{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/200941", "links": { "product": "https://www.yugalinks.com/trade/product/200941", "exporter": "https://www.yugalinks.com/trade/exporter/ken/200941", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "200941", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 65, "current_lane_count": 11, "active_market_count": 11, "exports_latest_observed_lanes_usd": 1091772.8888500556, "exports_current_2024_usd": 456675.6900596304, "exports_avg_3y_usd": 452925.5390535425, "exports_avg_5y_usd": 311985.59082681255, "exports_avg_10y_usd": 223821.8314005467, "exports_cagr_3y_pct": 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"['high_volatility','concentrated_buyer_market','dominant_supplier']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 200941, "corridor_rank": 83, "exporter_iso3": "KEN", "importer_iso3": "USA", "latest_data_year": 2012, "lane_data_years": 6, "exports_latest_observed_usd": 53988.24597846773, "exports_all_year_avg_usd": 84360.59920861627, "exports_avg_3y_usd": 150682.60141941768, "exports_avg_5y_usd": 150682.60141941768, "exports_avg_10y_usd": 92809.52173420551, "exports_cagr_3y_pct": 144.61615340080098, "exports_cagr_5y_pct": 71.03739744150464, "exports_cagr_10y_pct": 2.514482556537234, "exports_historical_peak_usd": 348941.941580907, "buyer_imports_latest_observed_usd": 50148295.82167598, "historical_peak_year": 2010, "positive_growth_year_share_pct": 40, "trend_acceleration_pct": 142.10167084426374, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": -31.075, "buyer_yoy_all_avg_pct": 11.9578, "buyer_trend_consistency_pct": 55.1724, "market_share_latest_pct": 0.127203016418272, "market_share_change_1y_pp": -0.09071708809478013, "peer_best_share_pct": 40.90181451920032, "peer_top_exporter": "CRI", "supplier_count_latest": 41, "buyer_market_hhi": 2871.22, "distance_km": 11853.1318359375, "has_reported_fta": 0, "applied_tariff_pct": 0.020246518497090908, "tariff_advantage_pp": 0.0409383032537798, "volatility_cv": 1.4211796348570624, "max_drawdown_pct": 91.24216333001985, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']", "signal_flag": "Stable", "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 200941, "num_markets": 22, "highest_price_importer_iso3": "SWZ", "highest_price_usd_per_ton": 11000, "lowest_price_importer_iso3": "IRN", "lowest_price_usd_per_ton": 400, "median_price_across_markets": 1082.020183099581, "price_spread_pct": 979.6490089154332, "avg_quantity_metric_tons": 22.112242424242424, "total_trade_value_usd": 1251244 }, "history": [ { "year": 2010, "export_value_usd": 396915.05202136846, "active_destinations": 11, "yoy_growth_pct": -6.1537802709111435 }, { "year": 2011, "export_value_usd": 90369.38213355262, "active_destinations": 12, "yoy_growth_pct": -77.23205968800411 }, { "year": 2012, "export_value_usd": 183504.6063520782, "active_destinations": 18, "yoy_growth_pct": 103.06059643174883 }, { "year": 2013, "export_value_usd": 250323.40238798226, "active_destinations": 10, "yoy_growth_pct": 36.41259877024734 }, { "year": 2014, "export_value_usd": 506997.02628813346, "active_destinations": 12, "yoy_growth_pct": 102.53680696714346 }, { "year": 2015, "export_value_usd": 367240.26147800277, "active_destinations": 10, "yoy_growth_pct": -27.565598526943823 }, { "year": 2016, "export_value_usd": 43632.029681520915, "active_destinations": 6, "yoy_growth_pct": -88.11894166889041 }, { "year": 2017, "export_value_usd": 7144.449270179624, "active_destinations": 5, "yoy_growth_pct": -83.62567746142359 }, { "year": 2018, "export_value_usd": 48303.561972112606, "active_destinations": 