{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/220299",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/220299",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/220299",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "220299",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 76,
    "current_lane_count": 21,
    "active_market_count": 21,
    "exports_latest_observed_lanes_usd": 7693667.311901273,
    "exports_current_2024_usd": 7108221.708882472,
    "exports_avg_3y_usd": 6035572.468547148,
    "exports_avg_5y_usd": 5310050.007088747,
    "exports_avg_10y_usd": 5655987.048216009,
    "exports_cagr_3y_pct": 11.91428493107125,
    "exports_cagr_5y_pct": 8.31364459642485,
    "exports_cagr_10y_pct": 1.661959051932449,
    "exports_all_year_lane_avg_usd": 3597157.663575891,
    "exports_historical_lane_peak_usd": 12922706.052891275,
    "historical_peak_year": 2015,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": 10.252325879138802,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 5398638.529908659,
    "top_market_share_pct": 70.1698983208898,
    "destination_hhi": 5199.8275368647355,
    "weighted_share_latest_pct": 61.15803049156134,
    "weighted_share_change_1y_pp": 2.1446506585863507,
    "weighted_volatility_cv": 1.098403668559445,
    "weighted_max_drawdown_pct": 91.94350155311515,
    "limited_history_lane_share_pct": 63.1578947368421,
    "data_freshness_years": 0,
    "coverage_score": 80.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 220299,
      "hs_description": "Non-alcoholic beverages: other than non-alcoholic beer, n.e.c. in item no. 2202.10, not including fruit, nut or vegetable juices of heading no. 2009",
      "hs_chapter": 22,
      "hs_heading": 2202,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Non-alcoholic beverages: other than non-alcoholic beer, n.e.c. in item no. 2202.10, not including fruit, nut or vegetable juices of heading no. 2009",
    "hs_chapter": 22,
    "hs_heading": 2202,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 220299,
      "num_markets": 43,
      "highest_price_importer_iso3": "FRA",
      "highest_price_usd_per_ton": 146000,
      "lowest_price_importer_iso3": "LBR",
      "lowest_price_usd_per_ton": 170,
      "median_price_across_markets": 1369.9788583509514,
      "price_spread_pct": 10644.689814814814,
      "avg_quantity_metric_tons": 259.45057142857144,
      "total_trade_value_usd": 17718286
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2382159.670401079,
        "active_destinations": 15,
        "yoy_growth_pct": 31.867483566655814
      },
      {
        "year": 2011,
        "export_value_usd": 3382292.6424355614,
        "active_destinations": 26,
        "yoy_growth_pct": 41.98429620236548
      },
      {
        "year": 2012,
        "export_value_usd": 4045079.0192773715,
        "active_destinations": 26,
        "yoy_growth_pct": 19.595772658055484
      },
      {
        "year": 2013,
        "export_value_usd": 6149451.988874724,
        "active_destinations": 19,
        "yoy_growth_pct": 52.023037363885315
      },
      {
        "year": 2014,
        "export_value_usd": 6028041.326786557,
        "active_destinations": 29,
        "yoy_growth_pct": -1.9743330350056705
      },
      {
        "year": 2015,
        "export_value_usd": 9182773.55683198,
        "active_destinations": 14,
        "yoy_growth_pct": 52.33428337703775
      },
      {
        "year": 2016,
        "export_value_usd": 6083873.012951732,
        "active_destinations": 19,
        "yoy_growth_pct": -33.7468905739777
      },
      {
        "year": 2017,
        "export_value_usd": 5019014.452382603,
        "active_destinations": 22,
        "yoy_growth_pct": -17.502971516699823
      },
      {
        "year": 2018,
        "export_value_usd": 4955862.029274317,
        "active_destinations": 16,
        "yoy_growth_pct": -1.2582634241729644
      },
      {
        "year": 2019,
        "export_value_usd": 4768097.395275711,
