{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/110290",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/110290",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/110290",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "110290",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 58,
    "current_lane_count": 25,
    "active_market_count": 25,
    "exports_latest_observed_lanes_usd": 2576962.362035703,
    "exports_current_2024_usd": 1790305.8553467458,
    "exports_avg_3y_usd": 1513324.9175176553,
    "exports_avg_5y_usd": 1885562.8520247168,
    "exports_avg_10y_usd": 1157744.6824887185,
    "exports_cagr_3y_pct": -22.493798987802414,
    "exports_cagr_5y_pct": 53.169737384000435,
    "exports_cagr_10y_pct": 11.36121761685045,
    "exports_all_year_lane_avg_usd": 1183225.3520796201,
    "exports_historical_lane_peak_usd": 6918658.646302399,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -33.85501660465286,
    "trend_label": "Rapid decline",
    "top_market_iso3": "ISR",
    "top_market_exports_usd": 687643.5126162803,
    "top_market_share_pct": 26.68426682309275,
    "destination_hhi": 1913.9628600696326,
    "weighted_share_latest_pct": 10.445751072696527,
    "weighted_share_change_1y_pp": 0.14083875106910002,
    "weighted_volatility_cv": 2.0380117360891834,
    "weighted_max_drawdown_pct": 75.4138390421786,
    "limited_history_lane_share_pct": 67.24137931034483,
    "data_freshness_years": 0,
    "coverage_score": 82.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 110290,
      "hs_description": "Cereal flours: n.e.s. in heading no. 1102",
      "hs_chapter": 11,
      "hs_heading": 1102,
      "substitution_elasticity": -5.3484097,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Cereal flours: n.e.s. in heading no. 1102",
    "hs_chapter": 11,
    "hs_heading": 1102,
    "destinations": [
      {
        "hs_code": 110290,
        "corridor_rank": 99,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 21,
        "exports_latest_observed_usd": 624528.8805267015,
        "exports_all_year_avg_usd": 180044.8498530325,
        "exports_avg_3y_usd": 341747.9194161882,
        "exports_avg_5y_usd": 382481.35478746437,
        "exports_avg_10y_usd": 293176.23194786767,
        "exports_cagr_3y_pct": 18.05275970380349,
        "exports_cagr_5y_pct": 46.020447260916455,
        "exports_cagr_10y_pct": 8.456828980201458,
        "exports_historical_peak_usd": 624528.8805267015,
        "buyer_imports_latest_observed_usd": 85147681.18927932,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 45,
        "trend_acceleration_pct": 9.59593072360203,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 3.6485,
        "buyer_yoy_all_avg_pct": 10.4635,
        "buyer_trend_consistency_pct": 86.2069,
        "market_share_latest_pct": 0.7334655175616621,
        "market_share_change_1y_pp": 0.3542015131718055,
        "peer_best_share_pct": 32.34163035634709,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 72,
        "buyer_market_hhi": 1969.5,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 0.9365643404462438,
        "max_drawdown_pct": 82.43616596829446,
        "attention_level": "Watch",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "['long_distance_without_fta']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 110290,
      "num_markets": 29,
      "highest_price_importer_iso3": "CAN",
      "highest_price_usd_per_ton": 18069.36416184971,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 16.666666666666668,
      "median_price_across_markets": 932.2033898305085,
      "price_spread_pct": 1936.5620949378172,
      "avg_quantity_metric_tons": 62.20357971014492,
      "total_trade_value_usd": 4316882
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 372289.29878334666,
        "active_destinations": 10,
        "yoy_growth_pct": 21.64985984326748
      },
      {
        "year": 2011,
        "export_value_usd": 377655.979786603,
        "active_destinations": 13,
        "yoy_growth_pct": 1.4415351235705234
      },
      {
        "year": 2012,
        "export_value_usd": 277380.2967492125,
        "active_destinations": 18,
        "yoy_growth_pct": -26.55212373283536
      },
      {
        "year": 2013,
        "export_value_usd": 279584.50458253647,
        "active_destinations": 14,
        "yoy_growth_pct": 0.7946519126111055
      },
      {
        "year": 2014,
        "export_value_usd": 610362.0509031378,
        "active_destinations": 18,
        "yoy_growth_pct": 118.31040021853289
      },
      {
        "year": 2015,
        "export_value_usd": 425222.1540025102,
        "active_destinations": 18,
        "yoy_growth_pct": -30.332799463315357
      },
      {
        "year": 2016,
        "export_value_usd": 719876.8250919225,
        "active_destinations": 21,
        "yoy_growth_pct": 69.29428965915848
      },
      {
        "year": 2017,
        "export_value_usd": 386668.5601577132,
        "active_destinations": 15,
        "yoy_growth_pct": -46.28684426556742
      },
      {
        "year": 2018,
        "export_value_usd": 405510.0733136069,
        "active_destinations": 16,
        "yoy_growth_pct": 4.872781264711228
      },
      {
        "year": 2019,
        "export_value_usd": 212354.95219785004,
        "active_destinations": 14,
        "yoy_growth_pct": -47.63263204225697
      },
      {
        "year": 2020,
        "export_value_usd": 1042648.8273141533,
        "active_destinations": 18,
        "yoy_growth_pct": 390.9934129262607
      },
      {
        "year": 2021,
        "export_value_usd": 3845190.680256465,
        "active_destinations": 20,
        "yoy_growth_pct": 268.790582171527
      },
      {
        "year": 2022,
        "export_value_usd": 1491563.222287745,
        "active_destinations": 17,
        "yoy_growth_pct": -61.209642217580196
      },
      {
        "year": 2023,
        "export_value_usd": 1258105.6749184744,
        "active_destinations": 19,
        "yoy_growth_pct": -15.65187072735648
      },
      {
        "year": 2024,
        "export_value_usd": 1790305.8553467458,
        "active_destinations": 25,
        "yoy_growth_pct": 42.30170732381111
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "110290",
    "hs_description": "Cereal flours: n.e.s. in heading no. 1102",
    "hs_chapter": 11,
    "hs_heading": 1102
  },
  "destinations": [
    {
      "hs_code": 110290,
      "corridor_rank": 99,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 21,
      "exports_latest_observed_usd": 624528.8805267015,
      "exports_all_year_avg_usd": 180044.8498530325,
      "exports_avg_3y_usd": 341747.9194161882,
      "exports_avg_5y_usd": 382481.35478746437,
      "exports_avg_10y_usd": 293176.23194786767,
      "exports_cagr_3y_pct": 18.05275970380349,
      "exports_cagr_5y_pct": 46.020447260916455,
      "exports_cagr_10y_pct": 8.456828980201458,
      "exports_historical_peak_usd": 624528.8805267015,
      "buyer_imports_latest_observed_usd": 85147681.18927932,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 45,
      "trend_acceleration_pct": 9.59593072360203,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 3.6485,
      "buyer_yoy_all_avg_pct": 10.4635,
      "buyer_trend_consistency_pct": 86.2069,
      "market_share_latest_pct": 0.7334655175616621,
      "market_share_change_1y_pp": 0.3542015131718055,
      "peer_best_share_pct": 32.34163035634709,
      "peer_top_exporter": "CAN",
      "supplier_count_latest": 72,
      "buyer_market_hhi": 1969.5,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 0.9365643404462438,
      "max_drawdown_pct": 82.43616596829446,
      "attention_level": "Watch",
      "primary_risk_reason": "No material risk condition is currently identified",
      "risk_driver_labels": "['long_distance_without_fta']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 110290,
    "num_markets": 29,
    "highest_price_importer_iso3": "CAN",
    "highest_price_usd_per_ton": 18069.36416184971,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 16.666666666666668,
    "median_price_across_markets": 932.2033898305085,
    "price_spread_pct": 1936.5620949378172,
    "avg_quantity_metric_tons": 62.20357971014492,
    "total_trade_value_usd": 4316882
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 372289.29878334666,
      "active_destinations": 10,
      "yoy_growth_pct": 21.64985984326748
    },
    {
      "year": 2011,
      "export_value_usd": 377655.979786603,
      "active_destinations": 13,
      "yoy_growth_pct": 1.4415351235705234
    },
    {
      "year": 2012,
      "export_value_usd": 277380.2967492125,
      "active_destinations": 18,
      "yoy_growth_pct": -26.55212373283536
    },
    {
      "year": 2013,
      "export_value_usd": 279584.50458253647,
      "active_destinations": 14,
      "yoy_growth_pct": 0.7946519126111055
    },
    {
      "year": 2014,
      "export_value_usd": 610362.0509031378,
      "active_destinations": 18,
      "yoy_growth_pct": 118.31040021853289
    },
    {
      "year": 2015,
      "export_value_usd": 425222.1540025102,
      "active_destinations": 18,
      "yoy_growth_pct": -30.332799463315357
    },
    {
      "year": 2016,
      "export_value_usd": 719876.8250919225,
      "active_destinations": 21,
      "yoy_growth_pct": 69.29428965915848
    },
    {
      "year": 2017,
      "export_value_usd": 386668.5601577132,
      "active_destinations": 15,
      "yoy_growth_pct": -46.28684426556742
    },
    {
      "year": 2018,
      "export_value_usd": 405510.0733136069,
      "active_destinations": 16,
      "yoy_growth_pct": 4.872781264711228
    },
    {
      "year": 2019,
      "export_value_usd": 212354.95219785004,
      "active_destinations": 14,
      "yoy_growth_pct": -47.63263204225697
    },
    {
      "year": 2020,
      "export_value_usd": 1042648.8273141533,
      "active_destinations": 18,
      "yoy_growth_pct": 390.9934129262607
    },
    {
      "year": 2021,
      "export_value_usd": 3845190.680256465,
      "active_destinations": 20,
      "yoy_growth_pct": 268.790582171527
    },
    {
      "year": 2022,
      "export_value_usd": 1491563.222287745,
      "active_destinations": 17,
      "yoy_growth_pct": -61.209642217580196
    },
    {
      "year": 2023,
      "export_value_usd": 1258105.6749184744,
      "active_destinations": 19,
      "yoy_growth_pct": -15.65187072735648
    },
    {
      "year": 2024,
      "export_value_usd": 1790305.8553467458,
      "active_destinations": 25,
      "yoy_growth_pct": 42.30170732381111
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}