{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/121190", "links": { "product": "https://www.yugalinks.com/trade/product/121190", "exporter": "https://www.yugalinks.com/trade/exporter/ken/121190", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "121190", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 127, "current_lane_count": 79, "active_market_count": 79, "exports_latest_observed_lanes_usd": 45543873.61959089, "exports_current_2024_usd": 44784132.74119597, "exports_avg_3y_usd": 45223032.29811537, "exports_avg_5y_usd": 35859101.09687662, "exports_avg_10y_usd": 22408417.274503373, "exports_cagr_3y_pct": 18.202077250526607, "exports_cagr_5y_pct": 22.22040695801899, "exports_cagr_10y_pct": 11.736077228717722, "exports_all_year_lane_avg_usd": 18743079.83171609, "exports_historical_lane_peak_usd": 75470800.39409374, "historical_peak_year": 2023, "positive_growth_year_share_pct": 68.96551724137932, "trend_acceleration_pct": 6.466000021808885, "trend_label": "Rapid growth", "top_market_iso3": "NLD", "top_market_exports_usd": 18609369.588434216, "top_market_share_pct": 40.86031360413163, "destination_hhi": 2272.1808601175517, "weighted_share_latest_pct": 18.452756095427908, "weighted_share_change_1y_pp": -3.596733559615367, "weighted_volatility_cv": 1.2165090520654225, "weighted_max_drawdown_pct": 97.29047976869455, "limited_history_lane_share_pct": 39.37007874015748, "data_freshness_years": 0, "coverage_score": 100, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 121190, "hs_description": "Plants and parts (including seeds and fruits) n.e.c. in heading no. 1211, of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purposes, fresh, chilled, frozen or dried, whether or not cut, crushed or powdered", "hs_chapter": 12, "hs_heading": 1211, "substitution_elasticity": -2.1151493, "price_range_label": "Low price range", "trade_type_label": "One-way trade" }, "hs_description": "Plants and parts (including seeds and fruits) n.e.c. in heading no. 1211, of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purposes, fresh, chilled, frozen or dried, whether or not cut, crushed or powdered", "hs_chapter": 12, "hs_heading": 1211, "destinations": [ { "hs_code": 121190, "corridor_rank": 36, "exporter_iso3": "KEN", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 18609369.588434216, "exports_all_year_avg_usd": 7926935.4397145845, "exports_avg_3y_usd": 19522613.077659488, "exports_avg_5y_usd": 15639760.743914302, "exports_avg_10y_usd": 10308735.243391063, "exports_cagr_3y_pct": 11.944993664899117, "exports_cagr_5y_pct": 19.835478564807584, "exports_cagr_10y_pct": 18.885530943866314, "exports_historical_peak_usd": 20679232.056542367, "buyer_imports_latest_observed_usd": 87378907.30894722, "historical_peak_year": 2023, "positive_growth_year_share_pct": 72.41379310344827, "trend_acceleration_pct": -6.940537278967197, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 23.905, "buyer_yoy_all_avg_pct": 8.5191, "buyer_trend_consistency_pct": 72.4138, "market_share_latest_pct": 21.29732467657982, "market_share_change_1y_pp": -8.026225894737056, "peer_best_share_pct": 21.29732467657981, "peer_top_exporter": "KEN", "supplier_count_latest": 117, "buyer_market_hhi": 972.63, "distance_km": 6674.03125, "has_reported_fta": 0, "applied_tariff_pct": 0.014809610734740283, "tariff_advantage_pp": 0.04720360262633673, "volatility_cv": 0.8167346633028754, "max_drawdown_pct": 99.76109268360787, "attention_level": "Stable", "primary_risk_reason": "No material risk condition is currently identified", "risk_driver_labels": "[]", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 121190, "corridor_rank": 80, "exporter_iso3": "KEN", "importer_iso3": "GBR", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 9494093.475052193, "exports_all_year_avg_usd": 3725841.7870525317, "exports_avg_3y_usd": 8930654.658433365, "exports_avg_5y_usd": 7209445.607617262, "exports_avg_10y_usd": 4017156.6884203823, "exports_cagr_3y_pct": 16.28216362100485, "exports_cagr_5y_pct": 32.02513483284699, "exports_cagr_10y_pct": -0.4830786085149641, "exports_historical_peak_usd": 21116541.860711996, "buyer_imports_latest_observed_usd": 