{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/040390",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/040390",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/040390",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "040390",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 41,
    "current_lane_count": 7,
    "active_market_count": 7,
    "exports_latest_observed_lanes_usd": 220822.38453212517,
    "exports_current_2024_usd": 134021.1797806523,
    "exports_avg_3y_usd": 115238.58680384867,
    "exports_avg_5y_usd": 74634.86174098596,
    "exports_avg_10y_usd": 188103.44231538646,
    "exports_cagr_3y_pct": 280.005504361773,
    "exports_cagr_5y_pct": 36.059410887151614,
    "exports_cagr_10y_pct": -14.25250163320978,
    "exports_all_year_lane_avg_usd": 367711.82836722693,
    "exports_historical_lane_peak_usd": 1670583.3930698207,
    "historical_peak_year": 2007,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 294.25800599498274,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 131844.76247374894,
    "top_market_share_pct": 59.70624887196081,
    "destination_hhi": 4192.273628704251,
    "weighted_share_latest_pct": 54.02689595460245,
    "weighted_share_change_1y_pp": 25.005235756695207,
    "weighted_volatility_cv": 0.8367024426025366,
    "weighted_max_drawdown_pct": 63.5007161911278,
    "limited_history_lane_share_pct": 78.04878048780488,
    "data_freshness_years": 0,
    "coverage_score": 73.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 40390,
      "hs_description": "Dairy produce: buttermilk, curdled milk or cream, kephir, fermented or acidified milk or cream, whether or not concentrated or containing added sweetening, flavouring, fruit or cocoa (excluding yoghurt)",
      "hs_chapter": 4,
      "hs_heading": 403,
      "substitution_elasticity": -7.0408373,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Dairy produce: buttermilk, curdled milk or cream, kephir, fermented or acidified milk or cream, whether or not concentrated or containing added sweetening, flavouring, fruit or cocoa (excluding yoghurt)",
    "hs_chapter": 4,
    "hs_heading": 403,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 40390,
      "num_markets": 14,
      "highest_price_importer_iso3": "DNK",
      "highest_price_usd_per_ton": 20000,
      "lowest_price_importer_iso3": "DNK",
      "lowest_price_usd_per_ton": 31.25,
      "median_price_across_markets": 2277.555044364114,
      "price_spread_pct": 876.7625638472861,
      "avg_quantity_metric_tons": 29.56991666666667,
      "total_trade_value_usd": 835894
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 413317.2648843035,
        "active_destinations": 6,
        "yoy_growth_pct": 65.81350388256485
      },
      {
        "year": 2011,
        "export_value_usd": 377635.5455418227,
        "active_destinations": 10,
        "yoy_growth_pct": -8.633009645137594
      },
      {
        "year": 2012,
        "export_value_usd": 444383.4458307403,
        "active_destinations": 12,
        "yoy_growth_pct": 17.675216508856263
      },
      {
        "year": 2013,
        "export_value_usd": 515647.80369440117,
        "active_destinations": 8,
        "yoy_growth_pct": 16.036681503839024
      },
      {
        "year": 2014,
        "export_value_usd": 623675.7393656503,
        "active_destinations": 12,
        "yoy_growth_pct": 20.949945853986797
      },
      {
        "year": 2015,
        "export_value_usd": 369527.70273542043,
        "active_destinations": 7,
        "yoy_growth_pct": -40.75002771291498
      },
      {
        "year": 2016,
        "export_value_usd": 558706.1962973223,
        "active_destinations": 7,
        "yoy_growth_pct": 51.19467151217955
      },
      {
        "year": 2017,
        "export_value_usd": 458171.29273559974,
        "active_destinations": 7,
        "yoy_growth_pct": -17.994234577670888
      },
      {
        "year": 2018,
        "export_value_usd": 92712.02786250264,
        "active_destinations": 11,
        "yoy_growth_pct": -79.7647671662387
      },
      {
        "year": 2019,
        "export_value_usd": 28742.894818089746,
        "active_destinations": 6,
        "yoy_growth_pct": -68.99766353863261
      },
      {
        "year": 2020,
        "export_value_usd": 25016.221496590435,
        "active_destinations": 6,
        "yoy_growth_pct": -12.965546250942953
      },
      {
        "year": 2021,
        "export_value_usd": 2442.3267967933207,
        "active_destinations": 9,
        "yoy_growth_pct": -90.23702761375776
      },
      {
        "year": 2022,
        "export_value_usd": 36638.71253490723,
        "active_destinations": 8,
        "yoy_growth_pct": 1400.1560226507127
      },
      {
        "year": 2023,
        "export_value_usd": 175055.86809598643,
        "active_destinations": 9,
        "yoy_growth_pct": 377.78935444088927
      },
      {
        "year": 2024,
        "export_value_usd": 134021.1797806523,
        "active_destinations": 7,
        "yoy_growth_pct": -23.440909900166286
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "040390",
    "hs_description": "Dairy produce: buttermilk, curdled milk or cream, kephir, fermented or acidified milk or cream, whether or not concentrated or containing added sweetening, flavouring, fruit or cocoa (excluding yoghurt)",
    "hs_chapter": 4,
    "hs_heading": 403
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 40390,
    "num_markets": 14,
    "highest_price_importer_iso3": "DNK",
    "highest_price_usd_per_ton": 20000,
    "lowest_price_importer_iso3": "DNK",
    "lowest_price_usd_per_ton": 31.25,
    "median_price_across_markets": 2277.555044364114,
    "price_spread_pct": 876.7625638472861,
    "avg_quantity_metric_tons": 29.56991666666667,
    "total_trade_value_usd": 835894
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 413317.2648843035,
      "active_destinations": 6,
      "yoy_growth_pct": 65.81350388256485
    },
    {
      "year": 2011,
      "export_value_usd": 377635.5455418227,
      "active_destinations": 10,
      "yoy_growth_pct": -8.633009645137594
    },
    {
      "year": 2012,
      "export_value_usd": 444383.4458307403,
      "active_destinations": 12,
      "yoy_growth_pct": 17.675216508856263
    },
    {
      "year": 2013,
      "export_value_usd": 515647.80369440117,
      "active_destinations": 8,
      "yoy_growth_pct": 16.036681503839024
    },
    {
      "year": 2014,
      "export_value_usd": 623675.7393656503,
      "active_destinations": 12,
      "yoy_growth_pct": 20.949945853986797
    },
    {
      "year": 2015,
      "export_value_usd": 369527.70273542043,
      "active_destinations": 7,
      "yoy_growth_pct": -40.75002771291498
    },
    {
      "year": 2016,
      "export_value_usd": 558706.1962973223,
      "active_destinations": 7,
      "yoy_growth_pct": 51.19467151217955
    },
    {
      "year": 2017,
      "export_value_usd": 458171.29273559974,
      "active_destinations": 7,
      "yoy_growth_pct": -17.994234577670888
    },
    {
      "year": 2018,
      "export_value_usd": 92712.02786250264,
      "active_destinations": 11,
      "yoy_growth_pct": -79.7647671662387
    },
    {
      "year": 2019,
      "export_value_usd": 28742.894818089746,
      "active_destinations": 6,
      "yoy_growth_pct": -68.99766353863261
    },
    {
      "year": 2020,
      "export_value_usd": 25016.221496590435,
      "active_destinations": 6,
      "yoy_growth_pct": -12.965546250942953
    },
    {
      "year": 2021,
      "export_value_usd": 2442.3267967933207,
      "active_destinations": 9,
      "yoy_growth_pct": -90.23702761375776
    },
    {
      "year": 2022,
      "export_value_usd": 36638.71253490723,
      "active_destinations": 8,
      "yoy_growth_pct": 1400.1560226507127
    },
    {
      "year": 2023,
      "export_value_usd": 175055.86809598643,
      "active_destinations": 9,
      "yoy_growth_pct": 377.78935444088927
    },
    {
      "year": 2024,
      "export_value_usd": 134021.1797806523,
      "active_destinations": 7,
      "yoy_growth_pct": -23.440909900166286
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}