{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/380894",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/380894",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/380894",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "380894",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 59,
    "current_lane_count": 24,
    "active_market_count": 24,
    "exports_latest_observed_lanes_usd": 2166830.3718389547,
    "exports_current_2024_usd": 1979809.9533080666,
    "exports_avg_3y_usd": 1620876.4129665687,
    "exports_avg_5y_usd": 1728150.325493792,
    "exports_avg_10y_usd": 1247164.6186024167,
    "exports_cagr_3y_pct": 2.6918755032769193,
    "exports_cagr_5y_pct": 21.035299198226486,
    "exports_cagr_10y_pct": 3.76132424593405,
    "exports_all_year_lane_avg_usd": 1505611.8669125855,
    "exports_historical_lane_peak_usd": 4911439.975342976,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -1.0694487426571309,
    "trend_label": "Stable",
    "top_market_iso3": "TZA",
    "top_market_exports_usd": 814988.6595391675,
    "top_market_share_pct": 37.612019386985956,
    "destination_hhi": 1899.1077086881278,
    "weighted_share_latest_pct": 23.226524224148385,
    "weighted_share_change_1y_pp": 7.002871181378869,
    "weighted_volatility_cv": 0.8213172636105478,
    "weighted_max_drawdown_pct": 84.90822894936667,
    "limited_history_lane_share_pct": 59.32203389830509,
    "data_freshness_years": 0,
    "coverage_score": 82,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 380894,
      "hs_description": "Disinfectants and similar products: not containing substances of 3808.50: in forms, packings or articles for retail sale",
      "hs_chapter": 38,
      "hs_heading": 3808,
      "substitution_elasticity": -7.2168989,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Disinfectants and similar products: not containing substances of 3808.50: in forms, packings or articles for retail sale",
    "hs_chapter": 38,
    "hs_heading": 3808,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 380894,
      "num_markets": 41,
      "highest_price_importer_iso3": "NLD",
      "highest_price_usd_per_ton": 146351.48514851485,
      "lowest_price_importer_iso3": "VEN",
      "lowest_price_usd_per_ton": 32.94117647058824,
      "median_price_across_markets": 4238.805970149254,
      "price_spread_pct": 3451.8811430024525,
      "avg_quantity_metric_tons": 19.90764150943396,
      "total_trade_value_usd": 6015103
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1123156.3886492983,
        "active_destinations": 13,
        "yoy_growth_pct": 3.488578651287371
      },
      {
        "year": 2011,
        "export_value_usd": 1453923.2903437458,
        "active_destinations": 19,
        "yoy_growth_pct": 29.449763633738122
      },
      {
        "year": 2012,
        "export_value_usd": 1390297.6598219662,
        "active_destinations": 21,
        "yoy_growth_pct": -4.376133936662977
      },
      {
        "year": 2013,
        "export_value_usd": 688807.206000888,
        "active_destinations": 15,
        "yoy_growth_pct": -50.45613425767451
      },
      {
        "year": 2014,
        "export_value_usd": 1368574.506145748,
        "active_destinations": 20,
        "yoy_growth_pct": 98.68759998773643
      },
      {
        "year": 2015,
        "export_value_usd": 761581.5550532924,
        "active_destinations": 15,
        "yoy_growth_pct": -44.35220357873692
      },
      {
        "year": 2016,
        "export_value_usd": 717295.57660769,
        "active_destinations": 15,
        "yoy_growth_pct": -5.815001446890808
      },
      {
        "year": 2017,
        "export_value_usd": 787693.0382294232,
        "active_destinations": 15,
        "yoy_growth_pct": 9.814289104453199
      },
      {
        "year": 2018,
        "export_value_usd": 802134.3600129688,
        "active_destinations": 18,
        "yoy_growth_pct": 1.833369229212277
      },
      {
        "year": 2019,
        "export_value_usd": 762190.0286518335,
