{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/060220", "links": { "product": "https://www.yugalinks.com/trade/product/060220", "exporter": "https://www.yugalinks.com/trade/exporter/ken/060220", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "060220", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 63, "current_lane_count": 12, "active_market_count": 12, "exports_latest_observed_lanes_usd": 4695811.165983672, "exports_current_2024_usd": 172915.54279982214, "exports_avg_3y_usd": 1646476.2968307335, "exports_avg_5y_usd": 1063878.4897971246, "exports_avg_10y_usd": 576058.4530230194, "exports_cagr_3y_pct": 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shrubs and bushes, grafted or not", "hs_chapter": 6, "hs_heading": 602, "substitution_elasticity": -4.206008, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Plants, live: edible fruit or nut trees, shrubs and bushes, grafted or not", "hs_chapter": 6, "hs_heading": 602, "destinations": [ { "hs_code": 60220, "corridor_rank": 43, "exporter_iso3": "KEN", "importer_iso3": "GEO", "latest_data_year": 2023, "lane_data_years": 3, "exports_latest_observed_usd": 4409669.893430266, "exports_all_year_avg_usd": 1470557.2563034722, "exports_avg_3y_usd": 1470557.2563034722, "exports_avg_5y_usd": 1470557.2563034722, "exports_avg_10y_usd": 1470557.2563034722, "exports_cagr_3y_pct": null, "exports_cagr_5y_pct": null, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 4409669.893430266, "buyer_imports_latest_observed_usd": 12802078.281885356, "historical_peak_year": 2023, "positive_growth_year_share_pct": 100, "trend_acceleration_pct": null, "trend_label": "Insufficient history", "buyer_yoy_latest_pct": -27.0944, "buyer_yoy_all_avg_pct": 72.2144, "buyer_trend_consistency_pct": 75, "market_share_latest_pct": 25.112286827306036, "market_share_change_1y_pp": 25.101003770651815, "peer_best_share_pct": 36.309644545911766, "peer_top_exporter": "TUR", "supplier_count_latest": 19, "buyer_market_hhi": 2661.82, "distance_km": 4853.11181640625, "has_reported_fta": 0, "applied_tariff_pct": 0.06017998588628352, "tariff_advantage_pp": null, "volatility_cv": 1.4132510559734932, "max_drawdown_pct": 0, "attention_level": "High attention", "primary_risk_reason": "Trade has varied substantially across reported years", "risk_driver_labels": "['high_volatility','concentrated_buyer_market','limited_history']", "signal_flag": "Accelerating", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 60220, "num_markets": 21, "highest_price_importer_iso3": "BWA", "highest_price_usd_per_ton": 73873.01587301587, "lowest_price_importer_iso3": "ARE", "lowest_price_usd_per_ton": 454.54545454545456, "median_price_across_markets": 5447.552447552448, "price_spread_pct": 1347.7331540232694, "avg_quantity_metric_tons": 27.907514285714285, "total_trade_value_usd": 7025812 }, "history": [ { "year": 2010, "export_value_usd": 46141.877951539456, "active_destinations": 13, "yoy_growth_pct": 401.7891854510495 }, { "year": 2011, "export_value_usd": 94396.23462804609, "active_destinations": 10, "yoy_growth_pct": 104.57822442161068 }, { "year": 2012, "export_value_usd": 146726.35900866357, "active_destinations": 11, "yoy_growth_pct": 55.43666501827781 }, { "year": 2013, "export_value_usd": 60887.15221787943, "active_destinations": 7, "yoy_growth_pct": -58.502921609140245 }, { "year": 2014, "export_value_usd": 128868.61639061039, "active_destinations": 13, "yoy_growth_pct": 111.65157458746819 }, { "year": 2015, "export_value_usd": 56101.10044139385, "active_destinations": 15, "yoy_growth_pct": -56.46643689310109 }, { "year": 2016, "export_value_usd": 10809.394435201793, "active_destinations": 10, "yoy_growth_pct": -80.73229517753605 }, { "year": 2017, "export_value_usd": 269384.8257344579, "active_destinations": 6, "yoy_growth_pct": 2392.1361446223227 }, { "year": 2018, "export_value_usd": 17414.251327816408, "active_destinations": 11, "yoy_growth_pct": -93.53554852975192 }, { "year": 2019, "export_value_usd": 87482.50930570059, "active_destinations": 7, "yoy_growth_pct": 402.3615868341215 }, { "year": 2020, "export_value_usd": 132081.61699550017, "active_destinations": 6, "yoy_growth_pct": 50.98059948640886 }, { "year": 2021, "export_value_usd": 247881.9414979222, "active_destinations": 10, "yoy_growth_pct": 87.6733092284653 }, { "year": 2022, "export_value_usd": 235532.11400464285, "active_destinations": 12, "yoy_growth_pct": -4.982140860544646 }, { "year": 2023, "export_value_usd": 4530981.233687735, "active_destinations": 12, "yoy_growth_pct": 1823.721210092998 }, { "year": 2024, "export_value_usd": 172915.54279982214, "active_destinations": 12, "yoy_growth_pct": -96.1837064891331 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 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3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "060220", "hs_description": "Plants, live: edible fruit or nut trees, shrubs and bushes, grafted or not", "hs_chapter": 6, "hs_heading": 602 }, "destinations": [ { "hs_code": 60220, "corridor_rank": 43, "exporter_iso3": "KEN", "importer_iso3": "GEO", "latest_data_year": 2023, "lane_data_years": 3, "exports_latest_observed_usd": 4409669.893430266, "exports_all_year_avg_usd": 1470557.2563034722, "exports_avg_3y_usd": 1470557.2563034722, "exports_avg_5y_usd": 1470557.2563034722, "exports_avg_10y_usd": 1470557.2563034722, "exports_cagr_3y_pct": null, "exports_cagr_5y_pct": null, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 4409669.893430266, "buyer_imports_latest_observed_usd": 12802078.281885356, "historical_peak_year": 2023, "positive_growth_year_share_pct": 100, "trend_acceleration_pct": null, "trend_label": "Insufficient history", "buyer_yoy_latest_pct": -27.0944, "buyer_yoy_all_avg_pct": 72.2144, "buyer_trend_consistency_pct": 75, "market_share_latest_pct": 25.112286827306036, "market_share_change_1y_pp": 25.101003770651815, "peer_best_share_pct": 36.309644545911766, "peer_top_exporter": "TUR", "supplier_count_latest": 19, "buyer_market_hhi": 2661.82, "distance_km": 4853.11181640625, "has_reported_fta": 0, "applied_tariff_pct": 0.06017998588628352, "tariff_advantage_pp": null, "volatility_cv": 1.4132510559734932, "max_drawdown_pct": 0, "attention_level": "High attention", "primary_risk_reason": "Trade has varied substantially across reported years", "risk_driver_labels": "['high_volatility','concentrated_buyer_market','limited_history']", "signal_flag": "Accelerating", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 60220, "num_markets": 21, "highest_price_importer_iso3": "BWA", "highest_price_usd_per_ton": 73873.01587301587, "lowest_price_importer_iso3": "ARE", "lowest_price_usd_per_ton": 454.54545454545456, "median_price_across_markets": 5447.552447552448, "price_spread_pct": 1347.7331540232694, "avg_quantity_metric_tons": 27.907514285714285, "total_trade_value_usd": 7025812 }, "history": [ { "year": 2010, "export_value_usd": 46141.877951539456, "active_destinations": 13, "yoy_growth_pct": 401.7891854510495 }, { "year": 2011, "export_value_usd": 94396.23462804609, "active_destinations": 10, "yoy_growth_pct": 104.57822442161068 }, { "year": 2012, "export_value_usd": 146726.35900866357, "active_destinations": 11, "yoy_growth_pct": 55.43666501827781 }, { "year": 2013, "export_value_usd": 60887.15221787943, "active_destinations": 7, "yoy_growth_pct": -58.502921609140245 }, { "year": 2014, "export_value_usd": 128868.61639061039, "active_destinations": 13, "yoy_growth_pct": 111.65157458746819 }, { "year": 2015, "export_value_usd": 56101.10044139385, "active_destinations": 15, "yoy_growth_pct": -56.46643689310109 }, { "year": 2016, "export_value_usd": 10809.394435201793, "active_destinations": 10, "yoy_growth_pct": -80.73229517753605 }, { "year": 2017, "export_value_usd": 269384.8257344579, "active_destinations": 6, "yoy_growth_pct": 2392.1361446223227 }, { "year": 2018, "export_value_usd": 17414.251327816408, "active_destinations": 11, "yoy_growth_pct": -93.53554852975192 }, { "year": 2019, "export_value_usd": 87482.50930570059, "active_destinations": 7, "yoy_growth_pct": 402.3615868341215 }, { "year": 2020, "export_value_usd": 132081.61699550017, "active_destinations": 6, "yoy_growth_pct": 50.98059948640886 }, { "year": 2021, "export_value_usd": 247881.9414979222, "active_destinations": 10, "yoy_growth_pct": 87.6733092284653 }, { "year": 2022, "export_value_usd": 235532.11400464285, "active_destinations": 12, "yoy_growth_pct": -4.982140860544646 }, { "year": 2023, "export_value_usd": 4530981.233687735, "active_destinations": 12, 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3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }