{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/230230",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/230230",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/230230",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "230230",
    "exporter_iso3": "KEN",
    "first_data_year": 1996,
    "latest_data_year": 2024,
    "observed_lane_count": 33,
    "current_lane_count": 11,
    "active_market_count": 11,
    "exports_latest_observed_lanes_usd": 41373881.83720375,
    "exports_current_2024_usd": 40526074.29602951,
    "exports_avg_3y_usd": 38010139.95516906,
    "exports_avg_5y_usd": 31789615.57591071,
    "exports_avg_10y_usd": 23708393.18840625,
    "exports_cagr_3y_pct": 22.175748072648837,
    "exports_cagr_5y_pct": 12.374089264221633,
    "exports_cagr_10y_pct": 17.70124707756604,
    "exports_all_year_lane_avg_usd": 19675346.93783978,
    "exports_historical_lane_peak_usd": 56746972.321862675,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 69.23076923076923,
    "trend_acceleration_pct": 4.474500995082796,
    "trend_label": "Rapid growth",
    "top_market_iso3": "OMN",
    "top_market_exports_usd": 12694503.435859192,
    "top_market_share_pct": 30.68240849579695,
    "destination_hhi": 2339.355435423596,
    "weighted_share_latest_pct": 25.070570844427547,
    "weighted_share_change_1y_pp": 3.1384169688901786,
    "weighted_volatility_cv": 0.8535400229620023,
    "weighted_max_drawdown_pct": 68.02622235119175,
    "limited_history_lane_share_pct": 69.6969696969697,
    "data_freshness_years": 0,
    "coverage_score": 75.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 230230,
      "hs_description": "Bran, sharps and other residues: of wheat, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
      "hs_chapter": 23,
      "hs_heading": 2302,
      "substitution_elasticity": -6.0687523,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Bran, sharps and other residues: of wheat, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
    "hs_chapter": 23,
    "hs_heading": 2302,
    "destinations": [
      {
        "hs_code": 230230,
        "corridor_rank": 24,
        "exporter_iso3": "KEN",
        "importer_iso3": "OMN",
        "latest_data_year": 2024,
        "lane_data_years": 17,
        "exports_latest_observed_usd": 12694503.435859192,
        "exports_all_year_avg_usd": 4656696.184053469,
        "exports_avg_3y_usd": 9054421.849451067,
        "exports_avg_5y_usd": 7441091.607903564,
        "exports_avg_10y_usd": 7335023.493357805,
        "exports_cagr_3y_pct": 41.37660699442338,
        "exports_cagr_5y_pct": 3.2346074999495933,
        "exports_cagr_10y_pct": 21.469032918805976,
        "exports_historical_peak_usd": 12694503.435859192,
        "buyer_imports_latest_observed_usd": 38264379.11614162,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 75,
        "trend_acceleration_pct": 19.907574075617408,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 6.689,
        "buyer_yoy_all_avg_pct": 126.4004,
        "buyer_trend_consistency_pct": 65.3846,
        "market_share_latest_pct": 33.17577268751262,
        "market_share_change_1y_pp": 11.801114798300798,
        "peer_best_share_pct": 33.17577268751262,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 21,
        "buyer_market_hhi": 2000.65,
        "distance_km": 3639.1875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05817961149090908,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.8193275790026023,
        "max_drawdown_pct": 58.50517941200023,
        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 230230,
        "corridor_rank": 26,
        "exporter_iso3": "KEN",
        "importer_iso3": "VNM",
        "latest_data_year": 2024,
        "lane_data_years": 14,
        "exports_latest_observed_usd": 11588014.891491106,
        "exports_all_year_avg_usd": 4965468.645647565,
        "exports_avg_3y_usd": 13689599.013861014,
        "exports_avg_5y_usd": 11519997.367616436,
        "exports_avg_10y_usd": 6647518.849076773,
        "exports_cagr_3y_pct": 5.162376131708912,
        "exports_cagr_5y_pct": 24.684789291991493,
        "exports_cagr_10y_pct": 41.32429474973656,
        "exports_historical_peak_usd": 17343098.638794392,
        "buyer_imports_latest_observed_usd": 101042544.52328433,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 76.92307692307692,
        "trend_acceleration_pct": -36.16191861802765,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": 7.3512,
        "buyer_yoy_all_avg_pct": 64.7912,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 11.468451181789817,
        "market_share_change_1y_pp": -6.9574693610160985,
        "peer_best_share_pct": 25.93562156778775,
        "peer_top_exporter": "IDN",
        "supplier_count_latest": 27,
