{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/481820",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/481820",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/481820",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "481820",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 72,
    "current_lane_count": 24,
    "active_market_count": 24,
    "exports_latest_observed_lanes_usd": 2480157.5353544476,
    "exports_current_2024_usd": 2440298.3279293035,
    "exports_avg_3y_usd": 2808018.087269572,
    "exports_avg_5y_usd": 2175942.384244832,
    "exports_avg_10y_usd": 1625139.3179427944,
    "exports_cagr_3y_pct": 19.228179001306756,
    "exports_cagr_5y_pct": 12.81859719268561,
    "exports_cagr_10y_pct": 11.026788083624183,
    "exports_all_year_lane_avg_usd": 811001.6001563738,
    "exports_historical_lane_peak_usd": 3874461.222079481,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 8.201390917682573,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 1213292.5014781042,
    "top_market_share_pct": 48.91997722655583,
    "destination_hhi": 3451.143852663009,
    "weighted_share_latest_pct": 63.475230477328786,
    "weighted_share_change_1y_pp": -0.7374114398037874,
    "weighted_volatility_cv": 1.225707085944963,
    "weighted_max_drawdown_pct": 79.31239647364798,
    "limited_history_lane_share_pct": 72.22222222222223,
    "data_freshness_years": 0,
    "coverage_score": 82,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 481820,
      "hs_description": "Paper articles: handkerchiefs, cleansing or facial tissues and towels",
      "hs_chapter": 48,
      "hs_heading": 4818,
      "substitution_elasticity": -12.423242,
      "price_range_label": "High price range",
      "trade_type_label": "Two-way horizontal trade"
    },
    "hs_description": "Paper articles: handkerchiefs, cleansing or facial tissues and towels",
    "hs_chapter": 48,
    "hs_heading": 4818,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 481820,
      "num_markets": 38,
      "highest_price_importer_iso3": "CZE",
      "highest_price_usd_per_ton": 477000,
      "lowest_price_importer_iso3": "ZAF",
      "lowest_price_usd_per_ton": 35.714285714285715,
      "median_price_across_markets": 2567.88601928689,
      "price_spread_pct": 18574.200028034742,
      "avg_quantity_metric_tons": 66.17139743589745,
      "total_trade_value_usd": 8838795
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 599782.4942151604,
        "active_destinations": 13,
        "yoy_growth_pct": -11.975888109635164
      },
      {
        "year": 2011,
        "export_value_usd": 618338.1501214254,
        "active_destinations": 15,
        "yoy_growth_pct": 3.09373082496278
      },
      {
        "year": 2012,
        "export_value_usd": 594602.4156618497,
        "active_destinations": 16,
        "yoy_growth_pct": -3.8386333521414873
      },
      {
        "year": 2013,
        "export_value_usd": 325170.0988672641,
        "active_destinations": 12,
        "yoy_growth_pct": -45.31302088550741
      },
      {
        "year": 2014,
        "export_value_usd": 857363.8349866052,
        "active_destinations": 20,
        "yoy_growth_pct": 163.66625897437913
      },
      {
        "year": 2015,
        "export_value_usd": 1176379.203559132,
        "active_destinations": 15,
        "yoy_growth_pct": 37.208866942412016
      },
      {
        "year": 2016,
        "export_value_usd": 869762.674805714,
        "active_destinations": 15,
        "yoy_growth_pct": -26.064429550076245
      },
      {
        "year": 2017,
        "export_value_usd": 927426.1449522413,
        "active_destinations": 12,
        "yoy_growth_pct": 6.6297935996630395
      },
      {
        "year": 2018,
        "export_value_usd": 1062934.3803742826,
        "active_destinations": 14,
        "yoy_growth_pct": 14.61121579972488
      },
      {
        "year": 2019,
        "export_value_usd": 1335178.854512413,
        "active_destinations": 13,
        "yoy_growth_pct": 25.612538192834368
      },
      {
        "year": 2020,
        "export_value_usd": 1015844.3309013023,
        "active_destinations": 27,
        "yoy_growth_pct": -23.916984794350032
      },
      {
        "year": 2021,
        "export_value_usd": 1439813.3285141457,
        "active_destinations": 16,
        "yoy_growth_pct": 41.73562668176523
      },
      {
        "year": 2022,
        "export_value_usd": 2724232.0807726737,
        "active_destinations": 19,
        "yoy_growth_pct": 89.2073108938378
      },
      {
        "year": 2023,
        "export_value_usd": 3259523.8531067367,
        "active_destinations": 24,
        "yoy_growth_pct": 19.649272032000965
      },
      {
        "year": 2024,
        "export_value_usd": 2440298.3279293035,
        "active_destinations": 24,
        "yoy_growth_pct": -25.133288237685637
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "481820",
    "hs_description": "Paper articles: handkerchiefs, cleansing or facial tissues and towels",
    "hs_chapter": 48,
    "hs_heading": 4818
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 481820,
    "num_markets": 38,
    "highest_price_importer_iso3": "CZE",
    "highest_price_usd_per_ton": 477000,
    "lowest_price_importer_iso3": "ZAF",
    "lowest_price_usd_per_ton": 35.714285714285715,
    "median_price_across_markets": 2567.88601928689,
    "price_spread_pct": 18574.200028034742,
    "avg_quantity_metric_tons": 66.17139743589745,
    "total_trade_value_usd": 8838795
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 599782.4942151604,
      "active_destinations": 13,
      "yoy_growth_pct": -11.975888109635164
    },
    {
      "year": 2011,
      "export_value_usd": 618338.1501214254,
      "active_destinations": 15,
      "yoy_growth_pct": 3.09373082496278
    },
    {
      "year": 2012,
      "export_value_usd": 594602.4156618497,
      "active_destinations": 16,
      "yoy_growth_pct": -3.8386333521414873
    },
    {
      "year": 2013,
      "export_value_usd": 325170.0988672641,
      "active_destinations": 12,
      "yoy_growth_pct": -45.31302088550741
    },
    {
      "year": 2014,
      "export_value_usd": 857363.8349866052,
      "active_destinations": 20,
      "yoy_growth_pct": 163.66625897437913
    },
    {
      "year": 2015,
      "export_value_usd": 1176379.203559132,
      "active_destinations": 15,
      "yoy_growth_pct": 37.208866942412016
    },
    {
      "year": 2016,
      "export_value_usd": 869762.674805714,
      "active_destinations": 15,
      "yoy_growth_pct": -26.064429550076245
    },
    {
      "year": 2017,
      "export_value_usd": 927426.1449522413,
      "active_destinations": 12,
      "yoy_growth_pct": 6.6297935996630395
    },
    {
      "year": 2018,
      "export_value_usd": 1062934.3803742826,
      "active_destinations": 14,
      "yoy_growth_pct": 14.61121579972488
    },
    {
      "year": 2019,
      "export_value_usd": 1335178.854512413,
      "active_destinations": 13,
      "yoy_growth_pct": 25.612538192834368
    },
    {
      "year": 2020,
      "export_value_usd": 1015844.3309013023,
      "active_destinations": 27,
      "yoy_growth_pct": -23.916984794350032
    },
    {
      "year": 2021,
      "export_value_usd": 1439813.3285141457,
      "active_destinations": 16,
      "yoy_growth_pct": 41.73562668176523
    },
    {
      "year": 2022,
      "export_value_usd": 2724232.0807726737,
      "active_destinations": 19,
      "yoy_growth_pct": 89.2073108938378
    },
    {
      "year": 2023,
      "export_value_usd": 3259523.8531067367,
      "active_destinations": 24,
      "yoy_growth_pct": 19.649272032000965
    },
    {
      "year": 2024,
      "export_value_usd": 2440298.3279293035,
      "active_destinations": 24,
      "yoy_growth_pct": -25.133288237685637
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}