{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/200931",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/200931",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/200931",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "200931",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 53,
    "current_lane_count": 9,
    "active_market_count": 9,
    "exports_latest_observed_lanes_usd": 129453.58941111967,
    "exports_current_2024_usd": 99530.40063070696,
    "exports_avg_3y_usd": 46252.68138004628,
    "exports_avg_5y_usd": 44957.02463810706,
    "exports_avg_10y_usd": 25144.869671531873,
    "exports_cagr_3y_pct": 32.82648291862462,
    "exports_cagr_5y_pct": 100.02284185895185,
    "exports_cagr_10y_pct": 57.18572732125396,
    "exports_all_year_lane_avg_usd": 66858.03125991802,
    "exports_historical_lane_peak_usd": 206954.08954951083,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -24.359244402629336,
    "trend_label": "Rapid growth",
    "top_market_iso3": "COD",
    "top_market_exports_usd": 59043.05086372674,
    "top_market_share_pct": 45.609435112855294,
    "destination_hhi": 2578.67211882735,
    "weighted_share_latest_pct": 36.317032379604115,
    "weighted_share_change_1y_pp": 18.204589940046578,
    "weighted_volatility_cv": 1.373633932960682,
    "weighted_max_drawdown_pct": 85.1503114097599,
    "limited_history_lane_share_pct": 79.24528301886792,
    "data_freshness_years": 0,
    "coverage_score": 74.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 200931,
      "hs_description": "Juice: of single citrus fruit (excluding orange or grapefruit),of a Brix value not exceeding 20, unfermented, not containing added spirit, whether or not containing added sugar or other sweetening matter",
      "hs_chapter": 20,
      "hs_heading": 2009,
      "substitution_elasticity": -4.7411461,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Juice: of single citrus fruit (excluding orange or grapefruit),of a Brix value not exceeding 20, unfermented, not containing added spirit, whether or not containing added sugar or other sweetening matter",
    "hs_chapter": 20,
    "hs_heading": 2009,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 200931,
      "num_markets": 10,
      "highest_price_importer_iso3": "LUX",
      "highest_price_usd_per_ton": 2578.9473684210525,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 169.26605504587155,
      "median_price_across_markets": 1665.1629072681703,
      "price_spread_pct": 144.71144552027351,
      "avg_quantity_metric_tons": 9.05707142857143,
      "total_trade_value_usd": 89246
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2769.601072026054,
        "active_destinations": 3,
        "yoy_growth_pct": -3.16090059929778
      },
      {
        "year": 2011,
        "export_value_usd": 5637.231038186619,
        "active_destinations": 4,
        "yoy_growth_pct": 103.53945899012811
      },
      {
        "year": 2012,
        "export_value_usd": 13354.223240623229,
        "active_destinations": 6,
        "yoy_growth_pct": 136.89331074354914
      },
      {
        "year": 2013,
        "export_value_usd": 5973.159756926668,
        "active_destinations": 4,
        "yoy_growth_pct": -55.271380077304244
      },
      {
        "year": 2014,
        "export_value_usd": 1080.997432828762,
        "active_destinations": 4,
        "yoy_growth_pct": -81.90241887344128
      },
      {
        "year": 2015,
        "export_value_usd": 19042.533936857322,
        "active_destinations": 4,
        "yoy_growth_pct": 1661.5706900456444
      },
      {
        "year": 2016,
        "export_value_usd": 3387.071718512575,
        "active_destinations": 2,
        "yoy_growth_pct": -82.2131249457468
      },
      {
        "year": 2017,
        "export_value_usd": 394.9588090375014,
        "active_destinations": 2,
        "yoy_growth_pct": -88.33922509290866
      },
      {
        "year": 2018,
        "export_value_usd": 730.459572408303,
        "active_destinations": 4,
        "yoy_growth_pct": 84.94576034103488
      },
      {
        "year": 2019,
        "export_value_usd": 3108.549487967729,
        "active_destinations": 11,
        "yoy_growth_pct": 325.5607846603935
      },
      {
        "year": 2020,
        "export_value_usd": 43555.17486831585,
        "active_destinations": 4,
        "yoy_growth_pct": 1301.1414338714885
      },
      {
        "year": 2021,
        "export_value_usd": 42471.90418208057,
        "active_destinations": 3,
        "yoy_growth_pct": -2.4871228034565935
      },
      {
        "year": 2022,
        "export_value_usd": 9200.101206704958,
        "active_destinations": 16,
        "yoy_growth_pct": -78.33838302313133
      },
      {
        "year": 2023,
        "export_value_usd": 30027.542302726935,
        "active_destinations": 4,
        "yoy_growth_pct": 226.38273892947075
      },
      {
        "year": 2024,
        "export_value_usd": 99530.40063070696,
        "active_destinations": 9,
        "yoy_growth_pct": 231.4636929898461
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "200931",
    "hs_description": "Juice: of single citrus fruit (excluding orange or grapefruit),of a Brix value not exceeding 20, unfermented, not containing added spirit, whether or not containing added sugar or other sweetening matter",
    "hs_chapter": 20,
    "hs_heading": 2009
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 200931,
    "num_markets": 10,
    "highest_price_importer_iso3": "LUX",
    "highest_price_usd_per_ton": 2578.9473684210525,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 169.26605504587155,
    "median_price_across_markets": 1665.1629072681703,
    "price_spread_pct": 144.71144552027351,
    "avg_quantity_metric_tons": 9.05707142857143,
    "total_trade_value_usd": 89246
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 2769.601072026054,
      "active_destinations": 3,
      "yoy_growth_pct": -3.16090059929778
    },
    {
      "year": 2011,
      "export_value_usd": 5637.231038186619,
      "active_destinations": 4,
      "yoy_growth_pct": 103.53945899012811
    },
    {
      "year": 2012,
      "export_value_usd": 13354.223240623229,
      "active_destinations": 6,
      "yoy_growth_pct": 136.89331074354914
    },
    {
      "year": 2013,
      "export_value_usd": 5973.159756926668,
      "active_destinations": 4,
      "yoy_growth_pct": -55.271380077304244
    },
    {
      "year": 2014,
      "export_value_usd": 1080.997432828762,
      "active_destinations": 4,
      "yoy_growth_pct": -81.90241887344128
    },
    {
      "year": 2015,
      "export_value_usd": 19042.533936857322,
      "active_destinations": 4,
      "yoy_growth_pct": 1661.5706900456444
    },
    {
      "year": 2016,
      "export_value_usd": 3387.071718512575,
      "active_destinations": 2,
      "yoy_growth_pct": -82.2131249457468
    },
    {
      "year": 2017,
      "export_value_usd": 394.9588090375014,
      "active_destinations": 2,
      "yoy_growth_pct": -88.33922509290866
    },
    {
      "year": 2018,
      "export_value_usd": 730.459572408303,
      "active_destinations": 4,
      "yoy_growth_pct": 84.94576034103488
    },
    {
      "year": 2019,
      "export_value_usd": 3108.549487967729,
      "active_destinations": 11,
      "yoy_growth_pct": 325.5607846603935
    },
    {
      "year": 2020,
      "export_value_usd": 43555.17486831585,
      "active_destinations": 4,
      "yoy_growth_pct": 1301.1414338714885
    },
    {
      "year": 2021,
      "export_value_usd": 42471.90418208057,
      "active_destinations": 3,
      "yoy_growth_pct": -2.4871228034565935
    },
    {
      "year": 2022,
      "export_value_usd": 9200.101206704958,
      "active_destinations": 16,
      "yoy_growth_pct": -78.33838302313133
    },
    {
      "year": 2023,
      "export_value_usd": 30027.542302726935,
      "active_destinations": 4,
      "yoy_growth_pct": 226.38273892947075
    },
    {
      "year": 2024,
      "export_value_usd": 99530.40063070696,
      "active_destinations": 9,
      "yoy_growth_pct": 231.4636929898461
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}