{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/090112",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/090112",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/090112",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "090112",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 82,
    "current_lane_count": 24,
    "active_market_count": 24,
    "exports_latest_observed_lanes_usd": 3680290.068094069,
    "exports_current_2024_usd": 2987022.177775254,
    "exports_avg_3y_usd": 2909534.1852800217,
    "exports_avg_5y_usd": 2401230.327371942,
    "exports_avg_10y_usd": 1726884.1089315484,
    "exports_cagr_3y_pct": 25.17774683341303,
    "exports_cagr_5y_pct": 31.613503666155076,
    "exports_cagr_10y_pct": 19.54972827423378,
    "exports_all_year_lane_avg_usd": 2286999.2249659644,
    "exports_historical_lane_peak_usd": 6891880.618872611,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": 5.6280185591792495,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 2031399.8261082221,
    "top_market_share_pct": 55.19673146742571,
    "destination_hhi": 3417.119231753791,
    "weighted_share_latest_pct": 8.587768341101468,
    "weighted_share_change_1y_pp": 0.9968922389494363,
    "weighted_volatility_cv": 1.065584887958183,
    "weighted_max_drawdown_pct": 88.02950013516431,
    "limited_history_lane_share_pct": 56.09756097560975,
    "data_freshness_years": 0,
    "coverage_score": 82,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 90112,
      "hs_description": "Coffee: decaffeinated, not roasted",
      "hs_chapter": 9,
      "hs_heading": 901,
      "substitution_elasticity": -5.7658949,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Coffee: decaffeinated, not roasted",
    "hs_chapter": 9,
    "hs_heading": 901,
    "destinations": [
      {
        "hs_code": 90112,
        "corridor_rank": 58,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2031399.8261082221,
        "exports_all_year_avg_usd": 1003574.0936357107,
        "exports_avg_3y_usd": 2022777.3125722501,
        "exports_avg_5y_usd": 1792455.2988104583,
        "exports_avg_10y_usd": 1309655.3735314275,
        "exports_cagr_3y_pct": 11.72204599334048,
        "exports_cagr_5y_pct": 28.23284157165311,
        "exports_cagr_10y_pct": 19.374299057707557,
        "exports_historical_peak_usd": 2174838.720268712,
        "buyer_imports_latest_observed_usd": 597212813.8718314,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": -7.652253064367077,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 5.7084,
        "buyer_yoy_all_avg_pct": 3.5631,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 0.34014672473926244,
        "market_share_change_1y_pp": -0.04480595495465001,
        "peer_best_share_pct": 34.610372762628344,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 45,
        "buyer_market_hhi": 1853.13,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 0.6105433494383221,
        "max_drawdown_pct": 89.8183801316692,
        "attention_level": "Watch",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "['long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 90112,
      "num_markets": 42,
      "highest_price_importer_iso3": "BEL",
      "highest_price_usd_per_ton": 163000,
      "lowest_price_importer_iso3": "UGA",
      "lowest_price_usd_per_ton": 486.6666666666667,
      "median_price_across_markets": 7980,
      "price_spread_pct": 2036.5079365079366,
      "avg_quantity_metric_tons": 16.354063157894736,
      "total_trade_value_usd": 7826421
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 775962.0532741061,
        "active_destinations": 20,
        "yoy_growth_pct": -20.703087050274842
      },
      {
        "year": 2011,
        "export_value_usd": 544209.2938638153,
        "active_destinations": 27,
        "yoy_growth_pct": -29.866506800484604
      },
      {
        "year": 2012,
        "export_value_usd": 2158065.1478089257,
        "active_destinations": 26,
        "yoy_growth_pct": 296.55058672132253
      },
      {
        "year": 2013,
        "export_value_usd": 1691356.0031253046,
        "active_destinations": 21,
        "yoy_growth_pct": -21.62627690630512
      },
      {
        "year": 2014,
        "export_value_usd": 500901.7093251176,
        "active_destinations": 29,
        "yoy_growth_pct": -70.384608065981
      },
      {
        "year": 2015,
        "export_value_usd": 1694150.6193088165,
        "active_destinations": 14,
        "yoy_growth_pct": 238.22017129696061
      },
      {
        "year": 2016,
        "export_value_usd": 742942.6620548316,
        "active_destinations": 19,
        "yoy_growth_pct": -56.146599151972744
      },
      {
        "year": 2017,
        "export_value_usd": 589344.1645406217,
        "active_destinations": 21,
        "yoy_growth_pct": -20.67434074782932
      },
      {
        "year": 2018,
        "export_value_usd": 1479878.6988687874,
        "active_destinations": 18,
        "yoy_growth_pct": 151.10602393464166
      },
      {
        "year": 2019,
        "export_value_usd": 756373.3076827226,
        "active_destinations": 19,
        "yoy_growth_pct": -48.88950639934942
