{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ita/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/ita/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "ITA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 167,
    "current_lane_count": 102,
    "active_market_count": 102,
    "exports_latest_observed_lanes_usd": 10434238.98231899,
    "exports_current_2024_usd": 10363680.123697164,
    "exports_avg_3y_usd": 10618620.065787591,
    "exports_avg_5y_usd": 9898553.084446203,
    "exports_avg_10y_usd": 9811611.314427253,
    "exports_cagr_3y_pct": 2.2095782239298423,
    "exports_cagr_5y_pct": 2.193372940767202,
    "exports_cagr_10y_pct": -3.320111537615167,
    "exports_all_year_lane_avg_usd": 15028890.82844701,
    "exports_historical_lane_peak_usd": 39005864.72751325,
    "historical_peak_year": 1996,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": 5.52968976154501,
    "trend_label": "Stable",
    "top_market_iso3": "FRA",
    "top_market_exports_usd": 1847330.4510045531,
    "top_market_share_pct": 17.70450584977868,
    "destination_hhi": 801.5949617950644,
    "weighted_share_latest_pct": 7.512380827023471,
    "weighted_share_change_1y_pp": -0.6475849972174932,
    "weighted_volatility_cv": 0.800245655851918,
    "weighted_max_drawdown_pct": 79.54023929130628,
    "limited_history_lane_share_pct": 18.562874251497007,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:03",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [
      {
        "hs_code": 490900,
        "corridor_rank": 45,
        "exporter_iso3": "ITA",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1847330.4510045531,
        "exports_all_year_avg_usd": 3514357.9708298133,
        "exports_avg_3y_usd": 2424682.0569171715,
        "exports_avg_5y_usd": 1860364.231799576,
        "exports_avg_10y_usd": 1586899.427503034,
        "exports_cagr_3y_pct": 30.04711972969092,
        "exports_cagr_5y_pct": 18.85443228070296,
        "exports_cagr_10y_pct": -0.883321299828177,
        "exports_historical_peak_usd": 7020293.238828415,
        "buyer_imports_latest_observed_usd": 23828920.316234794,
        "historical_peak_year": 1996,
        "positive_growth_year_share_pct": 37.93103448275862,
        "trend_acceleration_pct": 30.930441029519095,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -4.2622,
        "buyer_yoy_all_avg_pct": 2.1805,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 7.752472317203372,
        "market_share_change_1y_pp": -4.320255025295653,
        "peer_best_share_pct": 27.983457063606355,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 85,
        "buyer_market_hhi": 1513.39,
        "distance_km": 1109.9010009765625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0,
        "volatility_cv": 0.5365023208185533,
        "max_drawdown_pct": 88.90538014040129,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Slowing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 490900,
        "corridor_rank": 62,
        "exporter_iso3": "ITA",
        "importer_iso3": "CHE",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1170389.33574841,
        "exports_all_year_avg_usd": 1005529.5043406184,
        "exports_avg_3y_usd": 1036928.571828734,
        "exports_avg_5y_usd": 998592.5618347019,
        "exports_avg_10y_usd": 1082854.9245296072,
        "exports_cagr_3y_pct": 2.943453966846543,
        "exports_cagr_5y_pct": 0.8014277809744064,
        "exports_cagr_10y_pct": -0.903701019965697,
        "exports_historical_peak_usd": 1451393.142955712,
        "buyer_imports_latest_observed_usd": 30493129.633688603,
        "historical_peak_year": 2015,
        "positive_growth_year_share_pct": 41.37931034482759,
        "trend_acceleration_pct": 3.84715498681224,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -1.8621,
        "buyer_yoy_all_avg_pct": 1.817,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 3.8382066708409344,
        "market_share_change_1y_pp": 1.0409253493888326,
        "peer_best_share_pct": 70.02074193806253,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 82,
        "buyer_market_hhi": 5021.46,
        "distance_km": 692.6591796875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.012764303815058584,
        "tariff_advantage_pp": -0.020929647224547474,
        "volatility_cv": 0.23007329426596365,
        "max_drawdown_pct": 52.07462405185228,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 490900,
        "corridor_rank": 64,
        "exporter_iso3": "ITA",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1018559.7755694429,
        "exports_all_year_avg_usd": 1344913.1989937958,
        "exports_avg_3y_usd": 1015081.9028033406,
        "exports_avg_5y_usd": 860716.169642074,
        "exports_avg_10y_usd": 1079957.9801482272,
        "exports_cagr_3y_pct": 5.917419871249541,
        "exports_cagr_5y_pct": 7.472961018681246,
        "exports_cagr_10y_pct": 0.25703204673612756,
        "exports_historical_peak_usd": 1933066.0936888554,
        "buyer_imports_latest_observed_usd": 343507030.232134,
        "historical_peak_year": 1999,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": 5.660387824513413,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": 18.1139,
        "buyer_yoy_all_avg_pct": 4.7764,
        "buyer_trend_consistency_pct": 75.8621,
        "market_share_latest_pct": 0.29651788345674446,
        "market_share_change_1y_pp": 0.03159190809041229,
        "peer_best_share_pct": 69.8217481831721,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 86,
        "buyer_market_hhi": 5240.39,
        "distance_km": 6895.10693359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.0467447546369697,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.29641889422414563,
        "max_drawdown_pct": 79.24898492275655,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 490900,
        "corridor_rank": 72,
        "exporter_iso3": "ITA",
        "importer_iso3": "JPN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 809720.0601609003,
        "exports_all_year_avg_usd": 443008.42189235816,
        "exports_avg_3y_usd": 563373.2053419268,
        "exports_avg_5y_usd": 496633.1305719709,
        "exports_avg_10y_usd": 513919.55055214826,
        "exports_cagr_3y_pct": 26.410382152214005,
        "exports_cagr_5y_pct": 12.714858300161547,
        "exports_cagr_10y_pct": 0.7274699250770844,
        "exports_historical_peak_usd": 809720.0601609003,
        "buyer_imports_latest_observed_usd": 22358677.63968097,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": 25.68291222713692,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -11.0715,
        "buyer_yoy_all_avg_pct": 1.773,
        "buyer_trend_consistency_pct": 41.3793,
        "market_share_latest_pct": 3.6215024573897554,
        "market_share_change_1y_pp": 1.96832675076042,
        "peer_best_share_pct": 53.487451438646936,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 39,
        "buyer_market_hhi": 3296.37,
        "distance_km": 9869.275390625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.039966357792484856,
        "tariff_advantage_pp": 0.030413669105984857,
        "volatility_cv": 0.34406924080517537,
        "max_drawdown_pct": 48.607219290572615,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 490900,
        "corridor_rank": 73,
        "exporter_iso3": "ITA",
        "importer_iso3": "GBR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 799821.3448712078,
        "exports_all_year_avg_usd": 1275620.9314254336,
        "exports_avg_3y_usd": 904096.678950397,
        "exports_avg_5y_usd": 990268.5333006926,
        "exports_avg_10y_usd": 967041.3643730981,
        "exports_cagr_3y_pct": -16.724498922223997,
        "exports_cagr_5y_pct": -9.982475356842645,
        "exports_cagr_10y_pct": -8.768450311388431,
        "exports_historical_peak_usd": 3499372.443978864,
        "buyer_imports_latest_observed_usd": 79156279.2185115,
        "historical_peak_year": 2005,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": -7.956048610835566,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -13.3506,
        "buyer_yoy_all_avg_pct": 4.2202,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 1.010433224966645,
        "market_share_change_1y_pp": 0.41406070893330693,
        "peer_best_share_pct": 83.58512424915104,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 67,
        "buyer_market_hhi": 7015.69,
        "distance_km": 1438.4251708984375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0,
        "volatility_cv": 0.4368005247412645,
        "max_drawdown_pct": 90.49292880709818,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "ITA",
      "hs_code": 490900,
      "num_markets": 128,
      "highest_price_importer_iso3": "SEN",
      "highest_price_usd_per_ton": 2074000,
      "lowest_price_importer_iso3": "BOL",
      "lowest_price_usd_per_ton": 147.35099337748346,
      "median_price_across_markets": 18571.428571428572,
      "price_spread_pct": 11166.89887926643,
      "avg_quantity_metric_tons": 7.150816593886462,
      "total_trade_value_usd": 47172025
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 11192593.567842003,
        "active_destinations": 105,
        "yoy_growth_pct": -16.348951057568183
      },
      {
        "year": 2011,
        "export_value_usd": 11599577.186419837,
        "active_destinations": 112,
        "yoy_growth_pct": 3.6361868776076984
      },
      {
        "year": 2012,
        "export_value_usd": 11483427.444142668,
        "active_destinations": 112,
        "yoy_growth_pct": -1.0013273795285529
      },
      {
        "year": 2013,
        "export_value_usd": 14943212.209356217,
        "active_destinations": 108,
        "yoy_growth_pct": 30.12850285372139
      },
      {
        "year": 2014,
        "export_value_usd": 14526219.187121412,
        "active_destinations": 108,
        "yoy_growth_pct": -2.7905179715892547
      },
      {
        "year": 2015,
        "export_value_usd": 10872494.429941043,
        "active_destinations": 105,
        "yoy_growth_pct": -25.15262030755856
      },
      {
        "year": 2016,
        "export_value_usd": 10104145.331438744,
        "active_destinations": 108,
        "yoy_growth_pct": -7.066907262664518
      },
      {
        "year": 2017,
        "export_value_usd": 9471266.168017222,
        "active_destinations": 111,
        "yoy_growth_pct": -6.2635595853153285
      },
      {
        "year": 2018,
        "export_value_usd": 8877210.7669746,
        "active_destinations": 117,
        "yoy_growth_pct": -6.27218568778735
      },
      {
        "year": 2019,
        "export_value_usd": 9298231.025669897,
        "active_destinations": 104,
        "yoy_growth_pct": 4.742708827660097
      },
      {
        "year": 2020,
        "export_value_usd": 7930929.259573437,
        "active_destinations": 101,
        "yoy_growth_pct": -14.704966593341357
      },
      {
        "year": 2021,
        "export_value_usd": 9705975.965294804,
        "active_destinations": 103,
        "yoy_growth_pct": 22.381320619884555
      },
      {
        "year": 2022,
        "export_value_usd": 11193558.858949967,
        "active_destinations": 102,
        "yoy_growth_pct": 15.326463809247432
      },
      {
        "year": 2023,
        "export_value_usd": 10298621.214715648,
        "active_destinations": 103,
        "yoy_growth_pct": -7.99511268499525
      },
      {
        "year": 2024,
        "export_value_usd": 10363680.123697164,
        "active_destinations": 102,
        "yoy_growth_pct": 0.6317244573336939
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "ITA",
      "exports_usd": 654275734623.9749,
      "imports_usd": 595030207111.4551,
      "trade_balance_usd": 59245527512.519775,
      "yoy_exports_growth_pct": -0.26468001147846865,
      "yoy_imports_growth_pct": -3.2738106802156164,
      "exports_cagr_3y_pct": 2.6801002895280535,
      "imports_cagr_3y_pct": 2.4098663546813004,
      "export_partner_hhi": 484.82075696221654,
      "export_product_hhi": 49.055362317871925,
      "momentum_score": 0.618754078823488,
      "risk_score": 2.6693805964004422,
      "gdp_million_usd": 2380825.077243593,
      "gdp_per_capita_usd": 40385.3413957669,
      "population": 58952704,
      "labor_force": 25532.63,
      "investment_rate_pct": 21.25,
      "savings_rate_pct": 22.49,
      "secondary_education_pct": 95.34,
      "tertiary_education_pct": 14,
      "total_factor_productivity": 1927.7,
      "trade_openness_pct": 59.461771516644205,
      "exports_gdp_pct": 31.140806220014166,
      "num_active_partners": 270,
      "num_fta_partners": 108,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 2,
      "avg_partner_distance_km": 6486.106995884774,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 40,
      "pct_partners_shared_language": 0.7407407407407408,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.1280561636960187,
      "avg_mfn_tariff_pct": 0.130523755319255,
      "avg_preferential_tariff_pct": 0.024784923491291164,
      "tariff_advantage_pp": 0.10573883182796384,
      "avg_distance_all_partners_km": 6487.277925619425,
      "num_border_partners": 120,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.886166874339372,
      "pct_products_high_elasticity": 75.97222222222221,
      "pct_products_low_elasticity": 2.662037037037037,
      "real_market_potential": 914533.7367379565,
      "foreign_market_potential": 28481.76958066884
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [
    {
      "hs_code": 490900,
      "corridor_rank": 45,
      "exporter_iso3": "ITA",
      "importer_iso3": "FRA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 1847330.4510045531,
      "exports_all_year_avg_usd": 3514357.9708298133,
      "exports_avg_3y_usd": 2424682.0569171715,
      "exports_avg_5y_usd": 1860364.231799576,
      "exports_avg_10y_usd": 1586899.427503034,
      "exports_cagr_3y_pct": 30.04711972969092,
      "exports_cagr_5y_pct": 18.85443228070296,
      "exports_cagr_10y_pct": -0.883321299828177,
      "exports_historical_peak_usd": 7020293.238828415,
      "buyer_imports_latest_observed_usd": 23828920.316234794,
      "historical_peak_year": 1996,
      "positive_growth_year_share_pct": 37.93103448275862,
      "trend_acceleration_pct": 30.930441029519095,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -4.2622,
      "buyer_yoy_all_avg_pct": 2.1805,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 7.752472317203372,
      "market_share_change_1y_pp": -4.320255025295653,
      "peer_best_share_pct": 27.983457063606355,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 85,
      "buyer_market_hhi": 1513.39,
      "distance_km": 1109.9010009765625,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0,
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