{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/hun/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/hun/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "HUN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 104,
    "current_lane_count": 42,
    "active_market_count": 42,
    "exports_latest_observed_lanes_usd": 1549119.4573597712,
    "exports_current_2024_usd": 1514140.5933755278,
    "exports_avg_3y_usd": 1170201.929400349,
    "exports_avg_5y_usd": 1082677.333455609,
    "exports_avg_10y_usd": 1166692.7515703659,
    "exports_cagr_3y_pct": 22.665881320958412,
    "exports_cagr_5y_pct": -2.8932968781083646,
    "exports_cagr_10y_pct": 18.822618984780547,
    "exports_all_year_lane_avg_usd": 658993.4825607279,
    "exports_historical_lane_peak_usd": 4565074.513367851,
    "historical_peak_year": 2018,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": 3.8432623361778653,
    "trend_label": "Rapid growth",
    "top_market_iso3": "CHE",
    "top_market_exports_usd": 618953.869851007,
    "top_market_share_pct": 39.955205966227794,
    "destination_hhi": 3034.0467224593367,
    "weighted_share_latest_pct": 3.586723456687154,
    "weighted_share_change_1y_pp": 1.5917711471802272,
    "weighted_volatility_cv": 1.6669354281633046,
    "weighted_max_drawdown_pct": 98.17051957160126,
    "limited_history_lane_share_pct": 45.19230769230769,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:57",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [
      {
        "hs_code": 490900,
        "corridor_rank": 77,
        "exporter_iso3": "HUN",
        "importer_iso3": "CHE",
        "latest_data_year": 2024,
        "lane_data_years": 29,
        "exports_latest_observed_usd": 618953.869851007,
        "exports_all_year_avg_usd": 132929.0709920339,
        "exports_avg_3y_usd": 254271.1642793373,
        "exports_avg_5y_usd": 166100.03623403359,
        "exports_avg_10y_usd": 332432.8991401373,
        "exports_cagr_3y_pct": 133.34998217554025,
        "exports_cagr_5y_pct": 81.39768364745832,
        "exports_cagr_10y_pct": 68.85750979501421,
        "exports_historical_peak_usd": 1364874.4068626708,
        "buyer_imports_latest_observed_usd": 30493129.633688603,
        "historical_peak_year": 2018,
        "positive_growth_year_share_pct": 60.714285714285715,
        "trend_acceleration_pct": 64.49247238052604,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -1.8621,
        "buyer_yoy_all_avg_pct": 1.817,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 2.029814182035257,
        "market_share_change_1y_pp": 1.576625315896031,
        "peer_best_share_pct": 70.02074193806253,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 82,
        "buyer_market_hhi": 5021.46,
        "distance_km": 879.359375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.0029780178296343438,
        "tariff_advantage_pp": -0.023522705771751518,
        "volatility_cv": 2.1936892411805196,
        "max_drawdown_pct": 99.77682926119823,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 490900,
        "corridor_rank": 81,
        "exporter_iso3": "HUN",
        "importer_iso3": "DEU",
        "latest_data_year": 2024,
        "lane_data_years": 29,
        "exports_latest_observed_usd": 544839.4528684906,
        "exports_all_year_avg_usd": 255306.06958089097,
        "exports_avg_3y_usd": 583601.9203918772,
        "exports_avg_5y_usd": 671176.0614767129,
        "exports_avg_10y_usd": 644295.0022740008,
        "exports_cagr_3y_pct": -5.59586477320323,
        "exports_cagr_5y_pct": -18.95619831833024,
        "exports_cagr_10y_pct": 10.92211999692525,
        "exports_historical_peak_usd": 1558366.208560547,
        "buyer_imports_latest_observed_usd": 68883234.14851052,
        "historical_peak_year": 2019,
        "positive_growth_year_share_pct": 53.57142857142857,
        "trend_acceleration_pct": -16.51798477012848,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 3.9397,
        "buyer_yoy_all_avg_pct": 2.6044,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 0.7909609059496694,
        "market_share_change_1y_pp": 0.031040319056597432,
        "peer_best_share_pct": 33.21154880875056,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 113,
        "buyer_market_hhi": 1833.21,
        "distance_km": 976.2567138671875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.039726759475654336,
        "tariff_advantage_pp": 0.03625358243979424,
        "volatility_cv": 1.4298456497722927,
        "max_drawdown_pct": 98.80620763621931,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "HUN",
      "hs_code": 490900,
      "num_markets": 61,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 268153.8461538462,
      "lowest_price_importer_iso3": "VNM",
      "lowest_price_usd_per_ton": 375,
      "median_price_across_markets": 15885.714285714284,
      "price_spread_pct": 1685.6582042058665,
      "avg_quantity_metric_tons": 7.621835227272726,
      "total_trade_value_usd": 6517578
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 167784.5597586431,
        "active_destinations": 26,
        "yoy_growth_pct": 88.57031946415724
      },
      {
        "year": 2011,
        "export_value_usd": 139492.7207324178,
        "active_destinations": 33,
        "yoy_growth_pct": -16.862003909610575
      },
      {
        "year": 2012,
        "export_value_usd": 211477.19641421214,
        "active_destinations": 42,
        "yoy_growth_pct": 51.60446746169551
      },
      {
        "year": 2013,
        "export_value_usd": 282806.45548802795,
        "active_destinations": 45,
        "yoy_growth_pct": 33.729054613579216
      },
      {
        "year": 2014,
        "export_value_usd": 269882.6699378536,
        "active_destinations": 40,
        "yoy_growth_pct": -4.569833997555782
      },
      {
        "year": 2015,
        "export_value_usd": 357858.38654256955,
        "active_destinations": 35,
        "yoy_growth_pct": 32.597764289561205
      },
      {
        "year": 2016,
        "export_value_usd": 554412.2674053467,
        "active_destinations": 33,
        "yoy_growth_pct": 54.925045284469206
      },
      {
        "year": 2017,
        "export_value_usd": 1241025.685323318,
        "active_destinations": 34,
        "yoy_growth_pct": 123.84527873658475
      },
      {
        "year": 2018,
        "export_value_usd": 2346686.4291680153,
        "active_destinations": 31,
        "yoy_growth_pct": 89.09249477432412
      },
      {
        "year": 2019,
        "export_value_usd": 1753558.079986367,
        "active_destinations": 30,
        "yoy_growth_pct": -25.275142933857325
      },
      {
        "year": 2020,
        "export_value_usd": 1082439.0581095829,
        "active_destinations": 41,
        "yoy_growth_pct": -38.27184451637905
      },
      {
        "year": 2021,
        "export_value_usd": 820341.8209674159,
        "active_destinations": 45,
        "yoy_growth_pct": -24.21357906281621
      },
      {
        "year": 2022,
        "export_value_usd": 993152.5241813768,
        "active_destinations": 38,
        "yoy_growth_pct": 21.06569466495905
      },
      {
        "year": 2023,
        "export_value_usd": 1003312.6706441419,
        "active_destinations": 46,
        "yoy_growth_pct": 1.0230197492716169
      },
      {
        "year": 2024,
        "export_value_usd": 1514140.5933755278,
        "active_destinations": 42,
        "yoy_growth_pct": 50.91413052756791
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "HUN",
      "exports_usd": 157535025735.03473,
      "imports_usd": 145393652820.62064,
      "trade_balance_usd": 12141372914.414093,
      "yoy_exports_growth_pct": 1.565591097721808,
      "yoy_imports_growth_pct": 0.4947658331646343,
      "exports_cagr_3y_pct": 5.269911520921022,
      "imports_cagr_3y_pct": 2.7867609136054794,
      "export_partner_hhi": 825.6490685186811,
      "export_product_hhi": 93.09412597382531,
      "momentum_score": 2.6768872246815723,
      "risk_score": 4.593715972462532,
      "gdp_million_usd": 222722.73892564097,
      "gdp_per_capita_usd": 23292.326388247828,
      "population": 9562065,
      "labor_force": 4601.68,
      "investment_rate_pct": 26.12,
      "savings_rate_pct": 30.48,
      "secondary_education_pct": 98.88,
      "tertiary_education_pct": 19.09,
      "total_factor_productivity": 1132.09,
      "trade_openness_pct": 175.28734424578744,
      "exports_gdp_pct": 91.15642803595657,
      "num_active_partners": 270,
      "num_fta_partners": 108,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 7,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 6493.440329218107,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 40,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 2.5925925925925926,
      "avg_applied_tariff_pct": 0.1303149540390407,
      "avg_mfn_tariff_pct": 0.1333844294205555,
      "avg_preferential_tariff_pct": 0.028320103756510187,
      "tariff_advantage_pp": 0.10506432566404532,
      "avg_distance_all_partners_km": 6500.636441768586,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -10.604162867258504,
      "pct_products_high_elasticity": 75.3640486989735,
      "pct_products_low_elasticity": 2.7452852709477202,
      "real_market_potential": 184891.89975696395,
      "foreign_market_potential": 19098.428710912307
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [
    {
      "hs_code": 490900,
      "corridor_rank": 77,
      "exporter_iso3": "HUN",
      "importer_iso3": "CHE",
      "latest_data_year": 2024,
      "lane_data_years": 29,
      "exports_latest_observed_usd": 618953.869851007,
      "exports_all_year_avg_usd": 132929.0709920339,
      "exports_avg_3y_usd": 254271.1642793373,
      "exports_avg_5y_usd": 166100.03623403359,
      "exports_avg_10y_usd": 332432.8991401373,
      "exports_cagr_3y_pct": 133.34998217554025,
      "exports_cagr_5y_pct": 81.39768364745832,
      "exports_cagr_10y_pct": 68.85750979501421,
      "exports_historical_peak_usd": 1364874.4068626708,
