{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/392063", "links": { "product": "https://www.yugalinks.com/trade/product/392063", "exporter": "https://www.yugalinks.com/trade/exporter/ken/392063", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "392063", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 19, "current_lane_count": 2, "active_market_count": 2, "exports_latest_observed_lanes_usd": 946094.8460066628, "exports_current_2024_usd": 817199.7715115712, "exports_avg_3y_usd": 374775.66570132645, "exports_avg_5y_usd": 259627.04325832176, "exports_avg_10y_usd": 158647.44171103256, "exports_cagr_3y_pct": 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strip (not self-adhesive), of unsaturated polyesters, non-cellular and not reinforced, laminated, supported or similarly combined with other materials", "hs_chapter": 39, "hs_heading": 3920, "substitution_elasticity": -7.7544851, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Plastics: plates, sheets, film, foil and strip (not self-adhesive), of unsaturated polyesters, non-cellular and not reinforced, laminated, supported or similarly combined with other materials", "hs_chapter": 39, "hs_heading": 3920, "destinations": [ { "hs_code": 392063, "corridor_rank": 29, "exporter_iso3": "KEN", "importer_iso3": "ZMB", "latest_data_year": 2024, "lane_data_years": 17, "exports_latest_observed_usd": 817095.3587872947, "exports_all_year_avg_usd": 148575.10873993536, "exports_avg_3y_usd": 374738.37302996597, "exports_avg_5y_usd": 246594.99248625827, "exports_avg_10y_usd": 137632.94297928363, "exports_cagr_3y_pct": 194.08390486232315, "exports_cagr_5y_pct": 216.4222927683508, "exports_cagr_10y_pct": 15.397827070408997, "exports_historical_peak_usd": 817095.3587872947, "buyer_imports_latest_observed_usd": 18364552.077854313, "historical_peak_year": 2024, "positive_growth_year_share_pct": 50, "trend_acceleration_pct": 178.68607779191416, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 54.5636, "buyer_yoy_all_avg_pct": 215.0312, "buyer_trend_consistency_pct": 62.963, "market_share_latest_pct": 4.449307314021693, "market_share_change_1y_pp": 4.013023035111941, "peer_best_share_pct": 74.5807757411441, "peer_top_exporter": "IND", "supplier_count_latest": 11, "buyer_market_hhi": 5756.82, "distance_km": 1837.6290283203125, "has_reported_fta": 1, "applied_tariff_pct": 0.18471003326505056, "tariff_advantage_pp": 0.21549001424646472, "volatility_cv": 1.2848520322207901, "max_drawdown_pct": 99.07369124341515, "attention_level": "Watch", "primary_risk_reason": "Trade has varied substantially across reported years", "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']", "signal_flag": "Accelerating", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 392063, "num_markets": 5, "highest_price_importer_iso3": "ZMB", "highest_price_usd_per_ton": 10741.685144124169, "lowest_price_importer_iso3": "USA", "lowest_price_usd_per_ton": 2000, "median_price_across_markets": 4585.076869726044, "price_spread_pct": 190.65514913922217, "avg_quantity_metric_tons": 15.602666666666664, "total_trade_value_usd": 742153 }, "history": [ { "year": 2010, "export_value_usd": 325647.1718569043, "active_destinations": 5, "yoy_growth_pct": -13.308990516375491 }, { "year": 2011, "export_value_usd": 254346.08921665984, "active_destinations": 6, "yoy_growth_pct": -21.895194800455855 }, { "year": 2012, "export_value_usd": 355614.1720735167, "active_destinations": 7, "yoy_growth_pct": 39.81507369299223 }, { "year": 2013, "export_value_usd": 91147.34549651326, "active_destinations": 2, "yoy_growth_pct": -74.36903457332679 }, { "year": 2014, "export_value_usd": 334994.6303744983, "active_destinations": 6, "yoy_growth_pct": 267.530868342527 }, { "year": 2015, "export_value_usd": 115279.12495848397, "active_destinations": 4, "yoy_growth_pct": -65.58776932346326 }, { "year": 2016, "export_value_usd": 67379.13489692837, "active_destinations": 5, "yoy_growth_pct": -41.55131302289643 }, { "year": 2017, "export_value_usd": 75333.89391772778, "active_destinations": 2, "yoy_growth_pct": 11.80596787561611 }, { "year": 2018, "export_value_usd": 8824.81781566645, "active_destinations": 2, "yoy_growth_pct": -88.285727238122 }, { "year": 2019, "export_value_usd": 21522.22922991028, "active_destinations": 2, "yoy_growth_pct": 143.8829863626473 }, { "year": 2020, "export_value_usd": 119615.74509536196, "active_destinations": 5, "yoy_growth_pct": 455.777674410824 }, { "year": 2021, "export_value_usd": 54192.474092267395, "active_destinations": 3, "yoy_growth_pct": -54.69453118478407 }, { "year": 2022, "export_value_usd": 