{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/070970",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/070970",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/070970",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "070970",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 57,
    "current_lane_count": 16,
    "active_market_count": 16,
    "exports_latest_observed_lanes_usd": 103587.85845752187,
    "exports_current_2024_usd": 83043.12353899487,
    "exports_avg_3y_usd": 107597.64879735121,
    "exports_avg_5y_usd": 99037.3045621471,
    "exports_avg_10y_usd": 95895.69489744848,
    "exports_cagr_3y_pct": -13.572201298420538,
    "exports_cagr_5y_pct": 9.88114409600971,
    "exports_cagr_10y_pct": -0.6735457584875815,
    "exports_all_year_lane_avg_usd": 209982.92302074344,
    "exports_historical_lane_peak_usd": 965077.8257913494,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -12.898655539932957,
    "trend_label": "Rapid decline",
    "top_market_iso3": "ARE",
    "top_market_exports_usd": 46964.39877384323,
    "top_market_share_pct": 45.33774466734618,
    "destination_hhi": 2422.7557575600554,
    "weighted_share_latest_pct": 5.2764339457548886,
    "weighted_share_change_1y_pp": -0.3517368147173189,
    "weighted_volatility_cv": 1.1054459143226978,
    "weighted_max_drawdown_pct": 68.03005277569581,
    "limited_history_lane_share_pct": 64.91228070175438,
    "data_freshness_years": 0,
    "coverage_score": 78,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 70970,
      "hs_description": "Vegetables: spinach, New Zealand spinach and orache spinach (garden spinach), fresh or chilled",
      "hs_chapter": 7,
      "hs_heading": 709,
      "substitution_elasticity": -6.6044993,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vegetables: spinach, New Zealand spinach and orache spinach (garden spinach), fresh or chilled",
    "hs_chapter": 7,
    "hs_heading": 709,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 70970,
      "num_markets": 21,
      "highest_price_importer_iso3": "OMN",
      "highest_price_usd_per_ton": 14839.024390243903,
      "lowest_price_importer_iso3": "PAN",
      "lowest_price_usd_per_ton": 600,
      "median_price_across_markets": 6350.354609929078,
      "price_spread_pct": 224.22408298239787,
      "avg_quantity_metric_tons": 1.4603636363636368,
      "total_trade_value_usd": 340246
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 43749.117930087246,
        "active_destinations": 9,
        "yoy_growth_pct": -54.12757664066225
      },
      {
        "year": 2011,
        "export_value_usd": 69284.71364549822,
        "active_destinations": 13,
        "yoy_growth_pct": 58.36825271818699
      },
      {
        "year": 2012,
        "export_value_usd": 106545.90545312731,
        "active_destinations": 15,
        "yoy_growth_pct": 53.779816422825235
      },
      {
        "year": 2013,
        "export_value_usd": 129190.48128205806,
        "active_destinations": 10,
        "yoy_growth_pct": 21.253351532023686
      },
      {
        "year": 2014,
        "export_value_usd": 88849.37009951042,
        "active_destinations": 13,
        "yoy_growth_pct": -31.22607082364837
      },
      {
        "year": 2015,
        "export_value_usd": 103110.66947653773,
        "active_destinations": 12,
        "yoy_growth_pct": 16.05109789867368
      },
      {
        "year": 2016,
        "export_value_usd": 80176.93279885453,
        "active_destinations": 12,
        "yoy_growth_pct": -22.241865748822097
      },
      {
        "year": 2017,
        "export_value_usd": 115217.18991662512,
        "active_destinations": 11,
        "yoy_growth_pct": 43.703663752863356
      },
      {
        "year": 2018,
        "export_value_usd": 113422.9099955434,
        "active_destinations": 11,
        "yoy_growth_pct": -1.5573022761448325
      },
      {
        "year": 2019,
        "export_value_usd": 51842.723976188434,
