{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/120770",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/120770",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/120770",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "120770",
    "exporter_iso3": "KEN",
    "first_data_year": 1996,
    "latest_data_year": 2024,
    "observed_lane_count": 51,
    "current_lane_count": 17,
    "active_market_count": 17,
    "exports_latest_observed_lanes_usd": 1665176.9097420597,
    "exports_current_2024_usd": 1448322.6468983935,
    "exports_avg_3y_usd": 1294752.8257955287,
    "exports_avg_5y_usd": 1124255.2624171877,
    "exports_avg_10y_usd": 605195.727179648,
    "exports_cagr_3y_pct": 17.39548773060855,
    "exports_cagr_5y_pct": 85.89231468157281,
    "exports_cagr_10y_pct": 48.69207152572168,
    "exports_all_year_lane_avg_usd": 1802100.19095399,
    "exports_historical_lane_peak_usd": 4775006.233958509,
    "historical_peak_year": 2009,
    "positive_growth_year_share_pct": 54.166666666666664,
    "trend_acceleration_pct": -31.29658379511313,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 545364.1745114445,
    "top_market_share_pct": 32.75112520001991,
    "destination_hhi": 2124.0987681253223,
    "weighted_share_latest_pct": 23.25486439768168,
    "weighted_share_change_1y_pp": 1.6215581345645682,
    "weighted_volatility_cv": 1.3975667100625082,
    "weighted_max_drawdown_pct": 85.98625906759337,
    "limited_history_lane_share_pct": 70.58823529411765,
    "data_freshness_years": 0,
    "coverage_score": 78.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 120770,
      "hs_description": "Oil seeds: melon seeds, whether or not broken",
      "hs_chapter": 12,
      "hs_heading": 1207,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Oil seeds: melon seeds, whether or not broken",
    "hs_chapter": 12,
    "hs_heading": 1207,
    "destinations": [
      {
        "hs_code": 120770,
        "corridor_rank": 75,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 13,
        "exports_latest_observed_usd": 545364.1745114445,
        "exports_all_year_avg_usd": 223277.98128267578,
        "exports_avg_3y_usd": 625795.3182162096,
        "exports_avg_5y_usd": 552813.4249350501,
        "exports_avg_10y_usd": 351503.8239360925,
        "exports_cagr_3y_pct": -3.4837059960946215,
        "exports_cagr_5y_pct": 65.25774259302007,
        "exports_cagr_10y_pct": 66.1002300486322,
        "exports_historical_peak_usd": 1222581.347395587,
        "buyer_imports_latest_observed_usd": 29827058.641631447,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 33.333333333333336,
        "trend_acceleration_pct": -69.58393604472683,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 21.4966,
        "buyer_yoy_all_avg_pct": 151.2416,
        "buyer_trend_consistency_pct": 79.3103,
        "market_share_latest_pct": 1.8284209015174109,
        "market_share_change_1y_pp": -3.151603556470223,
        "peer_best_share_pct": 28.911279410921072,
        "peer_top_exporter": "PER",
        "supplier_count_latest": 31,
        "buyer_market_hhi": 1599.57,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 1.574827973872215,
        "max_drawdown_pct": 97.3288444619216,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 120770,
        "corridor_rank": 87,
        "exporter_iso3": "KEN",
        "importer_iso3": "NLD",
        "latest_data_year": 2024,
        "lane_data_years": 18,
        "exports_latest_observed_usd": 381896.5146111831,
        "exports_all_year_avg_usd": 99839.77823308267,
        "exports_avg_3y_usd": 323803.7966200329,
        "exports_avg_5y_usd": 293955.50205946545,
        "exports_avg_10y_usd": 177897.6163427779,
        "exports_cagr_3y_pct": 58.72583202029686,
        "exports_cagr_5y_pct": 539.2180281329223,
        "exports_cagr_10y_pct": 99.97210728587804,
        "exports_historical_peak_usd": 402866.23337538744,
        "buyer_imports_latest_observed_usd": 42338634.461814,
        "historical_peak_year": 2020,
        "positive_growth_year_share_pct": 52.94117647058823,
        "trend_acceleration_pct": -41.246275265581176,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -15.8936,
        "buyer_yoy_all_avg_pct": 310.8116,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 0.9020047988454201,
        "market_share_change_1y_pp": 0.14407208690430595,
        "peer_best_share_pct": 23.397590812024262,
        "peer_top_exporter": "PER",
        "supplier_count_latest": 58,
