{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/110429", "links": { "product": "https://www.yugalinks.com/trade/product/110429", "exporter": "https://www.yugalinks.com/trade/exporter/ken/110429", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "110429", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 34, "current_lane_count": 6, "active_market_count": 6, "exports_latest_observed_lanes_usd": 224257.4571770279, "exports_current_2024_usd": 91034.79591077726, "exports_avg_3y_usd": 192398.97071624672, "exports_avg_5y_usd": 142445.8341229939, "exports_avg_10y_usd": 184459.41329388376, "exports_cagr_3y_pct": 0.6731637512413569, "exports_cagr_5y_pct": -6.507511175210512, "exports_cagr_10y_pct": 3.0859294042082652, "exports_all_year_lane_avg_usd": 438504.820607845, "exports_historical_lane_peak_usd": 1861712.9218643685, "historical_peak_year": 2009, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": -2.4127656529669084, "trend_label": "Stable", "top_market_iso3": "CAN", "top_market_exports_usd": 86438.23898666195, "top_market_share_pct": 38.54419829545644, "destination_hhi": 2334.1154423599814, "weighted_share_latest_pct": 10.202757890575308, "weighted_share_change_1y_pp": 1.8169699277226856, "weighted_volatility_cv": 0.8572687915026289, "weighted_max_drawdown_pct": 56.986627721091345, "limited_history_lane_share_pct": 67.6470588235294, "data_freshness_years": 0, "coverage_score": 73, "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 110429, "hs_description": "Cereal grains: worked, other than rolled or flaked (egg. Hulled, pearled, sliced or kibbled) of cereals, excluding oats and maize, and rice of heading no.1006", "hs_chapter": 11, "hs_heading": 1104, "substitution_elasticity": -2.6395886, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Cereal grains: worked, other than rolled or flaked (egg. Hulled, pearled, sliced or kibbled) of cereals, excluding oats and maize, and rice of heading no.1006", "hs_chapter": 11, "hs_heading": 1104, "destinations": [ { "hs_code": 110429, "corridor_rank": 96, "exporter_iso3": "KEN", "importer_iso3": "CAN", "latest_data_year": 2024, "lane_data_years": 7, "exports_latest_observed_usd": 86438.23898666195, "exports_all_year_avg_usd": 56995.72195540286, "exports_avg_3y_usd": 103020.10035189144, "exports_avg_5y_usd": 93892.84603077639, "exports_avg_10y_usd": 56995.72195540287, "exports_cagr_3y_pct": 9.128276629378984, "exports_cagr_5y_pct": 55.44184052759746, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 207851.90016862212, "buyer_imports_latest_observed_usd": 11874451.64735772, "historical_peak_year": 2023, "positive_growth_year_share_pct": 50, "trend_acceleration_pct": null, "trend_label": "Growing", "buyer_yoy_latest_pct": 3.9142, "buyer_yoy_all_avg_pct": 12.0418, "buyer_trend_consistency_pct": 62.069, "market_share_latest_pct": 0.7279345737695265, "market_share_change_1y_pp": -1.090992178252285, "peer_best_share_pct": 71.72471946359829, "peer_top_exporter": "USA", "supplier_count_latest": 53, "buyer_market_hhi": 5278.02, "distance_km": 12195.26953125, "has_reported_fta": 0, "applied_tariff_pct": 0.051109693724646486, "tariff_advantage_pp": 0.02718307966909092, "volatility_cv": 1.2011460070994033, "max_drawdown_pct": 77.79293131429584, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']", "signal_flag": "Growing", "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 110429, "num_markets": 20, "highest_price_importer_iso3": "NLD", "highest_price_usd_per_ton": 46333.333333333336, "lowest_price_importer_iso3": "FRA", 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"active_destinations": 5, "yoy_growth_pct": 18.976668242169136 }, { "year": 2017, "export_value_usd": 141805.16576442154, "active_destinations": 9, "yoy_growth_pct": -61.18359536077066 }, { "year": 2018, "export_value_usd": 190737.59617209228, "active_destinations": 9, "yoy_growth_pct": 34.50680385576456 }, { "year": 2019, "export_value_usd": 127445.29807135591, "active_destinations": 12, "yoy_growth_pct": -33.18291693454663 }, { "year": 2020, "export_value_usd": 45811.425795007526, "active_destinations": 4, "yoy_growth_pct": -64.05404790268688 }, { "year": 2021, "export_value_usd": 89220.8326712217, "active_destinations": 7, "yoy_growth_pct": 94.75672525552538 }, { "year": 2022, "export_value_usd": 57878.50669150895, "active_destinations": 5, "yoy_growth_pct": -35.12893238197973 }, { "year": 2023, "export_value_usd": 428283.6095464539, "active_destinations": 11, "yoy_growth_pct": 639.9700407427498 }, { "year": 2024, "export_value_usd": 91034.79591077726, "active_destinations": 6, "yoy_growth_pct": -78.74427274786868 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "110429", "hs_description": "Cereal grains: worked, other than rolled or flaked (egg. Hulled, pearled, sliced or kibbled) of cereals, excluding oats and maize, and rice of heading no.1006", "hs_chapter": 11, "hs_heading": 1104 }, "destinations": [ { "hs_code": 110429, "corridor_rank": 96, "exporter_iso3": "KEN", "importer_iso3": "CAN", "latest_data_year": 2024, "lane_data_years": 7, "exports_latest_observed_usd": 86438.23898666195, "exports_all_year_avg_usd": 56995.72195540286, "exports_avg_3y_usd": 103020.10035189144, "exports_avg_5y_usd": 93892.84603077639, "exports_avg_10y_usd": 56995.72195540287, "exports_cagr_3y_pct": 9.128276629378984, "exports_cagr_5y_pct": 55.44184052759746, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 207851.90016862212, "buyer_imports_latest_observed_usd": 11874451.64735772, "historical_peak_year": 2023, "positive_growth_year_share_pct": 50, "trend_acceleration_pct": null, "trend_label": "Growing", "buyer_yoy_latest_pct": 3.9142, "buyer_yoy_all_avg_pct": 12.0418, "buyer_trend_consistency_pct": 62.069, "market_share_latest_pct": 0.7279345737695265, "market_share_change_1y_pp": -1.090992178252285, "peer_best_share_pct": 71.72471946359829, "peer_top_exporter": "USA", "supplier_count_latest": 53, "buyer_market_hhi": 5278.02, "distance_km": 12195.26953125, "has_reported_fta": 0, "applied_tariff_pct": 0.051109693724646486, "tariff_advantage_pp": 0.02718307966909092, "volatility_cv": 1.2011460070994033, "max_drawdown_pct": 77.79293131429584, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']", "signal_flag": "Growing", "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 110429, "num_markets": 20, "highest_price_importer_iso3": "NLD", "highest_price_usd_per_ton": 46333.333333333336, "lowest_price_importer_iso3": "FRA", "lowest_price_usd_per_ton": 122.80701754385964, "median_price_across_markets": 1058, "price_spread_pct": 4367.724604516963, "avg_quantity_metric_tons": 22.61664516129032, "total_trade_value_usd": 736556 }, "history": [ { "year": 2010, "export_value_usd": 33333.87587034129, "active_destinations": 7, "yoy_growth_pct": -95.92298940791935 }, { "year": 2011, "export_value_usd": 28296.1444340124, "active_destinations": 11, "yoy_growth_pct": -15.112948328973635 }, { "year": 2012, "export_value_usd": 442508.8757434041, "active_destinations": 13, "yoy_growth_pct": 1463.848660637672 }, { "year": 2013, "export_value_usd": 33762.51601049134, "active_destinations": 5, "yoy_growth_pct": -92.37020591874656 }, { "year": 2014, "export_value_usd": 67175.90328292146, "active_destinations": 10, "yoy_growth_pct": 98.96592796001123 }, { "year": 2015, "export_value_usd": 307054.1294255187, "active_destinations": 4, "yoy_growth_pct": 357.08969201696306 }, { "year": 2016, "export_value_usd": 365322.77289048, 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