{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/220870", "links": { "product": "https://www.yugalinks.com/trade/product/220870", "exporter": "https://www.yugalinks.com/trade/exporter/ken/220870", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "220870", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 94, "current_lane_count": 37, "active_market_count": 37, "exports_latest_observed_lanes_usd": 391270.57791318104, "exports_current_2024_usd": 291925.9749079063, "exports_avg_3y_usd": 238075.17141364663, "exports_avg_5y_usd": 240608.53930946035, "exports_avg_10y_usd": 309639.0433509731, "exports_cagr_3y_pct": 16.096201193522532, "exports_cagr_5y_pct": -8.451744988104192, "exports_cagr_10y_pct": -6.0601813718673565, "exports_all_year_lane_avg_usd": 689221.6673300373, "exports_historical_lane_peak_usd": 2318891.823752748, "historical_peak_year": 2009, "positive_growth_year_share_pct": 51.724137931034484, "trend_acceleration_pct": 22.15638256538989, "trend_label": "Rapid growth", "top_market_iso3": "COD", "top_market_exports_usd": 168829.084137795, "top_market_share_pct": 43.14893418212919, "destination_hhi": 2016.831434995521, "weighted_share_latest_pct": 4.315364730985404, "weighted_share_change_1y_pp": 0.3730896721366565, "weighted_volatility_cv": 0.7414751290269376, "weighted_max_drawdown_pct": 71.21706114063305, "limited_history_lane_share_pct": 68.08510638297872, "data_freshness_years": 0, "coverage_score": 88.5, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 220870, "hs_description": "Liqueurs and cordials", "hs_chapter": 22, "hs_heading": 2208, "substitution_elasticity": -1.4331064, "price_range_label": "High price range", "trade_type_label": "One-way trade" }, "hs_description": "Liqueurs and cordials", "hs_chapter": 22, "hs_heading": 2208, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 220870, "num_markets": 47, "highest_price_importer_iso3": "SGP", "highest_price_usd_per_ton": 22000, "lowest_price_importer_iso3": "COD", "lowest_price_usd_per_ton": 202.74282482680616, "median_price_across_markets": 5079.261672095548, "price_spread_pct": 429.14223724528665, "avg_quantity_metric_tons": 3.201055555555556, "total_trade_value_usd": 1145460 }, "history": [ { "year": 2010, "export_value_usd": 1118251.6368391532, "active_destinations": 10, "yoy_growth_pct": -5.705108497877869 }, { "year": 2011, "export_value_usd": 673958.9369188204, "active_destinations": 36, "yoy_growth_pct": -39.73101270624287 }, { "year": 2012, "export_value_usd": 653071.4772738154, "active_destinations": 17, "yoy_growth_pct": -3.0992184391080904 }, { "year": 2013, "export_value_usd": 362990.85862238146, "active_destinations": 30, "yoy_growth_pct": -44.41789738886589 }, { "year": 2014, "export_value_usd": 545475.8978227396, "active_destinations": 18, "yoy_growth_pct": 50.272626669697175 }, { "year": 2015, "export_value_usd": 298078.4697652886, "active_destinations": 17, "yoy_growth_pct": -45.35441969937349 }, { "year": 2016, "export_value_usd": 526886.051213879, "active_destinations": 14, "yoy_growth_pct": 76.76085482750798 }, { "year": 2017, "export_value_usd": 436247.5681793145, "active_destinations": 16, "yoy_growth_pct": -17.202672727005183 }, { "year": 2018, "export_value_usd": 178170.632055623, "active_destinations": 14, "yoy_growth_pct": -59.15836670466251 }, { "year": 2019, "export_value_usd": 453965.01574832475, "active_destinations": 21, "yoy_growth_pct": 154.7922800243542 }, { "year": 2020, "export_value_usd": 302257.10577750753, "active_destinations": 23, "yoy_growth_pct": -33.41841435088097 }, { "year": 2021, "export_value_usd": 186560.07652885435, "active_destinations": 25, "yoy_growth_pct": -38.277687120387554 }, { "year": 2022, "export_value_usd": 276628.1502276101, "active_destinations": 41, "yoy_growth_pct": 48.27832158657232 }, { "year": 2023, "export_value_usd": 145671.38910542356, "active_destinations": 34, "yoy_growth_pct": -47.34035961793299 }, { "year": 2024, "export_value_usd": 291925.9749079063, "active_destinations": 37, "yoy_growth_pct": 100.40035088608728 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "220870", "hs_description": "Liqueurs and cordials", "hs_chapter": 22, "hs_heading": 2208 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 220870, "num_markets": 47, "highest_price_importer_iso3": "SGP", "highest_price_usd_per_ton": 22000, "lowest_price_importer_iso3": "COD", "lowest_price_usd_per_ton": 202.74282482680616, "median_price_across_markets": 5079.261672095548, "price_spread_pct": 429.14223724528665, "avg_quantity_metric_tons": 3.201055555555556, "total_trade_value_usd": 1145460 }, "history": [ { "year": 2010, "export_value_usd": 1118251.6368391532, "active_destinations": 10, "yoy_growth_pct": -5.705108497877869 }, { "year": 2011, "export_value_usd": 673958.9369188204, "active_destinations": 36, "yoy_growth_pct": -39.73101270624287 }, { "year": 2012, "export_value_usd": 653071.4772738154, "active_destinations": 17, "yoy_growth_pct": -3.0992184391080904 }, { "year": 2013, "export_value_usd": 362990.85862238146, "active_destinations": 30, "yoy_growth_pct": -44.41789738886589 }, { "year": 2014, "export_value_usd": 545475.8978227396, "active_destinations": 18, "yoy_growth_pct": 50.272626669697175 }, { "year": 2015, "export_value_usd": 298078.4697652886, "active_destinations": 17, "yoy_growth_pct": -45.35441969937349 }, { "year": 2016, "export_value_usd": 526886.051213879, "active_destinations": 14, "yoy_growth_pct": 76.76085482750798 }, { "year": 2017, "export_value_usd": 436247.5681793145, "active_destinations": 16, "yoy_growth_pct": -17.202672727005183 }, { "year": 2018, "export_value_usd": 178170.632055623, "active_destinations": 14, "yoy_growth_pct": -59.15836670466251 }, { "year": 2019, "export_value_usd": 453965.01574832475, "active_destinations": 21, "yoy_growth_pct": 154.7922800243542 }, { "year": 2020, "export_value_usd": 302257.10577750753, "active_destinations": 23, "yoy_growth_pct": -33.41841435088097 }, { "year": 2021, "export_value_usd": 186560.07652885435, "active_destinations": 25, "yoy_growth_pct": -38.277687120387554 }, { "year": 2022, "export_value_usd": 276628.1502276101, "active_destinations": 41, "yoy_growth_pct": 48.27832158657232 }, { "year": 2023, "export_value_usd": 145671.38910542356, "active_destinations": 34, "yoy_growth_pct": -47.34035961793299 }, { "year": 2024, "export_value_usd": 291925.9749079063, "active_destinations": 37, "yoy_growth_pct": 100.40035088608728 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }