{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/410390",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/410390",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/410390",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "410390",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 48,
    "current_lane_count": 3,
    "active_market_count": 3,
    "exports_latest_observed_lanes_usd": 3948900.6794142886,
    "exports_current_2024_usd": 3192203.606656009,
    "exports_avg_3y_usd": 2437453.4497761372,
    "exports_avg_5y_usd": 1566180.4932239268,
    "exports_avg_10y_usd": 2313378.376879621,
    "exports_cagr_3y_pct": 101.55717845890541,
    "exports_cagr_5y_pct": 7.901080814301364,
    "exports_cagr_10y_pct": 34.946248297351154,
    "exports_all_year_lane_avg_usd": 3478607.450303779,
    "exports_historical_lane_peak_usd": 14390982.128385793,
    "historical_peak_year": 2017,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 66.61093016155425,
    "trend_label": "Rapid growth",
    "top_market_iso3": "NGA",
    "top_market_exports_usd": 3144865.7404386993,
    "top_market_share_pct": 79.6390184446258,
    "destination_hhi": 6385.159837108056,
    "weighted_share_latest_pct": 35.74159276495121,
    "weighted_share_change_1y_pp": 14.914959726369082,
    "weighted_volatility_cv": 0.9610585438384217,
    "weighted_max_drawdown_pct": 77.02796690546894,
    "limited_history_lane_share_pct": 60.416666666666664,
    "data_freshness_years": 0,
    "coverage_score": 71.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 410390,
      "hs_description": "Hides and skins: raw, of animals n.e.c. in this chapter, fresh, salted, dried, limed, pickled or otherwise preserved, (but not tanned, parchment-dressed or further prepared), whether or not dehaired or split",
      "hs_chapter": 41,
      "hs_heading": 4103,
      "substitution_elasticity": -5.6253152,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Hides and skins: raw, of animals n.e.c. in this chapter, fresh, salted, dried, limed, pickled or otherwise preserved, (but not tanned, parchment-dressed or further prepared), whether or not dehaired or split",
    "hs_chapter": 41,
    "hs_heading": 4103,
    "destinations": [
      {
        "hs_code": 410390,
        "corridor_rank": 16,
        "exporter_iso3": "KEN",
        "importer_iso3": "JPN",
        "latest_data_year": 2003,
        "lane_data_years": 3,
        "exports_latest_observed_usd": 19401.24482711363,
        "exports_all_year_avg_usd": 7517.677525793115,
        "exports_avg_3y_usd": 10313.381683995594,
        "exports_avg_5y_usd": 10313.381683995594,
        "exports_avg_10y_usd": 7517.677525793115,
        "exports_cagr_3y_pct": 115.95878287021786,
        "exports_cagr_5y_pct": 58.71666255297527,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 19401.24482711363,
        "buyer_imports_latest_observed_usd": 29376529.348108724,
        "historical_peak_year": 2003,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 2.4821,
        "buyer_yoy_all_avg_pct": 6.0782,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 0.3116992449747515,
        "market_share_change_1y_pp": 0.29668777947910535,
        "peer_best_share_pct": 59.764226955961405,
        "peer_top_exporter": "VNM",
        "supplier_count_latest": 18,
        "buyer_market_hhi": 4784.89,
        "distance_km": 11265.9658203125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.01978329727909535,
        "tariff_advantage_pp": 0.02351164237190102,
        "volatility_cv": 1.1184065046837341,
        "max_drawdown_pct": 36.378646613635965,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','long_distance_without_fta','buyer_macro_weakness','limited_history']",
        "signal_flag": "Accelerating",
        "confidence_label": "Low",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 410390,
      "num_markets": 9,
      "highest_price_importer_iso3": "UGA",
      "highest_price_usd_per_ton": 26613.36,
      "lowest_price_importer_iso3": "GHA",
      "lowest_price_usd_per_ton": 509.8165137614679,
      "median_price_across_markets": 2764.588114654036,
      "price_spread_pct": 944.2109422330769,
      "avg_quantity_metric_tons": 194.03876470588233,
      "total_trade_value_usd": 14011850
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 219179.01430059443,
        "active_destinations": 7,
        "yoy_growth_pct": -62.4593366978109
      },
      {
        "year": 2011,
        "export_value_usd": 1843319.200040898,
        "active_destinations": 3,
        "yoy_growth_pct": 741.0108084129197
      },
      {
        "year": 2012,
        "export_value_usd": 1011721.649682138,
        "active_destinations": 7,
        "yoy_growth_pct": -45.11413705994649
      },
      {
        "year": 2013,
        "export_value_usd": 199557.5916489847,
        "active_destinations": 5,
        "yoy_growth_pct": -80.27544515710605
      },
      {
        "year": 2014,
        "export_value_usd": 159397.84057442346,
        "active_destinations": 3,
        "yoy_growth_pct": -20.12439153164412
      },
      {
        "year": 2015,
        "export_value_usd": 161158.25640497977,
        "active_destinations": 4,
        "yoy_growth_pct": 1.1044163611077016
      },
      {
        "year": 2016,
        "export_value_usd": 908809.0625379676,
        "active_destinations": 3,
        "yoy_growth_pct": 463.92336502710236
      },
      {
        "year": 2017,
        "export_value_usd": 6317118.703441891,
        "active_destinations": 2,
        "yoy_growth_pct": 595.0985596248914
      },
      {
        "year": 2018,
        "export_value_usd": 5733258.308067141,
        "active_destinations": 4,
        "yoy_growth_pct": -9.242511068481784
