{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/210120",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/210120",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/210120",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "210120",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 115,
    "current_lane_count": 59,
    "active_market_count": 59,
    "exports_latest_observed_lanes_usd": 20630631.79919542,
    "exports_current_2024_usd": 19952925.782672793,
    "exports_avg_3y_usd": 25285933.415280968,
    "exports_avg_5y_usd": 22628383.662999306,
    "exports_avg_10y_usd": 23001009.356021784,
    "exports_cagr_3y_pct": 0.6506441250645478,
    "exports_cagr_5y_pct": -1.7269466069751216,
    "exports_cagr_10y_pct": -1.2047806093675173,
    "exports_all_year_lane_avg_usd": 20250307.289088253,
    "exports_historical_lane_peak_usd": 59219460.2876264,
    "historical_peak_year": 2010,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": 1.8554247344320651,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 6948070.2692151,
    "top_market_share_pct": 33.67841730123878,
    "destination_hhi": 1759.9742239935842,
    "weighted_share_latest_pct": 7.2456597136524525,
    "weighted_share_change_1y_pp": -2.72786521931056,
    "weighted_volatility_cv": 0.8148771580835379,
    "weighted_max_drawdown_pct": 76.4079083585039,
    "limited_history_lane_share_pct": 45.21739130434783,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 210120,
      "hs_description": "Extracts, essences and concentrates: of tea or mate, and preparations with a basis of these extracts, essences or concentrates or with a basis of tea or mate",
      "hs_chapter": 21,
      "hs_heading": 2101,
      "substitution_elasticity": -3.9696159,
      "price_range_label": "Low price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Extracts, essences and concentrates: of tea or mate, and preparations with a basis of these extracts, essences or concentrates or with a basis of tea or mate",
    "hs_chapter": 21,
    "hs_heading": 2101,
    "destinations": [
      {
        "hs_code": 210120,
        "corridor_rank": 38,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 6948070.2692151,
        "exports_all_year_avg_usd": 6109462.0759767555,
        "exports_avg_3y_usd": 6838545.740573083,
        "exports_avg_5y_usd": 6691610.858357247,
        "exports_avg_10y_usd": 8378325.574740911,
        "exports_cagr_3y_pct": 0.328296737402467,
        "exports_cagr_5y_pct": 9.181169059900451,
        "exports_cagr_10y_pct": -2.856271816423339,
        "exports_historical_peak_usd": 14694919.52764123,
        "buyer_imports_latest_observed_usd": 253448252.8618049,
        "historical_peak_year": 2016,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": 3.184568553825806,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 6.378,
        "buyer_yoy_all_avg_pct": 6.7006,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 2.7414157291522554,
        "market_share_change_1y_pp": 0.5496405840091598,
        "peer_best_share_pct": 28.227321186172627,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 79,
        "buyer_market_hhi": 1412.27,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 0.5922489330110344,
        "max_drawdown_pct": 74.16840076132215,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 210120,
        "corridor_rank": 68,
        "exporter_iso3": "KEN",
        "importer_iso3": "IRL",
        "latest_data_year": 2024,
        "lane_data_years": 23,
        "exports_latest_observed_usd": 4375079.258252769,
        "exports_all_year_avg_usd": 3052490.0649988623,
        "exports_avg_3y_usd": 8938509.621745283,
        "exports_avg_5y_usd": 6907845.099930691,
        "exports_avg_10y_usd": 5144186.190650935,
        "exports_cagr_3y_pct": 0.8417114217667221,
        "exports_cagr_5y_pct": -6.604945903071913,
        "exports_cagr_10y_pct": 12.903692822332458,
        "exports_historical_peak_usd": 12533809.029677395,
        "buyer_imports_latest_observed_usd": 56241501.92945742,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 63.63636363636363,
        "trend_acceleration_pct": -12.061981400565735,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -15.3525,
        "buyer_yoy_all_avg_pct": 15.155,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 7.779093922029931,
        "market_share_change_1y_pp": -11.085179307398894,
        "peer_best_share_pct": 43.13828649286073,
        "peer_top_exporter": "LKA",
        "supplier_count_latest": 61,
        "buyer_market_hhi": 2689.59,
        "distance_km": 7266.43212890625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740283,
        "tariff_advantage_pp": 0.04720360262633673,
        "volatility_cv": 0.9798319040872338,
        "max_drawdown_pct": 65.09377757476987,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 210120,
      "num_markets": 81,
      "highest_price_importer_iso3": "ESP",
      "highest_price_usd_per_ton": 70000,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 214.7,
      "median_price_across_markets": 11386.896221903395,
      "price_spread_pct": 612.8562045359093,
      "avg_quantity_metric_tons": 60.424629787234046,
      "total_trade_value_usd": 125624067
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 30727123.90118468,
        "active_destinations": 36,
        "yoy_growth_pct": 17.027665742274245
      },
      {
        "year": 2011,
        "export_value_usd": 25501594.1938198,
        "active_destinations": 47,
        "yoy_growth_pct": -17.006244138467554
      },
      {
        "year": 2012,
        "export_value_usd": 27276016.728503145,
        "active_destinations": 48,
        "yoy_growth_pct": 6.958084742456496
      },
      {
        "year": 2013,
        "export_value_usd": 25416194.668916915,
        "active_destinations": 48,
        "yoy_growth_pct": -6.818525146462227
      },
      {
        "year": 2014,
        "export_value_usd": 22524091.725978523,
        "active_destinations": 48,
        "yoy_growth_pct": -11.378976989326134
      },
      {
        "year": 2015,
        "export_value_usd": 21174397.470082976,
        "active_destinations": 45,
        "yoy_growth_pct": -5.992225002080133
      },
      {
        "year": 2016,
        "export_value_usd": 22728651.35319765,
        "active_destinations": 46,
        "yoy_growth_pct": 7.340250816159741
      },
      {
        "year": 2017,
        "export_value_usd": 25018977.121566813,
        "active_destinations": 51,
        "yoy_growth_pct": 10.076822125422515
      },
      {
        "year": 2018,
        "export_value_usd": 26177356.930223733,
        "active_destinations": 44,
        "yoy_growth_pct": 4.630004668169968
      },
      {
        "year": 2019,
        "export_value_usd": 21768792.370150145,
        "active_destinations": 44,
        "yoy_growth_pct": -16.84113706293842
      },
      {
        "year": 2020,
        "export_value_usd": 17715646.235528104,
        "active_destinations": 46,
        "yoy_growth_pct": -18.61906745079624
      },
      {
        "year": 2021,
        "export_value_usd": 19568471.833625507,
        "active_destinations": 50,
        "yoy_growth_pct": 10.458696078394398
      },
      {
        "year": 2022,
        "export_value_usd": 30142265.26087417,
        "active_destinations": 62,
        "yoy_growth_pct": 54.03484501574197
      },
      {
        "year": 2023,
        "export_value_usd": 25762609.20229594,
        "active_destinations": 60,
        "yoy_growth_pct": -14.52994995788586
      },
      {
        "year": 2024,
        "export_value_usd": 19952925.782672793,
        "active_destinations": 59,
        "yoy_growth_pct": -22.550834715551225
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "210120",
    "hs_description": "Extracts, essences and concentrates: of tea or mate, and preparations with a basis of these extracts, essences or concentrates or with a basis of tea or mate",
    "hs_chapter": 21,
    "hs_heading": 2101
  },
  "destinations": [
    {
      "hs_code": 210120,
      "corridor_rank": 38,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 6948070.2692151,
      "exports_all_year_avg_usd": 6109462.0759767555,
      "exports_avg_3y_usd": 6838545.740573083,
      "exports_avg_5y_usd": 6691610.858357247,
      "exports_avg_10y_usd": 8378325.574740911,
      "exports_cagr_3y_pct": 0.328296737402467,
      "exports_cagr_5y_pct": 9.181169059900451,
      "exports_cagr_10y_pct": -2.856271816423339,
      "exports_historical_peak_usd": 14694919.52764123,
      "buyer_imports_latest_observed_usd": 253448252.8618049,
      "historical_peak_year": 2016,
      "positive_growth_year_share_pct": 55.172413793103445,
      "trend_acceleration_pct": 3.184568553825806,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": 6.378,
      "buyer_yoy_all_avg_pct": 6.7006,
      "buyer_trend_consistency_pct": 72.4138,
      "market_share_latest_pct": 2.7414157291522554,
      "market_share_change_1y_pp": 0.5496405840091598,