133139125.0284488, "historical_peak_year": 2013, "positive_growth_year_share_pct": 65.51724137931035, "trend_acceleration_pct": 16.765242229519817, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 23.7237, "buyer_yoy_all_avg_pct": 6.9911, "buyer_trend_consistency_pct": 65.5172, "market_share_latest_pct": 7.13095678901564, "market_share_change_1y_pp": -2.040986137939967, "peer_best_share_pct": 16.690051462322558, "peer_top_exporter": "DEU", "supplier_count_latest": 115, "buyer_market_hhi": 718.4, "distance_km": 6827.8271484375, "has_reported_fta": 1, "applied_tariff_pct": null, "tariff_advantage_pp": null, "volatility_cv": 1.3453381696328022, "max_drawdown_pct": 99.35372686752169, "attention_level": "High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 121190, "num_markets": 105, "highest_price_importer_iso3": "SEN", "highest_price_usd_per_ton": 558400, "lowest_price_importer_iso3": "IDN", "lowest_price_usd_per_ton": 200, "median_price_across_markets": 6924.137931034483, "price_spread_pct": 8061.653386454183, "avg_quantity_metric_tons": 125.57135117056859, "total_trade_value_usd": 134909275 }, "history": [ { "year": 2010, "export_value_usd": 29973661.358416755, "active_destinations": 38, "yoy_growth_pct": 25.770863011323808 }, { "year": 2011, "export_value_usd": 25431965.004961986, "active_destinations": 43, "yoy_growth_pct": -15.15229087012901 }, { "year": 2012, "export_value_usd": 26931691.840523385, "active_destinations": 45, "yoy_growth_pct": 5.897015174677966 }, { "year": 2013, "export_value_usd": 25970495.93245424, "active_destinations": 41, "yoy_growth_pct": -3.56901420735425 }, { "year": 2014, "export_value_usd": 14763521.650726147, "active_destinations": 50, "yoy_growth_pct": -43.152715723549996 }, { "year": 2015, "export_value_usd": 1687559.4850040912, "active_destinations": 49, "yoy_growth_pct": -88.56939743153295 }, { "year": 2016, "export_value_usd": 5464492.873986053, "active_destinations": 54, "yoy_growth_pct": 223.81038550311047 }, { "year": 2017, "export_value_usd": 8120677.258560188, "active_destinations": 51, "yoy_growth_pct": 48.60806749733377 }, { "year": 2018, "export_value_usd": 13094713.04596847, "active_destinations": 54, "yoy_growth_pct": 61.25148961147345 }, { "year": 2019, "export_value_usd": 16421224.597131835, "active_destinations": 55, "yoy_growth_pct": 25.4034703890477 }, { "year": 2020, "export_value_usd": 16508958.966573004, "active_destinations": 63, "yoy_growth_pct": 0.534274218845361 }, { "year": 2021, "export_value_usd": 27117449.623463992, "active_destinations": 71, "yoy_growth_pct": 64.25899221368736 }, { "year": 2022, "export_value_usd": 39273620.79549283, "active_destinations": 72, "yoy_growth_pct": 44.82785564579949 }, { "year": 2023, "export_value_usd": 51611343.35765736, "active_destinations": 79, "yoy_growth_pct": 31.4147825238982 }, { "year": 2024, "export_value_usd": 44784132.74119597, "active_destinations": 79, "yoy_growth_pct": -13.22812035553898 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "121190", "hs_description": "Plants and parts (including seeds and fruits) n.e.c. in heading no. 1211, of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purposes, fresh, chilled, frozen or dried, whether or not cut, crushed or powdered", "hs_chapter": 12, "hs_heading": 1211 }, "destinations": [ { "hs_code": 121190, "corridor_rank": 36, "exporter_iso3": "KEN", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 18609369.588434216, "exports_all_year_avg_usd": 7926935.4397145845, "exports_avg_3y_usd": 19522613.077659488, "exports_avg_5y_usd": 15639760.743914302, "exports_avg_10y_usd": 10308735.243391063, "exports_cagr_3y_pct": 11.944993664899117, "exports_cagr_5y_pct": 19.835478564807584, "exports_cagr_10y_pct": 18.885530943866314, "exports_historical_peak_usd": 20679232.056542367, "buyer_imports_latest_observed_usd": 87378907.30894722, "historical_peak_year": 2023, "positive_growth_year_share_pct": 72.41379310344827, "trend_acceleration_pct": -6.940537278967197, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 23.905, "buyer_yoy_all_avg_pct": 8.5191, "buyer_trend_consistency_pct": 72.4138, "market_share_latest_pct": 