{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/190420",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190420",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/190420",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190420",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 48,
    "current_lane_count": 15,
    "active_market_count": 15,
    "exports_latest_observed_lanes_usd": 118475.57209376105,
    "exports_current_2024_usd": 70052.25318759702,
    "exports_avg_3y_usd": 56131.88003384514,
    "exports_avg_5y_usd": 60839.9189935538,
    "exports_avg_10y_usd": 73317.11551258547,
    "exports_cagr_3y_pct": 11.646680942932598,
    "exports_cagr_5y_pct": -2.7388309806431255,
    "exports_cagr_10y_pct": 22.555165113708853,
    "exports_all_year_lane_avg_usd": 104435.47931317009,
    "exports_historical_lane_peak_usd": 391095.85752989247,
    "historical_peak_year": 2017,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": -10.908484170776255,
    "trend_label": "Rapid growth",
    "top_market_iso3": "WXD",
    "top_market_exports_usd": 20340.4,
    "top_market_share_pct": 17.168433661500025,
    "destination_hhi": 1200.2432115561828,
    "weighted_share_latest_pct": 9.485848629690906,
    "weighted_share_change_1y_pp": 4.92075248472396,
    "weighted_volatility_cv": 0.987255808690036,
    "weighted_max_drawdown_pct": 57.37286989832522,
    "limited_history_lane_share_pct": 75,
    "data_freshness_years": 0,
    "coverage_score": 77.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 190420,
      "hs_description": "Food preparations: obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes or swelled cereals",
      "hs_chapter": 19,
      "hs_heading": 1904,
      "substitution_elasticity": -8.0828743,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Food preparations: obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes or swelled cereals",
    "hs_chapter": 19,
    "hs_heading": 1904,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 190420,
      "num_markets": 27,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 71142.85714285714,
      "lowest_price_importer_iso3": "ZAF",
      "lowest_price_usd_per_ton": 259.25925925925924,
      "median_price_across_markets": 4582.197688459548,
      "price_spread_pct": 1546.934521444178,
      "avg_quantity_metric_tons": 2.2718958333333337,
      "total_trade_value_usd": 422587
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 28646.992456891665,
        "active_destinations": 2,
        "yoy_growth_pct": -33.35929393345798
      },
      {
        "year": 2011,
        "export_value_usd": 18227.131824592645,
        "active_destinations": 9,
        "yoy_growth_pct": -36.373314399335115
      },
      {
        "year": 2012,
        "export_value_usd": 23384.123570431995,
        "active_destinations": 11,
        "yoy_growth_pct": 28.292941508665493
      },
      {
        "year": 2013,
        "export_value_usd": 4064.6568454645007,
        "active_destinations": 7,
        "yoy_growth_pct": -82.61787818037341
      },
      {
        "year": 2014,
        "export_value_usd": 9164.439627857368,
        "active_destinations": 10,
        "yoy_growth_pct": 125.46650249413796
      },
      {
        "year": 2015,
        "export_value_usd": 60249.12534016145,
        "active_destinations": 6,
        "yoy_growth_pct": 557.4229062191728
      },
      {
        "year": 2016,
        "export_value_usd": 82041.17313015724,
        "active_destinations": 11,
        "yoy_growth_pct": 36.16989901008477
      },
      {
        "year": 2017,
        "export_value_usd": 128627.24546369721,
        "active_destinations": 8,
        "yoy_growth_pct": 56.783771557766215
      },
      {
        "year": 2018,
        "export_value_usd": 77567.2122286259,
        "active_destinations": 11,
        "yoy_growth_pct": -39.69612584876671
      },
      {
        "year": 2019,
        "export_value_usd": 80486.80399544373,
        "active_destinations": 9,
        "yoy_growth_pct": 3.763950879415988
      },
      {
        "year": 2020,
        "export_value_usd": 85467.26439009,
        "active_destinations": 16,
        "yoy_growth_pct": 6.1879216808362925
      },
      {
        "year": 2021,
        "export_value_usd": 50336.69047614357,
        "active_destinations": 16,
        "yoy_growth_pct": -41.10412818831235
      },
      {
        "year": 2022,
        "export_value_usd": 49906.08786936092,
        "active_destinations": 17,
        "yoy_growth_pct": -0.8554448111496958
      },
      {
        "year": 2023,
        "export_value_usd": 48437.29904457748,
        "active_destinations": 13,
        "yoy_growth_pct": -2.943105515760497
      },
      {
        "year": 2024,
        "export_value_usd": 70052.25318759702,
        "active_destinations": 15,
        "yoy_growth_pct": 44.62460659321036
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "190420",
    "hs_description": "Food preparations: obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes or swelled cereals",
    "hs_chapter": 19,
    "hs_heading": 1904
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 190420,
    "num_markets": 27,
    "highest_price_importer_iso3": "CHE",
    "highest_price_usd_per_ton": 71142.85714285714,
    "lowest_price_importer_iso3": "ZAF",
    "lowest_price_usd_per_ton": 259.25925925925924,
    "median_price_across_markets": 4582.197688459548,
    "price_spread_pct": 1546.934521444178,
    "avg_quantity_metric_tons": 2.2718958333333337,
    "total_trade_value_usd": 422587
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 28646.992456891665,
      "active_destinations": 2,
      "yoy_growth_pct": -33.35929393345798
    },
    {
      "year": 2011,
      "export_value_usd": 18227.131824592645,
      "active_destinations": 9,
      "yoy_growth_pct": -36.373314399335115
    },
    {
      "year": 2012,
      "export_value_usd": 23384.123570431995,
      "active_destinations": 11,
      "yoy_growth_pct": 28.292941508665493
    },
    {
      "year": 2013,
      "export_value_usd": 4064.6568454645007,
      "active_destinations": 7,
      "yoy_growth_pct": -82.61787818037341
    },
    {
      "year": 2014,
      "export_value_usd": 9164.439627857368,
      "active_destinations": 10,
      "yoy_growth_pct": 125.46650249413796
    },
    {
      "year": 2015,
      "export_value_usd": 60249.12534016145,
      "active_destinations": 6,
      "yoy_growth_pct": 557.4229062191728
    },
    {
      "year": 2016,
      "export_value_usd": 82041.17313015724,
      "active_destinations": 11,
      "yoy_growth_pct": 36.16989901008477
    },
    {
      "year": 2017,
      "export_value_usd": 128627.24546369721,
      "active_destinations": 8,
      "yoy_growth_pct": 56.783771557766215
    },
    {
      "year": 2018,
      "export_value_usd": 77567.2122286259,
      "active_destinations": 11,
      "yoy_growth_pct": -39.69612584876671
    },
    {
      "year": 2019,
      "export_value_usd": 80486.80399544373,
      "active_destinations": 9,
      "yoy_growth_pct": 3.763950879415988
    },
    {
      "year": 2020,
      "export_value_usd": 85467.26439009,
      "active_destinations": 16,
      "yoy_growth_pct": 6.1879216808362925
    },
    {
      "year": 2021,
      "export_value_usd": 50336.69047614357,
      "active_destinations": 16,
      "yoy_growth_pct": -41.10412818831235
    },
    {
      "year": 2022,
      "export_value_usd": 49906.08786936092,
      "active_destinations": 17,
      "yoy_growth_pct": -0.8554448111496958
    },
    {
      "year": 2023,
      "export_value_usd": 48437.29904457748,
      "active_destinations": 13,
      "yoy_growth_pct": -2.943105515760497
    },
    {
      "year": 2024,
      "export_value_usd": 70052.25318759702,
      "active_destinations": 15,
      "yoy_growth_pct": 44.62460659321036
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}