "active_destinations": 30,
        "yoy_growth_pct": -42.37535747267939
      },
      {
        "year": 2022,
        "export_value_usd": 131132.28422680462,
        "active_destinations": 26,
        "yoy_growth_pct": 46.69690282086808
      },
      {
        "year": 2023,
        "export_value_usd": 70368.02660838349,
        "active_destinations": 24,
        "yoy_growth_pct": -46.338137077917516
      },
      {
        "year": 2024,
        "export_value_usd": 69529.70845701745,
        "active_destinations": 26,
        "yoy_growth_pct": -1.1913338937746523
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491000",
    "hs_description": "Calendars: printed, of any kind, including calendar blocks",
    "hs_chapter": 49,
    "hs_heading": 4910
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 491000,
    "num_markets": 39,
    "highest_price_importer_iso3": "MOZ",
    "highest_price_usd_per_ton": 2213491.379310345,
    "lowest_price_importer_iso3": "GBR",
    "lowest_price_usd_per_ton": 175,
    "median_price_across_markets": 5179.184549356223,
    "price_spread_pct": 42734.842873777525,
    "avg_quantity_metric_tons": 0.9074818181818184,
    "total_trade_value_usd": 724635
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 348161.28958959755,
      "active_destinations": 37,
      "yoy_growth_pct": 80.60818015428993
    },
    {
      "year": 2011,
      "export_value_usd": 300989.1236015578,
      "active_destinations": 57,
      "yoy_growth_pct": -13.548940505029991
    },
    {
      "year": 2012,
      "export_value_usd": 289939.67520829564,
      "active_destinations": 61,
      "yoy_growth_pct": -3.671045737815151
    },
    {
      "year": 2013,
      "export_value_usd": 252760.02478102603,
      "active_destinations": 44,
      "yoy_growth_pct": -12.823236557935495
    },
    {
      "year": 2014,
      "export_value_usd": 308343.44169849134,
      "active_destinations": 64,
      "yoy_growth_pct": 21.99058849025631
    },
    {
      "year": 2015,
      "export_value_usd": 165923.73540311048,
      "active_destinations": 37,
      "yoy_growth_pct": -46.18866077088277
    },
    {
      "year": 2016,
      "export_value_usd": 252765.06981159697,
      "active_destinations": 43,
      "yoy_growth_pct": 52.33810232002439
    },
    {
      "year": 2017,
      "export_value_usd": 169168.2646130787,
      "active_destinations": 40,
      "yoy_growth_pct": -33.072926279263456
    },
    {
      "year": 2018,
      "export_value_usd": 139424.9442934604,
      "active_destinations": 27,
      "yoy_growth_pct": -17.582092236772166
    },
    {
      "year": 2019,
      "export_value_usd": 710191.9046991692,
      "active_destinations": 28,
      "yoy_growth_pct": 409.3721989978805
    },
    {
      "year": 2020,
      "export_value_usd": 155124.51522602205,
      "active_destinations": 28,
      "yoy_growth_pct": -78.15738053340226
    },
    {
      "year": 2021,
      "export_value_usd": 89389.94737123424,
      "active_destinations": 30,
      "yoy_growth_pct": -42.37535747267939
    },
    {
      "year": 2022,
      "export_value_usd": 131132.28422680462,
      "active_destinations": 26,
      "yoy_growth_pct": 46.69690282086808
    },
    {
      "year": 2023,
      "export_value_usd": 70368.02660838349,
      "active_destinations": 24,
      "yoy_growth_pct": -46.338137077917516
    },
    {
      "year": 2024,
      "export_value_usd": 69529.70845701745,
      "active_destinations": 26,
      "yoy_growth_pct": -1.1913338937746523
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}