{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/340220", "links": { "product": "https://www.yugalinks.com/trade/product/340220", "exporter": "https://www.yugalinks.com/trade/exporter/ken/340220", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "340220", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 76, "current_lane_count": 21, "active_market_count": 21, "exports_latest_observed_lanes_usd": 23665579.751104202, "exports_current_2024_usd": 22963226.65664694, "exports_avg_3y_usd": 20107420.921628613, "exports_avg_5y_usd": 19034266.129581243, "exports_avg_10y_usd": 20183818.314518873, "exports_cagr_3y_pct": 10.717397280706464, "exports_cagr_5y_pct": 3.0813825200912026, "exports_cagr_10y_pct": -3.0390771158750107, "exports_all_year_lane_avg_usd": 15049844.235511187, "exports_historical_lane_peak_usd": 46720563.45056219, "historical_peak_year": 2014, "positive_growth_year_share_pct": 62.06896551724138, "trend_acceleration_pct": 13.756474396581474, "trend_label": "Rapid growth", "top_market_iso3": "UGA", "top_market_exports_usd": 8347657.162537365, "top_market_share_pct": 35.273410794628326, "destination_hhi": 2655.734413959916, "weighted_share_latest_pct": 42.37954180709145, "weighted_share_change_1y_pp": -0.5128223412464841, "weighted_volatility_cv": 0.8477907437341152, "weighted_max_drawdown_pct": 92.5543414552833, "limited_history_lane_share_pct": 63.1578947368421, "data_freshness_years": 0, "coverage_score": 80.5, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 340220, "hs_description": "Washing and cleaning preparations: surface-active, whether or not containing soap (excluding those of heading no. 3401), put up for retail sale", "hs_chapter": 34, "hs_heading": 3402, "substitution_elasticity": -15.102535, "price_range_label": "Medium price range", "trade_type_label": "Two-way vertical trade" }, "hs_description": "Washing and cleaning preparations: surface-active, whether or not containing soap (excluding those of heading no. 3401), put up for retail sale", "hs_chapter": 34, "hs_heading": 3402, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 340220, "num_markets": 35, "highest_price_importer_iso3": "USA", "highest_price_usd_per_ton": 56666.666666666664, "lowest_price_importer_iso3": "MOZ", "lowest_price_usd_per_ton": 1.7233950883239983, "median_price_across_markets": 1556.2003261396524, "price_spread_pct": 3641.23707724331, "avg_quantity_metric_tons": 792.5093372093023, "total_trade_value_usd": 83159281 }, "history": [ { "year": 2010, "export_value_usd": 19665133.192512974, "active_destinations": 21, "yoy_growth_pct": 14.615759339463615 }, { "year": 2011, "export_value_usd": 25300665.725987967, "active_destinations": 25, "yoy_growth_pct": 28.657484687775142 }, { "year": 2012, "export_value_usd": 23680407.071207877, "active_destinations": 28, "yoy_growth_pct": -6.404015895581025 }, { "year": 2013, "export_value_usd": 26117342.772429638, "active_destinations": 25, "yoy_growth_pct": 10.290936696712192 }, { "year": 2014, "export_value_usd": 31265509.29738224, "active_destinations": 31, "yoy_growth_pct": 19.71167805932839 }, { "year": 2015, "export_value_usd": 27653765.362019736, "active_destinations": 24, "yoy_growth_pct": -11.551847439967666 }, { "year": 2016, "export_value_usd": 21352271.624797545, "active_destinations": 23, "yoy_growth_pct": -22.78710929498518 }, { "year": 2017, "export_value_usd": 20697176.565406796, "active_destinations": 21, "yoy_growth_pct": -3.0680344972286346 }, { "year": 2018, "export_value_usd": 17233427.511358347, "active_destinations": 21, "yoy_growth_pct": -16.7353698853676 }, { "year": 2019, "export_value_usd": 19730211.433700077, "active_destinations": 20, "yoy_growth_pct": 14.488028691310129 }, { "year": 2020, "export_value_usd": 17929654.21739589, "active_destinations": 23, "yoy_growth_pct": -9.12588910846011 }, { "year": 2021, "export_value_usd": 16919413.665624484, "active_destinations": 23, "yoy_growth_pct": -5.634467567094742 }, { "year": 2022, "export_value_usd": 17138356.02131241, "active_destinations": 19, "yoy_growth_pct": 1.2940303961759227 }, { "year": 2023, "export_value_usd": 20220680.086926483, "active_destinations": 23, "yoy_growth_pct": 17.984945941028705 }, { "year": 2024, "export_value_usd": 22963226.65664694, "active_destinations": 21, "yoy_growth_pct": 13.563077789325343 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "340220", "hs_description": "Washing and cleaning preparations: surface-active, whether or not containing soap (excluding those of heading no. 3401), put up for retail sale", "hs_chapter": 34, "hs_heading": 3402 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 340220, "num_markets": 35, "highest_price_importer_iso3": "USA", "highest_price_usd_per_ton": 56666.666666666664, "lowest_price_importer_iso3": "MOZ", "lowest_price_usd_per_ton": 1.7233950883239983, "median_price_across_markets": 1556.2003261396524, "price_spread_pct": 3641.23707724331, "avg_quantity_metric_tons": 792.5093372093023, "total_trade_value_usd": 83159281 }, "history": [ { "year": 2010, "export_value_usd": 19665133.192512974, "active_destinations": 21, "yoy_growth_pct": 14.615759339463615 }, { "year": 2011, "export_value_usd": 25300665.725987967, "active_destinations": 25, "yoy_growth_pct": 28.657484687775142 }, { "year": 2012, "export_value_usd": 23680407.071207877, "active_destinations": 28, "yoy_growth_pct": -6.404015895581025 }, { "year": 2013, "export_value_usd": 26117342.772429638, "active_destinations": 25, "yoy_growth_pct": 10.290936696712192 }, { "year": 2014, "export_value_usd": 31265509.29738224, "active_destinations": 31, "yoy_growth_pct": 19.71167805932839 }, { "year": 2015, "export_value_usd": 27653765.362019736, "active_destinations": 24, "yoy_growth_pct": -11.551847439967666 }, { "year": 2016, "export_value_usd": 21352271.624797545, "active_destinations": 23, "yoy_growth_pct": -22.78710929498518 }, { "year": 2017, "export_value_usd": 20697176.565406796, "active_destinations": 21, "yoy_growth_pct": -3.0680344972286346 }, { "year": 2018, "export_value_usd": 17233427.511358347, "active_destinations": 21, "yoy_growth_pct": -16.7353698853676 }, { "year": 2019, "export_value_usd": 19730211.433700077, "active_destinations": 20, "yoy_growth_pct": 14.488028691310129 }, { "year": 2020, "export_value_usd": 17929654.21739589, "active_destinations": 23, "yoy_growth_pct": -9.12588910846011 }, { "year": 2021, "export_value_usd": 16919413.665624484, "active_destinations": 23, "yoy_growth_pct": -5.634467567094742 }, { "year": 2022, "export_value_usd": 17138356.02131241, "active_destinations": 19, "yoy_growth_pct": 1.2940303961759227 }, { "year": 2023, "export_value_usd": 20220680.086926483, "active_destinations": 23, "yoy_growth_pct": 17.984945941028705 }, { "year": 2024, "export_value_usd": 22963226.65664694, "active_destinations": 21, "yoy_growth_pct": 13.563077789325343 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }