{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/271012",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/271012",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/271012",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "271012",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 139,
    "current_lane_count": 12,
    "active_market_count": 12,
    "exports_latest_observed_lanes_usd": 33244652.437590066,
    "exports_current_2024_usd": 2796882.5327358446,
    "exports_avg_3y_usd": 2509190.071181368,
    "exports_avg_5y_usd": 91356697.05582093,
    "exports_avg_10y_usd": 88328173.66158076,
    "exports_cagr_3y_pct": -75.63425171957874,
    "exports_cagr_5y_pct": -61.68266422694849,
    "exports_cagr_10y_pct": -35.076303273700624,
    "exports_all_year_lane_avg_usd": 113747727.72622722,
    "exports_historical_lane_peak_usd": 746561119.6937953,
    "historical_peak_year": 2019,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -40.55794844587812,
    "trend_label": "Rapid decline",
    "top_market_iso3": "MYS",
    "top_market_exports_usd": 19382276.837446902,
    "top_market_share_pct": 58.30193855638317,
    "destination_hhi": 3611.4653550839985,
    "weighted_share_latest_pct": 0.8171140058980438,
    "weighted_share_change_1y_pp": 0.6346439802158711,
    "weighted_volatility_cv": 1.3496966162313508,
    "weighted_max_drawdown_pct": 77.7667042392967,
    "limited_history_lane_share_pct": 79.13669064748201,
    "data_freshness_years": 0,
    "coverage_score": 76,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": "271012"
    },
    "hs_description": null,
    "hs_chapter": null,
    "hs_heading": null,
    "destinations": [],
    "priceSummary": {},
    "history": [
      {
        "year": 2010,
        "export_value_usd": 42407542.477879964,
        "active_destinations": 18,
        "yoy_growth_pct": 17.866776028653334
      },
      {
        "year": 2011,
        "export_value_usd": 39923606.12528076,
        "active_destinations": 28,
        "yoy_growth_pct": -5.857298507440841
      },
      {
        "year": 2012,
        "export_value_usd": 57716491.414762534,
        "active_destinations": 25,
        "yoy_growth_pct": 44.567329999317906
      },
      {
        "year": 2013,
        "export_value_usd": 110402951.31559694,
        "active_destinations": 12,
        "yoy_growth_pct": 91.28493193083881
      },
      {
        "year": 2014,
        "export_value_usd": 210204409.82673874,
        "active_destinations": 25,
        "yoy_growth_pct": 90.39745525085667
      },
      {
        "year": 2015,
        "export_value_usd": 78584972.69457124,
        "active_destinations": 18,
        "yoy_growth_pct": -62.61497427225956
      },
      {
        "year": 2016,
        "export_value_usd": 4758292.810823592,
        "active_destinations": 13,
        "yoy_growth_pct": -93.94503472143816
      },
      {
        "year": 2017,
        "export_value_usd": 2724673.467506026,
        "active_destinations": 12,
        "yoy_growth_pct": -42.73842371977894
      },
      {
        "year": 2018,
        "export_value_usd": 1821931.4575096068,
        "active_destinations": 14,
        "yoy_growth_pct": -33.13211732570382
      },
      {
        "year": 2019,
        "export_value_usd": 338608380.90629226,
        "active_destinations": 12,
        "yoy_growth_pct": 18485.13280017324
      },
      {
        "year": 2020,
        "export_value_usd": 255910015.13739786,
        "active_destinations": 14,
        "yoy_growth_pct": -24.423012078894956
      },
      {
        "year": 2021,
        "export_value_usd": 193345899.92816278,
        "active_destinations": 9,
        "yoy_growth_pct": -24.44770095286988
      },
      {
        "year": 2022,
        "export_value_usd": 639851.7336425334,
        "active_destinations": 14,
        "yoy_growth_pct": -99.669063717472
      },
      {
        "year": 2023,
        "export_value_usd": 4090835.9471657253,
        "active_destinations": 17,
        "yoy_growth_pct": 539.3412304874923
      },
      {
        "year": 2024,
        "export_value_usd": 2796882.5327358446,
        "active_destinations": 12,
        "yoy_growth_pct": -31.630537893517264
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "271012",
    "hs_description": "Trade product",
    "hs_chapter": "27",
    "hs_heading": "2710"
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {},
  "history": [
    {
      "year": 2010,
      "export_value_usd": 42407542.477879964,
      "active_destinations": 18,
      "yoy_growth_pct": 17.866776028653334
    },
    {
      "year": 2011,
      "export_value_usd": 39923606.12528076,
      "active_destinations": 28,
      "yoy_growth_pct": -5.857298507440841
    },
    {
      "year": 2012,
      "export_value_usd": 57716491.414762534,
      "active_destinations": 25,
      "yoy_growth_pct": 44.567329999317906
    },
    {
      "year": 2013,
      "export_value_usd": 110402951.31559694,
      "active_destinations": 12,
      "yoy_growth_pct": 91.28493193083881
    },
    {
      "year": 2014,
      "export_value_usd": 210204409.82673874,
      "active_destinations": 25,
      "yoy_growth_pct": 90.39745525085667
    },
    {
      "year": 2015,
      "export_value_usd": 78584972.69457124,
      "active_destinations": 18,
      "yoy_growth_pct": -62.61497427225956
    },
    {
      "year": 2016,
      "export_value_usd": 4758292.810823592,
      "active_destinations": 13,
      "yoy_growth_pct": -93.94503472143816
    },
    {
      "year": 2017,
      "export_value_usd": 2724673.467506026,
      "active_destinations": 12,
      "yoy_growth_pct": -42.73842371977894
    },
    {
      "year": 2018,
      "export_value_usd": 1821931.4575096068,
      "active_destinations": 14,
      "yoy_growth_pct": -33.13211732570382
    },
    {
      "year": 2019,
      "export_value_usd": 338608380.90629226,
      "active_destinations": 12,
      "yoy_growth_pct": 18485.13280017324
    },
    {
      "year": 2020,
      "export_value_usd": 255910015.13739786,
      "active_destinations": 14,
      "yoy_growth_pct": -24.423012078894956
    },
    {
      "year": 2021,
      "export_value_usd": 193345899.92816278,
      "active_destinations": 9,
      "yoy_growth_pct": -24.44770095286988
    },
    {
      "year": 2022,
      "export_value_usd": 639851.7336425334,
      "active_destinations": 14,
      "yoy_growth_pct": -99.669063717472
    },
    {
      "year": 2023,
      "export_value_usd": 4090835.9471657253,
      "active_destinations": 17,
      "yoy_growth_pct": 539.3412304874923
    },
    {
      "year": 2024,
      "export_value_usd": 2796882.5327358446,
      "active_destinations": 12,
      "yoy_growth_pct": -31.630537893517264
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}