{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/151620",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/151620",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/151620",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "151620",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 71,
    "current_lane_count": 37,
    "active_market_count": 37,
    "exports_latest_observed_lanes_usd": 19654261.44113937,
    "exports_current_2024_usd": 18361855.666532613,
    "exports_avg_3y_usd": 17462072.56045795,
    "exports_avg_5y_usd": 16122152.995432287,
    "exports_avg_10y_usd": 10876635.209220031,
    "exports_cagr_3y_pct": 1.714198866561878,
    "exports_cagr_5y_pct": 28.290642303914982,
    "exports_cagr_10y_pct": -1.485571655678053,
    "exports_all_year_lane_avg_usd": 13844548.76317114,
    "exports_historical_lane_peak_usd": 62774995.980690144,
    "historical_peak_year": 2014,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 3.199770522239931,
    "trend_label": "Stable",
    "top_market_iso3": "SSD",
    "top_market_exports_usd": 10415160.036999999,
    "top_market_share_pct": 52.99186676737432,
    "destination_hhi": 3279.1836764793647,
    "weighted_share_latest_pct": 68.0608458756924,
    "weighted_share_change_1y_pp": -3.7094278219168366,
    "weighted_volatility_cv": 1.1401636233132855,
    "weighted_max_drawdown_pct": 92.07981483799,
    "limited_history_lane_share_pct": 60.563380281690144,
    "data_freshness_years": 0,
    "coverage_score": 88.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 151620,
      "hs_description": "Vegetable fats and oils and their fractions: partly or wholly hydrogenated, inter-esterified, re-esterified or elaidinised, whether or not refined, but not further prepared",
      "hs_chapter": 15,
      "hs_heading": 1516,
      "substitution_elasticity": -4.462091,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vegetable fats and oils and their fractions: partly or wholly hydrogenated, inter-esterified, re-esterified or elaidinised, whether or not refined, but not further prepared",
    "hs_chapter": 15,
    "hs_heading": 1516,
    "destinations": [
      {
        "hs_code": 151620,
        "corridor_rank": 94,
        "exporter_iso3": "KEN",
        "importer_iso3": "SSD",
        "latest_data_year": 2024,
        "lane_data_years": 12,
        "exports_latest_observed_usd": 10415160.036999999,
        "exports_all_year_avg_usd": 2800465.322807034,
        "exports_avg_3y_usd": 7417232.011333332,
        "exports_avg_5y_usd": 4815823.711,
        "exports_avg_10y_usd": 2974341.9375999994,
        "exports_cagr_3y_pct": 104.22268356594371,
        "exports_cagr_5y_pct": 201.13985501243477,
        "exports_cagr_10y_pct": 17.044383291081687,
        "exports_historical_peak_usd": 10415160.036999999,
        "buyer_imports_latest_observed_usd": 12189628.781999998,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 63.63636363636363,
        "trend_acceleration_pct": 87.17830027486202,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 38.5901,
        "buyer_yoy_all_avg_pct": 43.526,
        "buyer_trend_consistency_pct": 66.6667,
        "market_share_latest_pct": 85.44279914725298,
        "market_share_change_1y_pp": -3.8013952730317158,
        "peer_best_share_pct": 85.44279914725298,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 4,
        "buyer_market_hhi": 7429.23,
        "distance_km": null,
        "has_reported_fta": null,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.0886874121772265,
        "max_drawdown_pct": 98.41573235775239,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 151620,
      "num_markets": 32,
      "highest_price_importer_iso3": "USA",
      "highest_price_usd_per_ton": 77833.08270676692,
      "lowest_price_importer_iso3": "COM",
      "lowest_price_usd_per_ton": 137.6,
      "median_price_across_markets": 1681.4552982502505,
      "price_spread_pct": 4620.728412323425,
      "avg_quantity_metric_tons": 582.8968181818182,
      "total_trade_value_usd": 52754942
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 19261110.052607596,
        "active_destinations": 14,
        "yoy_growth_pct": 27.432262288750486
      },
      {
        "year": 2011,
        "export_value_usd": 15914435.922621153,
        "active_destinations": 28,
        "yoy_growth_pct": -17.37529208257322
      },
      {
        "year": 2012,
        "export_value_usd": 19610662.238361157,
        "active_destinations": 30,
        "yoy_growth_pct": 23.225619391800755
      },
      {
        "year": 2013,
        "export_value_usd": 15682855.835443318,
        "active_destinations": 20,
        "yoy_growth_pct": -20.028933011933216
      },
      {
        "year": 2014,
        "export_value_usd": 21326429.605799414,
        "active_destinations": 27,
        "yoy_growth_pct": 35.985625510894494
      },
      {
        "year": 2015,
        "export_value_usd": 2126993.560799278,
        "active_destinations": 16,
        "yoy_growth_pct": -90.02649013400314
      },
      {
        "year": 2016,
        "export_value_usd": 8948445.291760346,
        "active_destinations": 21,
        "yoy_growth_pct": 320.7086216282533
      },
      {
        "year": 2017,
        "export_value_usd": 5247428.461230475,
        "active_destinations": 13,
        "yoy_growth_pct": -41.35932790400737
      },
      {
        "year": 2018,
        "export_value_usd": 6548976.9672544515,
        "active_destinations": 15,
        "yoy_growth_pct": 24.803549312586043
