{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/hun/852380",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/852380",
    "exporter": "https://www.yugalinks.com/trade/exporter/hun/852380",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "852380",
    "exporter_iso3": "HUN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 140,
    "current_lane_count": 65,
    "active_market_count": 65,
    "exports_latest_observed_lanes_usd": 3717600.4172163582,
    "exports_current_2024_usd": 3508372.2761636428,
    "exports_avg_3y_usd": 4028192.4506284143,
    "exports_avg_5y_usd": 3872239.9036988155,
    "exports_avg_10y_usd": 3103263.361411886,
    "exports_cagr_3y_pct": -9.80768553162904,
    "exports_cagr_5y_pct": 15.824283394267603,
    "exports_cagr_10y_pct": -2.7241234403347026,
    "exports_all_year_lane_avg_usd": 2822661.526887844,
    "exports_historical_lane_peak_usd": 20647687.269886963,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -7.083562091294338,
    "trend_label": "Declining",
    "top_market_iso3": "SVK",
    "top_market_exports_usd": 939303.2497646285,
    "top_market_share_pct": 25.266385419333314,
    "destination_hhi": 1123.820522366912,
    "weighted_share_latest_pct": 4.6936192027368175,
    "weighted_share_change_1y_pp": 3.7622807405283503,
    "weighted_volatility_cv": 1.6510332513529387,
    "weighted_max_drawdown_pct": 94.44590633721822,
    "limited_history_lane_share_pct": 36.42857142857143,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:57",
    "source": "api",
    "product": {
      "hs_code": 852380,
      "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
      "hs_chapter": 85,
      "hs_heading": 8523,
      "substitution_elasticity": -10.293899,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "HUN",
      "hs_code": 852380,
      "num_markets": 90,
      "highest_price_importer_iso3": "MYS",
      "highest_price_usd_per_ton": 93655562.5,
      "lowest_price_importer_iso3": "MOZ",
      "lowest_price_usd_per_ton": 822.9166666666666,
      "median_price_across_markets": 130000,
      "price_spread_pct": 72042.10737179486,
      "avg_quantity_metric_tons": 0.6077440273037541,
      "total_trade_value_usd": 18430532
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 3048819.4886579732,
        "active_destinations": 58,
        "yoy_growth_pct": -36.4833313700271
      },
      {
        "year": 2011,
        "export_value_usd": 3283350.9628820186,
        "active_destinations": 61,
        "yoy_growth_pct": 7.692533949501919
      },
      {
        "year": 2012,
        "export_value_usd": 4525375.198220346,
        "active_destinations": 64,
        "yoy_growth_pct": 37.82794618605496
      },
      {
        "year": 2013,
        "export_value_usd": 5189576.702302418,
        "active_destinations": 60,
        "yoy_growth_pct": 14.677269286826785
      },
      {
        "year": 2014,
        "export_value_usd": 4624386.67337496,
        "active_destinations": 57,
        "yoy_growth_pct": -10.890869551589907
      },
      {
        "year": 2015,
        "export_value_usd": 1779373.9835408828,
        "active_destinations": 51,
        "yoy_growth_pct": -61.521946385113516
      },
      {
        "year": 2016,
        "export_value_usd": 4005633.7001783676,
        "active_destinations": 73,
        "yoy_growth_pct": 125.11477279258165
      },
      {
        "year": 2017,
        "export_value_usd": 1907444.8332678678,
        "active_destinations": 63,
        "yoy_growth_pct": -52.380947035098814
      },
      {
        "year": 2018,
        "export_value_usd": 2295890.7209552624,
        "active_destinations": 63,
        "yoy_growth_pct": 20.36472462597528
      },
      {
        "year": 2019,
        "export_value_usd": 1683090.8576824046,
        "active_destinations": 66,
        "yoy_growth_pct": -26.691159891873568
      },
      {
        "year": 2020,
        "export_value_usd": 2494759.7623890196,
        "active_destinations": 58,
        "yoy_growth_pct": 48.224901288114246
      },
      {
        "year": 2021,
        "export_value_usd": 4781862.404219815,
        "active_destinations": 64,
        "yoy_growth_pct": 91.67626784394787
      },
      {
        "year": 2022,
        "export_value_usd": 5755962.6961477585,
        "active_destinations": 74,
        "yoy_growth_pct": 20.370730263345447
      },
      {
        "year": 2023,
        "export_value_usd": 2820242.379573838,
        "active_destinations": 75,
        "yoy_growth_pct": -51.003115752273445
      },
      {
        "year": 2024,
        "export_value_usd": 3508372.2761636428,
        "active_destinations": 65,
        "yoy_growth_pct": 24.399672225824332
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "HUN",
      "exports_usd": 157535025735.03473,
      "imports_usd": 145393652820.62064,
      "trade_balance_usd": 12141372914.414093,
      "yoy_exports_growth_pct": 1.565591097721808,
      "yoy_imports_growth_pct": 0.4947658331646343,
      "exports_cagr_3y_pct": 5.269911520921022,
      "imports_cagr_3y_pct": 2.7867609136054794,
      "export_partner_hhi": 825.6490685186811,
      "export_product_hhi": 93.09412597382531,
      "momentum_score": 2.6768872246815723,
      "risk_score": 4.593715972462532,
      "gdp_million_usd": 222722.73892564097,
      "gdp_per_capita_usd": 23292.326388247828,
      "population": 9562065,
      "labor_force": 4601.68,
      "investment_rate_pct": 26.12,
      "savings_rate_pct": 30.48,
      "secondary_education_pct": 98.88,
      "tertiary_education_pct": 19.09,
      "total_factor_productivity": 1132.09,
      "trade_openness_pct": 175.28734424578744,
      "exports_gdp_pct": 91.15642803595657,
      "num_active_partners": 270,
      "num_fta_partners": 108,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 7,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 6493.440329218107,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 40,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 2.5925925925925926,
      "avg_applied_tariff_pct": 0.1303149540390407,
      "avg_mfn_tariff_pct": 0.1333844294205555,
      "avg_preferential_tariff_pct": 0.028320103756510187,
      "tariff_advantage_pp": 0.10506432566404532,
      "avg_distance_all_partners_km": 6500.636441768586,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -10.604162867258504,
      "pct_products_high_elasticity": 75.3640486989735,
      "pct_products_low_elasticity": 2.7452852709477202,
      "real_market_potential": 184891.89975696395,
      "foreign_market_potential": 19098.428710912307
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "852380",
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "HUN",
    "hs_code": 852380,
    "num_markets": 90,
    "highest_price_importer_iso3": "MYS",
    "highest_price_usd_per_ton": 93655562.5,
    "lowest_price_importer_iso3": "MOZ",
    "lowest_price_usd_per_ton": 822.9166666666666,
    "median_price_across_markets": 130000,
    "price_spread_pct": 72042.10737179486,
    "avg_quantity_metric_tons": 0.6077440273037541,
    "total_trade_value_usd": 18430532
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 3048819.4886579732,
      "active_destinations": 58,
      "yoy_growth_pct": -36.4833313700271
    },
    {
      "year": 2011,
      "export_value_usd": 3283350.9628820186,
      "active_destinations": 61,
      "yoy_growth_pct": 7.692533949501919
    },
    {
      "year": 2012,
      "export_value_usd": 4525375.198220346,
      "active_destinations": 64,
      "yoy_growth_pct": 37.82794618605496
    },
    {
      "year": 2013,
      "export_value_usd": 5189576.702302418,
      "active_destinations": 60,
      "yoy_growth_pct": 14.677269286826785
    },
    {
      "year": 2014,
      "export_value_usd": 4624386.67337496,
      "active_destinations": 57,
      "yoy_growth_pct": -10.890869551589907
    },
    {
      "year": 2015,
      "export_value_usd": 1779373.9835408828,
      "active_destinations": 51,
      "yoy_growth_pct": -61.521946385113516
    },
    {
      "year": 2016,
      "export_value_usd": 4005633.7001783676,
      "active_destinations": 73,
      "yoy_growth_pct": 125.11477279258165
    },
    {
      "year": 2017,
      "export_value_usd": 1907444.8332678678,
      "active_destinations": 63,
      "yoy_growth_pct": -52.380947035098814
    },
    {
      "year": 2018,
      "export_value_usd": 2295890.7209552624,
      "active_destinations": 63,
      "yoy_growth_pct": 20.36472462597528
    },
    {
      "year": 2019,
      "export_value_usd": 1683090.8576824046,
      "active_destinations": 66,
      "yoy_growth_pct": -26.691159891873568
    },
    {
      "year": 2020,
      "export_value_usd": 2494759.7623890196,
      "active_destinations": 58,
      "yoy_growth_pct": 48.224901288114246
    },
    {
      "year": 2021,
      "export_value_usd": 4781862.404219815,
      "active_destinations": 64,
      "yoy_growth_pct": 91.67626784394787
    },
    {
      "year": 2022,
      "export_value_usd": 5755962.6961477585,
      "active_destinations": 74,
      "yoy_growth_pct": 20.370730263345447
    },
    {
      "year": 2023,
      "export_value_usd": 2820242.379573838,
      "active_destinations": 75,
      "yoy_growth_pct": -51.003115752273445
    },
    {
      "year": 2024,
      "export_value_usd": 3508372.2761636428,
      "active_destinations": 65,
      "yoy_growth_pct": 24.399672225824332
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "HUN",
    "exports_usd": 157535025735.03473,
    "imports_usd": 145393652820.62064,
    "trade_balance_usd": 12141372914.414093,
    "yoy_exports_growth_pct": 1.565591097721808,
    "yoy_imports_growth_pct": 0.4947658331646343,
    "exports_cagr_3y_pct": 5.269911520921022,
    "imports_cagr_3y_pct": 2.7867609136054794,
    "export_partner_hhi": 825.6490685186811,
    "export_product_hhi": 93.09412597382531,
    "momentum_score": 2.6768872246815723,
    "risk_score": 4.593715972462532,
    "gdp_million_usd": 222722.73892564097,
    "gdp_per_capita_usd": 23292.326388247828,
    "population": 9562065,
    "labor_force": 4601.68,
    "investment_rate_pct": 26.12,
    "savings_rate_pct": 30.48,
    "secondary_education_pct": 98.88,
    "tertiary_education_pct": 19.09,
    "total_factor_productivity": 1132.09,
    "trade_openness_pct": 175.28734424578744,
    "exports_gdp_pct": 91.15642803595657,
    "num_active_partners": 270,
    "num_fta_partners": 108,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 7,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 6493.440329218107,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 40,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 2.5925925925925926,
    "avg_applied_tariff_pct": 0.1303149540390407,
    "avg_mfn_tariff_pct": 0.1333844294205555,
    "avg_preferential_tariff_pct": 0.028320103756510187,
    "tariff_advantage_pp": 0.10506432566404532,
    "avg_distance_all_partners_km": 6500.636441768586,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -10.604162867258504,
    "pct_products_high_elasticity": 75.3640486989735,
    "pct_products_low_elasticity": 2.7452852709477202,
    "real_market_potential": 184891.89975696395,
    "foreign_market_potential": 19098.428710912307
  }
}