{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/100890",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/100890",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/100890",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "100890",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 54,
    "current_lane_count": 16,
    "active_market_count": 16,
    "exports_latest_observed_lanes_usd": 4080771.773380491,
    "exports_current_2024_usd": 1114041.2213795888,
    "exports_avg_3y_usd": 905360.9694819163,
    "exports_avg_5y_usd": 723433.5319191912,
    "exports_avg_10y_usd": 876730.6805397167,
    "exports_cagr_3y_pct": 15.590573091907256,
    "exports_cagr_5y_pct": 12.736213567817355,
    "exports_cagr_10y_pct": -11.961145940750505,
    "exports_all_year_lane_avg_usd": 3189048.1605375903,
    "exports_historical_lane_peak_usd": 12467664.640721237,
    "historical_peak_year": 2013,
    "positive_growth_year_share_pct": 37.93103448275862,
    "trend_acceleration_pct": 27.55171903265776,
    "trend_label": "Rapid growth",
    "top_market_iso3": "IND",
    "top_market_exports_usd": 1481942.464852185,
    "top_market_share_pct": 36.31524983874683,
    "destination_hhi": 2609.9022792230626,
    "weighted_share_latest_pct": 73.78155911909717,
    "weighted_share_change_1y_pp": 15.000651851976865,
    "weighted_volatility_cv": 1.1146385817410316,
    "weighted_max_drawdown_pct": 73.2677645078413,
    "limited_history_lane_share_pct": 53.7037037037037,
    "data_freshness_years": 0,
    "coverage_score": 78,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 100890,
      "hs_description": "Cereals: n.e.s. in chapter 10",
      "hs_chapter": 10,
      "hs_heading": 1008,
      "substitution_elasticity": -4.5343938,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Cereals: n.e.s. in chapter 10",
    "hs_chapter": 10,
    "hs_heading": 1008,
    "destinations": [
      {
        "hs_code": 100890,
        "corridor_rank": 61,
        "exporter_iso3": "KEN",
        "importer_iso3": "NLD",
        "latest_data_year": 2024,
        "lane_data_years": 10,
        "exports_latest_observed_usd": 47812.194139844636,
        "exports_all_year_avg_usd": 15061.676734299253,
        "exports_avg_3y_usd": 33937.27818256408,
        "exports_avg_5y_usd": 33937.27818256408,
        "exports_avg_10y_usd": 29536.84830160658,
        "exports_cagr_3y_pct": -15.628596722062415,
        "exports_cagr_5y_pct": -9.693884112295192,
        "exports_cagr_10y_pct": 51.12250552025384,
        "exports_historical_peak_usd": 79607.29314311652,
        "buyer_imports_latest_observed_usd": 11128732.172872161,
        "historical_peak_year": 2017,
        "positive_growth_year_share_pct": 55.55555555555556,
        "trend_acceleration_pct": -66.75110224231625,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 45.9688,
        "buyer_yoy_all_avg_pct": 35.7713,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 0.42962840148488385,
        "market_share_change_1y_pp": 0.1867744642460768,
        "peer_best_share_pct": 31.108485802283464,
        "peer_top_exporter": "BEL",
        "supplier_count_latest": 54,
        "buyer_market_hhi": 1734.88,
        "distance_km": 6674.03125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014809610734740283,
        "tariff_advantage_pp": 0.04720360262633673,
        "volatility_cv": 1.7262406413473053,
        "max_drawdown_pct": 99.46227052767944,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 100890,
      "num_markets": 16,
      "highest_price_importer_iso3": "THA",
      "highest_price_usd_per_ton": 39500,
      "lowest_price_importer_iso3": "ISR",
      "lowest_price_usd_per_ton": 108.46375472687842,
      "median_price_across_markets": 971.3940997898343,
      "price_spread_pct": 4055.154983316829,
      "avg_quantity_metric_tons": 144.80964285714288,
      "total_trade_value_usd": 3544850
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 3601800.101383698,
        "active_destinations": 14,
        "yoy_growth_pct": 1332.5762323820823
      },
      {
        "year": 2011,
        "export_value_usd": 2869107.075777062,
        "active_destinations": 28,
        "yoy_growth_pct": -20.342412265610143
      },
      {
        "year": 2012,
        "export_value_usd": 2551739.7442771927,
        "active_destinations": 28,
        "yoy_growth_pct": -11.061536677362048
      },
      {
        "year": 2013,
        "export_value_usd": 6116898.919031643,
        "active_destinations": 19,
        "yoy_growth_pct": 139.7148428929738
      },
      {
        "year": 2014,
        "export_value_usd": 3982515.2791818897,
        "active_destinations": 29,
        "yoy_growth_pct": -34.89323050948248
      },
      {
        "year": 2015,
        "export_value_usd": 129769.01750551809,
        "active_destinations": 12,
        "yoy_growth_pct": -96.74153120808174
      },
      {
        "year": 2016,
        "export_value_usd": 2133587.9862439902,
        "active_destinations": 11,
        "yoy_growth_pct": 1544.1428218051083
      },
      {
        "year": 2017,
        "export_value_usd": 1659233.5388217224,
        "active_destinations": 16,
        "yoy_growth_pct": -22.232710836422108
      },
      {
        "year": 2018,
        "export_value_usd": 615784.4302644137,
        "active_destinations": 13,
        "yoy_growth_pct": -62.88741663806392
      },
      {
        "year": 2019,