      },
      {
        "year": 2019,
        "export_value_usd": 5283742.83399432,
        "active_destinations": 13,
        "yoy_growth_pct": -19.319569141660303
      },
      {
        "year": 2020,
        "export_value_usd": 10775495.939010164,
        "active_destinations": 13,
        "yoy_growth_pct": 103.93679778817464
      },
      {
        "year": 2021,
        "export_value_usd": 17449051.356777437,
        "active_destinations": 25,
        "yoy_growth_pct": 61.93269855549966
      },
      {
        "year": 2022,
        "export_value_usd": 20140602.72411531,
        "active_destinations": 23,
        "yoy_growth_pct": 15.425201704690025
      },
      {
        "year": 2023,
        "export_value_usd": 13883759.29072592,
        "active_destinations": 25,
        "yoy_growth_pct": -31.06582021946031
      },
      {
        "year": 2024,
        "export_value_usd": 18361855.666532613,
        "active_destinations": 37,
        "yoy_growth_pct": 32.25420638629174
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "151620",
    "hs_description": "Vegetable fats and oils and their fractions: partly or wholly hydrogenated, inter-esterified, re-esterified or elaidinised, whether or not refined, but not further prepared",
    "hs_chapter": 15,
    "hs_heading": 1516
  },
  "destinations": [
    {
      "hs_code": 151620,
      "corridor_rank": 94,
      "exporter_iso3": "KEN",
      "importer_iso3": "SSD",
      "latest_data_year": 2024,
      "lane_data_years": 12,
      "exports_latest_observed_usd": 10415160.036999999,
      "exports_all_year_avg_usd": 2800465.322807034,
      "exports_avg_3y_usd": 7417232.011333332,
      "exports_avg_5y_usd": 4815823.711,
      "exports_avg_10y_usd": 2974341.9375999994,
      "exports_cagr_3y_pct": 104.22268356594371,
      "exports_cagr_5y_pct": 201.13985501243477,
      "exports_cagr_10y_pct": 17.044383291081687,
      "exports_historical_peak_usd": 10415160.036999999,
      "buyer_imports_latest_observed_usd": 12189628.781999998,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 63.63636363636363,
      "trend_acceleration_pct": 87.17830027486202,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 38.5901,
      "buyer_yoy_all_avg_pct": 43.526,
      "buyer_trend_consistency_pct": 66.6667,
      "market_share_latest_pct": 85.44279914725298,
      "market_share_change_1y_pp": -3.8013952730317158,
      "peer_best_share_pct": 85.44279914725298,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 4,
      "buyer_market_hhi": 7429.23,
      "distance_km": null,
      "has_reported_fta": null,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.0886874121772265,
      "max_drawdown_pct": 98.41573235775239,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 151620,
    "num_markets": 32,
    "highest_price_importer_iso3": "USA",
    "highest_price_usd_per_ton": 77833.08270676692,
    "lowest_price_importer_iso3": "COM",
    "lowest_price_usd_per_ton": 137.6,
    "median_price_across_markets": 1681.4552982502505,
    "price_spread_pct": 4620.728412323425,
    "avg_quantity_metric_tons": 582.8968181818182,
    "total_trade_value_usd": 52754942
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 19261110.052607596,
      "active_destinations": 14,
      "yoy_growth_pct": 27.432262288750486
    },
    {
      "year": 2011,
      "export_value_usd": 15914435.922621153,
      "active_destinations": 28,
      "yoy_growth_pct": -17.37529208257322
    },
    {
      "year": 2012,
      "export_value_usd": 19610662.238361157,
      "active_destinations": 30,
      "yoy_growth_pct": 23.225619391800755
    },
    {
      "year": 2013,
      "export_value_usd": 15682855.835443318,
      "active_destinations": 20,
      "yoy_growth_pct": -20.028933011933216
    },
    {
      "year": 2014,
      "export_value_usd": 21326429.605799414,
      "active_destinations": 27,
      "yoy_growth_pct": 35.985625510894494
    },
    {
      "year": 2015,
      "export_value_usd": 2126993.560799278,
      "active_destinations": 16,
      "yoy_growth_pct": -90.02649013400314
    },
    {
      "year": 2016,
      "export_value_usd": 8948445.291760346,
      "active_destinations": 21,
      "yoy_growth_pct": 320.7086216282533
    },
    {
      "year": 2017,
      "export_value_usd": 5247428.461230475,
      "active_destinations": 13,
      "yoy_growth_pct": -41.35932790400737
    },
    {
      "year": 2018,
      "export_value_usd": 6548976.9672544515,
      "active_destinations": 15,
      "yoy_growth_pct": 24.803549312586043
    },
    {
      "year": 2019,
      "export_value_usd": 5283742.83399432,
      "active_destinations": 13,
      "yoy_growth_pct": -19.319569141660303
    },
    {
      "year": 2020,
      "export_value_usd": 10775495.939010164,
      "active_destinations": 13,
      "yoy_growth_pct": 103.93679778817464
    },
    {
      "year": 2021,
      "export_value_usd": 17449051.356777437,
      "active_destinations": 25,
      "yoy_growth_pct": 61.93269855549966
    },
    {
      "year": 2022,
      "export_value_usd": 20140602.72411531,
      "active_destinations": 23,
      "yoy_growth_pct": 15.425201704690025
    },
    {
      "year": 2023,
      "export_value_usd": 13883759.29072592,
      "active_destinations": 25,
      "yoy_growth_pct": -31.06582021946031
    },
    {
      "year": 2024,
      "export_value_usd": 18361855.666532613,
      "active_destinations": 37,
      "yoy_growth_pct": 32.25420638629174
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}