{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/190120",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190120",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/190120",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190120",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 40,
    "current_lane_count": 21,
    "active_market_count": 21,
    "exports_latest_observed_lanes_usd": 324313.77848803357,
    "exports_current_2024_usd": 210795.22173723098,
    "exports_avg_3y_usd": 173417.72460286054,
    "exports_avg_5y_usd": 126753.40921373866,
    "exports_avg_10y_usd": 76944.83246285068,
    "exports_cagr_3y_pct": 65.34340557876783,
    "exports_cagr_5y_pct": 84.74756840326332,
    "exports_cagr_10y_pct": 39.68426111540022,
    "exports_all_year_lane_avg_usd": 256460.76454976335,
    "exports_historical_lane_peak_usd": 896976.6680586585,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 25.65914446336761,
    "trend_label": "Rapid growth",
    "top_market_iso3": "FIN",
    "top_market_exports_usd": 72925.31357490271,
    "top_market_share_pct": 22.486036182268922,
    "destination_hhi": 1207.3584235071096,
    "weighted_share_latest_pct": 10.549052143485453,
    "weighted_share_change_1y_pp": -0.03560067686358183,
    "weighted_volatility_cv": 1.1557963717158592,
    "weighted_max_drawdown_pct": 62.467978862898676,
    "limited_history_lane_share_pct": 72.5,
    "data_freshness_years": 0,
    "coverage_score": 80.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 190120,
      "hs_description": "Food preparations: mixes and doughs for the preparation of bread, pastry, cakes, biscuits and other bakers\\' wares",
      "hs_chapter": 19,
      "hs_heading": 1901,
      "substitution_elasticity": -8.1712465,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Food preparations: mixes and doughs for the preparation of bread, pastry, cakes, biscuits and other bakers\\' wares",
    "hs_chapter": 19,
    "hs_heading": 1901,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 190120,
      "num_markets": 17,
      "highest_price_importer_iso3": "COD",
      "highest_price_usd_per_ton": 85351.11111111111,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 131.57894736842107,
      "median_price_across_markets": 2834.3725019984013,
      "price_spread_pct": 3006.64546045581,
      "avg_quantity_metric_tons": 12.516848484848486,
      "total_trade_value_usd": 618611
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 5109.528573394745,
        "active_destinations": 6,
        "yoy_growth_pct": 21.578566672330552
      },
      {
        "year": 2011,
        "export_value_usd": 107104.28965383938,
        "active_destinations": 9,
        "yoy_growth_pct": 1996.1677406313015
      },
      {
        "year": 2012,
        "export_value_usd": 120159.10889157522,
        "active_destinations": 11,
        "yoy_growth_pct": 12.188885505827036
      },
      {
        "year": 2013,
        "export_value_usd": 5246.825421797545,
        "active_destinations": 4,
        "yoy_growth_pct": -95.63343514262245
      },
      {
        "year": 2014,
        "export_value_usd": 7453.942075353335,
        "active_destinations": 8,
        "yoy_growth_pct": 42.0657535961934
      },
      {
        "year": 2015,
        "export_value_usd": 10148.62298731157,
        "active_destinations": 7,
        "yoy_growth_pct": 36.15108468401266
      },
      {
        "year": 2016,
        "export_value_usd": 76224.10902331506,
        "active_destinations": 5,
        "yoy_growth_pct": 651.078339579814
      },
      {
        "year": 2017,
        "export_value_usd": 12375.226006603198,
        "active_destinations": 2,
        "yoy_growth_pct": -83.76468263759183
      },
      {
        "year": 2018,
        "export_value_usd": 27139.162516670323,
        "active_destinations": 3,
        "yoy_growth_pct": 119.30235861704146
      },
      {
        "year": 2019,
        "export_value_usd": 9794.158025913337,