        "buyer_market_hhi": 1288.78,
        "distance_km": 6674.03125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740283,
        "tariff_advantage_pp": 0.04720360262633673,
        "volatility_cv": 1.4130288151772348,
        "max_drawdown_pct": 99.97121245943111,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 120770,
      "num_markets": 15,
      "highest_price_importer_iso3": "UKR",
      "highest_price_usd_per_ton": 1805000,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 395.48022598870057,
      "median_price_across_markets": 66013.15789473684,
      "price_spread_pct": 2733.7042755197303,
      "avg_quantity_metric_tons": 1.0998333333333337,
      "total_trade_value_usd": 2306299
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 40018.719846634966,
        "active_destinations": 7,
        "yoy_growth_pct": -98.26084395366561
      },
      {
        "year": 2011,
        "export_value_usd": 14992.254679623467,
        "active_destinations": 11,
        "yoy_growth_pct": -62.53689589002654
      },
      {
        "year": 2012,
        "export_value_usd": 13777.058156196514,
        "active_destinations": 14,
        "yoy_growth_pct": -8.10549546679308
      },
      {
        "year": 2013,
        "export_value_usd": 59.870702576502694,
        "active_destinations": 3,
        "yoy_growth_pct": -99.56543188032072
      },
      {
        "year": 2014,
        "export_value_usd": 27414.93384886548,
        "active_destinations": 15,
        "yoy_growth_pct": 45690.232399285305
      },
      {
        "year": 2015,
        "export_value_usd": 29613.551172168376,
        "active_destinations": 2,
        "yoy_growth_pct": 8.019779786533691
      },
      {
        "year": 2016,
        "export_value_usd": 53968.91915489608,
        "active_destinations": 5,
        "yoy_growth_pct": 82.24399647691543
      },
      {
        "year": 2017,
        "export_value_usd": 133207.45998195672,
        "active_destinations": 6,
        "yoy_growth_pct": 146.822545398099
      },
      {
        "year": 2018,
        "export_value_usd": 148644.39029971842,
        "active_destinations": 9,
        "yoy_growth_pct": 11.588637993587346
      },
      {
        "year": 2019,
        "export_value_usd": 65246.63910180192,
        "active_destinations": 10,
        "yoy_growth_pct": -56.10554897481017
      },
      {
        "year": 2020,
        "export_value_usd": 841836.3144994685,
        "active_destinations": 14,
        "yoy_growth_pct": 1190.2370544879445
      },
      {
        "year": 2021,
        "export_value_usd": 895181.5201998834,
        "active_destinations": 10,
        "yoy_growth_pct": 6.336766991589374
      },
      {
        "year": 2022,
        "export_value_usd": 593274.710086874,
        "active_destinations": 14,
        "yoy_growth_pct": -33.72576436180197
      },
      {
        "year": 2023,
        "export_value_usd": 1842661.1204013189,
        "active_destinations": 8,
        "yoy_growth_pct": 210.59155043563135
      },
      {
        "year": 2024,
        "export_value_usd": 1448322.6468983935,
        "active_destinations": 17,
        "yoy_growth_pct": -21.400488084159562
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "120770",
    "hs_description": "Oil seeds: melon seeds, whether or not broken",
    "hs_chapter": 12,
    "hs_heading": 1207
  },
  "destinations": [
    {
      "hs_code": 120770,
      "corridor_rank": 75,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 13,
      "exports_latest_observed_usd": 545364.1745114445,
      "exports_all_year_avg_usd": 223277.98128267578,
      "exports_avg_3y_usd": 625795.3182162096,
      "exports_avg_5y_usd": 552813.4249350501,
      "exports_avg_10y_usd": 351503.8239360925,
      "exports_cagr_3y_pct": -3.4837059960946215,
      "exports_cagr_5y_pct": 65.25774259302007,
      "exports_cagr_10y_pct": 66.1002300486322,
      "exports_historical_peak_usd": 1222581.347395587,
      "buyer_imports_latest_observed_usd": 29827058.641631447,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 33.333333333333336,
      "trend_acceleration_pct": -69.58393604472683,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 21.4966,
      "buyer_yoy_all_avg_pct": 151.2416,
      "buyer_trend_consistency_pct": 79.3103,
      "market_share_latest_pct": 1.8284209015174109,
      "market_share_change_1y_pp": -3.151603556470223,
      "peer_best_share_pct": 28.911279410921072,
      "peer_top_exporter": "PER",
