{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/340119",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/340119",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/340119",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "340119",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 89,
    "current_lane_count": 41,
    "active_market_count": 41,
    "exports_latest_observed_lanes_usd": 70315639.23939592,
    "exports_current_2024_usd": 69188073.07362384,
    "exports_avg_3y_usd": 67850688.8682969,
    "exports_avg_5y_usd": 67061489.25794543,
    "exports_avg_10y_usd": 48052352.019486725,
    "exports_cagr_3y_pct": -1.0574016485011217,
    "exports_cagr_5y_pct": 7.398593927688912,
    "exports_cagr_10y_pct": 9.698172584089537,
    "exports_all_year_lane_avg_usd": 25400408.202291597,
    "exports_historical_lane_peak_usd": 127141221.05092046,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 75.86206896551724,
    "trend_acceleration_pct": -10.755574232590659,
    "trend_label": "Stable",
    "top_market_iso3": "TZA",
    "top_market_exports_usd": 29425956.561368633,
    "top_market_share_pct": 41.84838092872244,
    "destination_hhi": 2527.2288668856213,
    "weighted_share_latest_pct": 75.88407228592702,
    "weighted_share_change_1y_pp": 0.32209685244752195,
    "weighted_volatility_cv": 1.52187852759964,
    "weighted_max_drawdown_pct": 95.17659024091579,
    "limited_history_lane_share_pct": 53.93258426966292,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 340119,
      "hs_description": "Soap and organic surface-active products: in the form of bars, cakes, moulded shapes, and paper, wadding, felt and nonwovens, impregnated, coated or covered with soap or detergent, not for toilet use",
      "hs_chapter": 34,
      "hs_heading": 3401,
      "substitution_elasticity": -10.728871,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Soap and organic surface-active products: in the form of bars, cakes, moulded shapes, and paper, wadding, felt and nonwovens, impregnated, coated or covered with soap or detergent, not for toilet use",
    "hs_chapter": 34,
    "hs_heading": 3401,
    "destinations": [
      {
        "hs_code": 340119,
        "corridor_rank": 18,
        "exporter_iso3": "KEN",
        "importer_iso3": "TZA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 29425956.561368633,
        "exports_all_year_avg_usd": 12113047.320868248,
        "exports_avg_3y_usd": 37003803.79193657,
        "exports_avg_5y_usd": 39047179.337301664,
        "exports_avg_10y_usd": 28246926.96570638,
        "exports_cagr_3y_pct": -14.25374833166736,
        "exports_cagr_5y_pct": -1.0559251327049046,
        "exports_cagr_10y_pct": 6.4119805434360355,
        "exports_historical_peak_usd": 47028029.22509838,
        "buyer_imports_latest_observed_usd": 35654539.11524134,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": -20.665728875103397,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -11.1906,
        "buyer_yoy_all_avg_pct": 21.6229,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 82.53074444815879,
        "market_share_change_1y_pp": -3.5459518175080262,
        "peer_best_share_pct": 82.53074444815876,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 31,
        "buyer_market_hhi": 6896.83,
        "distance_km": 677.3429565429688,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1393037962290505,
        "tariff_advantage_pp": 0.17098995581230306,
        "volatility_cv": 1.1591847680077931,
        "max_drawdown_pct": 97.69931508902508,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 340119,
        "corridor_rank": 24,
        "exporter_iso3": "KEN",
        "importer_iso3": "UGA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 17327495.52223118,
        "exports_all_year_avg_usd": 1506894.0783305757,
        "exports_avg_3y_usd": 9736065.165021809,
        "exports_avg_5y_usd": 6234805.932324668,
        "exports_avg_10y_usd": 3314220.8514165776,
        "exports_cagr_3y_pct": 158.7347498062266,
        "exports_cagr_5y_pct": 218.93966321344837,
        "exports_cagr_10y_pct": 45.622211874791205,
        "exports_historical_peak_usd": 17327495.52223118,
        "buyer_imports_latest_observed_usd": 18160492.428551283,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": 113.1125379314354,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 104.845,
        "buyer_yoy_all_avg_pct": 34.6919,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 95.41313700827575,
        "market_share_change_1y_pp": 2.8676159653390982,
        "peer_best_share_pct": 95.41313700827575,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 36,
        "buyer_market_hhi": 9109.19,
        "distance_km": 506.0585632324219,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1218771077709495,
        "tariff_advantage_pp": 0.12883293531838388,
        "volatility_cv": 2.1888612417068156,
        "max_drawdown_pct": 96.5522942316525,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 340119,
      "num_markets": 45,
      "highest_price_importer_iso3": "IRL",
      "highest_price_usd_per_ton": 64000,
      "lowest_price_importer_iso3": "RWA",
      "lowest_price_usd_per_ton": 483.42596786508983,
      "median_price_across_markets": 1107.3356925703215,
      "price_spread_pct": 5735.981821799832,
      "avg_quantity_metric_tons": 2860.981408333333,
      "total_trade_value_usd": 261726698
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 16962820.729654018,
        "active_destinations": 23,
        "yoy_growth_pct": 10.653609201294056
      },
      {
        "year": 2011,
        "export_value_usd": 16487893.388806473,
        "active_destinations": 34,
        "yoy_growth_pct": -2.7998134768782124
      },
      {
        "year": 2012,
        "export_value_usd": 19375515.350238256,
        "active_destinations": 35,
        "yoy_growth_pct": 17.513589476458957
      },
      {
        "year": 2013,
        "export_value_usd": 13169070.84053351,
        "active_destinations": 26,
        "yoy_growth_pct": -32.032409964406064
      },
      {
        "year": 2014,
        "export_value_usd": 27418096.86305364,
        "active_destinations": 38,
        "yoy_growth_pct": 108.20069384593627
      },
      {
        "year": 2015,
        "export_value_usd": 16544441.822948165,
        "active_destinations": 25,
        "yoy_growth_pct": -39.658679063016635
      },
      {
        "year": 2016,
        "export_value_usd": 22359071.087153785,
        "active_destinations": 24,
        "yoy_growth_pct": 35.145514889117436
      },
      {
        "year": 2017,
        "export_value_usd": 23916593.84384308,
        "active_destinations": 29,
        "yoy_growth_pct": 6.9659546705594435
      },
      {
        "year": 2018,
        "export_value_usd": 33974465.070182994,
        "active_destinations": 27,
        "yoy_growth_pct": 42.053945022481294
      },
      {
        "year": 2019,
        "export_value_usd": 48421502.08101208,
        "active_destinations": 27,
        "yoy_growth_pct": 42.52322142816675
      },
      {
        "year": 2020,
        "export_value_usd": 60325272.532498226,
        "active_destinations": 28,
        "yoy_growth_pct": 24.583645570454273
      },
      {
        "year": 2021,
        "export_value_usd": 71430107.15233822,
        "active_destinations": 30,
        "yoy_growth_pct": 18.4082626628129
      },
      {
        "year": 2022,
        "export_value_usd": 72801515.33626273,
        "active_destinations": 27,
        "yoy_growth_pct": 1.9199301787406304
      },
      {
        "year": 2023,
        "export_value_usd": 61562478.19500414,
        "active_destinations": 36,
        "yoy_growth_pct": -15.437916490263465
      },
      {
        "year": 2024,
        "export_value_usd": 69188073.07362384,
        "active_destinations": 41,
        "yoy_growth_pct": 12.386757489627048
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "340119",
    "hs_description": "Soap and organic surface-active products: in the form of bars, cakes, moulded shapes, and paper, wadding, felt and nonwovens, impregnated, coated or covered with soap or detergent, not for toilet use",
    "hs_chapter": 34,
    "hs_heading": 3401
  },
  "destinations": [
    {
      "hs_code": 340119,
      "corridor_rank": 18,
      "exporter_iso3": "KEN",
      "importer_iso3": "TZA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 29425956.561368633,
      "exports_all_year_avg_usd": 12113047.320868248,
      "exports_avg_3y_usd": 37003803.79193657,
      "exports_avg_5y_usd": 39047179.337301664,
      "exports_avg_10y_usd": 28246926.96570638,
      "exports_cagr_3y_pct": -14.25374833166736,
      "exports_cagr_5y_pct": -1.0559251327049046,
      "exports_cagr_10y_pct": 6.4119805434360355,
      "exports_historical_peak_usd": 47028029.22509838,
      "buyer_imports_latest_observed_usd": 35654539.11524134,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 58.62068965517241,
      "trend_acceleration_pct": -20.665728875103397,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -11.1906,
      "buyer_yoy_all_avg_pct": 21.6229,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 82.53074444815879,
      "market_share_change_1y_pp": -3.5459518175080262,
