# Italy HS 960390 exports | Yugalinks

Explore reported HS 960390 exports from Italy: destinations, growth, concentration, prices, and history.

## Exporter position

| Measure | Value |
| --- | --- |
| Exporter | Italy |
| HS6 | 960390 |
| Latest exports | $129.6M |
| Active destinations | 153 |
| Three-year growth | -0.8% |
| Destination HHI | 529 |
| Weighted share | 7.3% |

## Destination markets

- France: $16.7M; share 9.6%; growth -12.1%
- United Kingdom: $14.0M; share 7.5%; growth +12.7%
- Germany: $11.8M; share 4.2%; growth -3.2%
- Spain: $7.8M; share 11%; growth -1.1%
- Poland: $7.7M; share 7.8%; growth +7.1%

## Price intelligence

- Highest reported market price: Ecuador at $375.4K / ton.
- Lowest reported market price: Papua New Guinea at $38.8 / ton.
- Median reported price: $7.3K / ton.
- Price spread: 5,127.8%.

## Export history

- 2010: $114.6M
- 2011: $122.1M
- 2012: $110.2M
- 2013: $116.1M
- 2014: $126.3M
- 2015: $104.7M
- 2016: $105.9M
- 2017: $108.4M
- 2018: $113.0M
- 2019: $114.1M
- 2020: $113.8M
- 2021: $132.6M
- 2022: $123.1M
- 2023: $128.7M
- 2024: $129.5M

## Methods

Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.

Missing values are shown as Not reported and are not imputed.

## Complete structured values

```json
{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ita/960390",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960390",
    "exporter": "https://www.yugalinks.com/trade/exporter/ita/960390",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960390",
    "exporter_iso3": "ITA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 188,
    "current_lane_count": 153,
    "active_market_count": 153,
    "exports_latest_observed_lanes_usd": 129559359.77289088,
    "exports_current_2024_usd": 129460008.4075584,
    "exports_avg_3y_usd": 127062646.97956379,
    "exports_avg_5y_usd": 125510588.99993801,
    "exports_avg_10y_usd": 117373064.49754067,
    "exports_cagr_3y_pct": -0.7941059768967751,
    "exports_cagr_5y_pct": 2.561685154270177,
    "exports_cagr_10y_pct": 0.24461312455297257,
    "exports_all_year_lane_avg_usd": 110220234.41219221,
    "exports_historical_lane_peak_usd": 211883371.49411884,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 75.86206896551724,
    "trend_acceleration_pct": -1.0387191014497477,
    "trend_label": "Stable",
    "top_market_iso3": "FRA",
    "top_market_exports_usd": 16651485.929473044,
    "top_market_share_pct": 12.852399053732602,
    "destination_hhi": 528.58581810438,
    "weighted_share_latest_pct": 7.317885300634332,
    "weighted_share_change_1y_pp": -0.2643461866966316,
    "weighted_volatility_cv": 0.40705912085841733,
    "weighted_max_drawdown_pct": 51.233833469841855,
    "limited_history_lane_share_pct": 6.382978723404255,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:03",
    "source": "api",
    "product": {
      "hs_code": 960390,
      "hs_description": "Brooms, brushes, mops, feather dusters, squeegees, hand operated mechanical floor sweepers: (not motorised), prepared knots and tufts for brooms or brush making n.e.c.",
      "hs_chapter": 96,
      "hs_heading": 9603,
      "substitution_elasticity": -3.1974859,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Brooms, brushes, mops, feather dusters, squeegees, hand operated mechanical floor sweepers: (not motorised), prepared knots and tufts for brooms or brush making n.e.c.",
    "hs_chapter": 96,
    "hs_heading": 9603,
    "destinations": [
      {
        "hs_code": 960390,
        "corridor_rank": 45,
        "exporter_iso3": "ITA",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 16651485.929473044,
        "exports_all_year_avg_usd": 18592792.306504022,
        "exports_avg_3y_usd": 17468542.07558993,
        "exports_avg_5y_usd": 19247523.873442467,
        "exports_avg_10y_usd": 19442427.653129652,
        "exports_cagr_3y_pct": -12.068049272482039,
        "exports_cagr_5y_pct": -4.510943211861518,
        "exports_cagr_10y_pct": -3.2127976893517873,
        "exports_historical_peak_usd": 27857334.00417111,
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        "trend_acceleration_pct": -8.85525158313025,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 9.4861,
        "buyer_yoy_all_avg_pct": 6.3751,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 9.631879813202577,
        "market_share_change_1y_pp": -1.6204776056159336,
        "peer_best_share_pct": 42.03145573242949,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 98,
        "buyer_market_hhi": 2191.38,
        "distance_km": 1109.9010009765625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0,
        "volatility_cv": 0.2596311522980552,
        "max_drawdown_pct": 40.225845276580316,
        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
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        "corridor_rank": 55,
        "exporter_iso3": "ITA",
        "importer_iso3": "GBR",
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        "exports_all_year_avg_usd": 8603585.354745686,
        "exports_avg_3y_usd": 14008942.8037,
        "exports_avg_5y_usd": 12576196.865395943,
        "exports_avg_10y_usd": 10542777.398292648,
        "exports_cagr_3y_pct": 12.665169612254989,
        "exports_cagr_5y_pct": 6.732827764669835,
        "exports_cagr_10y_pct": 5.057877023345569,
        "exports_historical_peak_usd": 15356420.086854467,
        "buyer_imports_latest_observed_usd": 186577953.16669896,
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        "buyer_yoy_latest_pct": 8.5986,
        "buyer_yoy_all_avg_pct": 7.8701,
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        "market_share_latest_pct": 7.490592614117639,
        "market_share_change_1y_pp": -1.4476830605978632,
        "peer_best_share_pct": 64.95864326033988,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 76,
        "buyer_market_hhi": 4343.7,
        "distance_km": 1438.4251708984375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0,
        "volatility_cv": 0.3104992842165361,
        "max_drawdown_pct": 44.34753580894289,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
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        "exporter_iso3": "ITA",
        "importer_iso3": "DEU",
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        "exports_all_year_avg_usd": 12095318.948471026,
        "exports_avg_3y_usd": 11734989.064376362,
        "exports_avg_5y_usd": 11946803.935248459,
        "exports_avg_10y_usd": 11631289.758180123,
        "exports_cagr_3y_pct": -3.244105803344066,
        "exports_cagr_5y_pct": -0.5837123236433817,
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        "exports_historical_peak_usd": 16703423.006784152,
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        "buyer_trend_consistency_pct": 75.8621,
        "market_share_latest_pct": 4.194093511862749,
        "market_share_change_1y_pp": -0.35312739076971766,
        "peer_best_share_pct": 38.813605953919655,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 93,
        "buyer_market_hhi": 1910.53,
        "distance_km": 1146.023193359375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0,
        "volatility_cv": 0.14625184092367163,
        "max_drawdown_pct": 38.649195186796234,
        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
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        "corridor_rank": 87,
        "exporter_iso3": "ITA",
        "importer_iso3": "ESP",
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        "exports_avg_3y_usd": 7281779.706561632,
        "exports_avg_5y_usd": 7230924.895691225,
        "exports_avg_10y_usd": 6400010.015537182,
        "exports_cagr_3y_pct": -1.1160838642877202,
        "exports_cagr_5y_pct": 6.54363397261799,
        "exports_cagr_10y_pct": 2.471803566624109,
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        "buyer_market_hhi": 2940.91,
        "distance_km": 1366.760498046875,
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        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
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        "corridor_rank": 88,
        "exporter_iso3": "ITA",
        "importer_iso3": "POL",
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        "exports_latest_observed_usd": 7692100.362379477,
        "exports_all_year_avg_usd": 3768002.6035986487,
        "exports_avg_3y_usd": 6770417.866975847,
        "exports_avg_5y_usd": 6400377.253004364,
        "exports_avg_10y_usd": 5545653.480932501,
        "exports_cagr_3y_pct": 7.068643031164767,
        "exports_cagr_5y_pct": 7.801974242856868,
        "exports_cagr_10y_pct": 5.255086026921396,
        "exports_historical_peak_usd": 7692100.362379477,
        "buyer_imports_latest_observed_usd": 98440572.85097557,
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        "buyer_yoy_latest_pct": 15.2005,
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        "buyer_trend_consistency_pct": 72.4138,
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        "market_share_change_1y_pp": -0.014224758254671954,
        "peer_best_share_pct": 41.88976864466591,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 71,
        "buyer_market_hhi": 2488.11,
        "distance_km": 1319.478759765625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.08183472355387879,
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        "volatility_cv": 0.5157960435799703,
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        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
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    ],
    "priceSummary": {
      "exporter_iso3": "ITA",
      "hs_code": 960390,
      "num_markets": 171,
      "highest_price_importer_iso3": "ECU",
      "highest_price_usd_per_ton": 375396.9465648855,
      "lowest_price_importer_iso3": "PNG",
      "lowest_price_usd_per_ton": 38.766651698847475,
      "median_price_across_markets": 7320,
      "price_spread_pct": 5127.843987885063,
      "avg_quantity_metric_tons": 126.75317576564578,
      "total_trade_value_usd": 595251281
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    "history": [
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        "year": 2010,
        "export_value_usd": 114567469.0552075,
        "active_destinations": 146,
        "yoy_growth_pct": 3.6429800826442746
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      {
        "year": 2011,
        "export_value_usd": 122064787.64093474,
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      {
        "year": 2012,
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      {
        "year": 2014,
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        "yoy_growth_pct": 8.808782900702106
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      {
        "year": 2015,
        "export_value_usd": 104740372.7469154,
        "active_destinations": 154,
        "yoy_growth_pct": -17.093434327099022
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      {
        "year": 2016,
        "export_value_usd": 105878595.9837987,
        "active_destinations": 158,
        "yoy_growth_pct": 1.0867091714802193
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      {
        "year": 2017,
        "export_value_usd": 108431456.00034916,
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        "yoy_growth_pct": 2.411120012340454
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      {
        "year": 2018,
        "export_value_usd": 113047175.81346343,
        "active_destinations": 162,
        "yoy_growth_pct": 4.256808848070256
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      {
        "year": 2019,
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        "active_destinations": 163,
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      {
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      {
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      {
        "year": 2022,
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      {
        "year": 2023,
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      {
        "year": 2024,
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        "yoy_growth_pct": 0.6106037151758945
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    "economy": {
      "year": 2024,
      "country_iso3": "ITA",
      "exports_usd": 654275734623.9749,
      "imports_usd": 595030207111.4551,
      "trade_balance_usd": 59245527512.519775,
      "yoy_exports_growth_pct": -0.26468001147846865,
      "yoy_imports_growth_pct": -3.2738106802156164,
      "exports_cagr_3y_pct": 2.6801002895280535,
      "imports_cagr_3y_pct": 2.4098663546813004,
      "export_partner_hhi": 484.82075696221654,
      "export_product_hhi": 49.055362317871925,
      "momentum_score": 0.618754078823488,
      "risk_score": 2.6693805964004422,
      "gdp_million_usd": 2380825.077243593,
      "gdp_per_capita_usd": 40385.3413957669,
      "population": 58952704,
      "labor_force": 25532.63,
      "investment_rate_pct": 21.25,
      "savings_rate_pct": 22.49,
      "secondary_education_pct": 95.34,
      "tertiary_education_pct": 14,
      "total_factor_productivity": 1927.7,
      "trade_openness_pct": 59.461771516644205,
      "exports_gdp_pct": 31.140806220014166,
      "num_active_partners": 270,
      "num_fta_partners": 108,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 2,
      "avg_partner_distance_km": 6486.106995884774,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 40,
      "pct_partners_shared_language": 0.7407407407407408,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.1280561636960187,
      "avg_mfn_tariff_pct": 0.130523755319255,
      "avg_preferential_tariff_pct": 0.024784923491291164,
      "tariff_advantage_pp": 0.10573883182796384,
      "avg_distance_all_partners_km": 6487.277925619425,
      "num_border_partners": 120,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.886166874339372,
      "pct_products_high_elasticity": 75.97222222222221,
      "pct_products_low_elasticity": 2.662037037037037,
      "real_market_potential": 914533.7367379565,
      "foreign_market_potential": 28481.76958066884
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960390",
    "hs_description": "Brooms, brushes, mops, feather dusters, squeegees, hand operated mechanical floor sweepers: (not motorised), prepared knots and tufts for brooms or brush making n.e.c.",
    "hs_chapter": 96,
    "hs_heading": 9603
  },
  "destinations": [
    {
      "hs_code": 960390,
      "corridor_rank": 45,
      "exporter_iso3": "ITA",
      "importer_iso3": "FRA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 16651485.929473044,
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  "prices": [],
  "priceSummary": {
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}
```