{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/060420", "links": { "product": "https://www.yugalinks.com/trade/product/060420", "exporter": "https://www.yugalinks.com/trade/exporter/ken/060420", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "060420", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 118, "current_lane_count": 62, "active_market_count": 62, "exports_latest_observed_lanes_usd": 17373480.39187527, "exports_current_2024_usd": 16670504.373464406, "exports_avg_3y_usd": 15475042.344119355, "exports_avg_5y_usd": 12613491.22821533, "exports_avg_10y_usd": 7503795.044762066, "exports_cagr_3y_pct": 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without flowers or flower buds, and grasses, mosses and lichens: suitable for bouquets or for ornamental purposes, fresh", "hs_chapter": 6, "hs_heading": 604, "substitution_elasticity": null, "price_range_label": null, "trade_type_label": null }, "hs_description": "Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens: suitable for bouquets or for ornamental purposes, fresh", "hs_chapter": 6, "hs_heading": 604, "destinations": [ { "hs_code": 60420, "corridor_rank": 22, "exporter_iso3": "KEN", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 12536837.804924013, "exports_all_year_avg_usd": 1687532.1878591664, "exports_avg_3y_usd": 11913013.61638589, "exports_avg_5y_usd": 9385700.48239073, "exports_avg_10y_usd": 4733909.663683325, "exports_cagr_3y_pct": 4.318569010222584, "exports_cagr_5y_pct": 161.01469764595652, "exports_cagr_10y_pct": 76.24647110150909, 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"confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 60420, "corridor_rank": 73, "exporter_iso3": "KEN", "importer_iso3": "JPN", "latest_data_year": 2024, "lane_data_years": 20, "exports_latest_observed_usd": 2523932.4020343614, "exports_all_year_avg_usd": 1942038.5114965294, "exports_avg_3y_usd": 2282944.3721603234, "exports_avg_5y_usd": 2126366.1081516743, "exports_avg_10y_usd": 1886187.5910887395, "exports_cagr_3y_pct": 2.5195380208050677, "exports_cagr_5y_pct": 10.397514299352185, "exports_cagr_10y_pct": 1.239696084733688, "exports_historical_peak_usd": 3200676.307608454, "buyer_imports_latest_observed_usd": 50150816.81018042, "historical_peak_year": 2012, "positive_growth_year_share_pct": 42.10526315789474, "trend_acceleration_pct": 1.2798419360713797, "trend_label": "Stable", "buyer_yoy_latest_pct": -5.9574, "buyer_yoy_all_avg_pct": 2.3403, "buyer_trend_consistency_pct": 51.7241, "market_share_latest_pct": 5.032684535502946, "market_share_change_1y_pp": 1.14764155628137, "peer_best_share_pct": 57.14723025946349, "peer_top_exporter": "CHN", "supplier_count_latest": 34, "buyer_market_hhi": 3516.12, "distance_km": 11265.9658203125, "has_reported_fta": 0, "applied_tariff_pct": 0.01978329727909535, "tariff_advantage_pp": 0.02351164237190102, "volatility_cv": 0.49831217491060625, "max_drawdown_pct": 94.34434346475435, "attention_level": "High attention", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta','buyer_macro_weakness']", "signal_flag": "Accelerating", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 60420, "num_markets": 75, "highest_price_importer_iso3": "MDV", "highest_price_usd_per_ton": 56846.15384615385, "lowest_price_importer_iso3": "UGA", "lowest_price_usd_per_ton": 48, "median_price_across_markets": 5818.572888100231, "price_spread_pct": 976.1526569910942, "avg_quantity_metric_tons": 8.592572769953051, "total_trade_value_usd": 15316329 }, "history": [ { "year": 2010, "export_value_usd": 4534571.777980115, "active_destinations": 29, "yoy_growth_pct": 17.41449177529388 }, { "year": 2011, "export_value_usd": 9553518.413183296, "active_destinations": 42, "yoy_growth_pct": 110.68182137010578 }, { "year": 2012, "export_value_usd": 9475631.465599356, "active_destinations": 45, "yoy_growth_pct": -0.8152697698939948 }, { "year": 2013, "export_value_usd": 4112093.4050412974, "active_destinations": 35, "yoy_growth_pct": -56.60348948806233 }, { "year": 2014, "export_value_usd": 3467623.244412343, "active_destinations": 43, "yoy_growth_pct": -15.672556460873535 }, { "year": 2015, "export_value_usd": 2813003.6552784927, "active_destinations": 35, "yoy_growth_pct": -18.878048247850767 }, { "year": 2016, "export_value_usd": 2244663.9798272103, "active_destinations": 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"yoy_growth_pct": 11.808805889174035 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, 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"product": { "hs_code": "060420", "hs_description": "Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens: suitable for bouquets or for ornamental purposes, fresh", "hs_chapter": 6, "hs_heading": 604 }, "destinations": [ { "hs_code": 60420, "corridor_rank": 22, "exporter_iso3": "KEN", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 12536837.804924013, "exports_all_year_avg_usd": 1687532.1878591664, "exports_avg_3y_usd": 11913013.61638589, "exports_avg_5y_usd": 9385700.48239073, "exports_avg_10y_usd": 4733909.663683325, "exports_cagr_3y_pct": 4.318569010222584, "exports_cagr_5y_pct": 161.01469764595652, "exports_cagr_10y_pct": 76.24647110150909, "exports_historical_peak_usd": 12536837.804924013, "buyer_imports_latest_observed_usd": 232949003.06553864, "historical_peak_year": 2024, "positive_growth_year_share_pct": 65.51724137931035, "trend_acceleration_pct": -71.9279020912865, "trend_label": "Growing", "buyer_yoy_latest_pct": -6.1207, "buyer_yoy_all_avg_pct": 3.8635, "buyer_trend_consistency_pct": 62.069, "market_share_latest_pct": 5.381795002315102, "market_share_change_1y_pp": 0.6818440592422563, "peer_best_share_pct": 20.418740761498412, "peer_top_exporter": "ITA", "supplier_count_latest": 85, "buyer_market_hhi": 895.23, "distance_km": 6674.03125, "has_reported_fta": 0, "applied_tariff_pct": 0.014809610734740283, "tariff_advantage_pp": 0.04720360262633673, "volatility_cv": 2.329659916630125, "max_drawdown_pct": 98.48030416792609, "attention_level": "Watch", "primary_risk_reason": "Trade has varied substantially across reported years", "risk_driver_labels": "['high_volatility']", "signal_flag": "Accelerating", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 60420, "corridor_rank": 73, "exporter_iso3": "KEN", "importer_iso3": "JPN", "latest_data_year": 2024, "lane_data_years": 20, "exports_latest_observed_usd": 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