      "peer_best_share_pct": 82.53074444815876,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 31,
      "buyer_market_hhi": 6896.83,
      "distance_km": 677.3429565429688,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1393037962290505,
      "tariff_advantage_pp": 0.17098995581230306,
      "volatility_cv": 1.1591847680077931,
      "max_drawdown_pct": 97.69931508902508,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 340119,
      "corridor_rank": 24,
      "exporter_iso3": "KEN",
      "importer_iso3": "UGA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 17327495.52223118,
      "exports_all_year_avg_usd": 1506894.0783305757,
      "exports_avg_3y_usd": 9736065.165021809,
      "exports_avg_5y_usd": 6234805.932324668,
      "exports_avg_10y_usd": 3314220.8514165776,
      "exports_cagr_3y_pct": 158.7347498062266,
      "exports_cagr_5y_pct": 218.93966321344837,
      "exports_cagr_10y_pct": 45.622211874791205,
      "exports_historical_peak_usd": 17327495.52223118,
      "buyer_imports_latest_observed_usd": 18160492.428551283,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 55.172413793103445,
      "trend_acceleration_pct": 113.1125379314354,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 104.845,
      "buyer_yoy_all_avg_pct": 34.6919,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 95.41313700827575,
      "market_share_change_1y_pp": 2.8676159653390982,
      "peer_best_share_pct": 95.41313700827575,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 36,
      "buyer_market_hhi": 9109.19,
      "distance_km": 506.0585632324219,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1218771077709495,
      "tariff_advantage_pp": 0.12883293531838388,
      "volatility_cv": 2.1888612417068156,
      "max_drawdown_pct": 96.5522942316525,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 340119,
    "num_markets": 45,
    "highest_price_importer_iso3": "IRL",
    "highest_price_usd_per_ton": 64000,
    "lowest_price_importer_iso3": "RWA",
    "lowest_price_usd_per_ton": 483.42596786508983,
    "median_price_across_markets": 1107.3356925703215,
    "price_spread_pct": 5735.981821799832,
    "avg_quantity_metric_tons": 2860.981408333333,
    "total_trade_value_usd": 261726698
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 16962820.729654018,
      "active_destinations": 23,
      "yoy_growth_pct": 10.653609201294056
    },
    {
      "year": 2011,
      "export_value_usd": 16487893.388806473,
      "active_destinations": 34,
      "yoy_growth_pct": -2.7998134768782124
    },
    {
      "year": 2012,
      "export_value_usd": 19375515.350238256,
      "active_destinations": 35,
      "yoy_growth_pct": 17.513589476458957
    },
    {
      "year": 2013,
      "export_value_usd": 13169070.84053351,
      "active_destinations": 26,
      "yoy_growth_pct": -32.032409964406064
    },
    {
      "year": 2014,
      "export_value_usd": 27418096.86305364,
      "active_destinations": 38,
      "yoy_growth_pct": 108.20069384593627
    },
    {
      "year": 2015,
      "export_value_usd": 16544441.822948165,
      "active_destinations": 25,
      "yoy_growth_pct": -39.658679063016635
    },
    {
      "year": 2016,
      "export_value_usd": 22359071.087153785,
      "active_destinations": 24,
      "yoy_growth_pct": 35.145514889117436
    },
    {
      "year": 2017,
      "export_value_usd": 23916593.84384308,
      "active_destinations": 29,
      "yoy_growth_pct": 6.9659546705594435
    },
    {
      "year": 2018,
      "export_value_usd": 33974465.070182994,
      "active_destinations": 27,
      "yoy_growth_pct": 42.053945022481294
    },
    {
      "year": 2019,
      "export_value_usd": 48421502.08101208,
      "active_destinations": 27,
      "yoy_growth_pct": 42.52322142816675
    },
    {
      "year": 2020,
      "export_value_usd": 60325272.532498226,
      "active_destinations": 28,
      "yoy_growth_pct": 24.583645570454273
    },
    {
      "year": 2021,
      "export_value_usd": 71430107.15233822,
      "active_destinations": 30,
      "yoy_growth_pct": 18.4082626628129
    },
    {
      "year": 2022,
      "export_value_usd": 72801515.33626273,
      "active_destinations": 27,
      "yoy_growth_pct": 1.9199301787406304
    },
    {
      "year": 2023,
      "export_value_usd": 61562478.19500414,
      "active_destinations": 36,
      "yoy_growth_pct": -15.437916490263465
    },
    {
      "year": 2024,
      "export_value_usd": 69188073.07362384,
      "active_destinations": 41,
      "yoy_growth_pct": 12.386757489627048
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}