{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/190240",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190240",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/190240",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190240",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 19,
    "current_lane_count": 2,
    "active_market_count": 2,
    "exports_latest_observed_lanes_usd": 131712.73089942164,
    "exports_current_2024_usd": 119935.7316162473,
    "exports_avg_3y_usd": 55646.260894878214,
    "exports_avg_5y_usd": 37735.93498908174,
    "exports_avg_10y_usd": 35083.53488199883,
    "exports_cagr_3y_pct": 156.75338846222795,
    "exports_cagr_5y_pct": 34.23232755154386,
    "exports_cagr_10y_pct": 49.16040190535001,
    "exports_all_year_lane_avg_usd": 38713.28004676646,
    "exports_historical_lane_peak_usd": 182757.47447501856,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 54.166666666666664,
    "trend_acceleration_pct": 107.59298655687795,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 119372.24371455902,
    "top_market_share_pct": 90.6307559636843,
    "destination_hhi": 8268.970897008783,
    "weighted_share_latest_pct": 67.70283058316525,
    "weighted_share_change_1y_pp": 31.927949173865578,
    "weighted_volatility_cv": 1.4970844811954398,
    "weighted_max_drawdown_pct": 90.80517780824051,
    "limited_history_lane_share_pct": 73.6842105263158,
    "data_freshness_years": 0,
    "coverage_score": 69.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 190240,
      "hs_description": "Food preparations: couscous",
      "hs_chapter": 19,
      "hs_heading": 1902,
      "substitution_elasticity": -7.2874689,
      "price_range_label": "Low price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Food preparations: couscous",
    "hs_chapter": 19,
    "hs_heading": 1902,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 190240,
      "num_markets": 7,
      "highest_price_importer_iso3": "LUX",
      "highest_price_usd_per_ton": 6555.555555555556,
      "lowest_price_importer_iso3": "USA",
      "lowest_price_usd_per_ton": 121.2121212121212,
      "median_price_across_markets": 1085.423197492163,
      "price_spread_pct": 592.7958283192941,
      "avg_quantity_metric_tons": 7.684916666666666,
      "total_trade_value_usd": 91641
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 248.73702637534,
        "active_destinations": 3,
        "yoy_growth_pct": 4323.329621585764
      },
      {
        "year": 2011,
        "export_value_usd": 842.5326873761925,
        "active_destinations": 2,
        "yoy_growth_pct": 238.72427424810684
      },
      {
        "year": 2012,
        "export_value_usd": 1200.2866558883193,
        "active_destinations": 4,
        "yoy_growth_pct": 42.461731618537065
      },
      {
        "year": 2013,
        "export_value_usd": 1490.1942136129978,
        "active_destinations": 2,
        "yoy_growth_pct": 24.153193431124258
      },
      {
        "year": 2014,
        "export_value_usd": 2199.9516694255744,
        "active_destinations": 5,
        "yoy_growth_pct": 47.62852045249586
      },
      {
        "year": 2015,
        "export_value_usd": 638.4627298204731,
        "active_destinations": 4,
        "yoy_growth_pct": -70.97832926542513
      },
      {
        "year": 2016,
        "export_value_usd": 7216.1611623325425,
        "active_destinations": 4,
        "yoy_growth_pct": 1030.2400007533138
      },
      {
        "year": 2017,
        "export_value_usd": 36062.959452073774,
        "active_destinations": 3,
        "yoy_growth_pct": 399.7526890102996
      },
      {
        "year": 2018,
        "export_value_usd": 90717.16819713997,
        "active_destinations": 3,
        "yoy_growth_pct": 151.55220086055178
      },
      {
        "year": 2019,
        "export_value_usd": 27520.92233321292,
        "active_destinations": 3,
        "yoy_growth_pct": -69.66293935299386
      },
      {
        "year": 2020,
        "export_value_usd": 14654.910384917892,
        "active_destinations": 2,
        "yoy_growth_pct": -46.749930080533716
      },
      {
        "year": 2021,
        "export_value_usd": 7085.981875856153,
        "active_destinations": 2,
        "yoy_growth_pct": -51.64772973877278
      },
      {
        "year": 2022,
        "export_value_usd": 904.615166755815,
        "active_destinations": 3,
        "yoy_growth_pct": -87.23373580959779
      },
      {
        "year": 2023,
        "export_value_usd": 46098.435901631536,
        "active_destinations": 6,
        "yoy_growth_pct": 4995.916760599151
      },
      {
        "year": 2024,
        "export_value_usd": 119935.7316162473,
        "active_destinations": 2,
        "yoy_growth_pct": 160.17310407705713
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "190240",
    "hs_description": "Food preparations: couscous",
    "hs_chapter": 19,
    "hs_heading": 1902
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 190240,
    "num_markets": 7,
    "highest_price_importer_iso3": "LUX",
    "highest_price_usd_per_ton": 6555.555555555556,
    "lowest_price_importer_iso3": "USA",
    "lowest_price_usd_per_ton": 121.2121212121212,
    "median_price_across_markets": 1085.423197492163,
    "price_spread_pct": 592.7958283192941,
    "avg_quantity_metric_tons": 7.684916666666666,
    "total_trade_value_usd": 91641
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 248.73702637534,
      "active_destinations": 3,
      "yoy_growth_pct": 4323.329621585764
    },
    {
      "year": 2011,
      "export_value_usd": 842.5326873761925,
      "active_destinations": 2,
      "yoy_growth_pct": 238.72427424810684
    },
    {
      "year": 2012,
      "export_value_usd": 1200.2866558883193,
      "active_destinations": 4,
      "yoy_growth_pct": 42.461731618537065
    },
    {
      "year": 2013,
      "export_value_usd": 1490.1942136129978,
      "active_destinations": 2,
      "yoy_growth_pct": 24.153193431124258
    },
    {
      "year": 2014,
      "export_value_usd": 2199.9516694255744,
      "active_destinations": 5,
      "yoy_growth_pct": 47.62852045249586
    },
    {
      "year": 2015,
      "export_value_usd": 638.4627298204731,
      "active_destinations": 4,
      "yoy_growth_pct": -70.97832926542513
    },
    {
      "year": 2016,
      "export_value_usd": 7216.1611623325425,
      "active_destinations": 4,
      "yoy_growth_pct": 1030.2400007533138
    },
    {
      "year": 2017,
      "export_value_usd": 36062.959452073774,
      "active_destinations": 3,
      "yoy_growth_pct": 399.7526890102996
    },
    {
      "year": 2018,
      "export_value_usd": 90717.16819713997,
      "active_destinations": 3,
      "yoy_growth_pct": 151.55220086055178
    },
    {
      "year": 2019,
      "export_value_usd": 27520.92233321292,
      "active_destinations": 3,
      "yoy_growth_pct": -69.66293935299386
    },
    {
      "year": 2020,
      "export_value_usd": 14654.910384917892,
      "active_destinations": 2,
      "yoy_growth_pct": -46.749930080533716
    },
    {
      "year": 2021,
      "export_value_usd": 7085.981875856153,
      "active_destinations": 2,
      "yoy_growth_pct": -51.64772973877278
    },
    {
      "year": 2022,
      "export_value_usd": 904.615166755815,
      "active_destinations": 3,
      "yoy_growth_pct": -87.23373580959779
    },
    {
      "year": 2023,
      "export_value_usd": 46098.435901631536,
      "active_destinations": 6,
      "yoy_growth_pct": 4995.916760599151
    },
    {
      "year": 2024,
      "export_value_usd": 119935.7316162473,
      "active_destinations": 2,
      "yoy_growth_pct": 160.17310407705713
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}