255286.86005465777, "active_destinations": 2, "yoy_growth_pct": 371.0743776340783 }, { "year": 2023, "export_value_usd": 51840.36553775028, "active_destinations": 2, "yoy_growth_pct": -79.6932887471564 }, { "year": 2024, "export_value_usd": 817199.7715115712, "active_destinations": 2, "yoy_growth_pct": 1476.3773326723253 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, 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0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "392063", "hs_description": "Plastics: plates, sheets, film, foil and strip (not self-adhesive), of unsaturated polyesters, non-cellular and not reinforced, laminated, supported or similarly combined with other materials", "hs_chapter": 39, "hs_heading": 3920 }, "destinations": [ { "hs_code": 392063, "corridor_rank": 29, "exporter_iso3": "KEN", "importer_iso3": "ZMB", "latest_data_year": 2024, "lane_data_years": 17, "exports_latest_observed_usd": 817095.3587872947, "exports_all_year_avg_usd": 148575.10873993536, "exports_avg_3y_usd": 374738.37302996597, "exports_avg_5y_usd": 246594.99248625827, "exports_avg_10y_usd": 137632.94297928363, "exports_cagr_3y_pct": 194.08390486232315, "exports_cagr_5y_pct": 216.4222927683508, "exports_cagr_10y_pct": 15.397827070408997, "exports_historical_peak_usd": 817095.3587872947, "buyer_imports_latest_observed_usd": 18364552.077854313, "historical_peak_year": 2024, "positive_growth_year_share_pct": 50, "trend_acceleration_pct": 178.68607779191416, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 54.5636, "buyer_yoy_all_avg_pct": 215.0312, "buyer_trend_consistency_pct": 62.963, "market_share_latest_pct": 4.449307314021693, "market_share_change_1y_pp": 4.013023035111941, "peer_best_share_pct": 74.5807757411441, "peer_top_exporter": "IND", "supplier_count_latest": 11, "buyer_market_hhi": 5756.82, "distance_km": 1837.6290283203125, "has_reported_fta": 1, "applied_tariff_pct": 0.18471003326505056, "tariff_advantage_pp": 0.21549001424646472, "volatility_cv": 1.2848520322207901, "max_drawdown_pct": 99.07369124341515, "attention_level": "Watch", "primary_risk_reason": "Trade has varied substantially across reported years", "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']", "signal_flag": "Accelerating", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 392063, "num_markets": 5, "highest_price_importer_iso3": "ZMB", "highest_price_usd_per_ton": 10741.685144124169, "lowest_price_importer_iso3": "USA", "lowest_price_usd_per_ton": 2000, "median_price_across_markets": 4585.076869726044, "price_spread_pct": 190.65514913922217, "avg_quantity_metric_tons": 15.602666666666664, "total_trade_value_usd": 742153 }, "history": [ { "year": 2010, "export_value_usd": 325647.1718569043, "active_destinations": 5, "yoy_growth_pct": -13.308990516375491 }, { "year": 2011, "export_value_usd": 254346.08921665984, "active_destinations": 6, "yoy_growth_pct": -21.895194800455855 }, { "year": 2012, "export_value_usd": 355614.1720735167, "active_destinations": 7, "yoy_growth_pct": 39.81507369299223 }, { "year": 2013, "export_value_usd": 91147.34549651326, "active_destinations": 2, "yoy_growth_pct": -74.36903457332679 }, { "year": 2014, "export_value_usd": 334994.6303744983, "active_destinations": 6, "yoy_growth_pct": 267.530868342527 }, { "year": 2015, "export_value_usd": 115279.12495848397, "active_destinations": 4, "yoy_growth_pct": -65.58776932346326 }, { "year": 2016, "export_value_usd": 67379.13489692837, "active_destinations": 5, "yoy_growth_pct": -41.55131302289643 }, { "year": 2017, "export_value_usd": 75333.89391772778, "active_destinations": 2, "yoy_growth_pct": 11.80596787561611 }, { "year": 2018, "export_value_usd": 8824.81781566645, "active_destinations": 2, "yoy_growth_pct": -88.285727238122 }, { "year": 2019, "export_value_usd": 21522.22922991028, "active_destinations": 2, "yoy_growth_pct": 143.8829863626473 }, { "year": 2020, "export_value_usd": 119615.74509536196, "active_destinations": 5, "yoy_growth_pct": 455.777674410824 }, { "year": 2021, "export_value_usd": 54192.474092267395, "active_destinations": 3, "yoy_growth_pct": -54.69453118478407 }, { "year": 2022, "export_value_usd": 255286.86005465777, "active_destinations": 2, "yoy_growth_pct": 371.0743776340783 }, { "year": 2023, "export_value_usd": 51840.36553775028, "active_destinations": 2, "yoy_growth_pct": -79.6932887471564 }, { "year": 2024, "export_value_usd": 817199.7715115712, "active_destinations": 2, "yoy_growth_pct": 1476.3773326723253 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, 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