        "export_value_usd": 611764.1729655695,
        "active_destinations": 11,
        "yoy_growth_pct": -0.6528676434897674
      },
      {
        "year": 2020,
        "export_value_usd": 179754.7260555135,
        "active_destinations": 9,
        "yoy_growth_pct": -70.6169903372831
      },
      {
        "year": 2021,
        "export_value_usd": 721330.0250946939,
        "active_destinations": 12,
        "yoy_growth_pct": 301.28570798852104
      },
      {
        "year": 2022,
        "export_value_usd": 403470.4607582145,
        "active_destinations": 12,
        "yoy_growth_pct": -44.06576092472399
      },
      {
        "year": 2023,
        "export_value_usd": 1198571.2263079453,
        "active_destinations": 11,
        "yoy_growth_pct": 197.06542185406883
      },
      {
        "year": 2024,
        "export_value_usd": 1114041.2213795888,
        "active_destinations": 16,
        "yoy_growth_pct": -7.0525641758263315
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "100890",
    "hs_description": "Cereals: n.e.s. in chapter 10",
    "hs_chapter": 10,
    "hs_heading": 1008
  },
  "destinations": [
    {
      "hs_code": 100890,
      "corridor_rank": 61,
      "exporter_iso3": "KEN",
      "importer_iso3": "NLD",
      "latest_data_year": 2024,
      "lane_data_years": 10,
      "exports_latest_observed_usd": 47812.194139844636,
      "exports_all_year_avg_usd": 15061.676734299253,
      "exports_avg_3y_usd": 33937.27818256408,
      "exports_avg_5y_usd": 33937.27818256408,
      "exports_avg_10y_usd": 29536.84830160658,
      "exports_cagr_3y_pct": -15.628596722062415,
      "exports_cagr_5y_pct": -9.693884112295192,
      "exports_cagr_10y_pct": 51.12250552025384,
      "exports_historical_peak_usd": 79607.29314311652,
      "buyer_imports_latest_observed_usd": 11128732.172872161,
      "historical_peak_year": 2017,
      "positive_growth_year_share_pct": 55.55555555555556,
      "trend_acceleration_pct": -66.75110224231625,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 45.9688,
      "buyer_yoy_all_avg_pct": 35.7713,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 0.42962840148488385,
      "market_share_change_1y_pp": 0.1867744642460768,
      "peer_best_share_pct": 31.108485802283464,
      "peer_top_exporter": "BEL",
      "supplier_count_latest": 54,
      "buyer_market_hhi": 1734.88,
      "distance_km": 6674.03125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014809610734740283,
      "tariff_advantage_pp": 0.04720360262633673,
      "volatility_cv": 1.7262406413473053,
      "max_drawdown_pct": 99.46227052767944,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 100890,
    "num_markets": 16,
    "highest_price_importer_iso3": "THA",
    "highest_price_usd_per_ton": 39500,
    "lowest_price_importer_iso3": "ISR",
    "lowest_price_usd_per_ton": 108.46375472687842,
    "median_price_across_markets": 971.3940997898343,
    "price_spread_pct": 4055.154983316829,
    "avg_quantity_metric_tons": 144.80964285714288,
    "total_trade_value_usd": 3544850
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 3601800.101383698,
      "active_destinations": 14,
      "yoy_growth_pct": 1332.5762323820823
    },
    {
      "year": 2011,
      "export_value_usd": 2869107.075777062,
      "active_destinations": 28,
      "yoy_growth_pct": -20.342412265610143
    },
    {
      "year": 2012,
      "export_value_usd": 2551739.7442771927,
      "active_destinations": 28,
      "yoy_growth_pct": -11.061536677362048
    },
    {
      "year": 2013,
      "export_value_usd": 6116898.919031643,
      "active_destinations": 19,
      "yoy_growth_pct": 139.7148428929738
    },
    {
      "year": 2014,
      "export_value_usd": 3982515.2791818897,
      "active_destinations": 29,
      "yoy_growth_pct": -34.89323050948248
    },
    {
      "year": 2015,
      "export_value_usd": 129769.01750551809,
      "active_destinations": 12,
      "yoy_growth_pct": -96.74153120808174
    },
    {
      "year": 2016,
      "export_value_usd": 2133587.9862439902,
      "active_destinations": 11,
      "yoy_growth_pct": 1544.1428218051083
    },
    {
      "year": 2017,
      "export_value_usd": 1659233.5388217224,
      "active_destinations": 16,
      "yoy_growth_pct": -22.232710836422108
    },
    {
      "year": 2018,
      "export_value_usd": 615784.4302644137,
      "active_destinations": 13,
      "yoy_growth_pct": -62.88741663806392
    },
    {
      "year": 2019,
      "export_value_usd": 611764.1729655695,
      "active_destinations": 11,
      "yoy_growth_pct": -0.6528676434897674
    },
    {
      "year": 2020,
      "export_value_usd": 179754.7260555135,
      "active_destinations": 9,
      "yoy_growth_pct": -70.6169903372831
    },
    {
      "year": 2021,
      "export_value_usd": 721330.0250946939,
      "active_destinations": 12,
      "yoy_growth_pct": 301.28570798852104
    },
    {
      "year": 2022,
      "export_value_usd": 403470.4607582145,
      "active_destinations": 12,
      "yoy_growth_pct": -44.06576092472399
    },
    {
      "year": 2023,
      "export_value_usd": 1198571.2263079453,
      "active_destinations": 11,
      "yoy_growth_pct": 197.06542185406883
    },
    {
      "year": 2024,
      "export_value_usd": 1114041.2213795888,
      "active_destinations": 16,
      "yoy_growth_pct": -7.0525641758263315
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}