{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/081040",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/081040",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/081040",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "081040",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 50,
    "current_lane_count": 20,
    "active_market_count": 20,
    "exports_latest_observed_lanes_usd": 402227.5393139447,
    "exports_current_2024_usd": 349077.35299608303,
    "exports_avg_3y_usd": 220334.71080755125,
    "exports_avg_5y_usd": 155940.11141179517,
    "exports_avg_10y_usd": 115637.56360730194,
    "exports_cagr_3y_pct": 98.6029232965882,
    "exports_cagr_5y_pct": 24.455767013711526,
    "exports_cagr_10y_pct": 56.01420316725625,
    "exports_all_year_lane_avg_usd": 296723.97078264656,
    "exports_historical_lane_peak_usd": 734537.0713190718,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 37.93103448275862,
    "trend_acceleration_pct": 42.58872012933195,
    "trend_label": "Rapid growth",
    "top_market_iso3": "MYS",
    "top_market_exports_usd": 109924.80882852139,
    "top_market_share_pct": 27.329011090591536,
    "destination_hhi": 1336.1870482428628,
    "weighted_share_latest_pct": 1.371881690596011,
    "weighted_share_change_1y_pp": 0.5810272548733239,
    "weighted_volatility_cv": 0.9325109810964266,
    "weighted_max_drawdown_pct": 55.16670008975334,
    "limited_history_lane_share_pct": 72,
    "data_freshness_years": 0,
    "coverage_score": 80,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 81040,
      "hs_description": "Fruit, edible: cranberries, bilberries and other fruits of the genus vaccinium, fresh",
      "hs_chapter": 8,
      "hs_heading": 810,
      "substitution_elasticity": -4.6959929,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Fruit, edible: cranberries, bilberries and other fruits of the genus vaccinium, fresh",
    "hs_chapter": 8,
    "hs_heading": 810,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 81040,
      "num_markets": 30,
      "highest_price_importer_iso3": "KAZ",
      "highest_price_usd_per_ton": 19071.428571428572,
      "lowest_price_importer_iso3": "SOM",
      "lowest_price_usd_per_ton": 142.5742574257426,
      "median_price_across_markets": 6832.155855277242,
      "price_spread_pct": 277.0553645871815,
      "avg_quantity_metric_tons": 1.4803157894736843,
      "total_trade_value_usd": 541413
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 11586.614314801614,
        "active_destinations": 3,
        "yoy_growth_pct": 1104.54832888816
      },
      {
        "year": 2011,
        "export_value_usd": 2472.6413287636915,
        "active_destinations": 6,
        "yoy_growth_pct": -78.6595008551812
      },
      {
        "year": 2012,
        "export_value_usd": 39.29104534728146,
        "active_destinations": 3,
        "yoy_growth_pct": -98.41096867183214
      },
      {
        "year": 2013,
        "export_value_usd": 112454.37100581145,
        "active_destinations": 5,
        "yoy_growth_pct": 286108.65139082423
      },
      {
        "year": 2014,
        "export_value_usd": 4085.8300768490494,
        "active_destinations": 6,
        "yoy_growth_pct": -96.36667739963804
      },
      {
        "year": 2015,
        "export_value_usd": 146600.6872773595,
        "active_destinations": 8,
        "yoy_growth_pct": 3488.0270231506165
      },
      {
        "year": 2016,
        "export_value_usd": 31706.403066154682,
        "active_destinations": 5,
        "yoy_growth_pct": -78.37226846954127
      },
      {
        "year": 2017,
        "export_value_usd": 11899.595947131342,
        "active_destinations": 4,
        "yoy_growth_pct": -62.46942321933172
      },
      {
        "year": 2018,
        "export_value_usd": 69559.76960416124,
        "active_destinations": 7,
        "yoy_growth_pct": 484.5557270449182
      },
      {
        "year": 2019,
        "export_value_usd": 116908.62311923681,
        "active_destinations": 11,
        "yoy_growth_pct": 68.06930756746361
      },
      {
        "year": 2020,
        "export_value_usd": 74134.41543657648,
        "active_destinations": 8,
        "yoy_growth_pct": -36.58772684289874
      },
      {
        "year": 2021,
        "export_value_usd": 44562.009199745495,
        "active_destinations": 11,
        "yoy_growth_pct": -39.890253484403324
      },
      {
        "year": 2022,
        "export_value_usd": 163030.4143354512,
        "active_destinations": 18,
        "yoy_growth_pct": 265.85068147327235
      },
      {
        "year": 2023,
        "export_value_usd": 148896.36509111954,
        "active_destinations": 20,
        "yoy_growth_pct": -8.669578190023769
      },
      {
        "year": 2024,
        "export_value_usd": 349077.35299608303,
        "active_destinations": 20,
        "yoy_growth_pct": 134.44316641474725
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "081040",
    "hs_description": "Fruit, edible: cranberries, bilberries and other fruits of the genus vaccinium, fresh",
    "hs_chapter": 8,
    "hs_heading": 810
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 81040,
    "num_markets": 30,
    "highest_price_importer_iso3": "KAZ",
    "highest_price_usd_per_ton": 19071.428571428572,
    "lowest_price_importer_iso3": "SOM",
    "lowest_price_usd_per_ton": 142.5742574257426,
    "median_price_across_markets": 6832.155855277242,
    "price_spread_pct": 277.0553645871815,
    "avg_quantity_metric_tons": 1.4803157894736843,
    "total_trade_value_usd": 541413
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 11586.614314801614,
      "active_destinations": 3,
      "yoy_growth_pct": 1104.54832888816
    },
    {
      "year": 2011,
      "export_value_usd": 2472.6413287636915,
      "active_destinations": 6,
      "yoy_growth_pct": -78.6595008551812
    },
    {
      "year": 2012,
      "export_value_usd": 39.29104534728146,
      "active_destinations": 3,
      "yoy_growth_pct": -98.41096867183214
    },
    {
      "year": 2013,
      "export_value_usd": 112454.37100581145,
      "active_destinations": 5,
      "yoy_growth_pct": 286108.65139082423
    },
    {
      "year": 2014,
      "export_value_usd": 4085.8300768490494,
      "active_destinations": 6,
      "yoy_growth_pct": -96.36667739963804
    },
    {
      "year": 2015,
      "export_value_usd": 146600.6872773595,
      "active_destinations": 8,
      "yoy_growth_pct": 3488.0270231506165
    },
    {
      "year": 2016,
      "export_value_usd": 31706.403066154682,
      "active_destinations": 5,
      "yoy_growth_pct": -78.37226846954127
    },
    {
      "year": 2017,
      "export_value_usd": 11899.595947131342,
      "active_destinations": 4,
      "yoy_growth_pct": -62.46942321933172
    },
    {
      "year": 2018,
      "export_value_usd": 69559.76960416124,
      "active_destinations": 7,
      "yoy_growth_pct": 484.5557270449182
    },
    {
      "year": 2019,
      "export_value_usd": 116908.62311923681,
      "active_destinations": 11,
      "yoy_growth_pct": 68.06930756746361
    },
    {
      "year": 2020,
      "export_value_usd": 74134.41543657648,
      "active_destinations": 8,
      "yoy_growth_pct": -36.58772684289874
    },
    {
      "year": 2021,
      "export_value_usd": 44562.009199745495,
      "active_destinations": 11,
      "yoy_growth_pct": -39.890253484403324
    },
    {
      "year": 2022,
      "export_value_usd": 163030.4143354512,
      "active_destinations": 18,
      "yoy_growth_pct": 265.85068147327235
    },
    {
      "year": 2023,
      "export_value_usd": 148896.36509111954,
      "active_destinations": 20,
      "yoy_growth_pct": -8.669578190023769
    },
    {
      "year": 2024,
      "export_value_usd": 349077.35299608303,
      "active_destinations": 20,
      "yoy_growth_pct": 134.44316641474725
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}