{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/100821",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/100821",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/100821",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "100821",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 22,
    "current_lane_count": 4,
    "active_market_count": 4,
    "exports_latest_observed_lanes_usd": 650538.5154063923,
    "exports_current_2024_usd": 402721.51408914593,
    "exports_avg_3y_usd": 139120.96788216502,
    "exports_avg_5y_usd": 110298.66819784313,
    "exports_avg_10y_usd": 82481.97004192053,
    "exports_cagr_3y_pct": 78.49791215567399,
    "exports_cagr_5y_pct": 50.3627267998266,
    "exports_cagr_10y_pct": 47.93319077003435,
    "exports_all_year_lane_avg_usd": 339293.32713098865,
    "exports_historical_lane_peak_usd": 718613.4256793768,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 59.25925925925926,
    "trend_acceleration_pct": 30.564721385639636,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 238820.38594464204,
    "top_market_share_pct": 36.71118316422059,
    "destination_hhi": 2434.811661647975,
    "weighted_share_latest_pct": 15.081323080176425,
    "weighted_share_change_1y_pp": 12.017735930879146,
    "weighted_volatility_cv": 0.9146475989087258,
    "weighted_max_drawdown_pct": 57.905239837069566,
    "limited_history_lane_share_pct": 77.27272727272727,
    "data_freshness_years": 0,
    "coverage_score": 72,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 100821,
      "hs_description": "Cereals: millet, seed",
      "hs_chapter": 10,
      "hs_heading": 1008,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Cereals: millet, seed",
    "hs_chapter": 10,
    "hs_heading": 1008,
    "destinations": [
      {
        "hs_code": 100821,
        "corridor_rank": 37,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 9,
        "exports_latest_observed_usd": 238820.38594464204,
        "exports_all_year_avg_usd": 50997.391788519686,
        "exports_avg_3y_usd": 125076.96012486196,
        "exports_avg_5y_usd": 88460.080660684,
        "exports_avg_10y_usd": 78299.16522086164,
        "exports_cagr_3y_pct": 51.76020267514676,
        "exports_cagr_5y_pct": 44.69335524101816,
        "exports_cagr_10y_pct": 27.497655969419398,
        "exports_historical_peak_usd": 238820.38594464204,
        "buyer_imports_latest_observed_usd": 2470353.1140655167,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": 24.26254670572736,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 23.6829,
        "buyer_yoy_all_avg_pct": 30.506,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 9.667459464999718,
        "market_share_change_1y_pp": 9.100024737171294,
        "peer_best_share_pct": 21.53499020722042,
        "peer_top_exporter": "ZAF",
        "supplier_count_latest": 17,
        "buyer_market_hhi": 1538.18,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.3485550801656858,
        "max_drawdown_pct": 83.41300700284884,
        "attention_level": "Not monitored",
        "primary_risk_reason": "No detailed risk classification is available",
        "risk_driver_labels": "[]",
        "signal_flag": "Accelerating",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:31"
      },
      {
        "hs_code": 100821,
        "corridor_rank": 52,
        "exporter_iso3": "KEN",
        "importer_iso3": "ISR",
        "latest_data_year": 2024,
        "lane_data_years": 3,
        "exports_latest_observed_usd": 163811.76028834493,
        "exports_all_year_avg_usd": 68909.88277042423,
        "exports_avg_3y_usd": 163811.76028834493,
        "exports_avg_5y_usd": 163811.76028834493,
        "exports_avg_10y_usd": 68909.88277042423,
        "exports_cagr_3y_pct": 125.49863112398745,
        "exports_cagr_5y_pct": 62.88697045956564,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 163811.76028834493,
        "buyer_imports_latest_observed_usd": 597232.6228641045,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 183.7368,
        "buyer_yoy_all_avg_pct": 27.7584,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 27.42846824119637,
        "market_share_change_1y_pp": 25.75946724706805,
        "peer_best_share_pct": 59.109032057918206,
        "peer_top_exporter": "ETH",
        "supplier_count_latest": 4,
        "buyer_market_hhi": 4336.91,
        "distance_km": 3720.06640625,
        "has_reported_fta": 0,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.9775207795595493,
        "max_drawdown_pct": 50.104117446540265,
        "attention_level": "Not monitored",
        "primary_risk_reason": "The lane has limited historical coverage",
        "risk_driver_labels": "['limited_history']",
        "signal_flag": "Accelerating",
        "confidence_label": "Low",
        "refreshed_at": "2026-07-20 09:30:31"
      },
      {
        "hs_code": 100821,
        "corridor_rank": 79,
        "exporter_iso3": "KEN",
        "importer_iso3": "NLD",
        "latest_data_year": 1996,
        "lane_data_years": 1,
        "exports_latest_observed_usd": 110358.59665377335,
        "exports_all_year_avg_usd": 110358.59665377335,
        "exports_avg_3y_usd": 110358.59665377335,
        "exports_avg_5y_usd": 110358.59665377335,
        "exports_avg_10y_usd": 110358.59665377335,
        "exports_cagr_3y_pct": null,
        "exports_cagr_5y_pct": null,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 110358.59665377335,
        "buyer_imports_latest_observed_usd": 1011850.648161269,
        "historical_peak_year": 1996,
        "positive_growth_year_share_pct": null,
        "trend_acceleration_pct": null,
        "trend_label": "Insufficient history",
        "buyer_yoy_latest_pct": 66.5884,
        "buyer_yoy_all_avg_pct": 22.0605,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 7.947400188890327,
        "market_share_change_1y_pp": 7.947400188890327,
        "peer_best_share_pct": 43.66913122862589,
        "peer_top_exporter": "FRA",
        "supplier_count_latest": 22,
        "buyer_market_hhi": 3402.83,
        "distance_km": 6674.03125,
        "has_reported_fta": 0,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0,
        "max_drawdown_pct": 0,
        "attention_level": "Not monitored",
        "primary_risk_reason": "The lane has limited historical coverage",
        "risk_driver_labels": "['limited_history']",
        "signal_flag": "Declining",
        "confidence_label": "Low",
        "refreshed_at": "2026-07-20 09:30:31"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 100821,
      "num_markets": 9,
      "highest_price_importer_iso3": "MWI",
      "highest_price_usd_per_ton": 54466.66666666667,
      "lowest_price_importer_iso3": "UGA",
      "lowest_price_usd_per_ton": 426.22013944450794,
      "median_price_across_markets": 1505.204460966543,
      "price_spread_pct": 3590.239593930047,
      "avg_quantity_metric_tons": 10.847307692307691,
      "total_trade_value_usd": 210810
    },
    "history": [
      {
        "year": 2009,
        "export_value_usd": 4551.044176573685,
        "active_destinations": 3,
        "yoy_growth_pct": 18861.01156298283
      },
      {
        "year": 2010,
        "export_value_usd": 29011.60790775511,
        "active_destinations": 1,
        "yoy_growth_pct": 537.4714632982731
      },
      {
        "year": 2011,
        "export_value_usd": 21260.274029883523,
        "active_destinations": 5,
        "yoy_growth_pct": -26.718043007190833
      },
      {
        "year": 2012,
        "export_value_usd": 1709.8598996083786,
        "active_destinations": 1,
        "yoy_growth_pct": -91.95748889593335
      },
      {
        "year": 2013,
        "export_value_usd": 139.54782506750215,
        "active_destinations": 1,
        "yoy_growth_pct": -91.83863981490742
      },
      {
        "year": 2014,
        "export_value_usd": 8023.217850222299,
        "active_destinations": 2,
        "yoy_growth_pct": 5649.439553315362
      },
      {
        "year": 2015,
        "export_value_usd": 32677.553811333528,
        "active_destinations": 1,
        "yoy_growth_pct": 307.2873804670296
      },
      {
        "year": 2017,
        "export_value_usd": 76278.56687926999,
        "active_destinations": 1,
        "yoy_growth_pct": 133.42802010110793
      },
      {
        "year": 2018,
        "export_value_usd": 29491.577061580385,
        "active_destinations": 2,
        "yoy_growth_pct": -61.33700688391508
      },
      {
        "year": 2019,
        "export_value_usd": 52396.69163588532,
        "active_destinations": 4,
        "yoy_growth_pct": 77.66663181991767
      },
      {
        "year": 2020,
        "export_value_usd": 63318.67403107268,
        "active_destinations": 4,
        "yoy_growth_pct": 20.84479392532322
      },
      {
        "year": 2021,
        "export_value_usd": 70811.76331164794,
        "active_destinations": 4,
        "yoy_growth_pct": 11.833932714538745
      },
      {
        "year": 2022,
        "export_value_usd": 2310.506649259247,
        "active_destinations": 2,
        "yoy_growth_pct": -96.73711465270179
      },
      {
        "year": 2023,
        "export_value_usd": 12330.882908089872,
        "active_destinations": 4,
        "yoy_growth_pct": 433.68740194031375
      },
      {
        "year": 2024,
        "export_value_usd": 402721.51408914593,
        "active_destinations": 4,
        "yoy_growth_pct": 3165.9584645389345
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "100821",
    "hs_description": "Cereals: millet, seed",
    "hs_chapter": 10,
    "hs_heading": 1008
  },
  "destinations": [
    {
      "hs_code": 100821,
      "corridor_rank": 37,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 9,
      "exports_latest_observed_usd": 238820.38594464204,
      "exports_all_year_avg_usd": 50997.391788519686,
      "exports_avg_3y_usd": 125076.96012486196,
      "exports_avg_5y_usd": 88460.080660684,
      "exports_avg_10y_usd": 78299.16522086164,
