{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/480255",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/480255",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/480255",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "480255",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 26,
    "current_lane_count": 5,
    "active_market_count": 5,
    "exports_latest_observed_lanes_usd": 549090.5341329833,
    "exports_current_2024_usd": 294085.03966293525,
    "exports_avg_3y_usd": 239879.48277352712,
    "exports_avg_5y_usd": 214618.9028977764,
    "exports_avg_10y_usd": 143622.79007953225,
    "exports_cagr_3y_pct": 16.77897014912486,
    "exports_cagr_5y_pct": 27.374659483548026,
    "exports_cagr_10y_pct": 2.307237973560272,
    "exports_all_year_lane_avg_usd": 795029.4918088227,
    "exports_historical_lane_peak_usd": 2432794.39453095,
    "historical_peak_year": 2004,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 14.471732175564586,
    "trend_label": "Rapid growth",
    "top_market_iso3": "RWA",
    "top_market_exports_usd": 293898.132,
    "top_market_share_pct": 53.52453078872805,
    "destination_hhi": 3319.337423427782,
    "weighted_share_latest_pct": 34.46479353391421,
    "weighted_share_change_1y_pp": 26.80673701633228,
    "weighted_volatility_cv": 0.8096624190174386,
    "weighted_max_drawdown_pct": 56.74829812879139,
    "limited_history_lane_share_pct": 69.23076923076923,
    "data_freshness_years": 0,
    "coverage_score": 72.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 480255,
      "hs_description": "Paper and paperboard: uncoated, for printing & writing, containing no, or not more than 10% by weight of total fibres obtained by mechanical or chemi-mechanical process, weighing 40g/m2 to 150g/m2, in rolls",
      "hs_chapter": 48,
      "hs_heading": 4802,
      "substitution_elasticity": -9.4038181,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Paper and paperboard: uncoated, for printing & writing, containing no, or not more than 10% by weight of total fibres obtained by mechanical or chemi-mechanical process, weighing 40g/m2 to 150g/m2, in rolls",
    "hs_chapter": 48,
    "hs_heading": 4802,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 480255,
      "num_markets": 10,
      "highest_price_importer_iso3": "SYC",
      "highest_price_usd_per_ton": 2950,
      "lowest_price_importer_iso3": "UGA",
      "lowest_price_usd_per_ton": 880.5147212974532,
      "median_price_across_markets": 1123.4998695538743,
      "price_spread_pct": 184.19986817838344,
      "avg_quantity_metric_tons": 149.98690000000002,
      "total_trade_value_usd": 3490717
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 276128.0132295876,
        "active_destinations": 7,
        "yoy_growth_pct": 27.398567142795592
      },
      {
        "year": 2011,
        "export_value_usd": 435937.6534363991,
        "active_destinations": 8,
        "yoy_growth_pct": 57.875200106530755
      },
      {
        "year": 2012,
        "export_value_usd": 282257.43012572435,
        "active_destinations": 8,
        "yoy_growth_pct": -35.25279867413331
      },
      {
        "year": 2013,
        "export_value_usd": 7137.16589369308,
        "active_destinations": 3,
        "yoy_growth_pct": -97.47139840020719
      },
      {
        "year": 2014,
        "export_value_usd": 234104.268292305,
        "active_destinations": 10,
        "yoy_growth_pct": 3180.073236061062
      },
      {
        "year": 2015,
        "export_value_usd": 58955.094911405264,
        "active_destinations": 5,
        "yoy_growth_pct": -74.81673643054071
      },
      {
        "year": 2016,
        "export_value_usd": 66320.01559275923,
        "active_destinations": 5,
        "yoy_growth_pct": 12.492424433242952
      },
      {
        "year": 2017,
        "export_value_usd": 107423.47764349892,
        "active_destinations": 4,
        "yoy_growth_pct": 61.977461379287334
      },
      {
        "year": 2018,
        "export_value_usd": 42723.0529720766,
        "active_destinations": 3,
        "yoy_growth_pct": -60.22931494187935