        "active_destinations": 8,
        "yoy_growth_pct": -54.29254638394886
      },
      {
        "year": 2020,
        "export_value_usd": 43763.265059348945,
        "active_destinations": 8,
        "yoy_growth_pct": -15.584557093393503
      },
      {
        "year": 2021,
        "export_value_usd": 128630.31135933292,
        "active_destinations": 11,
        "yoy_growth_pct": 193.92302239079444
      },
      {
        "year": 2022,
        "export_value_usd": 151573.35851897992,
        "active_destinations": 14,
        "yoy_growth_pct": 17.83642355926113
      },
      {
        "year": 2023,
        "export_value_usd": 88176.46433407876,
        "active_destinations": 12,
        "yoy_growth_pct": -41.82588207080114
      },
      {
        "year": 2024,
        "export_value_usd": 83043.12353899487,
        "active_destinations": 16,
        "yoy_growth_pct": -5.821667758910057
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "070970",
    "hs_description": "Vegetables: spinach, New Zealand spinach and orache spinach (garden spinach), fresh or chilled",
    "hs_chapter": 7,
    "hs_heading": 709
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 70970,
    "num_markets": 21,
    "highest_price_importer_iso3": "OMN",
    "highest_price_usd_per_ton": 14839.024390243903,
    "lowest_price_importer_iso3": "PAN",
    "lowest_price_usd_per_ton": 600,
    "median_price_across_markets": 6350.354609929078,
    "price_spread_pct": 224.22408298239787,
    "avg_quantity_metric_tons": 1.4603636363636368,
    "total_trade_value_usd": 340246
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 43749.117930087246,
      "active_destinations": 9,
      "yoy_growth_pct": -54.12757664066225
    },
    {
      "year": 2011,
      "export_value_usd": 69284.71364549822,
      "active_destinations": 13,
      "yoy_growth_pct": 58.36825271818699
    },
    {
      "year": 2012,
      "export_value_usd": 106545.90545312731,
      "active_destinations": 15,
      "yoy_growth_pct": 53.779816422825235
    },
    {
      "year": 2013,
      "export_value_usd": 129190.48128205806,
      "active_destinations": 10,
      "yoy_growth_pct": 21.253351532023686
    },
    {
      "year": 2014,
      "export_value_usd": 88849.37009951042,
      "active_destinations": 13,
      "yoy_growth_pct": -31.22607082364837
    },
    {
      "year": 2015,
      "export_value_usd": 103110.66947653773,
      "active_destinations": 12,
      "yoy_growth_pct": 16.05109789867368
    },
    {
      "year": 2016,
      "export_value_usd": 80176.93279885453,
      "active_destinations": 12,
      "yoy_growth_pct": -22.241865748822097
    },
    {
      "year": 2017,
      "export_value_usd": 115217.18991662512,
      "active_destinations": 11,
      "yoy_growth_pct": 43.703663752863356
    },
    {
      "year": 2018,
      "export_value_usd": 113422.9099955434,
      "active_destinations": 11,
      "yoy_growth_pct": -1.5573022761448325
    },
    {
      "year": 2019,
      "export_value_usd": 51842.723976188434,
      "active_destinations": 8,
      "yoy_growth_pct": -54.29254638394886
    },
    {
      "year": 2020,
      "export_value_usd": 43763.265059348945,
      "active_destinations": 8,
      "yoy_growth_pct": -15.584557093393503
    },
    {
      "year": 2021,
      "export_value_usd": 128630.31135933292,
      "active_destinations": 11,
      "yoy_growth_pct": 193.92302239079444
    },
    {
      "year": 2022,
      "export_value_usd": 151573.35851897992,
      "active_destinations": 14,
      "yoy_growth_pct": 17.83642355926113
    },
    {
      "year": 2023,
      "export_value_usd": 88176.46433407876,
      "active_destinations": 12,
      "yoy_growth_pct": -41.82588207080114
    },
    {
      "year": 2024,
      "export_value_usd": 83043.12353899487,
      "active_destinations": 16,
      "yoy_growth_pct": -5.821667758910057
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}