{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/151590",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/151590",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/151590",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "151590",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 111,
    "current_lane_count": 66,
    "active_market_count": 66,
    "exports_latest_observed_lanes_usd": 80275619.3323643,
    "exports_current_2024_usd": 79999743.89058994,
    "exports_avg_3y_usd": 56690546.49527013,
    "exports_avg_5y_usd": 44031944.85920709,
    "exports_avg_10y_usd": 27062986.008347683,
    "exports_cagr_3y_pct": 48.982514318699245,
    "exports_cagr_5y_pct": 46.243234253349286,
    "exports_cagr_10y_pct": 29.081190564246274,
    "exports_all_year_lane_avg_usd": 21362689.387076534,
    "exports_historical_lane_peak_usd": 100175551.09238566,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": 19.90132375445297,
    "trend_label": "Rapid growth",
    "top_market_iso3": "ITA",
    "top_market_exports_usd": 26365514.860724315,
    "top_market_share_pct": 32.84373895835478,
    "destination_hhi": 1897.9140179150425,
    "weighted_share_latest_pct": 12.570038409781588,
    "weighted_share_change_1y_pp": 5.347194265009572,
    "weighted_volatility_cv": 1.6584732773206123,
    "weighted_max_drawdown_pct": 75.36515525238694,
    "limited_history_lane_share_pct": 43.24324324324324,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 151590,
      "hs_description": "Vegetable fats and oils and their fractions: fixed, n.e.s. in heading no. 1515, whether or not refined, but not chemically modified",
      "hs_chapter": 15,
      "hs_heading": 1515,
      "substitution_elasticity": -1.5624089,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vegetable fats and oils and their fractions: fixed, n.e.s. in heading no. 1515, whether or not refined, but not chemically modified",
    "hs_chapter": 15,
    "hs_heading": 1515,
    "destinations": [
      {
        "hs_code": 151590,
        "corridor_rank": 20,
        "exporter_iso3": "KEN",
        "importer_iso3": "ITA",
        "latest_data_year": 2024,
        "lane_data_years": 16,
        "exports_latest_observed_usd": 26365514.860724315,
        "exports_all_year_avg_usd": 2946194.829823778,
        "exports_avg_3y_usd": 14616522.782733237,
        "exports_avg_5y_usd": 9267854.098353878,
        "exports_avg_10y_usd": 5226434.977066232,
        "exports_cagr_3y_pct": 164.31031103336994,
        "exports_cagr_5y_pct": 199.38988808410488,
        "exports_cagr_10y_pct": 95.31043356075908,
        "exports_historical_peak_usd": 26365514.860724315,
        "buyer_imports_latest_observed_usd": 156715190.55558515,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 66.66666666666667,
        "trend_acceleration_pct": 68.99987747261086,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 41.3122,
        "buyer_yoy_all_avg_pct": 9.3316,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 16.823841241715982,
        "market_share_change_1y_pp": 9.619197862007564,
        "peer_best_share_pct": 17.695881629230804,
        "peer_top_exporter": "PRT",
        "supplier_count_latest": 65,
        "buyer_market_hhi": 1081.48,
        "distance_km": 5392.6943359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740285,
        "tariff_advantage_pp": 0.047203602626336744,
        "volatility_cv": 2.2666668835208243,
        "max_drawdown_pct": 69.80699382337238,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 151590,
        "corridor_rank": 30,
        "exporter_iso3": "KEN",
        "importer_iso3": "ESP",
        "latest_data_year": 2024,
        "lane_data_years": 14,
        "exports_latest_observed_usd": 19350607.90073747,
        "exports_all_year_avg_usd": 4277896.804329497,
        "exports_avg_3y_usd": 15670612.244516248,
        "exports_avg_5y_usd": 11808248.319170352,
        "exports_avg_10y_usd": 5959534.914670816,
        "exports_cagr_3y_pct": 39.47783540077236,
        "exports_cagr_5y_pct": 141.86342343207832,
        "exports_cagr_10y_pct": 357.0277017197905,
        "exports_historical_peak_usd": 19350607.90073747,
        "buyer_imports_latest_observed_usd": 150188743.60208875,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 76.92307692307692,
        "trend_acceleration_pct": -317.5498663190182,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 24.5158,
        "buyer_yoy_all_avg_pct": 14.5491,
        "buyer_trend_consistency_pct": 79.3103,
        "market_share_latest_pct": 12.8841932069191,
        "market_share_change_1y_pp": 0.3098682923508864,
        "peer_best_share_pct": 24.11780017732609,
        "peer_top_exporter": "PRT",
        "supplier_count_latest": 76,
        "buyer_market_hhi": 1236.09,
        "distance_km": 6196.96044921875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740285,
        "tariff_advantage_pp": 0.047203602626336744,
        "volatility_cv": 1.5037575544603923,
        "max_drawdown_pct": 99.9966881237654,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 151590,
        "corridor_rank": 93,
        "exporter_iso3": "KEN",
        "importer_iso3": "PRT",
        "latest_data_year": 2024,
        "lane_data_years": 5,
        "exports_latest_observed_usd": 7555066.814485297,
        "exports_all_year_avg_usd": 3391898.410274415,
        "exports_avg_3y_usd": 4555199.7411036035,
        "exports_avg_5y_usd": 3391898.410274415,
        "exports_avg_10y_usd": 3391898.410274415,
        "exports_cagr_3y_pct": 45.77993829736009,
        "exports_cagr_5y_pct": null,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 7555066.814485297,
        "buyer_imports_latest_observed_usd": 48976308.78284122,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 75,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 43.9611,
        "buyer_yoy_all_avg_pct": 23.111,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 15.425962066647628,
        "market_share_change_1y_pp": 9.167553301485249,
        "peer_best_share_pct": 61.357074634592635,
        "peer_top_exporter": "ESP",
        "supplier_count_latest": 50,
        "buyer_market_hhi": 4057.65,
        "distance_km": 6469.34912109375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740285,
        "tariff_advantage_pp": 0.047203602626336744,
        "volatility_cv": 0.6802267670670062,
        "max_drawdown_pct": 46.52259954567932,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 151590,
      "num_markets": 80,
      "highest_price_importer_iso3": "GHA",
      "highest_price_usd_per_ton": 149600,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 20.865384615384617,
      "median_price_across_markets": 7943.622550979608,
      "price_spread_pct": 1883.0090888059442,
      "avg_quantity_metric_tons": 120.28308267716537,
      "total_trade_value_usd": 135493846
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2431526.9348180755,
        "active_destinations": 26,
        "yoy_growth_pct": 5.602590240812321
      },
      {
        "year": 2011,
        "export_value_usd": 4123201.4594357666,
        "active_destinations": 40,
        "yoy_growth_pct": 69.5725184201696
      },
      {
        "year": 2012,
        "export_value_usd": 5047181.859174167,
        "active_destinations": 42,
        "yoy_growth_pct": 22.409295515355222
      },
      {
        "year": 2013,
        "export_value_usd": 5779342.377733379,
        "active_destinations": 35,
        "yoy_growth_pct": 14.506323310470329
      },
      {
        "year": 2014,
        "export_value_usd": 6229582.942673797,
        "active_destinations": 45,
        "yoy_growth_pct": 7.790515520850655
      },
      {
        "year": 2015,
        "export_value_usd": 7505791.816858348,
        "active_destinations": 41,
        "yoy_growth_pct": 20.4862650666754
      },
      {
        "year": 2016,
        "export_value_usd": 8851990.819415325,
        "active_destinations": 51,
        "yoy_growth_pct": 17.935469506806104
      },
      {
        "year": 2017,
        "export_value_usd": 9094025.808873022,
        "active_destinations": 46,
        "yoy_growth_pct": 2.7342435661685776
      },
      {
        "year": 2018,
        "export_value_usd": 13058919.382473493,
        "active_destinations": 51,
        "yoy_growth_pct": 43.59888191357377
      },
      {
        "year": 2019,
        "export_value_usd": 11959407.959821194,
        "active_destinations": 51,
        "yoy_growth_pct": -8.419620264506449
      },
      {
        "year": 2020,
        "export_value_usd": 25895476.257924292,
        "active_destinations": 55,
        "yoy_growth_pct": 116.52807852130044
      },
      {
        "year": 2021,
        "export_value_usd": 24192608.552300777,
        "active_destinations": 59,
        "yoy_growth_pct": -6.575927349868374
      },
      {
        "year": 2022,
        "export_value_usd": 45945044.66016965,
        "active_destinations": 64,
        "yoy_growth_pct": 89.9135620734878
      },
      {
        "year": 2023,
        "export_value_usd": 44126850.935050815,
        "active_destinations": 62,
        "yoy_growth_pct": -3.9573227941490146
      },
      {
        "year": 2024,
        "export_value_usd": 79999743.89058994,
        "active_destinations": 66,
        "yoy_growth_pct": 81.29493085364173
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "151590",
    "hs_description": "Vegetable fats and oils and their fractions: fixed, n.e.s. in heading no. 1515, whether or not refined, but not chemically modified",
    "hs_chapter": 15,
    "hs_heading": 1515
  },
  "destinations": [
    {
      "hs_code": 151590,
      "corridor_rank": 20,
