{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/330430",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/330430",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/330430",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "330430",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 53,
    "current_lane_count": 12,
    "active_market_count": 12,
    "exports_latest_observed_lanes_usd": 130895.97606339316,
    "exports_current_2024_usd": 86553.59891953737,
    "exports_avg_3y_usd": 93244.57466256367,
    "exports_avg_5y_usd": 103916.18112334512,
    "exports_avg_10y_usd": 112538.11312559356,
    "exports_cagr_3y_pct": -14.408885951745376,
    "exports_cagr_5y_pct": -4.762824531070475,
    "exports_cagr_10y_pct": -0.013458567584712089,
    "exports_all_year_lane_avg_usd": 127944.07548191209,
    "exports_historical_lane_peak_usd": 515014.02606118727,
    "historical_peak_year": 2015,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": -14.395427384160664,
    "trend_label": "Rapid decline",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 74500.1675211636,
    "top_market_share_pct": 56.9155521519493,
    "destination_hhi": 3478.7791158655273,
    "weighted_share_latest_pct": 32.61883066533132,
    "weighted_share_change_1y_pp": -4.538312286059136,
    "weighted_volatility_cv": 0.9672698730867534,
    "weighted_max_drawdown_pct": 74.23347315732275,
    "limited_history_lane_share_pct": 69.81132075471699,
    "data_freshness_years": 0,
    "coverage_score": 76,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 330430,
      "hs_description": "Cosmetic and toilet preparations: manicure or pedicure preparations",
      "hs_chapter": 33,
      "hs_heading": 3304,
      "substitution_elasticity": -10.255058,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Cosmetic and toilet preparations: manicure or pedicure preparations",
    "hs_chapter": 33,
    "hs_heading": 3304,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 330430,
      "num_markets": 19,
      "highest_price_importer_iso3": "NLD",
      "highest_price_usd_per_ton": 244000,
      "lowest_price_importer_iso3": "BDI",
      "lowest_price_usd_per_ton": 322.5320271288621,
      "median_price_across_markets": 9729.296527159395,
      "price_spread_pct": 2504.57437793826,
      "avg_quantity_metric_tons": 1.21,
      "total_trade_value_usd": 423505
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 24097.94782411759,
        "active_destinations": 8,
        "yoy_growth_pct": 10.384107496596444
      },
      {
        "year": 2011,
        "export_value_usd": 32670.698322372788,
        "active_destinations": 12,
        "yoy_growth_pct": 35.574608098684074
      },
      {
        "year": 2012,
        "export_value_usd": 45409.80896457655,
        "active_destinations": 16,
        "yoy_growth_pct": 38.99246510283517
      },
      {
        "year": 2013,
        "export_value_usd": 77721.36163229396,
        "active_destinations": 10,
        "yoy_growth_pct": 71.15544725793303
      },
      {
        "year": 2014,
        "export_value_usd": 86670.17393949487,
        "active_destinations": 14,
        "yoy_growth_pct": 11.51396748494765
      },
      {
        "year": 2015,
        "export_value_usd": 244331.55040954266,
        "active_destinations": 13,
        "yoy_growth_pct": 181.90961123501663
      },
      {
        "year": 2016,
        "export_value_usd": 114581.38103796139,
        "active_destinations": 11,
        "yoy_growth_pct": -53.10414031838998
      },
      {
        "year": 2017,
        "export_value_usd": 47296.013317083794,
        "active_destinations": 9,
        "yoy_growth_pct": -58.722775996726384
      },
      {
        "year": 2018,
        "export_value_usd": 89119.18404514431,
        "active_destinations": 6,
        "yoy_growth_pct": 88.42853296675973
      },
      {
        "year": 2019,
