{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/070930", "links": { "product": "https://www.yugalinks.com/trade/product/070930", "exporter": "https://www.yugalinks.com/trade/exporter/ken/070930", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "070930", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 78, "current_lane_count": 18, "active_market_count": 18, "exports_latest_observed_lanes_usd": 1293814.7607082976, "exports_current_2024_usd": 821183.372324641, "exports_avg_3y_usd": 1133605.983719075, "exports_avg_5y_usd": 1519832.8618023316, "exports_avg_10y_usd": 2629279.618590365, "exports_cagr_3y_pct": -26.27810723561771, "exports_cagr_5y_pct": -22.515162020773705, "exports_cagr_10y_pct": -10.281061425292293, "exports_all_year_lane_avg_usd": 2277284.033203291, "exports_historical_lane_peak_usd": 5950646.554193737, "historical_peak_year": 2017, "positive_growth_year_share_pct": 37.93103448275862, "trend_acceleration_pct": -15.997045810325417, "trend_label": "Rapid decline", "top_market_iso3": "GBR", "top_market_exports_usd": 489770.04153642483, "top_market_share_pct": 37.85472668964611, "destination_hhi": 2727.627676904524, "weighted_share_latest_pct": 5.106576403557995, "weighted_share_change_1y_pp": 3.6178595385589682, "weighted_volatility_cv": 0.9508697480965432, "weighted_max_drawdown_pct": 53.23172073061863, "limited_history_lane_share_pct": 62.82051282051282, "data_freshness_years": 0, "coverage_score": 79, "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 70930, "hs_description": "Vegetables: aubergines, (egg plants), fresh or chilled", "hs_chapter": 7, "hs_heading": 709, "substitution_elasticity": -3.3416152, "price_range_label": "Low price range", "trade_type_label": "One-way trade" }, "hs_description": "Vegetables: aubergines, (egg plants), fresh or chilled", "hs_chapter": 7, "hs_heading": 709, "destinations": [ { "hs_code": 70930, "corridor_rank": 53, "exporter_iso3": "KEN", "importer_iso3": "GBR", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 489770.04153642483, "exports_all_year_avg_usd": 1608809.9784785947, "exports_avg_3y_usd": 779589.4251303588, "exports_avg_5y_usd": 1120165.8278454402, "exports_avg_10y_usd": 2065051.8337112765, "exports_cagr_3y_pct": -31.520564181968314, "exports_cagr_5y_pct": -27.89266945378056, "exports_cagr_10y_pct": -12.915734239072163, "exports_historical_peak_usd": 3496315.407188826, "buyer_imports_latest_observed_usd": 58083878.624529324, "historical_peak_year": 2007, "positive_growth_year_share_pct": 41.37931034482759, "trend_acceleration_pct": -18.604829942896153, "trend_label": "Rapid decline", "buyer_yoy_latest_pct": -0.5021, "buyer_yoy_all_avg_pct": 4.8823, "buyer_trend_consistency_pct": 62.069, "market_share_latest_pct": 0.8432116675651731, "market_share_change_1y_pp": -0.07320442587870812, "peer_best_share_pct": 54.58191901200837, "peer_top_exporter": "ESP", "supplier_count_latest": 35, "buyer_market_hhi": 3943.81, "distance_km": 6827.8271484375, "has_reported_fta": 1, "applied_tariff_pct": null, "tariff_advantage_pp": null, "volatility_cv": 0.7841964403230047, "max_drawdown_pct": 99.58684058239314, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 70930, "num_markets": 29, "highest_price_importer_iso3": "BHR", "highest_price_usd_per_ton": 22625, "lowest_price_importer_iso3": "BEL", "lowest_price_usd_per_ton": 402.8571428571429, "median_price_across_markets": 2750, "price_spread_pct": 808.0779220779222, "avg_quantity_metric_tons": 63.227180555555556, "total_trade_value_usd": 9127508 }, "history": [ { "year": 2010, "export_value_usd": 3012449.944874336, "active_destinations": 21, "yoy_growth_pct": -4.554864042890775 }, { "year": 2011, "export_value_usd": 3125026.689022447, "active_destinations": 26, "yoy_growth_pct": 3.73704945171486 }, { "year": 2012, "export_value_usd": 2770948.5502385, "active_destinations": 24, "yoy_growth_pct": -11.330403673918951 }, { "year": 2013, "export_value_usd": 4031160.1165746446, "active_destinations": 21, "yoy_growth_pct": 45.479428559858185 }, { "year": 2014, "export_value_usd": 2429958.61464651, "active_destinations": 25, "yoy_growth_pct": -39.72061281675675 }, { "year": 2015, "export_value_usd": 4264472.556976801, "active_destinations": 19, "yoy_growth_pct": 75.49568668671175 }, { "year": 2016, "export_value_usd": 3322631.641186611, "active_destinations": 16, "yoy_growth_pct": -22.085753940409607 }, { "year": 2017, "export_value_usd": 4455464.970460596, "active_destinations": 17, "yoy_growth_pct": 34.0944604039651 }, { "year": 2018, "export_value_usd": 3711000.6285805525, "active_destinations": 20, "yoy_growth_pct": -16.709015710274613 }, { "year": 2019, "export_value_usd": 2940062.0796874333, "active_destinations": 14, "yoy_growth_pct": -20.77441170329311 }, { "year": 2020, "export_value_usd": 2148833.1746403542, "active_destinations": 19, "yoy_growth_pct": -26.91197952973826 }, { "year": 2021, "export_value_usd": 2049513.183214079, "active_destinations": 22, "yoy_growth_pct": -4.622042911399966 }, { "year": 2022, "export_value_usd": 1669981.9310087624, "active_destinations": 15, "yoy_growth_pct": -18.518117146732845 }, { "year": 2023, "export_value_usd": 909652.6478238219, "active_destinations": 15, "yoy_growth_pct": -45.5291922066282 }, { "year": 2024, "export_value_usd": 821183.372324641, "active_destinations": 18, "yoy_growth_pct": -9.72561072743838 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 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"pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "070930", "hs_description": "Vegetables: aubergines, (egg plants), fresh or chilled", "hs_chapter": 7, "hs_heading": 709 }, "destinations": [ { "hs_code": 70930, "corridor_rank": 53, "exporter_iso3": "KEN", "importer_iso3": "GBR", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 489770.04153642483, "exports_all_year_avg_usd": 1608809.9784785947, "exports_avg_3y_usd": 779589.4251303588, "exports_avg_5y_usd": 1120165.8278454402, "exports_avg_10y_usd": 2065051.8337112765, "exports_cagr_3y_pct": -31.520564181968314, "exports_cagr_5y_pct": -27.89266945378056, "exports_cagr_10y_pct": -12.915734239072163, "exports_historical_peak_usd": 3496315.407188826, "buyer_imports_latest_observed_usd": 58083878.624529324, "historical_peak_year": 2007, "positive_growth_year_share_pct": 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70930, "num_markets": 29, "highest_price_importer_iso3": "BHR", "highest_price_usd_per_ton": 22625, "lowest_price_importer_iso3": "BEL", "lowest_price_usd_per_ton": 402.8571428571429, "median_price_across_markets": 2750, "price_spread_pct": 808.0779220779222, "avg_quantity_metric_tons": 63.227180555555556, "total_trade_value_usd": 9127508 }, "history": [ { "year": 2010, "export_value_usd": 3012449.944874336, "active_destinations": 21, "yoy_growth_pct": -4.554864042890775 }, { "year": 2011, "export_value_usd": 3125026.689022447, "active_destinations": 26, "yoy_growth_pct": 3.73704945171486 }, { "year": 2012, "export_value_usd": 2770948.5502385, "active_destinations": 24, "yoy_growth_pct": -11.330403673918951 }, { "year": 2013, "export_value_usd": 4031160.1165746446, "active_destinations": 21, "yoy_growth_pct": 45.479428559858185 }, { "year": 2014, "export_value_usd": 2429958.61464651, "active_destinations": 25, "yoy_growth_pct": -39.72061281675675 }, { "year": 2015, "export_value_usd": 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"active_destinations": 15, "yoy_growth_pct": -45.5291922066282 }, { "year": 2024, "export_value_usd": 821183.372324641, "active_destinations": 18, "yoy_growth_pct": -9.72561072743838 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 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"pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }