{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/240120",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/240120",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/240120",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "240120",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 103,
    "current_lane_count": 14,
    "active_market_count": 14,
    "exports_latest_observed_lanes_usd": 23680806.57302735,
    "exports_current_2024_usd": 1730869.7820764503,
    "exports_avg_3y_usd": 3814271.5227680397,
    "exports_avg_5y_usd": 10249494.708802685,
    "exports_avg_10y_usd": 22162787.331740476,
    "exports_cagr_3y_pct": -45.23314751805878,
    "exports_cagr_5y_pct": -45.00643569648211,
    "exports_cagr_10y_pct": -24.703100165835203,
    "exports_all_year_lane_avg_usd": 35730628.09180913,
    "exports_historical_lane_peak_usd": 121002915.19473785,
    "historical_peak_year": 2018,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": -20.530047352223576,
    "trend_label": "Rapid decline",
    "top_market_iso3": "COL",
    "top_market_exports_usd": 6403402.766359754,
    "top_market_share_pct": 27.04047578199168,
    "destination_hhi": 1096.8804884744259,
    "weighted_share_latest_pct": 21.692607721861098,
    "weighted_share_change_1y_pp": 5.383596924337743,
    "weighted_volatility_cv": 0.8896346687156728,
    "weighted_max_drawdown_pct": 63.83839774187437,
    "limited_history_lane_share_pct": 33.00970873786408,
    "data_freshness_years": 0,
    "coverage_score": 87,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 240120,
      "hs_description": "Tobacco: partly or wholly stemmed or stripped",
      "hs_chapter": 24,
      "hs_heading": 2401,
      "substitution_elasticity": -1.1467545,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Tobacco: partly or wholly stemmed or stripped",
    "hs_chapter": 24,
    "hs_heading": 2401,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 240120,
      "num_markets": 43,
      "highest_price_importer_iso3": "DZA",
      "highest_price_usd_per_ton": 14972.222222222223,
      "lowest_price_importer_iso3": "SOM",
      "lowest_price_usd_per_ton": 421.4675052410901,
      "median_price_across_markets": 4868.5,
      "price_spread_pct": 298.8755205295498,
      "avg_quantity_metric_tons": 170.08938095238096,
      "total_trade_value_usd": 102000135
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 29100032.59367934,
        "active_destinations": 47,
        "yoy_growth_pct": -11.215506982818187
      },
      {
        "year": 2011,
        "export_value_usd": 28781644.704709284,
        "active_destinations": 66,
        "yoy_growth_pct": -1.0941152314695688
      },
      {
        "year": 2012,
        "export_value_usd": 32145850.84825509,
        "active_destinations": 65,
        "yoy_growth_pct": 11.688720981936628
      },
      {
        "year": 2013,
        "export_value_usd": 28085815.5410197,
        "active_destinations": 39,
        "yoy_growth_pct": -12.630044625046136
      },
      {
        "year": 2014,
        "export_value_usd": 29545642.62499799,
        "active_destinations": 59,
        "yoy_growth_pct": 5.197737918082498
      },
      {
        "year": 2015,
        "export_value_usd": 32294274.43475421,
        "active_destinations": 39,
        "yoy_growth_pct": 9.303002289179046
      },
      {
        "year": 2016,
        "export_value_usd": 35525219.98738966,
        "active_destinations": 37,
        "yoy_growth_pct": 10.004700861643743
      },
      {
        "year": 2017,
        "export_value_usd": 32316059.552721296,
        "active_destinations": 43,
        "yoy_growth_pct": -9.03347097022205
      },
      {
        "year": 2018,
        "export_value_usd": 35833230.97194149,
        "active_destinations": 33,
        "yoy_growth_pct": 10.883664245890467
      },
      {
        "year": 2019,
        "export_value_usd": 34411614.82658471,
        "active_destinations": 32,
        "yoy_growth_pct": -3.967312203775178
      },
      {
        "year": 2020,
        "export_value_usd": 29267802.867465865,
        "active_destinations": 33,
        "yoy_growth_pct": -14.947894729848574
      },
      {
        "year": 2021,
        "export_value_usd": 10536856.108243449,
        "active_destinations": 29,
        "yoy_growth_pct": -63.99847246492072
      },
      {
        "year": 2022,
        "export_value_usd": 5495811.696512691,
        "active_destinations": 24,
        "yoy_growth_pct": -47.842016251763425
      },
      {
        "year": 2023,
        "export_value_usd": 4216133.089714978,
        "active_destinations": 17,
        "yoy_growth_pct": -23.2846152208912
      },
      {
        "year": 2024,
        "export_value_usd": 1730869.7820764503,
        "active_destinations": 14,
        "yoy_growth_pct": -58.946509864719154
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "240120",
    "hs_description": "Tobacco: partly or wholly stemmed or stripped",
    "hs_chapter": 24,
    "hs_heading": 2401
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 240120,
    "num_markets": 43,
    "highest_price_importer_iso3": "DZA",
    "highest_price_usd_per_ton": 14972.222222222223,
    "lowest_price_importer_iso3": "SOM",
    "lowest_price_usd_per_ton": 421.4675052410901,
    "median_price_across_markets": 4868.5,
    "price_spread_pct": 298.8755205295498,
    "avg_quantity_metric_tons": 170.08938095238096,
    "total_trade_value_usd": 102000135
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 29100032.59367934,
      "active_destinations": 47,
      "yoy_growth_pct": -11.215506982818187
    },
    {
      "year": 2011,
      "export_value_usd": 28781644.704709284,
      "active_destinations": 66,
      "yoy_growth_pct": -1.0941152314695688
    },
    {
      "year": 2012,
      "export_value_usd": 32145850.84825509,
      "active_destinations": 65,
      "yoy_growth_pct": 11.688720981936628
    },
    {
      "year": 2013,
      "export_value_usd": 28085815.5410197,
      "active_destinations": 39,
      "yoy_growth_pct": -12.630044625046136
    },
    {
      "year": 2014,
      "export_value_usd": 29545642.62499799,
      "active_destinations": 59,
      "yoy_growth_pct": 5.197737918082498
    },
    {
      "year": 2015,
      "export_value_usd": 32294274.43475421,
      "active_destinations": 39,
      "yoy_growth_pct": 9.303002289179046
    },
    {
      "year": 2016,
      "export_value_usd": 35525219.98738966,
      "active_destinations": 37,
      "yoy_growth_pct": 10.004700861643743
    },
    {
      "year": 2017,
      "export_value_usd": 32316059.552721296,
      "active_destinations": 43,
      "yoy_growth_pct": -9.03347097022205
    },
    {
      "year": 2018,
      "export_value_usd": 35833230.97194149,
      "active_destinations": 33,
      "yoy_growth_pct": 10.883664245890467
    },
    {
      "year": 2019,
      "export_value_usd": 34411614.82658471,
      "active_destinations": 32,
      "yoy_growth_pct": -3.967312203775178
    },
    {
      "year": 2020,
      "export_value_usd": 29267802.867465865,
      "active_destinations": 33,
      "yoy_growth_pct": -14.947894729848574
    },
    {
      "year": 2021,
      "export_value_usd": 10536856.108243449,
      "active_destinations": 29,
      "yoy_growth_pct": -63.99847246492072
    },
    {
      "year": 2022,
      "export_value_usd": 5495811.696512691,
      "active_destinations": 24,
      "yoy_growth_pct": -47.842016251763425
    },
    {
      "year": 2023,
      "export_value_usd": 4216133.089714978,
      "active_destinations": 17,
      "yoy_growth_pct": -23.2846152208912
    },
    {
      "year": 2024,
      "export_value_usd": 1730869.7820764503,
      "active_destinations": 14,
      "yoy_growth_pct": -58.946509864719154
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}