        "active_destinations": 16,
        "yoy_growth_pct": -3.788738122439227
      },
      {
        "year": 2020,
        "export_value_usd": 3372406.731125978,
        "active_destinations": 25,
        "yoy_growth_pct": -29.271437817788716
      },
      {
        "year": 2021,
        "export_value_usd": 5071125.898676315,
        "active_destinations": 26,
        "yoy_growth_pct": 50.371123739963885
      },
      {
        "year": 2022,
        "export_value_usd": 5979002.135775296,
        "active_destinations": 21,
        "yoy_growth_pct": 17.902853434105392
      },
      {
        "year": 2023,
        "export_value_usd": 5019493.560983676,
        "active_destinations": 20,
        "yoy_growth_pct": -16.04797176857339
      },
      {
        "year": 2024,
        "export_value_usd": 7108221.708882472,
        "active_destinations": 21,
        "yoy_growth_pct": 41.61232846545309
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "220299",
    "hs_description": "Non-alcoholic beverages: other than non-alcoholic beer, n.e.c. in item no. 2202.10, not including fruit, nut or vegetable juices of heading no. 2009",
    "hs_chapter": 22,
    "hs_heading": 2202
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 220299,
    "num_markets": 43,
    "highest_price_importer_iso3": "FRA",
    "highest_price_usd_per_ton": 146000,
    "lowest_price_importer_iso3": "LBR",
    "lowest_price_usd_per_ton": 170,
    "median_price_across_markets": 1369.9788583509514,
    "price_spread_pct": 10644.689814814814,
    "avg_quantity_metric_tons": 259.45057142857144,
    "total_trade_value_usd": 17718286
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 2382159.670401079,
      "active_destinations": 15,
      "yoy_growth_pct": 31.867483566655814
    },
    {
      "year": 2011,
      "export_value_usd": 3382292.6424355614,
      "active_destinations": 26,
      "yoy_growth_pct": 41.98429620236548
    },
    {
      "year": 2012,
      "export_value_usd": 4045079.0192773715,
      "active_destinations": 26,
      "yoy_growth_pct": 19.595772658055484
    },
    {
      "year": 2013,
      "export_value_usd": 6149451.988874724,
      "active_destinations": 19,
      "yoy_growth_pct": 52.023037363885315
    },
    {
      "year": 2014,
      "export_value_usd": 6028041.326786557,
      "active_destinations": 29,
      "yoy_growth_pct": -1.9743330350056705
    },
    {
      "year": 2015,
      "export_value_usd": 9182773.55683198,
      "active_destinations": 14,
      "yoy_growth_pct": 52.33428337703775
    },
    {
      "year": 2016,
      "export_value_usd": 6083873.012951732,
      "active_destinations": 19,
      "yoy_growth_pct": -33.7468905739777
    },
    {
      "year": 2017,
      "export_value_usd": 5019014.452382603,
      "active_destinations": 22,
      "yoy_growth_pct": -17.502971516699823
    },
    {
      "year": 2018,
      "export_value_usd": 4955862.029274317,
      "active_destinations": 16,
      "yoy_growth_pct": -1.2582634241729644
    },
    {
      "year": 2019,
      "export_value_usd": 4768097.395275711,
      "active_destinations": 16,
      "yoy_growth_pct": -3.788738122439227
    },
    {
      "year": 2020,
      "export_value_usd": 3372406.731125978,
      "active_destinations": 25,
      "yoy_growth_pct": -29.271437817788716
    },
    {
      "year": 2021,
      "export_value_usd": 5071125.898676315,
      "active_destinations": 26,
      "yoy_growth_pct": 50.371123739963885
    },
    {
      "year": 2022,
      "export_value_usd": 5979002.135775296,
      "active_destinations": 21,
      "yoy_growth_pct": 17.902853434105392
    },
    {
      "year": 2023,
      "export_value_usd": 5019493.560983676,
      "active_destinations": 20,
      "yoy_growth_pct": -16.04797176857339
    },
    {
      "year": 2024,
      "export_value_usd": 7108221.708882472,
      "active_destinations": 21,
      "yoy_growth_pct": 41.61232846545309
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}