        "active_destinations": 21,
        "yoy_growth_pct": -4.979755680892341
      },
      {
        "year": 2020,
        "export_value_usd": 1949957.9936903147,
        "active_destinations": 25,
        "yoy_growth_pct": 155.83619837423123
      },
      {
        "year": 2021,
        "export_value_usd": 1828164.3948789402,
        "active_destinations": 29,
        "yoy_growth_pct": -6.245960128652768
      },
      {
        "year": 2022,
        "export_value_usd": 1367085.3812726631,
        "active_destinations": 31,
        "yoy_growth_pct": -25.22087263584462
      },
      {
        "year": 2023,
        "export_value_usd": 1515733.9043189758,
        "active_destinations": 26,
        "yoy_growth_pct": 10.873389846940723
      },
      {
        "year": 2024,
        "export_value_usd": 1979809.9533080666,
        "active_destinations": 24,
        "yoy_growth_pct": 30.617250670895412
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "380894",
    "hs_description": "Disinfectants and similar products: not containing substances of 3808.50: in forms, packings or articles for retail sale",
    "hs_chapter": 38,
    "hs_heading": 3808
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 380894,
    "num_markets": 41,
    "highest_price_importer_iso3": "NLD",
    "highest_price_usd_per_ton": 146351.48514851485,
    "lowest_price_importer_iso3": "VEN",
    "lowest_price_usd_per_ton": 32.94117647058824,
    "median_price_across_markets": 4238.805970149254,
    "price_spread_pct": 3451.8811430024525,
    "avg_quantity_metric_tons": 19.90764150943396,
    "total_trade_value_usd": 6015103
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1123156.3886492983,
      "active_destinations": 13,
      "yoy_growth_pct": 3.488578651287371
    },
    {
      "year": 2011,
      "export_value_usd": 1453923.2903437458,
      "active_destinations": 19,
      "yoy_growth_pct": 29.449763633738122
    },
    {
      "year": 2012,
      "export_value_usd": 1390297.6598219662,
      "active_destinations": 21,
      "yoy_growth_pct": -4.376133936662977
    },
    {
      "year": 2013,
      "export_value_usd": 688807.206000888,
      "active_destinations": 15,
      "yoy_growth_pct": -50.45613425767451
    },
    {
      "year": 2014,
      "export_value_usd": 1368574.506145748,
      "active_destinations": 20,
      "yoy_growth_pct": 98.68759998773643
    },
    {
      "year": 2015,
      "export_value_usd": 761581.5550532924,
      "active_destinations": 15,
      "yoy_growth_pct": -44.35220357873692
    },
    {
      "year": 2016,
      "export_value_usd": 717295.57660769,
      "active_destinations": 15,
      "yoy_growth_pct": -5.815001446890808
    },
    {
      "year": 2017,
      "export_value_usd": 787693.0382294232,
      "active_destinations": 15,
      "yoy_growth_pct": 9.814289104453199
    },
    {
      "year": 2018,
      "export_value_usd": 802134.3600129688,
      "active_destinations": 18,
      "yoy_growth_pct": 1.833369229212277
    },
    {
      "year": 2019,
      "export_value_usd": 762190.0286518335,
      "active_destinations": 21,
      "yoy_growth_pct": -4.979755680892341
    },
    {
      "year": 2020,
      "export_value_usd": 1949957.9936903147,
      "active_destinations": 25,
      "yoy_growth_pct": 155.83619837423123
    },
    {
      "year": 2021,
      "export_value_usd": 1828164.3948789402,
      "active_destinations": 29,
      "yoy_growth_pct": -6.245960128652768
    },
    {
      "year": 2022,
      "export_value_usd": 1367085.3812726631,
      "active_destinations": 31,
      "yoy_growth_pct": -25.22087263584462
    },
    {
      "year": 2023,
      "export_value_usd": 1515733.9043189758,
      "active_destinations": 26,
      "yoy_growth_pct": 10.873389846940723
    },
    {
      "year": 2024,
      "export_value_usd": 1979809.9533080666,
      "active_destinations": 24,
      "yoy_growth_pct": 30.617250670895412
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}