{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/080450",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/080450",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/080450",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "080450",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 115,
    "current_lane_count": 41,
    "active_market_count": 41,
    "exports_latest_observed_lanes_usd": 16364036.390387371,
    "exports_current_2024_usd": 15824862.920760427,
    "exports_avg_3y_usd": 18509324.44583166,
    "exports_avg_5y_usd": 17905752.43602388,
    "exports_avg_10y_usd": 18417054.032603443,
    "exports_cagr_3y_pct": -7.071259440675415,
    "exports_cagr_5y_pct": -0.33358534485624647,
    "exports_cagr_10y_pct": 0.04172720184636436,
    "exports_all_year_lane_avg_usd": 11683182.24412425,
    "exports_historical_lane_peak_usd": 38614775.20787476,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -7.112986642521779,
    "trend_label": "Declining",
    "top_market_iso3": "ARE",
    "top_market_exports_usd": 6281684.289462638,
    "top_market_share_pct": 38.387132242951076,
    "destination_hhi": 1981.0949951651316,
    "weighted_share_latest_pct": 15.567711850855254,
    "weighted_share_change_1y_pp": -2.5494744401613416,
    "weighted_volatility_cv": 1.107453046233485,
    "weighted_max_drawdown_pct": 84.06065770886306,
    "limited_history_lane_share_pct": 35.65217391304348,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 80450,
      "hs_description": "Fruit, edible: guavas, mangoes and mangosteens, fresh or dried",
      "hs_chapter": 8,
      "hs_heading": 804,
      "substitution_elasticity": -2.9876018,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Fruit, edible: guavas, mangoes and mangosteens, fresh or dried",
    "hs_chapter": 8,
    "hs_heading": 804,
    "destinations": [
      {
        "hs_code": 80450,
        "corridor_rank": 100,
        "exporter_iso3": "KEN",
        "importer_iso3": "ARE",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 6281684.289462638,
        "exports_all_year_avg_usd": 5725488.578605886,
        "exports_avg_3y_usd": 6985483.088652846,
        "exports_avg_5y_usd": 6390209.052170794,
        "exports_avg_10y_usd": 8299242.318850616,
        "exports_cagr_3y_pct": -4.432923363392338,
        "exports_cagr_5y_pct": -2.830346164979025,
        "exports_cagr_10y_pct": -4.50493489466548,
        "exports_historical_peak_usd": 13088904.354932448,
        "buyer_imports_latest_observed_usd": 99945595.9864467,
        "historical_peak_year": 2015,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": 0.07201153127314175,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 6.6292,
        "buyer_yoy_all_avg_pct": 15.8321,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 6.285103638097748,
        "market_share_change_1y_pp": -1.3550581596949938,
        "peer_best_share_pct": 27.340616976150145,
        "peer_top_exporter": "IND",
        "supplier_count_latest": 59,
        "buyer_market_hhi": 1735.42,
        "distance_km": 3437.678955078125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05214629114545451,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.5813130993626054,
        "max_drawdown_pct": 70.98610485569858,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 80450,
      "num_markets": 72,
      "highest_price_importer_iso3": "MUS",
      "highest_price_usd_per_ton": 16636.90476190476,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 13.76711644177911,
      "median_price_across_markets": 1878.9617216091337,
      "price_spread_pct": 884.6980464949017,
      "avg_quantity_metric_tons": 459.3634705882352,
      "total_trade_value_usd": 73797211
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 11032992.780751264,
        "active_destinations": 40,
        "yoy_growth_pct": 9.671843175993514
      },
      {
        "year": 2011,
        "export_value_usd": 12390494.373599352,
        "active_destinations": 51,
        "yoy_growth_pct": 12.304019587654013
      },
      {
        "year": 2012,
        "export_value_usd": 14024914.849519553,
        "active_destinations": 52,
        "yoy_growth_pct": 13.190922223431933
      },
      {
        "year": 2013,
        "export_value_usd": 16294733.159082629,
        "active_destinations": 45,
        "yoy_growth_pct": 16.184186028343927
      },
      {
        "year": 2014,
        "export_value_usd": 15758981.488079082,
        "active_destinations": 53,
        "yoy_growth_pct": -3.287882445039736
      },
      {
        "year": 2015,
        "export_value_usd": 21096790.73490096,
        "active_destinations": 37,
        "yoy_growth_pct": 33.871537008020944
      },
      {
        "year": 2016,
        "export_value_usd": 18710574.821983196,
        "active_destinations": 46,
        "yoy_growth_pct": -11.310800504695651
      },
      {
        "year": 2017,
        "export_value_usd": 18359426.574817967,
        "active_destinations": 39,
        "yoy_growth_pct": -1.8767368213223594
      },
      {
        "year": 2018,
        "export_value_usd": 20383513.810733456,
        "active_destinations": 35,
        "yoy_growth_pct": 11.024784612237044
      },
      {
        "year": 2019,
        "export_value_usd": 16091472.20347946,
        "active_destinations": 42,
        "yoy_growth_pct": -21.056436329412023
      },
      {
        "year": 2020,
        "export_value_usd": 14281565.640006019,
        "active_destinations": 44,
        "yoy_growth_pct": -11.24761327358279
      },
      {
        "year": 2021,
        "export_value_usd": 19719223.202618387,
        "active_destinations": 46,
        "yoy_growth_pct": 38.074660017527854
      },
      {
        "year": 2022,
        "export_value_usd": 22009347.200414106,
        "active_destinations": 46,
        "yoy_growth_pct": 11.613662334790293
      },
      {
        "year": 2023,
        "export_value_usd": 17693763.216320448,
        "active_destinations": 52,
        "yoy_growth_pct": -19.607959949000488
      },
      {
        "year": 2024,
        "export_value_usd": 15824862.920760427,
        "active_destinations": 41,
        "yoy_growth_pct": -10.562480534588465
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "080450",
    "hs_description": "Fruit, edible: guavas, mangoes and mangosteens, fresh or dried",
    "hs_chapter": 8,
    "hs_heading": 804
  },
  "destinations": [
    {
      "hs_code": 80450,
      "corridor_rank": 100,
      "exporter_iso3": "KEN",
      "importer_iso3": "ARE",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 6281684.289462638,
      "exports_all_year_avg_usd": 5725488.578605886,
      "exports_avg_3y_usd": 6985483.088652846,
      "exports_avg_5y_usd": 6390209.052170794,
      "exports_avg_10y_usd": 8299242.318850616,
      "exports_cagr_3y_pct": -4.432923363392338,
      "exports_cagr_5y_pct": -2.830346164979025,
      "exports_cagr_10y_pct": -4.50493489466548,
      "exports_historical_peak_usd": 13088904.354932448,
      "buyer_imports_latest_observed_usd": 99945595.9864467,
      "historical_peak_year": 2015,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": 0.07201153127314175,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 6.6292,
      "buyer_yoy_all_avg_pct": 15.8321,
      "buyer_trend_consistency_pct": 72.4138,
      "market_share_latest_pct": 6.285103638097748,
      "market_share_change_1y_pp": -1.3550581596949938,
      "peer_best_share_pct": 27.340616976150145,
      "peer_top_exporter": "IND",
      "supplier_count_latest": 59,
      "buyer_market_hhi": 1735.42,
      "distance_km": 3437.678955078125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.05214629114545451,
      "tariff_advantage_pp": null,
      "volatility_cv": 0.5813130993626054,
      "max_drawdown_pct": 70.98610485569858,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 80450,
    "num_markets": 72,
    "highest_price_importer_iso3": "MUS",
    "highest_price_usd_per_ton": 16636.90476190476,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 13.76711644177911,
    "median_price_across_markets": 1878.9617216091337,
    "price_spread_pct": 884.6980464949017,
    "avg_quantity_metric_tons": 459.3634705882352,
    "total_trade_value_usd": 73797211
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 11032992.780751264,
      "active_destinations": 40,
      "yoy_growth_pct": 9.671843175993514
    },
    {
      "year": 2011,
      "export_value_usd": 12390494.373599352,
      "active_destinations": 51,
      "yoy_growth_pct": 12.304019587654013
    },
    {
      "year": 2012,
      "export_value_usd": 14024914.849519553,
      "active_destinations": 52,
      "yoy_growth_pct": 13.190922223431933
    },
    {
      "year": 2013,
      "export_value_usd": 16294733.159082629,
      "active_destinations": 45,
      "yoy_growth_pct": 16.184186028343927
    },
    {
      "year": 2014,
      "export_value_usd": 15758981.488079082,
      "active_destinations": 53,
      "yoy_growth_pct": -3.287882445039736
    },
    {
      "year": 2015,
      "export_value_usd": 21096790.73490096,
      "active_destinations": 37,
      "yoy_growth_pct": 33.871537008020944
    },
    {
      "year": 2016,
      "export_value_usd": 18710574.821983196,
      "active_destinations": 46,
      "yoy_growth_pct": -11.310800504695651
    },
    {
      "year": 2017,
      "export_value_usd": 18359426.574817967,
      "active_destinations": 39,
      "yoy_growth_pct": -1.8767368213223594
    },
    {
      "year": 2018,
      "export_value_usd": 20383513.810733456,
      "active_destinations": 35,
      "yoy_growth_pct": 11.024784612237044
    },
    {
      "year": 2019,
      "export_value_usd": 16091472.20347946,
      "active_destinations": 42,
      "yoy_growth_pct": -21.056436329412023
    },
    {
      "year": 2020,
      "export_value_usd": 14281565.640006019,
      "active_destinations": 44,
      "yoy_growth_pct": -11.24761327358279
    },
    {
      "year": 2021,
      "export_value_usd": 19719223.202618387,
      "active_destinations": 46,
      "yoy_growth_pct": 38.074660017527854
    },
    {
      "year": 2022,
      "export_value_usd": 22009347.200414106,
      "active_destinations": 46,
      "yoy_growth_pct": 11.613662334790293
    },
    {
      "year": 2023,
      "export_value_usd": 17693763.216320448,
      "active_destinations": 52,
      "yoy_growth_pct": -19.607959949000488
    },
    {
      "year": 2024,
      "export_value_usd": 15824862.920760427,
      "active_destinations": 41,
      "yoy_growth_pct": -10.562480534588465
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}