{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/090190",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/090190",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/090190",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "090190",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 122,
    "current_lane_count": 36,
    "active_market_count": 36,
    "exports_latest_observed_lanes_usd": 776062.7175276428,
    "exports_current_2024_usd": 540322.6959121074,
    "exports_avg_3y_usd": 727273.0089507728,
    "exports_avg_5y_usd": 1622770.1295701708,
    "exports_avg_10y_usd": 1213303.8476032997,
    "exports_cagr_3y_pct": -43.73662750274572,
    "exports_cagr_5y_pct": -5.136004604557643,
    "exports_cagr_10y_pct": -10.344339743246945,
    "exports_all_year_lane_avg_usd": 2630923.326469331,
    "exports_historical_lane_peak_usd": 13876232.21209578,
    "historical_peak_year": 2006,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -33.39228775949877,
    "trend_label": "Rapid decline",
    "top_market_iso3": "ZAF",
    "top_market_exports_usd": 230716.6113363085,
    "top_market_share_pct": 29.729119325731624,
    "destination_hhi": 1365.9692540128528,
    "weighted_share_latest_pct": 10.691784936840401,
    "weighted_share_change_1y_pp": 7.953411911601422,
    "weighted_volatility_cv": 1.9117553053633416,
    "weighted_max_drawdown_pct": 88.14038871018676,
    "limited_history_lane_share_pct": 40.98360655737705,
    "data_freshness_years": 0,
    "coverage_score": 98,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 90190,
      "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
      "hs_chapter": 9,
      "hs_heading": 901,
      "substitution_elasticity": -5.5800691,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
    "hs_chapter": 9,
    "hs_heading": 901,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 90190,
      "num_markets": 60,
      "highest_price_importer_iso3": "TZA",
      "highest_price_usd_per_ton": 71090.90909090909,
      "lowest_price_importer_iso3": "SOM",
      "lowest_price_usd_per_ton": 152.08228674496516,
      "median_price_across_markets": 7000,
      "price_spread_pct": 1013.4118114880589,
      "avg_quantity_metric_tons": 35.250368421052634,
      "total_trade_value_usd": 9521106
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1132911.0094968244,
        "active_destinations": 32,
        "yoy_growth_pct": -36.37892306325593
      },
      {
        "year": 2011,
        "export_value_usd": 1935204.0840480803,
        "active_destinations": 56,
        "yoy_growth_pct": 70.81695453799055
      },
      {
        "year": 2012,
        "export_value_usd": 2025795.369865595,
        "active_destinations": 58,
        "yoy_growth_pct": 4.6812264693042005
      },
      {
        "year": 2013,
        "export_value_usd": 421390.566964942,
        "active_destinations": 39,
        "yoy_growth_pct": -79.19875949795956
      },
      {
        "year": 2014,
        "export_value_usd": 1610186.1181661887,
        "active_destinations": 55,
        "yoy_growth_pct": 282.11252087665974
      },
      {
        "year": 2015,
        "export_value_usd": 779995.8553213774,
        "active_destinations": 66,
        "yoy_growth_pct": -51.55865234947497
      },
      {
        "year": 2016,
        "export_value_usd": 972279.5539838879,
        "active_destinations": 63,
        "yoy_growth_pct": 24.651887231283414
      },
      {
        "year": 2017,
        "export_value_usd": 734427.3326689338,
        "active_destinations": 71,
        "yoy_growth_pct": -24.46335730709973
      },
      {
        "year": 2018,
        "export_value_usd": 829176.1256925686,
        "active_destinations": 80,
        "yoy_growth_pct": 12.901043957516464
      },
      {
        "year": 2019,
        "export_value_usd": 703308.9605153764,
        "active_destinations": 38,
        "yoy_growth_pct": -15.179786450322814
      },
      {
        "year": 2020,
        "export_value_usd": 2898308.594931392,
        "active_destinations": 30,
        "yoy_growth_pct": 312.0960712355415
      },
      {
        "year": 2021,
        "export_value_usd": 3033723.0260671424,
        "active_destinations": 46,
        "yoy_growth_pct": 4.672188164247427
      },
      {
        "year": 2022,
        "export_value_usd": 1402613.1636527688,
        "active_destinations": 34,
        "yoy_growth_pct": -53.765945288977534
      },
      {
        "year": 2023,
        "export_value_usd": 238883.16728744266,
        "active_destinations": 33,
        "yoy_growth_pct": -82.968706306354
      },
      {
        "year": 2024,
        "export_value_usd": 540322.6959121074,
        "active_destinations": 36,
        "yoy_growth_pct": 126.18701101779575
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "090190",
    "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
    "hs_chapter": 9,
    "hs_heading": 901
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 90190,
    "num_markets": 60,
    "highest_price_importer_iso3": "TZA",
    "highest_price_usd_per_ton": 71090.90909090909,
    "lowest_price_importer_iso3": "SOM",
    "lowest_price_usd_per_ton": 152.08228674496516,
    "median_price_across_markets": 7000,
    "price_spread_pct": 1013.4118114880589,
    "avg_quantity_metric_tons": 35.250368421052634,
    "total_trade_value_usd": 9521106
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1132911.0094968244,
      "active_destinations": 32,
      "yoy_growth_pct": -36.37892306325593
    },
    {
      "year": 2011,
      "export_value_usd": 1935204.0840480803,
      "active_destinations": 56,
      "yoy_growth_pct": 70.81695453799055
    },
    {
      "year": 2012,
      "export_value_usd": 2025795.369865595,
      "active_destinations": 58,
      "yoy_growth_pct": 4.6812264693042005
    },
    {
      "year": 2013,
      "export_value_usd": 421390.566964942,
      "active_destinations": 39,
      "yoy_growth_pct": -79.19875949795956
    },
    {
      "year": 2014,
      "export_value_usd": 1610186.1181661887,
      "active_destinations": 55,
      "yoy_growth_pct": 282.11252087665974
    },
    {
      "year": 2015,
      "export_value_usd": 779995.8553213774,
      "active_destinations": 66,
      "yoy_growth_pct": -51.55865234947497
    },
    {
      "year": 2016,
      "export_value_usd": 972279.5539838879,
      "active_destinations": 63,
      "yoy_growth_pct": 24.651887231283414
    },
    {
      "year": 2017,
      "export_value_usd": 734427.3326689338,
      "active_destinations": 71,
      "yoy_growth_pct": -24.46335730709973
    },
    {
      "year": 2018,
      "export_value_usd": 829176.1256925686,
      "active_destinations": 80,
      "yoy_growth_pct": 12.901043957516464
    },
    {
      "year": 2019,
      "export_value_usd": 703308.9605153764,
      "active_destinations": 38,
      "yoy_growth_pct": -15.179786450322814
    },
    {
      "year": 2020,
      "export_value_usd": 2898308.594931392,
      "active_destinations": 30,
      "yoy_growth_pct": 312.0960712355415
    },
    {
      "year": 2021,
      "export_value_usd": 3033723.0260671424,
      "active_destinations": 46,
      "yoy_growth_pct": 4.672188164247427
    },
    {
      "year": 2022,
      "export_value_usd": 1402613.1636527688,
      "active_destinations": 34,
      "yoy_growth_pct": -53.765945288977534
    },
    {
      "year": 2023,
      "export_value_usd": 238883.16728744266,
      "active_destinations": 33,
      "yoy_growth_pct": -82.968706306354
    },
    {
      "year": 2024,
      "export_value_usd": 540322.6959121074,
      "active_destinations": 36,
      "yoy_growth_pct": 126.18701101779575
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}