      },
      {
        "year": 2019,
        "export_value_usd": 87711.74518670063,
        "active_destinations": 5,
        "yoy_growth_pct": 105.30308366311797
      },
      {
        "year": 2020,
        "export_value_usd": 168793.43928399545,
        "active_destinations": 5,
        "yoy_growth_pct": 92.44109089917973
      },
      {
        "year": 2021,
        "export_value_usd": 184662.6268843053,
        "active_destinations": 7,
        "yoy_growth_pct": 9.40154289623182
      },
      {
        "year": 2022,
        "export_value_usd": 337338.2529678646,
        "active_destinations": 6,
        "yoy_growth_pct": 82.67814048763292
      },
      {
        "year": 2023,
        "export_value_usd": 88215.15568978134,
        "active_destinations": 4,
        "yoy_growth_pct": -73.84964352139902
      },
      {
        "year": 2024,
        "export_value_usd": 294085.03966293525,
        "active_destinations": 5,
        "yoy_growth_pct": 233.3724657213312
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "480255",
    "hs_description": "Paper and paperboard: uncoated, for printing & writing, containing no, or not more than 10% by weight of total fibres obtained by mechanical or chemi-mechanical process, weighing 40g/m2 to 150g/m2, in rolls",
    "hs_chapter": 48,
    "hs_heading": 4802
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 480255,
    "num_markets": 10,
    "highest_price_importer_iso3": "SYC",
    "highest_price_usd_per_ton": 2950,
    "lowest_price_importer_iso3": "UGA",
    "lowest_price_usd_per_ton": 880.5147212974532,
    "median_price_across_markets": 1123.4998695538743,
    "price_spread_pct": 184.19986817838344,
    "avg_quantity_metric_tons": 149.98690000000002,
    "total_trade_value_usd": 3490717
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 276128.0132295876,
      "active_destinations": 7,
      "yoy_growth_pct": 27.398567142795592
    },
    {
      "year": 2011,
      "export_value_usd": 435937.6534363991,
      "active_destinations": 8,
      "yoy_growth_pct": 57.875200106530755
    },
    {
      "year": 2012,
      "export_value_usd": 282257.43012572435,
      "active_destinations": 8,
      "yoy_growth_pct": -35.25279867413331
    },
    {
      "year": 2013,
      "export_value_usd": 7137.16589369308,
      "active_destinations": 3,
      "yoy_growth_pct": -97.47139840020719
    },
    {
      "year": 2014,
      "export_value_usd": 234104.268292305,
      "active_destinations": 10,
      "yoy_growth_pct": 3180.073236061062
    },
    {
      "year": 2015,
      "export_value_usd": 58955.094911405264,
      "active_destinations": 5,
      "yoy_growth_pct": -74.81673643054071
    },
    {
      "year": 2016,
      "export_value_usd": 66320.01559275923,
      "active_destinations": 5,
      "yoy_growth_pct": 12.492424433242952
    },
    {
      "year": 2017,
      "export_value_usd": 107423.47764349892,
      "active_destinations": 4,
      "yoy_growth_pct": 61.977461379287334
    },
    {
      "year": 2018,
      "export_value_usd": 42723.0529720766,
      "active_destinations": 3,
      "yoy_growth_pct": -60.22931494187935
    },
    {
      "year": 2019,
      "export_value_usd": 87711.74518670063,
      "active_destinations": 5,
      "yoy_growth_pct": 105.30308366311797
    },
    {
      "year": 2020,
      "export_value_usd": 168793.43928399545,
      "active_destinations": 5,
      "yoy_growth_pct": 92.44109089917973
    },
    {
      "year": 2021,
      "export_value_usd": 184662.6268843053,
      "active_destinations": 7,
      "yoy_growth_pct": 9.40154289623182
    },
    {
      "year": 2022,
      "export_value_usd": 337338.2529678646,
      "active_destinations": 6,
      "yoy_growth_pct": 82.67814048763292
    },
    {
      "year": 2023,
      "export_value_usd": 88215.15568978134,
      "active_destinations": 4,
      "yoy_growth_pct": -73.84964352139902
    },
    {
      "year": 2024,
      "export_value_usd": 294085.03966293525,
      "active_destinations": 5,
      "yoy_growth_pct": 233.3724657213312
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}