{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/070890",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/070890",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/070890",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "070890",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 101,
    "current_lane_count": 35,
    "active_market_count": 35,
    "exports_latest_observed_lanes_usd": 3331165.537714649,
    "exports_current_2024_usd": 2738547.721436805,
    "exports_avg_3y_usd": 6082660.685032032,
    "exports_avg_5y_usd": 7633448.924513675,
    "exports_avg_10y_usd": 7927676.393326205,
    "exports_cagr_3y_pct": -33.26219807710758,
    "exports_cagr_5y_pct": -27.546228892068424,
    "exports_cagr_10y_pct": -2.406447769606024,
    "exports_all_year_lane_avg_usd": 5049223.124688059,
    "exports_historical_lane_peak_usd": 20628645.035015006,
    "historical_peak_year": 2019,
    "positive_growth_year_share_pct": 37.93103448275862,
    "trend_acceleration_pct": -30.855750307501552,
    "trend_label": "Rapid decline",
    "top_market_iso3": "GBR",
    "top_market_exports_usd": 960657.1910628388,
    "top_market_share_pct": 28.838470504888182,
    "destination_hhi": 1691.681384090065,
    "weighted_share_latest_pct": 19.731434621692866,
    "weighted_share_change_1y_pp": -4.3864732063303125,
    "weighted_volatility_cv": 1.07760497669278,
    "weighted_max_drawdown_pct": 85.15084085821499,
    "limited_history_lane_share_pct": 45.54455445544554,
    "data_freshness_years": 0,
    "coverage_score": 97.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 70890,
      "hs_description": "Vegetables, leguminous: (other than peas and beans), shelled or unshelled, fresh or chilled",
      "hs_chapter": 7,
      "hs_heading": 708,
      "substitution_elasticity": -8.2851315,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vegetables, leguminous: (other than peas and beans), shelled or unshelled, fresh or chilled",
    "hs_chapter": 7,
    "hs_heading": 708,
    "destinations": [
      {
        "hs_code": 70890,
        "corridor_rank": 8,
        "exporter_iso3": "KEN",
        "importer_iso3": "GBR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 960657.1910628388,
        "exports_all_year_avg_usd": 1796243.309723497,
        "exports_avg_3y_usd": 2761604.260001345,
        "exports_avg_5y_usd": 3815865.295196793,
        "exports_avg_10y_usd": 3983558.5898683807,
        "exports_cagr_3y_pct": -39.74744713157848,
        "exports_cagr_5y_pct": -33.572184647392625,
        "exports_cagr_10y_pct": 7.997523282984997,
        "exports_historical_peak_usd": 7427088.33095107,
        "buyer_imports_latest_observed_usd": 14156448.082614813,
        "historical_peak_year": 2019,
        "positive_growth_year_share_pct": 41.37931034482759,
        "trend_acceleration_pct": -47.74497041456348,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 3.7299,
        "buyer_yoy_all_avg_pct": 32.5491,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 6.786004409132813,
        "market_share_change_1y_pp": -17.51234092733663,
        "peer_best_share_pct": 63.36885841561079,
        "peer_top_exporter": "MAR",
        "supplier_count_latest": 38,
        "buyer_market_hhi": 4372.27,
        "distance_km": 6827.8271484375,
        "has_reported_fta": 1,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.1934263331375257,
        "max_drawdown_pct": 99.95674378059509,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 70890,
        "corridor_rank": 13,
        "exporter_iso3": "KEN",
        "importer_iso3": "DEU",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 466091.011225462,
        "exports_all_year_avg_usd": 220204.0715337775,
        "exports_avg_3y_usd": 351150.60425590235,
        "exports_avg_5y_usd": 446125.2946575509,
        "exports_avg_10y_usd": 411032.7959468857,
        "exports_cagr_3y_pct": -18.88506476525189,
        "exports_cagr_5y_pct": 5.432179357792699,
        "exports_cagr_10y_pct": 6.028132824384347,
        "exports_historical_peak_usd": 873309.6320160464,
        "buyer_imports_latest_observed_usd": 24523119.506725594,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 72.41379310344827,
        "trend_acceleration_pct": -24.913197589636237,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 64.9812,
        "buyer_yoy_all_avg_pct": 10.5444,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 1.9006187654781612,
        "market_share_change_1y_pp": -0.3267493359808833,
        "peer_best_share_pct": 38.83001946810655,
        "peer_top_exporter": "ESP",
        "supplier_count_latest": 56,
        "buyer_market_hhi": 2668.95,
        "distance_km": 6509.7919921875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.014680178168346585,
        "tariff_advantage_pp": 0.04657080816141087,
        "volatility_cv": 0.8441923815226908,
        "max_drawdown_pct": 70.65410457859785,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 70890,
        "corridor_rank": 39,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2019,
        "lane_data_years": 10,
        "exports_latest_observed_usd": 69489.73740904998,
        "exports_all_year_avg_usd": 16316.048794083781,
        "exports_avg_3y_usd": 63389.708955369424,
        "exports_avg_5y_usd": 32806.36162939772,
        "exports_avg_10y_usd": 20127.26488153578,
        "exports_cagr_3y_pct": 247.03925802700257,
        "exports_cagr_5y_pct": 159.66874008549485,
        "exports_cagr_10y_pct": 50.96812253581713,
        "exports_historical_peak_usd": 69489.73740904998,
        "buyer_imports_latest_observed_usd": 30453672.266630866,
        "historical_peak_year": 2019,
        "positive_growth_year_share_pct": 55.55555555555556,
        "trend_acceleration_pct": 196.07113549118543,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 1.7884,
        "buyer_yoy_all_avg_pct": 10.3126,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 0.3380682072366465,
        "market_share_change_1y_pp": 0.01440988538114385,
        "peer_best_share_pct": 86.82588253262138,
        "peer_top_exporter": "MEX",
        "supplier_count_latest": 32,
        "buyer_market_hhi": 7600.61,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 1.5356659710598013,
        "max_drawdown_pct": 97.9393121763815,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Accelerating",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 70890,
      "num_markets": 58,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 133510.5633802817,
      "lowest_price_importer_iso3": "NLD",
      "lowest_price_usd_per_ton": 13.975351358943556,
      "median_price_across_markets": 4717.26901724328,
      "price_spread_pct": 2829.9549493773984,
      "avg_quantity_metric_tons": 166.45887730061352,
      "total_trade_value_usd": 58531524
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 6524803.299463003,
        "active_destinations": 42,
        "yoy_growth_pct": 42.793653259608405
      },
      {
        "year": 2011,
        "export_value_usd": 4633240.9711172,
        "active_destinations": 51,
        "yoy_growth_pct": -28.990334904064923
      },
      {
        "year": 2012,
        "export_value_usd": 3891007.8507748237,
        "active_destinations": 56,
        "yoy_growth_pct": -16.019739205651636
      },
      {
        "year": 2013,
        "export_value_usd": 6003037.39196137,
        "active_destinations": 45,
        "yoy_growth_pct": 54.279755327812396
      },
      {
        "year": 2014,
        "export_value_usd": 3493888.6100699096,
        "active_destinations": 55,
        "yoy_growth_pct": -41.79798688662918
      },
      {
        "year": 2015,
        "export_value_usd": 5255098.474816403,
        "active_destinations": 44,
        "yoy_growth_pct": 50.40830035824335
      },
      {
        "year": 2016,
        "export_value_usd": 9631183.067569148,
        "active_destinations": 47,
        "yoy_growth_pct": 83.27312254420943
      },
      {
        "year": 2017,
        "export_value_usd": 7975523.971356093,
        "active_destinations": 37,
        "yoy_growth_pct": -17.190609757882353
      },
      {
        "year": 2018,
        "export_value_usd": 4532097.104474143,
        "active_destinations": 39,
        "yoy_growth_pct": -43.17492968799212
      },
      {
        "year": 2019,
        "export_value_usd": 13715616.692477897,
        "active_destinations": 46,
        "yoy_growth_pct": 202.63289546328718
      },
      {
        "year": 2020,
        "export_value_usd": 10706187.338488245,
        "active_destinations": 38,
        "yoy_growth_pct": -21.94162626052479
      },
      {
        "year": 2021,
        "export_value_usd": 9213075.22898404,
        "active_destinations": 37,
        "yoy_growth_pct": -13.946254276128137
      },
      {
        "year": 2022,
        "export_value_usd": 8942613.041377554,
        "active_destinations": 36,
        "yoy_growth_pct": -2.9356342033941085
      },
      {
        "year": 2023,
        "export_value_usd": 6566821.292281739,
        "active_destinations": 32,
        "yoy_growth_pct": -26.567086578643217
      },
      {
        "year": 2024,
        "export_value_usd": 2738547.721436805,
        "active_destinations": 35,
        "yoy_growth_pct": -58.2972095699401
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "070890",
    "hs_description": "Vegetables, leguminous: (other than peas and beans), shelled or unshelled, fresh or chilled",
    "hs_chapter": 7,
    "hs_heading": 708
  },
  "destinations": [
    {
      "hs_code": 70890,
      "corridor_rank": 8,
      "exporter_iso3": "KEN",
      "importer_iso3": "GBR",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 960657.1910628388,
      "exports_all_year_avg_usd": 1796243.309723497,
      "exports_avg_3y_usd": 2761604.260001345,
      "exports_avg_5y_usd": 3815865.295196793,
      "exports_avg_10y_usd": 3983558.5898683807,
      "exports_cagr_3y_pct": -39.74744713157848,
      "exports_cagr_5y_pct": -33.572184647392625,
      "exports_cagr_10y_pct": 7.997523282984997,
      "exports_historical_peak_usd": 7427088.33095107,
      "buyer_imports_latest_observed_usd": 14156448.082614813,
      "historical_peak_year": 2019,
      "positive_growth_year_share_pct": 41.37931034482759,
      "trend_acceleration_pct": -47.74497041456348,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 3.7299,
      "buyer_yoy_all_avg_pct": 32.5491,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 6.786004409132813,
      "market_share_change_1y_pp": -17.51234092733663,
      "peer_best_share_pct": 63.36885841561079,
      "peer_top_exporter": "MAR",
      "supplier_count_latest": 38,
      "buyer_market_hhi": 4372.27,
      "distance_km": 6827.8271484375,
      "has_reported_fta": 1,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.1934263331375257,
      "max_drawdown_pct": 99.95674378059509,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 70890,
      "corridor_rank": 13,
      "exporter_iso3": "KEN",
      "importer_iso3": "DEU",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 466091.011225462,
      "exports_all_year_avg_usd": 220204.0715337775,
      "exports_avg_3y_usd": 351150.60425590235,
      "exports_avg_5y_usd": 446125.2946575509,
      "exports_avg_10y_usd": 411032.7959468857,
      "exports_cagr_3y_pct": -18.88506476525189,
      "exports_cagr_5y_pct": 5.432179357792699,
      "exports_cagr_10y_pct": 6.028132824384347,
      "exports_historical_peak_usd": 873309.6320160464,
      "buyer_imports_latest_observed_usd": 24523119.506725594,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 72.41379310344827,
      "trend_acceleration_pct": -24.913197589636237,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 64.9812,
      "buyer_yoy_all_avg_pct": 10.5444,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 1.9006187654781612,
      "market_share_change_1y_pp": -0.3267493359808833,
      "peer_best_share_pct": 38.83001946810655,
      "peer_top_exporter": "ESP",
      "supplier_count_latest": 56,
      "buyer_market_hhi": 2668.95,
      "distance_km": 6509.7919921875,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.014680178168346585,
      "tariff_advantage_pp": 0.04657080816141087,
      "volatility_cv": 0.8441923815226908,
      "max_drawdown_pct": 70.65410457859785,
      "attention_level": "Watch",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 70890,
      "corridor_rank": 39,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2019,
      "lane_data_years": 10,
      "exports_latest_observed_usd": 69489.73740904998,
      "exports_all_year_avg_usd": 16316.048794083781,
      "exports_avg_3y_usd": 63389.708955369424,
      "exports_avg_5y_usd": 32806.36162939772,
      "exports_avg_10y_usd": 20127.26488153578,
      "exports_cagr_3y_pct": 247.03925802700257,
      "exports_cagr_5y_pct": 159.66874008549485,
      "exports_cagr_10y_pct": 50.96812253581713,
      "exports_historical_peak_usd": 69489.73740904998,
      "buyer_imports_latest_observed_usd": 30453672.266630866,
      "historical_peak_year": 2019,
      "positive_growth_year_share_pct": 55.55555555555556,
      "trend_acceleration_pct": 196.07113549118543,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 1.7884,
      "buyer_yoy_all_avg_pct": 10.3126,
      "buyer_trend_consistency_pct": 72.4138,
      "market_share_latest_pct": 0.3380682072366465,
      "market_share_change_1y_pp": 0.01440988538114385,
      "peer_best_share_pct": 86.82588253262138,
      "peer_top_exporter": "MEX",
      "supplier_count_latest": 32,
      "buyer_market_hhi": 7600.61,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
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      "tariff_advantage_pp": 0.0409383032537798,
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      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
      "signal_flag": "Accelerating",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:25"
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}