{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/490199",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490199",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/490199",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490199",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 165,
    "current_lane_count": 87,
    "active_market_count": 87,
    "exports_latest_observed_lanes_usd": 7150517.182021772,
    "exports_current_2024_usd": 7113674.866129123,
    "exports_avg_3y_usd": 6724619.730745959,
    "exports_avg_5y_usd": 6518138.089641197,
    "exports_avg_10y_usd": 5891212.502396258,
    "exports_cagr_3y_pct": -4.0895328044577965,
    "exports_cagr_5y_pct": 13.843693574545068,
    "exports_cagr_10y_pct": -12.737213500730803,
    "exports_all_year_lane_avg_usd": 5900126.225770665,
    "exports_historical_lane_peak_usd": 49006528.564266965,
    "historical_peak_year": 2014,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 8.647680696273007,
    "trend_label": "Declining",
    "top_market_iso3": "SSD",
    "top_market_exports_usd": 2674301.264,
    "top_market_share_pct": 37.40010961338401,
    "destination_hhi": 2244.609777094376,
    "weighted_share_latest_pct": 40.120271083813684,
    "weighted_share_change_1y_pp": 24.879237562879663,
    "weighted_volatility_cv": 1.4974595580118302,
    "weighted_max_drawdown_pct": 90.9631811358518,
    "limited_history_lane_share_pct": 28.484848484848484,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 490199,
      "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
      "hs_chapter": 49,
      "hs_heading": 4901,
      "substitution_elasticity": -16.298405,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 490199,
      "num_markets": 119,
      "highest_price_importer_iso3": "SLE",
      "highest_price_usd_per_ton": 1151946.8085106383,
      "lowest_price_importer_iso3": "IDN",
      "lowest_price_usd_per_ton": 11.764705882352942,
      "median_price_across_markets": 6080,
      "price_spread_pct": 18946.300062578222,
      "avg_quantity_metric_tons": 12.5448064516129,
      "total_trade_value_usd": 21400544
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 4592692.519376859,
        "active_destinations": 70,
        "yoy_growth_pct": -46.681280524602855
      },
      {
        "year": 2011,
        "export_value_usd": 6911336.754808903,
        "active_destinations": 103,
        "yoy_growth_pct": 50.48550987573276
      },
      {
        "year": 2012,
        "export_value_usd": 10282415.072924394,
        "active_destinations": 105,
        "yoy_growth_pct": 48.7760680416838
      },
      {
        "year": 2013,
        "export_value_usd": 9502197.52464837,
        "active_destinations": 80,
        "yoy_growth_pct": -7.587882250838998
      },
      {
        "year": 2014,
        "export_value_usd": 27784542.036045182,
        "active_destinations": 101,
        "yoy_growth_pct": 192.40122575828426
      },
      {
        "year": 2015,
        "export_value_usd": 4810420.457054141,
        "active_destinations": 79,
        "yoy_growth_pct": -82.68670237280308
      },
      {
        "year": 2016,
        "export_value_usd": 6660142.776847119,
        "active_destinations": 81,
        "yoy_growth_pct": 38.45240424005955
      },
      {
        "year": 2017,
        "export_value_usd": 3020570.263854385,
        "active_destinations": 76,
        "yoy_growth_pct": -54.64706440896588
      },
      {
        "year": 2018,
        "export_value_usd": 8110248.112608447,
        "active_destinations": 79,
        "yoy_growth_pct": 168.5005612900195
      },
      {
        "year": 2019,
        "export_value_usd": 3720052.9653924983,
        "active_destinations": 77,
        "yoy_growth_pct": -54.13145302411665
      },
      {
        "year": 2020,
        "export_value_usd": 4353843.651895972,
        "active_destinations": 73,
        "yoy_growth_pct": 17.0371414708232
      },
      {
        "year": 2021,
        "export_value_usd": 8062987.604072137,
        "active_destinations": 89,
        "yoy_growth_pct": 85.1924012145209
      },
      {
        "year": 2022,
        "export_value_usd": 5705602.480136875,
        "active_destinations": 88,
        "yoy_growth_pct": -29.237117055031643
      },
      {
        "year": 2023,
        "export_value_usd": 7354581.845971872,
        "active_destinations": 88,
        "yoy_growth_pct": 28.9010559634263
      },
      {
        "year": 2024,
        "export_value_usd": 7113674.866129123,
        "active_destinations": 87,
        "yoy_growth_pct": -3.2756040368861346
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490199",
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 490199,
    "num_markets": 119,
    "highest_price_importer_iso3": "SLE",
    "highest_price_usd_per_ton": 1151946.8085106383,
    "lowest_price_importer_iso3": "IDN",
    "lowest_price_usd_per_ton": 11.764705882352942,
    "median_price_across_markets": 6080,
    "price_spread_pct": 18946.300062578222,
    "avg_quantity_metric_tons": 12.5448064516129,
    "total_trade_value_usd": 21400544
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 4592692.519376859,
      "active_destinations": 70,
      "yoy_growth_pct": -46.681280524602855
    },
    {
      "year": 2011,
      "export_value_usd": 6911336.754808903,
      "active_destinations": 103,
      "yoy_growth_pct": 50.48550987573276
    },
    {
      "year": 2012,
      "export_value_usd": 10282415.072924394,
      "active_destinations": 105,
      "yoy_growth_pct": 48.7760680416838
    },
    {
      "year": 2013,
      "export_value_usd": 9502197.52464837,
      "active_destinations": 80,
      "yoy_growth_pct": -7.587882250838998
    },
    {
      "year": 2014,
      "export_value_usd": 27784542.036045182,
      "active_destinations": 101,
      "yoy_growth_pct": 192.40122575828426
    },
    {
      "year": 2015,
      "export_value_usd": 4810420.457054141,
      "active_destinations": 79,
      "yoy_growth_pct": -82.68670237280308
    },
    {
      "year": 2016,
      "export_value_usd": 6660142.776847119,
      "active_destinations": 81,
      "yoy_growth_pct": 38.45240424005955
    },
    {
      "year": 2017,
      "export_value_usd": 3020570.263854385,
      "active_destinations": 76,
      "yoy_growth_pct": -54.64706440896588
    },
    {
      "year": 2018,
      "export_value_usd": 8110248.112608447,
      "active_destinations": 79,
      "yoy_growth_pct": 168.5005612900195
    },
    {
      "year": 2019,
      "export_value_usd": 3720052.9653924983,
      "active_destinations": 77,
      "yoy_growth_pct": -54.13145302411665
    },
    {
      "year": 2020,
      "export_value_usd": 4353843.651895972,
      "active_destinations": 73,
      "yoy_growth_pct": 17.0371414708232
    },
    {
      "year": 2021,
      "export_value_usd": 8062987.604072137,
      "active_destinations": 89,
      "yoy_growth_pct": 85.1924012145209
    },
    {
      "year": 2022,
      "export_value_usd": 5705602.480136875,
      "active_destinations": 88,
      "yoy_growth_pct": -29.237117055031643
    },
    {
      "year": 2023,
      "export_value_usd": 7354581.845971872,
      "active_destinations": 88,
      "yoy_growth_pct": 28.9010559634263
    },
    {
      "year": 2024,
      "export_value_usd": 7113674.866129123,
      "active_destinations": 87,
      "yoy_growth_pct": -3.2756040368861346
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}