{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/330300", "links": { "product": "https://www.yugalinks.com/trade/product/330300", "exporter": "https://www.yugalinks.com/trade/exporter/ken/330300", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "330300", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 156, "current_lane_count": 81, "active_market_count": 81, "exports_latest_observed_lanes_usd": 2163586.7529573026, "exports_current_2024_usd": 1923563.4704104129, "exports_avg_3y_usd": 1895117.9293862346, "exports_avg_5y_usd": 1424018.3132175428, "exports_avg_10y_usd": 1545785.823883181, "exports_cagr_3y_pct": 32.46686808399901, "exports_cagr_5y_pct": 3.5958493735833708, "exports_cagr_10y_pct": 1.3296879107067339, "exports_all_year_lane_avg_usd": 1686210.9591782226, "exports_historical_lane_peak_usd": 7027244.729064943, "historical_peak_year": 2023, "positive_growth_year_share_pct": 58.62068965517241, "trend_acceleration_pct": 31.137180173292275, "trend_label": "Rapid growth", "top_market_iso3": "ARE", "top_market_exports_usd": 419136.8275836198, "top_market_share_pct": 19.37231437614978, "destination_hhi": 918.0588408380397, "weighted_share_latest_pct": 0.5004608461242882, "weighted_share_change_1y_pp": -0.21983025443261375, "weighted_volatility_cv": 1.335527164835435, "weighted_max_drawdown_pct": 87.32501068728608, "limited_history_lane_share_pct": 45.51282051282051, "data_freshness_years": 0, "coverage_score": 100, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 330300, "hs_description": "Perfumes and toilet waters", "hs_chapter": 33, "hs_heading": 3303, "substitution_elasticity": -6.746613, "price_range_label": "Low price range", "trade_type_label": "One-way trade" }, "hs_description": "Perfumes and toilet waters", "hs_chapter": 33, "hs_heading": 3303, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 330300, "num_markets": 66, "highest_price_importer_iso3": "CHE", "highest_price_usd_per_ton": 584187.5, "lowest_price_importer_iso3": "ETH", "lowest_price_usd_per_ton": 294.11764705882354, "median_price_across_markets": 51402.03562340967, "price_spread_pct": 1135.9343560452744, "avg_quantity_metric_tons": 1.4350405405405406, "total_trade_value_usd": 12027115 }, "history": [ { "year": 2010, "export_value_usd": 1244475.754164904, "active_destinations": 52, "yoy_growth_pct": 188.10660323924157 }, { "year": 2011, "export_value_usd": 859302.9899826853, "active_destinations": 47, "yoy_growth_pct": -30.950604131350545 }, { "year": 2012, "export_value_usd": 897486.9720811581, "active_destinations": 58, "yoy_growth_pct": 4.443599352452174 }, { "year": 2013, "export_value_usd": 1458772.395934694, "active_destinations": 48, "yoy_growth_pct": 62.53967370155652 }, { "year": 2014, "export_value_usd": 1685541.580032418, "active_destinations": 58, "yoy_growth_pct": 15.545206690891893 }, { "year": 2015, "export_value_usd": 1555535.1553406513, "active_destinations": 90, "yoy_growth_pct": -7.7130357525363635 }, { "year": 2016, "export_value_usd": 1728418.8295179293, "active_destinations": 67, "yoy_growth_pct": 11.11409623779398 }, { "year": 2017, "export_value_usd": 1460987.7720698994, "active_destinations": 56, "yoy_growth_pct": -15.472584126071965 }, { "year": 2018, "export_value_usd": 1980714.6503263847, "active_destinations": 60, "yoy_growth_pct": 35.573663804190936 }, { "year": 2019, "export_value_usd": 1612110.265489227, "active_destinations": 60, "yoy_growth_pct": -18.609666201863995 }, { "year": 2020, "export_value_usd": 607205.9319471924, "active_destinations": 67, "yoy_growth_pct": -62.33471463176101 }, { "year": 2021, "export_value_usd": 827531.8459818196, "active_destinations": 67, "yoy_growth_pct": 36.28520448212428 }, { "year": 2022, "export_value_usd": 1624218.4862648023, "active_destinations": 78, "yoy_growth_pct": 96.27262614138544 }, { "year": 2023, "export_value_usd": 2137571.8314834866, "active_destinations": 86, "yoy_growth_pct": 31.60617549669918 }, { "year": 2024, "export_value_usd": 1923563.4704104129, "active_destinations": 81, "yoy_growth_pct": -10.011750619138292 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 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0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "330300", "hs_description": "Perfumes and toilet waters", "hs_chapter": 33, "hs_heading": 3303 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 330300, "num_markets": 66, "highest_price_importer_iso3": "CHE", "highest_price_usd_per_ton": 584187.5, "lowest_price_importer_iso3": "ETH", "lowest_price_usd_per_ton": 294.11764705882354, "median_price_across_markets": 51402.03562340967, "price_spread_pct": 1135.9343560452744, "avg_quantity_metric_tons": 1.4350405405405406, "total_trade_value_usd": 12027115 }, "history": [ { "year": 2010, "export_value_usd": 1244475.754164904, "active_destinations": 52, "yoy_growth_pct": 188.10660323924157 }, { "year": 2011, "export_value_usd": 859302.9899826853, "active_destinations": 47, "yoy_growth_pct": -30.950604131350545 }, { "year": 2012, "export_value_usd": 897486.9720811581, "active_destinations": 58, "yoy_growth_pct": 4.443599352452174 }, { "year": 2013, "export_value_usd": 1458772.395934694, "active_destinations": 48, "yoy_growth_pct": 62.53967370155652 }, { "year": 2014, "export_value_usd": 1685541.580032418, "active_destinations": 58, "yoy_growth_pct": 15.545206690891893 }, { "year": 2015, "export_value_usd": 1555535.1553406513, "active_destinations": 90, "yoy_growth_pct": -7.7130357525363635 }, { "year": 2016, "export_value_usd": 1728418.8295179293, "active_destinations": 67, "yoy_growth_pct": 11.11409623779398 }, { "year": 2017, "export_value_usd": 1460987.7720698994, "active_destinations": 56, "yoy_growth_pct": -15.472584126071965 }, { "year": 2018, "export_value_usd": 1980714.6503263847, "active_destinations": 60, "yoy_growth_pct": 35.573663804190936 }, { "year": 2019, "export_value_usd": 1612110.265489227, "active_destinations": 60, "yoy_growth_pct": -18.609666201863995 }, { "year": 2020, "export_value_usd": 607205.9319471924, "active_destinations": 67, "yoy_growth_pct": -62.33471463176101 }, { "year": 2021, "export_value_usd": 827531.8459818196, "active_destinations": 67, "yoy_growth_pct": 36.28520448212428 }, { "year": 2022, "export_value_usd": 1624218.4862648023, "active_destinations": 78, "yoy_growth_pct": 96.27262614138544 }, { "year": 2023, "export_value_usd": 2137571.8314834866, "active_destinations": 86, "yoy_growth_pct": 31.60617549669918 }, { "year": 2024, "export_value_usd": 1923563.4704104129, "active_destinations": 81, "yoy_growth_pct": -10.011750619138292 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, 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