      "exporter_iso3": "KEN",
      "importer_iso3": "ITA",
      "latest_data_year": 2024,
      "lane_data_years": 16,
      "exports_latest_observed_usd": 26365514.860724315,
      "exports_all_year_avg_usd": 2946194.829823778,
      "exports_avg_3y_usd": 14616522.782733237,
      "exports_avg_5y_usd": 9267854.098353878,
      "exports_avg_10y_usd": 5226434.977066232,
      "exports_cagr_3y_pct": 164.31031103336994,
      "exports_cagr_5y_pct": 199.38988808410488,
      "exports_cagr_10y_pct": 95.31043356075908,
      "exports_historical_peak_usd": 26365514.860724315,
      "buyer_imports_latest_observed_usd": 156715190.55558515,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 66.66666666666667,
      "trend_acceleration_pct": 68.99987747261086,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 41.3122,
      "buyer_yoy_all_avg_pct": 9.3316,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 16.823841241715982,
      "market_share_change_1y_pp": 9.619197862007564,
      "peer_best_share_pct": 17.695881629230804,
      "peer_top_exporter": "PRT",
      "supplier_count_latest": 65,
      "buyer_market_hhi": 1081.48,
      "distance_km": 5392.6943359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740285,
      "tariff_advantage_pp": 0.047203602626336744,
      "volatility_cv": 2.2666668835208243,
      "max_drawdown_pct": 69.80699382337238,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 151590,
      "corridor_rank": 30,
      "exporter_iso3": "KEN",
      "importer_iso3": "ESP",
      "latest_data_year": 2024,
      "lane_data_years": 14,
      "exports_latest_observed_usd": 19350607.90073747,
      "exports_all_year_avg_usd": 4277896.804329497,
      "exports_avg_3y_usd": 15670612.244516248,
      "exports_avg_5y_usd": 11808248.319170352,
      "exports_avg_10y_usd": 5959534.914670816,
      "exports_cagr_3y_pct": 39.47783540077236,
      "exports_cagr_5y_pct": 141.86342343207832,
      "exports_cagr_10y_pct": 357.0277017197905,
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      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 76.92307692307692,
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      "trend_label": "Rapid growth",
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      "buyer_yoy_all_avg_pct": 14.5491,
      "buyer_trend_consistency_pct": 79.3103,
      "market_share_latest_pct": 12.8841932069191,
      "market_share_change_1y_pp": 0.3098682923508864,
      "peer_best_share_pct": 24.11780017732609,
      "peer_top_exporter": "PRT",
      "supplier_count_latest": 76,
      "buyer_market_hhi": 1236.09,
      "distance_km": 6196.96044921875,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740285,
      "tariff_advantage_pp": 0.047203602626336744,
      "volatility_cv": 1.5037575544603923,
      "max_drawdown_pct": 99.9966881237654,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 151590,
      "corridor_rank": 93,
      "exporter_iso3": "KEN",
      "importer_iso3": "PRT",
      "latest_data_year": 2024,
      "lane_data_years": 5,
      "exports_latest_observed_usd": 7555066.814485297,
      "exports_all_year_avg_usd": 3391898.410274415,
      "exports_avg_3y_usd": 4555199.7411036035,
      "exports_avg_5y_usd": 3391898.410274415,
      "exports_avg_10y_usd": 3391898.410274415,
      "exports_cagr_3y_pct": 45.77993829736009,
      "exports_cagr_5y_pct": null,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 7555066.814485297,
      "buyer_imports_latest_observed_usd": 48976308.78284122,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 75,
      "trend_acceleration_pct": null,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 43.9611,
      "buyer_yoy_all_avg_pct": 23.111,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 15.425962066647628,
      "market_share_change_1y_pp": 9.167553301485249,
      "peer_best_share_pct": 61.357074634592635,
      "peer_top_exporter": "ESP",
      "supplier_count_latest": 50,
      "buyer_market_hhi": 4057.65,
      "distance_km": 6469.34912109375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740285,
      "tariff_advantage_pp": 0.047203602626336744,
      "volatility_cv": 0.6802267670670062,
      "max_drawdown_pct": 46.52259954567932,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 151590,
    "num_markets": 80,
    "highest_price_importer_iso3": "GHA",
    "highest_price_usd_per_ton": 149600,
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    "price_spread_pct": 1883.0090888059442,
    "avg_quantity_metric_tons": 120.28308267716537,
    "total_trade_value_usd": 135493846
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      "export_value_usd": 8851990.819415325,
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    {
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    {
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}