{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/110510",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/110510",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/110510",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "110510",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 36,
    "current_lane_count": 11,
    "active_market_count": 11,
    "exports_latest_observed_lanes_usd": 185715.64025821953,
    "exports_current_2024_usd": 105966.75037527746,
    "exports_avg_3y_usd": 492270.76086168963,
    "exports_avg_5y_usd": 302912.8086094156,
    "exports_avg_10y_usd": 151897.77146342382,
    "exports_cagr_3y_pct": 45.70752312221147,
    "exports_cagr_5y_pct": 133.47297890548302,
    "exports_cagr_10y_pct": 42.732429277000584,
    "exports_all_year_lane_avg_usd": 281108.792733578,
    "exports_historical_lane_peak_usd": 1819459.8851800521,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 2.9750938452108855,
    "trend_label": "Rapid growth",
    "top_market_iso3": "SSD",
    "top_market_exports_usd": 93438.45099999991,
    "top_market_share_pct": 50.31264511167871,
    "destination_hhi": 4227.036548087595,
    "weighted_share_latest_pct": 89.29031096649493,
    "weighted_share_change_1y_pp": -3.657095904442227,
    "weighted_volatility_cv": 1.8011626638830245,
    "weighted_max_drawdown_pct": 57.01858265463642,
    "limited_history_lane_share_pct": 77.77777777777777,
    "data_freshness_years": 0,
    "coverage_score": 75.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 110510,
      "hs_description": "Flour, meal and powder: of potatoes",
      "hs_chapter": 11,
      "hs_heading": 1105,
      "substitution_elasticity": -5.5994558,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Flour, meal and powder: of potatoes",
    "hs_chapter": 11,
    "hs_heading": 1105,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 110510,
      "num_markets": 11,
      "highest_price_importer_iso3": "SSD",
      "highest_price_usd_per_ton": 4900,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 155.875,
      "median_price_across_markets": 806.4182194616977,
      "price_spread_pct": 588.2958600770219,
      "avg_quantity_metric_tons": 95.10682608695653,
      "total_trade_value_usd": 1378943
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 84522.04817905914,
        "active_destinations": 3,
        "yoy_growth_pct": 4717.749357832178
      },
      {
        "year": 2011,
        "export_value_usd": 32298.76741755363,
        "active_destinations": 6,
        "yoy_growth_pct": -61.78657745121249
      },
      {
        "year": 2012,
        "export_value_usd": 86384.88429079324,
        "active_destinations": 7,
        "yoy_growth_pct": 167.45566842852665
      },
      {
        "year": 2013,
        "export_value_usd": 700.8495055959944,
        "active_destinations": 5,
        "yoy_growth_pct": -99.1886896517257
      },
      {
        "year": 2014,
        "export_value_usd": 3019.555675499216,
        "active_destinations": 9,
        "yoy_growth_pct": 330.8422352287201
      },
      {
        "year": 2015,
        "export_value_usd": 56.36208243579513,
        "active_destinations": 2,
        "yoy_growth_pct": -98.13343125635606
      },
      {
        "year": 2016,
        "export_value_usd": 1939.811544584728,
        "active_destinations": 4,
        "yoy_growth_pct": 3341.6960139726284
      },
      {
        "year": 2017,
        "export_value_usd": 203.89220364767894,
        "active_destinations": 3,
        "yoy_growth_pct": -89.48907154321901
      },
      {
        "year": 2018,
        "export_value_usd": 686.0872046243538,
        "active_destinations": 3,
        "yoy_growth_pct": 236.49506570143154
      },
      {
        "year": 2019,
        "export_value_usd": 1527.5185518678143,
        "active_destinations": 10,
        "yoy_growth_pct": 122.64204048290925
      },
      {
        "year": 2020,
        "export_value_usd": 3496.782758280726,
        "active_destinations": 10,
        "yoy_growth_pct": 128.91916788866104
      },
      {
        "year": 2021,
        "export_value_usd": 34254.97770372824,
        "active_destinations": 7,
        "yoy_growth_pct": 879.6141216553725
      },
      {
        "year": 2022,
        "export_value_usd": 11265.018967265774,
        "active_destinations": 7,
        "yoy_growth_pct": -67.11421310883028
      },
      {
        "year": 2023,
        "export_value_usd": 1359580.5132425257,
        "active_destinations": 8,
        "yoy_growth_pct": 11969.047705940267
      },
      {
        "year": 2024,
        "export_value_usd": 105966.75037527746,
        "active_destinations": 11,
        "yoy_growth_pct": -92.20592312532104
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "110510",
    "hs_description": "Flour, meal and powder: of potatoes",
    "hs_chapter": 11,
    "hs_heading": 1105
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 110510,
    "num_markets": 11,
    "highest_price_importer_iso3": "SSD",
    "highest_price_usd_per_ton": 4900,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 155.875,
    "median_price_across_markets": 806.4182194616977,
    "price_spread_pct": 588.2958600770219,
    "avg_quantity_metric_tons": 95.10682608695653,
    "total_trade_value_usd": 1378943
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 84522.04817905914,
      "active_destinations": 3,
      "yoy_growth_pct": 4717.749357832178
    },
    {
      "year": 2011,
      "export_value_usd": 32298.76741755363,
      "active_destinations": 6,
      "yoy_growth_pct": -61.78657745121249
    },
    {
      "year": 2012,
      "export_value_usd": 86384.88429079324,
      "active_destinations": 7,
      "yoy_growth_pct": 167.45566842852665
    },
    {
      "year": 2013,
      "export_value_usd": 700.8495055959944,
      "active_destinations": 5,
      "yoy_growth_pct": -99.1886896517257
    },
    {
      "year": 2014,
      "export_value_usd": 3019.555675499216,
      "active_destinations": 9,
      "yoy_growth_pct": 330.8422352287201
    },
    {
      "year": 2015,
      "export_value_usd": 56.36208243579513,
      "active_destinations": 2,
      "yoy_growth_pct": -98.13343125635606
    },
    {
      "year": 2016,
      "export_value_usd": 1939.811544584728,
      "active_destinations": 4,
      "yoy_growth_pct": 3341.6960139726284
    },
    {
      "year": 2017,
      "export_value_usd": 203.89220364767894,
      "active_destinations": 3,
      "yoy_growth_pct": -89.48907154321901
    },
    {
      "year": 2018,
      "export_value_usd": 686.0872046243538,
      "active_destinations": 3,
      "yoy_growth_pct": 236.49506570143154
    },
    {
      "year": 2019,
      "export_value_usd": 1527.5185518678143,
      "active_destinations": 10,
      "yoy_growth_pct": 122.64204048290925
    },
    {
      "year": 2020,
      "export_value_usd": 3496.782758280726,
      "active_destinations": 10,
      "yoy_growth_pct": 128.91916788866104
    },
    {
      "year": 2021,
      "export_value_usd": 34254.97770372824,
      "active_destinations": 7,
      "yoy_growth_pct": 879.6141216553725
    },
    {
      "year": 2022,
      "export_value_usd": 11265.018967265774,
      "active_destinations": 7,
      "yoy_growth_pct": -67.11421310883028
    },
    {
      "year": 2023,
      "export_value_usd": 1359580.5132425257,
      "active_destinations": 8,
      "yoy_growth_pct": 11969.047705940267
    },
    {
      "year": 2024,
      "export_value_usd": 105966.75037527746,
      "active_destinations": 11,
      "yoy_growth_pct": -92.20592312532104
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}