        "export_value_usd": 110472.0968294781,
        "active_destinations": 7,
        "yoy_growth_pct": 23.95995095008639
      },
      {
        "year": 2020,
        "export_value_usd": 101809.04339961865,
        "active_destinations": 9,
        "yoy_growth_pct": -7.841847560141385
      },
      {
        "year": 2021,
        "export_value_usd": 138038.13822941593,
        "active_destinations": 11,
        "yoy_growth_pct": 35.58534057489532
      },
      {
        "year": 2022,
        "export_value_usd": 98696.84799776148,
        "active_destinations": 9,
        "yoy_growth_pct": -28.500304869564534
      },
      {
        "year": 2023,
        "export_value_usd": 94483.27707039216,
        "active_destinations": 9,
        "yoy_growth_pct": -4.269205159890099
      },
      {
        "year": 2024,
        "export_value_usd": 86553.59891953737,
        "active_destinations": 12,
        "yoy_growth_pct": -8.392678997519317
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "330430",
    "hs_description": "Cosmetic and toilet preparations: manicure or pedicure preparations",
    "hs_chapter": 33,
    "hs_heading": 3304
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 330430,
    "num_markets": 19,
    "highest_price_importer_iso3": "NLD",
    "highest_price_usd_per_ton": 244000,
    "lowest_price_importer_iso3": "BDI",
    "lowest_price_usd_per_ton": 322.5320271288621,
    "median_price_across_markets": 9729.296527159395,
    "price_spread_pct": 2504.57437793826,
    "avg_quantity_metric_tons": 1.21,
    "total_trade_value_usd": 423505
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 24097.94782411759,
      "active_destinations": 8,
      "yoy_growth_pct": 10.384107496596444
    },
    {
      "year": 2011,
      "export_value_usd": 32670.698322372788,
      "active_destinations": 12,
      "yoy_growth_pct": 35.574608098684074
    },
    {
      "year": 2012,
      "export_value_usd": 45409.80896457655,
      "active_destinations": 16,
      "yoy_growth_pct": 38.99246510283517
    },
    {
      "year": 2013,
      "export_value_usd": 77721.36163229396,
      "active_destinations": 10,
      "yoy_growth_pct": 71.15544725793303
    },
    {
      "year": 2014,
      "export_value_usd": 86670.17393949487,
      "active_destinations": 14,
      "yoy_growth_pct": 11.51396748494765
    },
    {
      "year": 2015,
      "export_value_usd": 244331.55040954266,
      "active_destinations": 13,
      "yoy_growth_pct": 181.90961123501663
    },
    {
      "year": 2016,
      "export_value_usd": 114581.38103796139,
      "active_destinations": 11,
      "yoy_growth_pct": -53.10414031838998
    },
    {
      "year": 2017,
      "export_value_usd": 47296.013317083794,
      "active_destinations": 9,
      "yoy_growth_pct": -58.722775996726384
    },
    {
      "year": 2018,
      "export_value_usd": 89119.18404514431,
      "active_destinations": 6,
      "yoy_growth_pct": 88.42853296675973
    },
    {
      "year": 2019,
      "export_value_usd": 110472.0968294781,
      "active_destinations": 7,
      "yoy_growth_pct": 23.95995095008639
    },
    {
      "year": 2020,
      "export_value_usd": 101809.04339961865,
      "active_destinations": 9,
      "yoy_growth_pct": -7.841847560141385
    },
    {
      "year": 2021,
      "export_value_usd": 138038.13822941593,
      "active_destinations": 11,
      "yoy_growth_pct": 35.58534057489532
    },
    {
      "year": 2022,
      "export_value_usd": 98696.84799776148,
      "active_destinations": 9,
      "yoy_growth_pct": -28.500304869564534
    },
    {
      "year": 2023,
      "export_value_usd": 94483.27707039216,
      "active_destinations": 9,
      "yoy_growth_pct": -4.269205159890099
    },
    {
      "year": 2024,
      "export_value_usd": 86553.59891953737,
      "active_destinations": 12,
      "yoy_growth_pct": -8.392678997519317
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}