      },
      {
        "year": 2019,
        "export_value_usd": 2182536.972224597,
        "active_destinations": 5,
        "yoy_growth_pct": -61.931996520135904
      },
      {
        "year": 2020,
        "export_value_usd": 128693.70125601011,
        "active_destinations": 3,
        "yoy_growth_pct": -94.1034812745996
      },
      {
        "year": 2021,
        "export_value_usd": 389848.41553521244,
        "active_destinations": 3,
        "yoy_growth_pct": 202.9273474384638
      },
      {
        "year": 2022,
        "export_value_usd": 1420845.3947115946,
        "active_destinations": 3,
        "yoy_growth_pct": 264.46098998785305
      },
      {
        "year": 2023,
        "export_value_usd": 2699311.3479608083,
        "active_destinations": 6,
        "yoy_growth_pct": 89.97924461082684
      },
      {
        "year": 2024,
        "export_value_usd": 3192203.606656009,
        "active_destinations": 3,
        "yoy_growth_pct": 18.25992614996249
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "410390",
    "hs_description": "Hides and skins: raw, of animals n.e.c. in this chapter, fresh, salted, dried, limed, pickled or otherwise preserved, (but not tanned, parchment-dressed or further prepared), whether or not dehaired or split",
    "hs_chapter": 41,
    "hs_heading": 4103
  },
  "destinations": [
    {
      "hs_code": 410390,
      "corridor_rank": 16,
      "exporter_iso3": "KEN",
      "importer_iso3": "JPN",
      "latest_data_year": 2003,
      "lane_data_years": 3,
      "exports_latest_observed_usd": 19401.24482711363,
      "exports_all_year_avg_usd": 7517.677525793115,
      "exports_avg_3y_usd": 10313.381683995594,
      "exports_avg_5y_usd": 10313.381683995594,
      "exports_avg_10y_usd": 7517.677525793115,
      "exports_cagr_3y_pct": 115.95878287021786,
      "exports_cagr_5y_pct": 58.71666255297527,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 19401.24482711363,
      "buyer_imports_latest_observed_usd": 29376529.348108724,
      "historical_peak_year": 2003,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": null,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 2.4821,
      "buyer_yoy_all_avg_pct": 6.0782,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 0.3116992449747515,
      "market_share_change_1y_pp": 0.29668777947910535,
      "peer_best_share_pct": 59.764226955961405,
      "peer_top_exporter": "VNM",
      "supplier_count_latest": 18,
      "buyer_market_hhi": 4784.89,
      "distance_km": 11265.9658203125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.01978329727909535,
      "tariff_advantage_pp": 0.02351164237190102,
      "volatility_cv": 1.1184065046837341,
      "max_drawdown_pct": 36.378646613635965,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','long_distance_without_fta','buyer_macro_weakness','limited_history']",
      "signal_flag": "Accelerating",
      "confidence_label": "Low",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 410390,
    "num_markets": 9,
    "highest_price_importer_iso3": "UGA",
    "highest_price_usd_per_ton": 26613.36,
    "lowest_price_importer_iso3": "GHA",
    "lowest_price_usd_per_ton": 509.8165137614679,
    "median_price_across_markets": 2764.588114654036,
    "price_spread_pct": 944.2109422330769,
    "avg_quantity_metric_tons": 194.03876470588233,
    "total_trade_value_usd": 14011850
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 219179.01430059443,
      "active_destinations": 7,
      "yoy_growth_pct": -62.4593366978109
    },
    {
      "year": 2011,
      "export_value_usd": 1843319.200040898,
      "active_destinations": 3,
      "yoy_growth_pct": 741.0108084129197
    },
    {
      "year": 2012,
      "export_value_usd": 1011721.649682138,
      "active_destinations": 7,
      "yoy_growth_pct": -45.11413705994649
    },
    {
      "year": 2013,
      "export_value_usd": 199557.5916489847,
      "active_destinations": 5,
      "yoy_growth_pct": -80.27544515710605
    },
    {
      "year": 2014,
      "export_value_usd": 159397.84057442346,
      "active_destinations": 3,
      "yoy_growth_pct": -20.12439153164412
    },
    {
      "year": 2015,
      "export_value_usd": 161158.25640497977,
      "active_destinations": 4,
      "yoy_growth_pct": 1.1044163611077016
    },
    {
      "year": 2016,
      "export_value_usd": 908809.0625379676,
      "active_destinations": 3,
      "yoy_growth_pct": 463.92336502710236
    },
    {
      "year": 2017,
      "export_value_usd": 6317118.703441891,
      "active_destinations": 2,
      "yoy_growth_pct": 595.0985596248914
    },
    {
      "year": 2018,
      "export_value_usd": 5733258.308067141,
      "active_destinations": 4,
      "yoy_growth_pct": -9.242511068481784
    },
    {
      "year": 2019,
      "export_value_usd": 2182536.972224597,
      "active_destinations": 5,
      "yoy_growth_pct": -61.931996520135904
    },
    {
      "year": 2020,
      "export_value_usd": 128693.70125601011,
      "active_destinations": 3,
      "yoy_growth_pct": -94.1034812745996
    },
    {
      "year": 2021,
      "export_value_usd": 389848.41553521244,
      "active_destinations": 3,
      "yoy_growth_pct": 202.9273474384638
    },
    {
      "year": 2022,
      "export_value_usd": 1420845.3947115946,
      "active_destinations": 3,
      "yoy_growth_pct": 264.46098998785305
    },
    {
      "year": 2023,
      "export_value_usd": 2699311.3479608083,
      "active_destinations": 6,
      "yoy_growth_pct": 89.97924461082684
    },
    {
      "year": 2024,
      "export_value_usd": 3192203.606656009,
      "active_destinations": 3,
      "yoy_growth_pct": 18.25992614996249
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}