      "peer_best_share_pct": 28.227321186172627,
      "peer_top_exporter": "CAN",
      "supplier_count_latest": 79,
      "buyer_market_hhi": 1412.27,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 0.5922489330110344,
      "max_drawdown_pct": 74.16840076132215,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 210120,
      "corridor_rank": 68,
      "exporter_iso3": "KEN",
      "importer_iso3": "IRL",
      "latest_data_year": 2024,
      "lane_data_years": 23,
      "exports_latest_observed_usd": 4375079.258252769,
      "exports_all_year_avg_usd": 3052490.0649988623,
      "exports_avg_3y_usd": 8938509.621745283,
      "exports_avg_5y_usd": 6907845.099930691,
      "exports_avg_10y_usd": 5144186.190650935,
      "exports_cagr_3y_pct": 0.8417114217667221,
      "exports_cagr_5y_pct": -6.604945903071913,
      "exports_cagr_10y_pct": 12.903692822332458,
      "exports_historical_peak_usd": 12533809.029677395,
      "buyer_imports_latest_observed_usd": 56241501.92945742,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 63.63636363636363,
      "trend_acceleration_pct": -12.061981400565735,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": -15.3525,
      "buyer_yoy_all_avg_pct": 15.155,
      "buyer_trend_consistency_pct": 72.4138,
      "market_share_latest_pct": 7.779093922029931,
      "market_share_change_1y_pp": -11.085179307398894,
      "peer_best_share_pct": 43.13828649286073,
      "peer_top_exporter": "LKA",
      "supplier_count_latest": 61,
      "buyer_market_hhi": 2689.59,
      "distance_km": 7266.43212890625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740283,
      "tariff_advantage_pp": 0.04720360262633673,
      "volatility_cv": 0.9798319040872338,
      "max_drawdown_pct": 65.09377757476987,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 210120,
    "num_markets": 81,
    "highest_price_importer_iso3": "ESP",
    "highest_price_usd_per_ton": 70000,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 214.7,
    "median_price_across_markets": 11386.896221903395,
    "price_spread_pct": 612.8562045359093,
    "avg_quantity_metric_tons": 60.424629787234046,
    "total_trade_value_usd": 125624067
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 30727123.90118468,
      "active_destinations": 36,
      "yoy_growth_pct": 17.027665742274245
    },
    {
      "year": 2011,
      "export_value_usd": 25501594.1938198,
      "active_destinations": 47,
      "yoy_growth_pct": -17.006244138467554
    },
    {
      "year": 2012,
      "export_value_usd": 27276016.728503145,
      "active_destinations": 48,
      "yoy_growth_pct": 6.958084742456496
    },
    {
      "year": 2013,
      "export_value_usd": 25416194.668916915,
      "active_destinations": 48,
      "yoy_growth_pct": -6.818525146462227
    },
    {
      "year": 2014,
      "export_value_usd": 22524091.725978523,
      "active_destinations": 48,
      "yoy_growth_pct": -11.378976989326134
    },
    {
      "year": 2015,
      "export_value_usd": 21174397.470082976,
      "active_destinations": 45,
      "yoy_growth_pct": -5.992225002080133
    },
    {
      "year": 2016,
      "export_value_usd": 22728651.35319765,
      "active_destinations": 46,
      "yoy_growth_pct": 7.340250816159741
    },
    {
      "year": 2017,
      "export_value_usd": 25018977.121566813,
      "active_destinations": 51,
      "yoy_growth_pct": 10.076822125422515
    },
    {
      "year": 2018,
      "export_value_usd": 26177356.930223733,
      "active_destinations": 44,
      "yoy_growth_pct": 4.630004668169968
    },
    {
      "year": 2019,
      "export_value_usd": 21768792.370150145,
      "active_destinations": 44,
      "yoy_growth_pct": -16.84113706293842
    },
    {
      "year": 2020,
      "export_value_usd": 17715646.235528104,
      "active_destinations": 46,
      "yoy_growth_pct": -18.61906745079624
    },
    {
      "year": 2021,
      "export_value_usd": 19568471.833625507,
      "active_destinations": 50,
      "yoy_growth_pct": 10.458696078394398
    },
    {
      "year": 2022,
      "export_value_usd": 30142265.26087417,
      "active_destinations": 62,
      "yoy_growth_pct": 54.03484501574197
    },
    {
      "year": 2023,
      "export_value_usd": 25762609.20229594,
      "active_destinations": 60,
      "yoy_growth_pct": -14.52994995788586
    },
    {
      "year": 2024,
      "export_value_usd": 19952925.782672793,
      "active_destinations": 59,
      "yoy_growth_pct": -22.550834715551225
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}