      },
      {
        "year": 2020,
        "export_value_usd": 1754699.3293454687,
        "active_destinations": 23,
        "yoy_growth_pct": 131.98853152569419
      },
      {
        "year": 2021,
        "export_value_usd": 1522849.751674174,
        "active_destinations": 24,
        "yoy_growth_pct": -13.213065839477936
      },
      {
        "year": 2022,
        "export_value_usd": 2325906.6201781807,
        "active_destinations": 21,
        "yoy_growth_pct": 52.733821417454394
      },
      {
        "year": 2023,
        "export_value_usd": 3415673.757886631,
        "active_destinations": 25,
        "yoy_growth_pct": 46.85343462434302
      },
      {
        "year": 2024,
        "export_value_usd": 2987022.177775254,
        "active_destinations": 24,
        "yoy_growth_pct": -12.549546897493958
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "090112",
    "hs_description": "Coffee: decaffeinated, not roasted",
    "hs_chapter": 9,
    "hs_heading": 901
  },
  "destinations": [
    {
      "hs_code": 90112,
      "corridor_rank": 58,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 2031399.8261082221,
      "exports_all_year_avg_usd": 1003574.0936357107,
      "exports_avg_3y_usd": 2022777.3125722501,
      "exports_avg_5y_usd": 1792455.2988104583,
      "exports_avg_10y_usd": 1309655.3735314275,
      "exports_cagr_3y_pct": 11.72204599334048,
      "exports_cagr_5y_pct": 28.23284157165311,
      "exports_cagr_10y_pct": 19.374299057707557,
      "exports_historical_peak_usd": 2174838.720268712,
      "buyer_imports_latest_observed_usd": 597212813.8718314,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 51.724137931034484,
      "trend_acceleration_pct": -7.652253064367077,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 5.7084,
      "buyer_yoy_all_avg_pct": 3.5631,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 0.34014672473926244,
      "market_share_change_1y_pp": -0.04480595495465001,
      "peer_best_share_pct": 34.610372762628344,
      "peer_top_exporter": "DEU",
      "supplier_count_latest": 45,
      "buyer_market_hhi": 1853.13,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 0.6105433494383221,
      "max_drawdown_pct": 89.8183801316692,
      "attention_level": "Watch",
      "primary_risk_reason": "No material risk condition is currently identified",
      "risk_driver_labels": "['long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 90112,
    "num_markets": 42,
    "highest_price_importer_iso3": "BEL",
    "highest_price_usd_per_ton": 163000,
    "lowest_price_importer_iso3": "UGA",
    "lowest_price_usd_per_ton": 486.6666666666667,
    "median_price_across_markets": 7980,
    "price_spread_pct": 2036.5079365079366,
    "avg_quantity_metric_tons": 16.354063157894736,
    "total_trade_value_usd": 7826421
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 775962.0532741061,
      "active_destinations": 20,
      "yoy_growth_pct": -20.703087050274842
    },
    {
      "year": 2011,
      "export_value_usd": 544209.2938638153,
      "active_destinations": 27,
      "yoy_growth_pct": -29.866506800484604
    },
    {
      "year": 2012,
      "export_value_usd": 2158065.1478089257,
      "active_destinations": 26,
      "yoy_growth_pct": 296.55058672132253
    },
    {
      "year": 2013,
      "export_value_usd": 1691356.0031253046,
      "active_destinations": 21,
      "yoy_growth_pct": -21.62627690630512
    },
    {
      "year": 2014,
      "export_value_usd": 500901.7093251176,
      "active_destinations": 29,
      "yoy_growth_pct": -70.384608065981
    },
    {
      "year": 2015,
      "export_value_usd": 1694150.6193088165,
      "active_destinations": 14,
      "yoy_growth_pct": 238.22017129696061
    },
    {
      "year": 2016,
      "export_value_usd": 742942.6620548316,
      "active_destinations": 19,
      "yoy_growth_pct": -56.146599151972744
    },
    {
      "year": 2017,
      "export_value_usd": 589344.1645406217,
      "active_destinations": 21,
      "yoy_growth_pct": -20.67434074782932
    },
    {
      "year": 2018,
      "export_value_usd": 1479878.6988687874,
      "active_destinations": 18,
      "yoy_growth_pct": 151.10602393464166
    },
    {
      "year": 2019,
      "export_value_usd": 756373.3076827226,
      "active_destinations": 19,
      "yoy_growth_pct": -48.88950639934942
    },
    {
      "year": 2020,
      "export_value_usd": 1754699.3293454687,
      "active_destinations": 23,
      "yoy_growth_pct": 131.98853152569419
    },
    {
      "year": 2021,
      "export_value_usd": 1522849.751674174,
      "active_destinations": 24,
      "yoy_growth_pct": -13.213065839477936
    },
    {
      "year": 2022,
      "export_value_usd": 2325906.6201781807,
      "active_destinations": 21,
      "yoy_growth_pct": 52.733821417454394
    },
    {
      "year": 2023,
      "export_value_usd": 3415673.757886631,
      "active_destinations": 25,
      "yoy_growth_pct": 46.85343462434302
    },
    {
      "year": 2024,
      "export_value_usd": 2987022.177775254,
      "active_destinations": 24,
      "yoy_growth_pct": -12.549546897493958
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}