      "exports_cagr_3y_pct": 51.76020267514676,
      "exports_cagr_5y_pct": 44.69335524101816,
      "exports_cagr_10y_pct": 27.497655969419398,
      "exports_historical_peak_usd": 238820.38594464204,
      "buyer_imports_latest_observed_usd": 2470353.1140655167,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": 24.26254670572736,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 23.6829,
      "buyer_yoy_all_avg_pct": 30.506,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 9.667459464999718,
      "market_share_change_1y_pp": 9.100024737171294,
      "peer_best_share_pct": 21.53499020722042,
      "peer_top_exporter": "ZAF",
      "supplier_count_latest": 17,
      "buyer_market_hhi": 1538.18,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.3485550801656858,
      "max_drawdown_pct": 83.41300700284884,
      "attention_level": "Not monitored",
      "primary_risk_reason": "No detailed risk classification is available",
      "risk_driver_labels": "[]",
      "signal_flag": "Accelerating",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:31"
    },
    {
      "hs_code": 100821,
      "corridor_rank": 52,
      "exporter_iso3": "KEN",
      "importer_iso3": "ISR",
      "latest_data_year": 2024,
      "lane_data_years": 3,
      "exports_latest_observed_usd": 163811.76028834493,
      "exports_all_year_avg_usd": 68909.88277042423,
      "exports_avg_3y_usd": 163811.76028834493,
      "exports_avg_5y_usd": 163811.76028834493,
      "exports_avg_10y_usd": 68909.88277042423,
      "exports_cagr_3y_pct": 125.49863112398745,
      "exports_cagr_5y_pct": 62.88697045956564,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 163811.76028834493,
      "buyer_imports_latest_observed_usd": 597232.6228641045,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": null,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 183.7368,
      "buyer_yoy_all_avg_pct": 27.7584,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 27.42846824119637,
      "market_share_change_1y_pp": 25.75946724706805,
      "peer_best_share_pct": 59.109032057918206,
      "peer_top_exporter": "ETH",
      "supplier_count_latest": 4,
      "buyer_market_hhi": 4336.91,
      "distance_km": 3720.06640625,
      "has_reported_fta": 0,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 0.9775207795595493,
      "max_drawdown_pct": 50.104117446540265,
      "attention_level": "Not monitored",
      "primary_risk_reason": "The lane has limited historical coverage",
      "risk_driver_labels": "['limited_history']",
      "signal_flag": "Accelerating",
      "confidence_label": "Low",
      "refreshed_at": "2026-07-20 09:30:31"
    },
    {
      "hs_code": 100821,
      "corridor_rank": 79,
      "exporter_iso3": "KEN",
      "importer_iso3": "NLD",
      "latest_data_year": 1996,
      "lane_data_years": 1,
      "exports_latest_observed_usd": 110358.59665377335,
      "exports_all_year_avg_usd": 110358.59665377335,
      "exports_avg_3y_usd": 110358.59665377335,
      "exports_avg_5y_usd": 110358.59665377335,
      "exports_avg_10y_usd": 110358.59665377335,
      "exports_cagr_3y_pct": null,
      "exports_cagr_5y_pct": null,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 110358.59665377335,
      "buyer_imports_latest_observed_usd": 1011850.648161269,
      "historical_peak_year": 1996,
      "positive_growth_year_share_pct": null,
      "trend_acceleration_pct": null,
      "trend_label": "Insufficient history",
      "buyer_yoy_latest_pct": 66.5884,
      "buyer_yoy_all_avg_pct": 22.0605,
      "buyer_trend_consistency_pct": 62.069,
      "market_share_latest_pct": 7.947400188890327,
      "market_share_change_1y_pp": 7.947400188890327,
      "peer_best_share_pct": 43.66913122862589,
      "peer_top_exporter": "FRA",
      "supplier_count_latest": 22,
      "buyer_market_hhi": 3402.83,
      "distance_km": 6674.03125,
      "has_reported_fta": 0,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 0,
      "max_drawdown_pct": 0,
      "attention_level": "Not monitored",
      "primary_risk_reason": "The lane has limited historical coverage",
      "risk_driver_labels": "['limited_history']",
      "signal_flag": "Declining",
      "confidence_label": "Low",
      "refreshed_at": "2026-07-20 09:30:31"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 100821,
    "num_markets": 9,
    "highest_price_importer_iso3": "MWI",
    "highest_price_usd_per_ton": 54466.66666666667,
    "lowest_price_importer_iso3": "UGA",
    "lowest_price_usd_per_ton": 426.22013944450794,
    "median_price_across_markets": 1505.204460966543,
    "price_spread_pct": 3590.239593930047,
    "avg_quantity_metric_tons": 10.847307692307691,
    "total_trade_value_usd": 210810
  },
  "history": [
    {
      "year": 2009,
      "export_value_usd": 4551.044176573685,
      "active_destinations": 3,
      "yoy_growth_pct": 18861.01156298283
    },
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      "year": 2010,
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}