      "supplier_count_latest": 31,
      "buyer_market_hhi": 1599.57,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 1.574827973872215,
      "max_drawdown_pct": 97.3288444619216,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 120770,
      "corridor_rank": 87,
      "exporter_iso3": "KEN",
      "importer_iso3": "NLD",
      "latest_data_year": 2024,
      "lane_data_years": 18,
      "exports_latest_observed_usd": 381896.5146111831,
      "exports_all_year_avg_usd": 99839.77823308267,
      "exports_avg_3y_usd": 323803.7966200329,
      "exports_avg_5y_usd": 293955.50205946545,
      "exports_avg_10y_usd": 177897.6163427779,
      "exports_cagr_3y_pct": 58.72583202029686,
      "exports_cagr_5y_pct": 539.2180281329223,
      "exports_cagr_10y_pct": 99.97210728587804,
      "exports_historical_peak_usd": 402866.23337538744,
      "buyer_imports_latest_observed_usd": 42338634.461814,
      "historical_peak_year": 2020,
      "positive_growth_year_share_pct": 52.94117647058823,
      "trend_acceleration_pct": -41.246275265581176,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -15.8936,
      "buyer_yoy_all_avg_pct": 310.8116,
      "buyer_trend_consistency_pct": 68.9655,
      "market_share_latest_pct": 0.9020047988454201,
      "market_share_change_1y_pp": 0.14407208690430595,
      "peer_best_share_pct": 23.397590812024262,
      "peer_top_exporter": "PER",
      "supplier_count_latest": 58,
      "buyer_market_hhi": 1288.78,
      "distance_km": 6674.03125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740283,
      "tariff_advantage_pp": 0.04720360262633673,
      "volatility_cv": 1.4130288151772348,
      "max_drawdown_pct": 99.97121245943111,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 120770,
    "num_markets": 15,
    "highest_price_importer_iso3": "UKR",
    "highest_price_usd_per_ton": 1805000,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 395.48022598870057,
    "median_price_across_markets": 66013.15789473684,
    "price_spread_pct": 2733.7042755197303,
    "avg_quantity_metric_tons": 1.0998333333333337,
    "total_trade_value_usd": 2306299
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 40018.719846634966,
      "active_destinations": 7,
      "yoy_growth_pct": -98.26084395366561
    },
    {
      "year": 2011,
      "export_value_usd": 14992.254679623467,
      "active_destinations": 11,
      "yoy_growth_pct": -62.53689589002654
    },
    {
      "year": 2012,
      "export_value_usd": 13777.058156196514,
      "active_destinations": 14,
      "yoy_growth_pct": -8.10549546679308
    },
    {
      "year": 2013,
      "export_value_usd": 59.870702576502694,
      "active_destinations": 3,
      "yoy_growth_pct": -99.56543188032072
    },
    {
      "year": 2014,
      "export_value_usd": 27414.93384886548,
      "active_destinations": 15,
      "yoy_growth_pct": 45690.232399285305
    },
    {
      "year": 2015,
      "export_value_usd": 29613.551172168376,
      "active_destinations": 2,
      "yoy_growth_pct": 8.019779786533691
    },
    {
      "year": 2016,
      "export_value_usd": 53968.91915489608,
      "active_destinations": 5,
      "yoy_growth_pct": 82.24399647691543
    },
    {
      "year": 2017,
      "export_value_usd": 133207.45998195672,
      "active_destinations": 6,
      "yoy_growth_pct": 146.822545398099
    },
    {
      "year": 2018,
      "export_value_usd": 148644.39029971842,
      "active_destinations": 9,
      "yoy_growth_pct": 11.588637993587346
    },
    {
      "year": 2019,
      "export_value_usd": 65246.63910180192,
      "active_destinations": 10,
      "yoy_growth_pct": -56.10554897481017
    },
    {
      "year": 2020,
      "export_value_usd": 841836.3144994685,
      "active_destinations": 14,
      "yoy_growth_pct": 1190.2370544879445
    },
    {
      "year": 2021,
      "export_value_usd": 895181.5201998834,
      "active_destinations": 10,
      "yoy_growth_pct": 6.336766991589374
    },
    {
      "year": 2022,
      "export_value_usd": 593274.710086874,
      "active_destinations": 14,
      "yoy_growth_pct": -33.72576436180197
    },
    {
      "year": 2023,
      "export_value_usd": 1842661.1204013189,
      "active_destinations": 8,
      "yoy_growth_pct": 210.59155043563135
    },
    {
      "year": 2024,
      "export_value_usd": 1448322.6468983935,
      "active_destinations": 17,
      "yoy_growth_pct": -21.400488084159562
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}