7, "yoy_growth_pct": 576.0991665757628 }, { "year": 2019, "export_value_usd": 211970.0574695885, "active_destinations": 9, "yoy_growth_pct": 338.82904037587645 }, { "year": 2020, "export_value_usd": 61360.05157630307, "active_destinations": 7, "yoy_growth_pct": -71.05249094669588 }, { "year": 2021, "export_value_usd": 139791.28539713213, "active_destinations": 7, "yoy_growth_pct": 127.82132968597242 }, { "year": 2022, "export_value_usd": 244457.62419183287, "active_destinations": 6, "yoy_growth_pct": 74.87329306498243 }, { "year": 2023, "export_value_usd": 657643.3029091639, "active_destinations": 11, "yoy_growth_pct": 169.02139177835272 }, { "year": 2024, "export_value_usd": 456675.6900596304, "active_destinations": 11, "yoy_growth_pct": -30.558756085636276 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, 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"foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "200941", "hs_description": "Juice: pineapple, of a Brix value not exceeding 20, unfermented, (not containing added spirit), whether or not containing added sugar or other sweetening matter", "hs_chapter": 20, "hs_heading": 2009 }, "destinations": [ { "hs_code": 200941, "corridor_rank": 36, "exporter_iso3": "KEN", "importer_iso3": "ESP", "latest_data_year": 2024, "lane_data_years": 18, "exports_latest_observed_usd": 393946.937783174, "exports_all_year_avg_usd": 202419.0136936502, "exports_avg_3y_usd": 343050.28754911356, "exports_avg_5y_usd": 284681.64945161087, "exports_avg_10y_usd": 284681.64945161087, "exports_cagr_3y_pct": 53.19377280838891, "exports_cagr_5y_pct": 14.868101713703496, "exports_cagr_10y_pct": 7.176537410808104, "exports_historical_peak_usd": 705975.2621289684, "buyer_imports_latest_observed_usd": 13628862.19247463, "historical_peak_year": 2004, 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"corridor_rank": 83, "exporter_iso3": "KEN", "importer_iso3": "USA", "latest_data_year": 2012, "lane_data_years": 6, "exports_latest_observed_usd": 53988.24597846773, "exports_all_year_avg_usd": 84360.59920861627, "exports_avg_3y_usd": 150682.60141941768, "exports_avg_5y_usd": 150682.60141941768, "exports_avg_10y_usd": 92809.52173420551, "exports_cagr_3y_pct": 144.61615340080098, "exports_cagr_5y_pct": 71.03739744150464, "exports_cagr_10y_pct": 2.514482556537234, "exports_historical_peak_usd": 348941.941580907, "buyer_imports_latest_observed_usd": 50148295.82167598, "historical_peak_year": 2010, "positive_growth_year_share_pct": 40, "trend_acceleration_pct": 142.10167084426374, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": -31.075, "buyer_yoy_all_avg_pct": 11.9578, "buyer_trend_consistency_pct": 55.1724, "market_share_latest_pct": 0.127203016418272, "market_share_change_1y_pp": -0.09071708809478013, "peer_best_share_pct": 40.90181451920032, "peer_top_exporter": "CRI", "supplier_count_latest": 41, "buyer_market_hhi": 2871.22, "distance_km": 11853.1318359375, "has_reported_fta": 0, "applied_tariff_pct": 0.020246518497090908, "tariff_advantage_pp": 0.0409383032537798, "volatility_cv": 1.4211796348570624, "max_drawdown_pct": 91.24216333001985, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']", "signal_flag": "Stable", "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 200941, "num_markets": 22, "highest_price_importer_iso3": "SWZ", "highest_price_usd_per_ton": 11000, "lowest_price_importer_iso3": "IRN", "lowest_price_usd_per_ton": 400, "median_price_across_markets": 1082.020183099581, "price_spread_pct": 979.6490089154332, "avg_quantity_metric_tons": 22.112242424242424, 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