21.29732467657982, "market_share_change_1y_pp": -8.026225894737056, "peer_best_share_pct": 21.29732467657981, "peer_top_exporter": "KEN", "supplier_count_latest": 117, "buyer_market_hhi": 972.63, "distance_km": 6674.03125, "has_reported_fta": 0, "applied_tariff_pct": 0.014809610734740283, "tariff_advantage_pp": 0.04720360262633673, "volatility_cv": 0.8167346633028754, "max_drawdown_pct": 99.76109268360787, "attention_level": "Stable", "primary_risk_reason": "No material risk condition is currently identified", "risk_driver_labels": "[]", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 121190, "corridor_rank": 80, "exporter_iso3": "KEN", "importer_iso3": "GBR", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 9494093.475052193, "exports_all_year_avg_usd": 3725841.7870525317, "exports_avg_3y_usd": 8930654.658433365, "exports_avg_5y_usd": 7209445.607617262, "exports_avg_10y_usd": 4017156.6884203823, "exports_cagr_3y_pct": 16.28216362100485, "exports_cagr_5y_pct": 32.02513483284699, "exports_cagr_10y_pct": -0.4830786085149641, "exports_historical_peak_usd": 21116541.860711996, "buyer_imports_latest_observed_usd": 133139125.0284488, "historical_peak_year": 2013, "positive_growth_year_share_pct": 65.51724137931035, "trend_acceleration_pct": 16.765242229519817, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 23.7237, "buyer_yoy_all_avg_pct": 6.9911, "buyer_trend_consistency_pct": 65.5172, "market_share_latest_pct": 7.13095678901564, "market_share_change_1y_pp": -2.040986137939967, "peer_best_share_pct": 16.690051462322558, "peer_top_exporter": "DEU", "supplier_count_latest": 115, "buyer_market_hhi": 718.4, "distance_km": 6827.8271484375, "has_reported_fta": 1, "applied_tariff_pct": null, "tariff_advantage_pp": null, "volatility_cv": 1.3453381696328022, "max_drawdown_pct": 99.35372686752169, "attention_level": "High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 121190, "num_markets": 105, "highest_price_importer_iso3": "SEN", "highest_price_usd_per_ton": 558400, "lowest_price_importer_iso3": "IDN", "lowest_price_usd_per_ton": 200, "median_price_across_markets": 6924.137931034483, "price_spread_pct": 8061.653386454183, "avg_quantity_metric_tons": 125.57135117056859, "total_trade_value_usd": 134909275 }, "history": [ { "year": 2010, "export_value_usd": 29973661.358416755, "active_destinations": 38, "yoy_growth_pct": 25.770863011323808 }, { "year": 2011, "export_value_usd": 25431965.004961986, "active_destinations": 43, "yoy_growth_pct": -15.15229087012901 }, { "year": 2012, "export_value_usd": 26931691.840523385, "active_destinations": 45, "yoy_growth_pct": 5.897015174677966 }, { "year": 2013, "export_value_usd": 25970495.93245424, "active_destinations": 41, "yoy_growth_pct": -3.56901420735425 }, { "year": 2014, "export_value_usd": 14763521.650726147, "active_destinations": 50, "yoy_growth_pct": -43.152715723549996 }, { "year": 2015, "export_value_usd": 1687559.4850040912, "active_destinations": 49, "yoy_growth_pct": -88.56939743153295 }, { "year": 2016, "export_value_usd": 5464492.873986053, "active_destinations": 54, "yoy_growth_pct": 223.81038550311047 }, { "year": 2017, "export_value_usd": 8120677.258560188, "active_destinations": 51, "yoy_growth_pct": 48.60806749733377 }, { "year": 2018, "export_value_usd": 13094713.04596847, "active_destinations": 54, "yoy_growth_pct": 61.25148961147345 }, { "year": 2019, "export_value_usd": 16421224.597131835, "active_destinations": 55, "yoy_growth_pct": 25.4034703890477 }, { "year": 2020, "export_value_usd": 16508958.966573004, "active_destinations": 63, "yoy_growth_pct": 0.534274218845361 }, { "year": 2021, "export_value_usd": 27117449.623463992, "active_destinations": 71, "yoy_growth_pct": 64.25899221368736 }, { "year": 2022, "export_value_usd": 39273620.79549283, "active_destinations": 72, "yoy_growth_pct": 44.82785564579949 }, { "year": 2023, "export_value_usd": 51611343.35765736, "active_destinations": 79, "yoy_growth_pct": 31.4147825238982 }, { "year": 2024, "export_value_usd": 44784132.74119597, "active_destinations": 79, "yoy_growth_pct": -13.22812035553898 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }