{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/120930",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/120930",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/120930",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "120930",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 88,
    "current_lane_count": 55,
    "active_market_count": 55,
    "exports_latest_observed_lanes_usd": 4632543.572261442,
    "exports_current_2024_usd": 4252872.387862239,
    "exports_avg_3y_usd": 4163610.291231368,
    "exports_avg_5y_usd": 3440423.8534619464,
    "exports_avg_10y_usd": 2789850.260703582,
    "exports_cagr_3y_pct": 23.301549424630032,
    "exports_cagr_5y_pct": 13.264165412507412,
    "exports_cagr_10y_pct": 11.542154155518492,
    "exports_all_year_lane_avg_usd": 1965600.93466513,
    "exports_historical_lane_peak_usd": 7295381.565554366,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 11.75939526911154,
    "trend_label": "Rapid growth",
    "top_market_iso3": "NLD",
    "top_market_exports_usd": 1537936.2775366982,
    "top_market_share_pct": 33.198528055850154,
    "destination_hhi": 1930.692328884951,
    "weighted_share_latest_pct": 8.138206876032754,
    "weighted_share_change_1y_pp": 5.09317701082853,
    "weighted_volatility_cv": 1.1350015064123251,
    "weighted_max_drawdown_pct": 86.92250039903976,
    "limited_history_lane_share_pct": 57.95454545454545,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 120930,
      "hs_description": "Seed: of herbaceous plants cultivated principally for their flowers, of a kind used for sowing",
      "hs_chapter": 12,
      "hs_heading": 1209,
      "substitution_elasticity": -8.2421885,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way horizontal trade"
    },
    "hs_description": "Seed: of herbaceous plants cultivated principally for their flowers, of a kind used for sowing",
    "hs_chapter": 12,
    "hs_heading": 1209,
    "destinations": [
      {
        "hs_code": 120930,
        "corridor_rank": 45,
        "exporter_iso3": "KEN",
        "importer_iso3": "NLD",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1537936.2775366982,
        "exports_all_year_avg_usd": 514559.1812178556,
        "exports_avg_3y_usd": 1606614.2588419106,
        "exports_avg_5y_usd": 1334005.9397842218,
        "exports_avg_10y_usd": 1206393.650460288,
        "exports_cagr_3y_pct": 39.818879041072776,
        "exports_cagr_5y_pct": 8.359602250873287,
        "exports_cagr_10y_pct": 9.600785842370584,
        "exports_historical_peak_usd": 1897306.7446679117,
        "buyer_imports_latest_observed_usd": 61785382.49640469,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": 30.218093198702192,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -5.3537,
        "buyer_yoy_all_avg_pct": 4.7232,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 2.489158787074259,
        "market_share_change_1y_pp": -0.41724043646748177,
        "peer_best_share_pct": 17.84778185208278,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 70,
        "buyer_market_hhi": 922.38,
        "distance_km": 6674.03125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740283,
        "tariff_advantage_pp": 0.04720360262633673,
        "volatility_cv": 1.0563125159370639,
        "max_drawdown_pct": 96.94881789675797,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 120930,
        "corridor_rank": 53,
        "exporter_iso3": "KEN",
        "importer_iso3": "GBR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1226697.7384722321,
        "exports_all_year_avg_usd": 460228.2525264059,
        "exports_avg_3y_usd": 1116631.0105940073,
        "exports_avg_5y_usd": 1001120.2786843289,
        "exports_avg_10y_usd": 867271.4492534029,
        "exports_cagr_3y_pct": 10.201943993572261,
        "exports_cagr_5y_pct": 5.783436812264564,
        "exports_cagr_10y_pct": 6.104409677601286,
        "exports_historical_peak_usd": 1275963.3182868478,
        "buyer_imports_latest_observed_usd": 18442949.96539091,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": 4.097534315970975,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 28.5282,
        "buyer_yoy_all_avg_pct": 0.9083,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 6.651309800081822,
        "market_share_change_1y_pp": 0.746983893279416,
        "peer_best_share_pct": 30.31878205675533,
        "peer_top_exporter": "NLD",
        "supplier_count_latest": 42,
        "buyer_market_hhi": 1603.33,
        "distance_km": 6827.8271484375,
        "has_reported_fta": 1,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.8180028665195788,
        "max_drawdown_pct": 83.954184650468,
        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 120930,
      "num_markets": 49,
      "highest_price_importer_iso3": "CHN",
      "highest_price_usd_per_ton": 14430833.333333334,
      "lowest_price_importer_iso3": "SSD",
      "lowest_price_usd_per_ton": 328.8808664259928,
      "median_price_across_markets": 435705.88235294115,
      "price_spread_pct": 3311.9829309023557,
      "avg_quantity_metric_tons": 0.21059166666666662,
      "total_trade_value_usd": 11073076
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 300437.51088125934,
        "active_destinations": 12,
        "yoy_growth_pct": -60.63282038070986
      },
      {
        "year": 2011,
        "export_value_usd": 898758.411335464,
        "active_destinations": 16,
        "yoy_growth_pct": 199.14986604008863
      },
      {
        "year": 2012,
        "export_value_usd": 723163.71582614,
        "active_destinations": 23,
        "yoy_growth_pct": -19.53747450868449
      },
      {
        "year": 2013,
        "export_value_usd": 695567.9681380719,
        "active_destinations": 15,
        "yoy_growth_pct": -3.8159751497685113
      },
      {
        "year": 2014,
        "export_value_usd": 1426566.6798143329,
        "active_destinations": 22,
        "yoy_growth_pct": 105.09378596501958
      },
      {
        "year": 2015,
        "export_value_usd": 1931179.0675569233,
        "active_destinations": 19,
        "yoy_growth_pct": 35.372506233516226
      },
      {
        "year": 2016,
        "export_value_usd": 2125102.11802957,
        "active_destinations": 18,
        "yoy_growth_pct": 10.041691820840477
      },
      {
        "year": 2017,
        "export_value_usd": 1938535.891699242,
        "active_destinations": 23,
        "yoy_growth_pct": -8.77916523387194
      },
      {
        "year": 2018,
        "export_value_usd": 2420070.296266481,
        "active_destinations": 18,
        "yoy_growth_pct": 24.840107765306595
      },
      {
        "year": 2019,
        "export_value_usd": 2281495.966173873,
        "active_destinations": 22,
        "yoy_growth_pct": -5.726045656871662
      },
      {
        "year": 2020,
        "export_value_usd": 2442590.0742916064,
        "active_destinations": 27,
        "yoy_growth_pct": 7.0608982223138685
      },
      {
        "year": 2021,
        "export_value_usd": 2268698.319324021,
        "active_destinations": 47,
        "yoy_growth_pct": -7.11915424523359
      },
      {
        "year": 2022,
        "export_value_usd": 4301419.644055302,
        "active_destinations": 50,
        "yoy_growth_pct": 89.59857321783305
      },
      {
        "year": 2023,
        "export_value_usd": 3936538.8417765624,
        "active_destinations": 56,
        "yoy_growth_pct": -8.482799458616334
      },
      {
        "year": 2024,
        "export_value_usd": 4252872.387862239,
        "active_destinations": 55,
        "yoy_growth_pct": 8.035829412594214
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "120930",
    "hs_description": "Seed: of herbaceous plants cultivated principally for their flowers, of a kind used for sowing",
    "hs_chapter": 12,
    "hs_heading": 1209
  },
  "destinations": [
    {
      "hs_code": 120930,
      "corridor_rank": 45,
      "exporter_iso3": "KEN",
      "importer_iso3": "NLD",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 1537936.2775366982,
      "exports_all_year_avg_usd": 514559.1812178556,
      "exports_avg_3y_usd": 1606614.2588419106,
      "exports_avg_5y_usd": 1334005.9397842218,
      "exports_avg_10y_usd": 1206393.650460288,
      "exports_cagr_3y_pct": 39.818879041072776,
      "exports_cagr_5y_pct": 8.359602250873287,
      "exports_cagr_10y_pct": 9.600785842370584,
      "exports_historical_peak_usd": 1897306.7446679117,
      "buyer_imports_latest_observed_usd": 61785382.49640469,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 48.275862068965516,
      "trend_acceleration_pct": 30.218093198702192,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -5.3537,
      "buyer_yoy_all_avg_pct": 4.7232,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 2.489158787074259,
      "market_share_change_1y_pp": -0.41724043646748177,
      "peer_best_share_pct": 17.84778185208278,
      "peer_top_exporter": "USA",
      "supplier_count_latest": 70,
      "buyer_market_hhi": 922.38,
      "distance_km": 6674.03125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740283,
      "tariff_advantage_pp": 0.04720360262633673,
      "volatility_cv": 1.0563125159370639,
      "max_drawdown_pct": 96.94881789675797,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 120930,
      "corridor_rank": 53,
      "exporter_iso3": "KEN",
      "importer_iso3": "GBR",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 1226697.7384722321,
      "exports_all_year_avg_usd": 460228.2525264059,
      "exports_avg_3y_usd": 1116631.0105940073,
      "exports_avg_5y_usd": 1001120.2786843289,
      "exports_avg_10y_usd": 867271.4492534029,
      "exports_cagr_3y_pct": 10.201943993572261,
      "exports_cagr_5y_pct": 5.783436812264564,
      "exports_cagr_10y_pct": 6.104409677601286,
      "exports_historical_peak_usd": 1275963.3182868478,
      "buyer_imports_latest_observed_usd": 18442949.96539091,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": 4.097534315970975,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 28.5282,
      "buyer_yoy_all_avg_pct": 0.9083,
      "buyer_trend_consistency_pct": 44.8276,
      "market_share_latest_pct": 6.651309800081822,
      "market_share_change_1y_pp": 0.746983893279416,
      "peer_best_share_pct": 30.31878205675533,
      "peer_top_exporter": "NLD",
      "supplier_count_latest": 42,
      "buyer_market_hhi": 1603.33,
      "distance_km": 6827.8271484375,
      "has_reported_fta": 1,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 0.8180028665195788,
      "max_drawdown_pct": 83.954184650468,
      "attention_level": "Stable",
      "primary_risk_reason": "No material risk condition is currently identified",
      "risk_driver_labels": "[]",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 120930,
    "num_markets": 49,
    "highest_price_importer_iso3": "CHN",
    "highest_price_usd_per_ton": 14430833.333333334,
    "lowest_price_importer_iso3": "SSD",
    "lowest_price_usd_per_ton": 328.8808664259928,
    "median_price_across_markets": 435705.88235294115,
    "price_spread_pct": 3311.9829309023557,
    "avg_quantity_metric_tons": 0.21059166666666662,
    "total_trade_value_usd": 11073076
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 300437.51088125934,
      "active_destinations": 12,
      "yoy_growth_pct": -60.63282038070986
    },
    {
      "year": 2011,
      "export_value_usd": 898758.411335464,
      "active_destinations": 16,
      "yoy_growth_pct": 199.14986604008863
    },
    {
      "year": 2012,
      "export_value_usd": 723163.71582614,
      "active_destinations": 23,
      "yoy_growth_pct": -19.53747450868449
    },
    {
      "year": 2013,
      "export_value_usd": 695567.9681380719,
      "active_destinations": 15,
      "yoy_growth_pct": -3.8159751497685113
    },
    {
      "year": 2014,
      "export_value_usd": 1426566.6798143329,
      "active_destinations": 22,
      "yoy_growth_pct": 105.09378596501958
    },
    {
      "year": 2015,
      "export_value_usd": 1931179.0675569233,
      "active_destinations": 19,
      "yoy_growth_pct": 35.372506233516226
    },
    {
      "year": 2016,
      "export_value_usd": 2125102.11802957,
      "active_destinations": 18,
      "yoy_growth_pct": 10.041691820840477
    },
    {
      "year": 2017,
      "export_value_usd": 1938535.891699242,
      "active_destinations": 23,
      "yoy_growth_pct": -8.77916523387194
    },
    {
      "year": 2018,
      "export_value_usd": 2420070.296266481,
      "active_destinations": 18,
      "yoy_growth_pct": 24.840107765306595
    },
    {
      "year": 2019,
      "export_value_usd": 2281495.966173873,
      "active_destinations": 22,
      "yoy_growth_pct": -5.726045656871662
    },
    {
      "year": 2020,
      "export_value_usd": 2442590.0742916064,
      "active_destinations": 27,
      "yoy_growth_pct": 7.0608982223138685
    },
    {
      "year": 2021,
      "export_value_usd": 2268698.319324021,
      "active_destinations": 47,
      "yoy_growth_pct": -7.11915424523359
    },
    {
      "year": 2022,
      "export_value_usd": 4301419.644055302,
      "active_destinations": 50,
      "yoy_growth_pct": 89.59857321783305
    },
    {
      "year": 2023,
      "export_value_usd": 3936538.8417765624,
      "active_destinations": 56,
      "yoy_growth_pct": -8.482799458616334
    },
    {
      "year": 2024,
      "export_value_usd": 4252872.387862239,
      "active_destinations": 55,
      "yoy_growth_pct": 8.035829412594214
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}