        "buyer_market_hhi": 1440.04,
        "distance_km": 7899.97216796875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.15905857597826087,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.0843800654790965,
        "max_drawdown_pct": 75.13630478548974,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 230230,
        "corridor_rank": 43,
        "exporter_iso3": "KEN",
        "importer_iso3": "QAT",
        "latest_data_year": 2024,
        "lane_data_years": 8,
        "exports_latest_observed_usd": 7449330.80691401,
        "exports_all_year_avg_usd": 4222080.423119219,
        "exports_avg_3y_usd": 6040745.15561292,
        "exports_avg_5y_usd": 5287510.912819419,
        "exports_avg_10y_usd": 4222080.423119219,
        "exports_cagr_3y_pct": 24.005586405959246,
        "exports_cagr_5y_pct": 14.165085861965565,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 7882425.679862126,
        "buyer_imports_latest_observed_usd": 25851724.77156593,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 71.42857142857143,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -2.5615,
        "buyer_yoy_all_avg_pct": 318.4671,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 28.815604655931736,
        "market_share_change_1y_pp": 18.297932601608224,
        "peer_best_share_pct": 50.76869765007652,
        "peer_top_exporter": "TZA",
        "supplier_count_latest": 9,
        "buyer_market_hhi": 3572.12,
        "distance_km": 3351.04931640625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.044849068260606036,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.519823990378751,
        "max_drawdown_pct": 64.5987276836407,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 230230,
        "corridor_rank": 48,
        "exporter_iso3": "KEN",
        "importer_iso3": "ARE",
        "latest_data_year": 2024,
        "lane_data_years": 21,
        "exports_latest_observed_usd": 6805757.557487211,
        "exports_all_year_avg_usd": 3643044.928006931,
        "exports_avg_3y_usd": 7613502.46815506,
        "exports_avg_5y_usd": 5620047.802847657,
        "exports_avg_10y_usd": 5294751.267035911,
        "exports_cagr_3y_pct": 59.71533133840183,
        "exports_cagr_5y_pct": 12.65857808413724,
        "exports_cagr_10y_pct": 1.681536446553844,
        "exports_historical_peak_usd": 13620795.967711013,
        "buyer_imports_latest_observed_usd": 24359139.88454316,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 55,
        "trend_acceleration_pct": 58.03379489184799,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -12.5452,
        "buyer_yoy_all_avg_pct": 17.611,
        "buyer_trend_consistency_pct": 41.3793,
        "market_share_latest_pct": 27.939235907938333,
        "market_share_change_1y_pp": -20.962490202730862,
        "peer_best_share_pct": 37.56608422198104,
        "peer_top_exporter": "YEM",
        "supplier_count_latest": 23,
        "buyer_market_hhi": 2598.62,
        "distance_km": 3437.678955078125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05214629114545451,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.8910183419322422,
        "max_drawdown_pct": 75.84007089064586,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 230230,
      "num_markets": 16,
      "highest_price_importer_iso3": "NLD",
      "highest_price_usd_per_ton": 22000,
      "lowest_price_importer_iso3": "SAU",
      "lowest_price_usd_per_ton": 105.27739197530865,
      "median_price_across_markets": 176.61750713606088,
      "price_spread_pct": 12396.688733216944,
      "avg_quantity_metric_tons": 20506.338675675674,
      "total_trade_value_usd": 128703298
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1762212.9599843358,
        "active_destinations": 4,
        "yoy_growth_pct": 188.50437100519014
      },
      {
        "year": 2011,
        "export_value_usd": 3616886.4850265193,
        "active_destinations": 6,
        "yoy_growth_pct": 105.24684400565694
      },
      {
        "year": 2012,
        "export_value_usd": 7294213.122132419,
        "active_destinations": 9,
        "yoy_growth_pct": 101.67105471320693
      },
      {
        "year": 2013,
        "export_value_usd": 9271574.150829608,
        "active_destinations": 6,
        "yoy_growth_pct": 27.108627011423536
      },
      {
        "year": 2014,
        "export_value_usd": 7941890.46382881,
        "active_destinations": 7,
        "yoy_growth_pct": -14.341509493097456
      },
      {
        "year": 2015,
        "export_value_usd": 12252105.839497393,
        "active_destinations": 6,
        "yoy_growth_pct": 54.27190661089294
      },
      {
        "year": 2016,
        "export_value_usd": 11032274.649772294,
        "active_destinations": 5,
        "yoy_growth_pct": -9.95609412540905
      },
      {
        "year": 2017,
        "export_value_usd": 13115942.685988985,
        "active_destinations": 5,
        "yoy_growth_pct": 18.887021057436222
      },
      {
        "year": 2018,
        "export_value_usd": 19120165.319937736,
        "active_destinations": 8,
        "yoy_growth_pct": 45.77804872815371
      },
      {
        "year": 2019,
        "export_value_usd": 22615365.509312555,
        "active_destinations": 7,
        "yoy_growth_pct": 18.280177660023504
      },
      {
        "year": 2020,
        "export_value_usd": 22695843.628211364,
        "active_destinations": 8,
        "yoy_growth_pct": 0.355855928420302
      },
      {
        "year": 2021,
        "export_value_usd": 22221814.385835003,
        "active_destinations": 11,
        "yoy_growth_pct": -2.0886169738459675
      },
      {
        "year": 2022,
        "export_value_usd": 30613335.61225864,
        "active_destinations": 10,
        "yoy_growth_pct": 37.76253856108482
      },
      {
        "year": 2023,
        "export_value_usd": 42891009.95721903,
        "active_destinations": 11,
        "yoy_growth_pct": 40.105640562879344
      },
      {
        "year": 2024,
        "export_value_usd": 40526074.29602951,
        "active_destinations": 11,
        "yoy_growth_pct": -5.513826005842221
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "230230",
    "hs_description": "Bran, sharps and other residues: of wheat, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
    "hs_chapter": 23,
    "hs_heading": 2302
  },
  "destinations": [
    {
      "hs_code": 230230,
      "corridor_rank": 24,
      "exporter_iso3": "KEN",
      "importer_iso3": "OMN",
      "latest_data_year": 2024,
      "lane_data_years": 17,
      "exports_latest_observed_usd": 12694503.435859192,
      "exports_all_year_avg_usd": 4656696.184053469,
      "exports_avg_3y_usd": 9054421.849451067,
      "exports_avg_5y_usd": 7441091.607903564,
      "exports_avg_10y_usd": 7335023.493357805,
      "exports_cagr_3y_pct": 41.37660699442338,
      "exports_cagr_5y_pct": 3.2346074999495933,
      "exports_cagr_10y_pct": 21.469032918805976,
      "exports_historical_peak_usd": 12694503.435859192,
      "buyer_imports_latest_observed_usd": 38264379.11614162,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 75,
      "trend_acceleration_pct": 19.907574075617408,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 6.689,
      "buyer_yoy_all_avg_pct": 126.4004,
      "buyer_trend_consistency_pct": 65.3846,
      "market_share_latest_pct": 33.17577268751262,
      "market_share_change_1y_pp": 11.801114798300798,
      "peer_best_share_pct": 33.17577268751262,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 21,
      "buyer_market_hhi": 2000.65,
      "distance_km": 3639.1875,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.05817961149090908,
      "tariff_advantage_pp": null,
      "volatility_cv": 0.8193275790026023,
      "max_drawdown_pct": 58.50517941200023,
      "attention_level": "Stable",
      "primary_risk_reason": "No material risk condition is currently identified",
      "risk_driver_labels": "[]",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 230230,
      "corridor_rank": 26,
      "exporter_iso3": "KEN",
      "importer_iso3": "VNM",
      "latest_data_year": 2024,
      "lane_data_years": 14,
      "exports_latest_observed_usd": 11588014.891491106,
      "exports_all_year_avg_usd": 4965468.645647565,
      "exports_avg_3y_usd": 13689599.013861014,
      "exports_avg_5y_usd": 11519997.367616436,
      "exports_avg_10y_usd": 6647518.849076773,
      "exports_cagr_3y_pct": 5.162376131708912,
      "exports_cagr_5y_pct": 24.684789291991493,
      "exports_cagr_10y_pct": 41.32429474973656,
      "exports_historical_peak_usd": 17343098.638794392,
      "buyer_imports_latest_observed_usd": 101042544.52328433,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 76.92307692307692,
      "trend_acceleration_pct": -36.16191861802765,
      "trend_label": "Growing",
      "buyer_yoy_latest_pct": 7.3512,
      "buyer_yoy_all_avg_pct": 64.7912,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 11.468451181789817,
      "market_share_change_1y_pp": -6.9574693610160985,
      "peer_best_share_pct": 25.93562156778775,
      "peer_top_exporter": "IDN",
      "supplier_count_latest": 27,
      "buyer_market_hhi": 1440.04,
      "distance_km": 7899.97216796875,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.15905857597826087,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.0843800654790965,
      "max_drawdown_pct": 75.13630478548974,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
      "signal_flag": "Growing",
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