        "active_destinations": 5,
        "yoy_growth_pct": -63.911347596311266
      },
      {
        "year": 2020,
        "export_value_usd": 66880.14520133143,
        "active_destinations": 11,
        "yoy_growth_pct": 582.8575261332343
      },
      {
        "year": 2021,
        "export_value_usd": 46633.727058780314,
        "active_destinations": 8,
        "yoy_growth_pct": -30.2726886755444
      },
      {
        "year": 2022,
        "export_value_usd": 191980.9532177297,
        "active_destinations": 12,
        "yoy_growth_pct": 311.678339532553
      },
      {
        "year": 2023,
        "export_value_usd": 117476.99885362093,
        "active_destinations": 14,
        "yoy_growth_pct": -38.807992728118315
      },
      {
        "year": 2024,
        "export_value_usd": 210795.22173723098,
        "active_destinations": 21,
        "yoy_growth_pct": 79.43531397144962
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "190120",
    "hs_description": "Food preparations: mixes and doughs for the preparation of bread, pastry, cakes, biscuits and other bakers\\' wares",
    "hs_chapter": 19,
    "hs_heading": 1901
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 190120,
    "num_markets": 17,
    "highest_price_importer_iso3": "COD",
    "highest_price_usd_per_ton": 85351.11111111111,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 131.57894736842107,
    "median_price_across_markets": 2834.3725019984013,
    "price_spread_pct": 3006.64546045581,
    "avg_quantity_metric_tons": 12.516848484848486,
    "total_trade_value_usd": 618611
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 5109.528573394745,
      "active_destinations": 6,
      "yoy_growth_pct": 21.578566672330552
    },
    {
      "year": 2011,
      "export_value_usd": 107104.28965383938,
      "active_destinations": 9,
      "yoy_growth_pct": 1996.1677406313015
    },
    {
      "year": 2012,
      "export_value_usd": 120159.10889157522,
      "active_destinations": 11,
      "yoy_growth_pct": 12.188885505827036
    },
    {
      "year": 2013,
      "export_value_usd": 5246.825421797545,
      "active_destinations": 4,
      "yoy_growth_pct": -95.63343514262245
    },
    {
      "year": 2014,
      "export_value_usd": 7453.942075353335,
      "active_destinations": 8,
      "yoy_growth_pct": 42.0657535961934
    },
    {
      "year": 2015,
      "export_value_usd": 10148.62298731157,
      "active_destinations": 7,
      "yoy_growth_pct": 36.15108468401266
    },
    {
      "year": 2016,
      "export_value_usd": 76224.10902331506,
      "active_destinations": 5,
      "yoy_growth_pct": 651.078339579814
    },
    {
      "year": 2017,
      "export_value_usd": 12375.226006603198,
      "active_destinations": 2,
      "yoy_growth_pct": -83.76468263759183
    },
    {
      "year": 2018,
      "export_value_usd": 27139.162516670323,
      "active_destinations": 3,
      "yoy_growth_pct": 119.30235861704146
    },
    {
      "year": 2019,
      "export_value_usd": 9794.158025913337,
      "active_destinations": 5,
      "yoy_growth_pct": -63.911347596311266
    },
    {
      "year": 2020,
      "export_value_usd": 66880.14520133143,
      "active_destinations": 11,
      "yoy_growth_pct": 582.8575261332343
    },
    {
      "year": 2021,
      "export_value_usd": 46633.727058780314,
      "active_destinations": 8,
      "yoy_growth_pct": -30.2726886755444
    },
    {
      "year": 2022,
      "export_value_usd": 191980.9532177297,
      "active_destinations": 12,
      "yoy_growth_pct": 311.678339532553
    },
    {
      "year": 2023,
      "export_value_usd": 117476.99885362093,
      "active_destinations": 14,
      "yoy_growth_pct": -38.807992728118315
    },
    {
      "year": 2024,
      "export_value_usd": 210795.22173723098,
      "active_destinations": 21,
      "yoy_growth_pct": 79.43531397144962
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}