      "buyer_imports_latest_observed_usd": 30493129.633688603,
      "historical_peak_year": 2018,
      "positive_growth_year_share_pct": 60.714285714285715,
      "trend_acceleration_pct": 64.49247238052604,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -1.8621,
      "buyer_yoy_all_avg_pct": 1.817,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 2.029814182035257,
      "market_share_change_1y_pp": 1.576625315896031,
      "peer_best_share_pct": 70.02074193806253,
      "peer_top_exporter": "DEU",
      "supplier_count_latest": 82,
      "buyer_market_hhi": 5021.46,
      "distance_km": 879.359375,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.0029780178296343438,
      "tariff_advantage_pp": -0.023522705771751518,
      "volatility_cv": 2.1936892411805196,
      "max_drawdown_pct": 99.77682926119823,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 490900,
      "corridor_rank": 81,
      "exporter_iso3": "HUN",
      "importer_iso3": "DEU",
      "latest_data_year": 2024,
      "lane_data_years": 29,
      "exports_latest_observed_usd": 544839.4528684906,
      "exports_all_year_avg_usd": 255306.06958089097,
      "exports_avg_3y_usd": 583601.9203918772,
      "exports_avg_5y_usd": 671176.0614767129,
      "exports_avg_10y_usd": 644295.0022740008,
      "exports_cagr_3y_pct": -5.59586477320323,
      "exports_cagr_5y_pct": -18.95619831833024,
      "exports_cagr_10y_pct": 10.92211999692525,
      "exports_historical_peak_usd": 1558366.208560547,
      "buyer_imports_latest_observed_usd": 68883234.14851052,
      "historical_peak_year": 2019,
      "positive_growth_year_share_pct": 53.57142857142857,
      "trend_acceleration_pct": -16.51798477012848,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 3.9397,
      "buyer_yoy_all_avg_pct": 2.6044,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 0.7909609059496694,
      "market_share_change_1y_pp": 0.031040319056597432,
      "peer_best_share_pct": 33.21154880875056,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 113,
      "buyer_market_hhi": 1833.21,
      "distance_km": 976.2567138671875,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.039726759475654336,
      "tariff_advantage_pp": 0.03625358243979424,
      "volatility_cv": 1.4298456497722927,
      "max_drawdown_pct": 98.80620763621931,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "HUN",
    "hs_code": 490900,
    "num_markets": 61,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 268153.8461538462,
    "lowest_price_importer_iso3": "VNM",
    "lowest_price_usd_per_ton": 375,
    "median_price_across_markets": 15885.714285714284,
    "price_spread_pct": 1685.6582042058665,
    "avg_quantity_metric_tons": 7.621835227272726,
    "total_trade_value_usd": 6517578
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 167784.5597586431,
      "active_destinations": 26,
      "yoy_growth_pct": 88.57031946415724
    },
    {
      "year": 2011,
      "export_value_usd": 139492.7207324178,
      "active_destinations": 33,
      "yoy_growth_pct": -16.862003909610575
    },
    {
      "year": 2012,
      "export_value_usd": 211477.19641421214,
      "active_destinations": 42,
      "yoy_growth_pct": 51.60446746169551
    },
    {
      "year": 2013,
      "export_value_usd": 282806.45548802795,
      "active_destinations": 45,
      "yoy_growth_pct": 33.729054613579216
    },
    {
      "year": 2014,
      "export_value_usd": 269882.6699378536,
      "active_destinations": 40,
      "yoy_growth_pct": -4.569833997555782
    },
    {
      "year": 2015,
      "export_value_usd": 357858.38654256955,
      "active_destinations": 35,
      "yoy_growth_pct": 32.597764289561205
    },
    {
      "year": 2016,
      "export_value_usd": 554412.2674053467,
      "active_destinations": 33,
      "yoy_growth_pct": 54.925045284469206
    },
    {
      "year": 2017,
      "export_value_usd": 1241025.685323318,
      "active_destinations": 34,
      "yoy_growth_pct": 123.84527873658475
    },
    {
      "year": 2018,
      "export_value_usd": 2346686.4291680153,
      "active_destinations": 31,
      "yoy_growth_pct": 89.09249477432412
    },
    {
      "year": 2019,
      "export_value_usd": 1753558.079986367,
      "active_destinations": 30,
      "yoy_growth_pct": -25.275142933857325
    },
    {
      "year": 2020,
      "export_value_usd": 1082439.0581095829,
      "active_destinations": 41,
      "yoy_growth_pct": -38.27184451637905
    },
    {
      "year": 2021,
      "export_value_usd": 820341.8209674159,
      "active_destinations": 45,
      "yoy_growth_pct": -24.21357906281621
    },
    {
      "year": 2022,
      "export_value_usd": 993152.5241813768,
      "active_destinations": 38,
      "yoy_growth_pct": 21.06569466495905
    },
    {
      "year": 2023,
      "export_value_usd": 1003312.6706441419,
      "active_destinations": 46,
      "yoy_growth_pct": 1.0230197492716169
    },
    {
      "year": 2024,
      "export_value_usd": 1514140.5933755278,
      "active_destinations": 42,
      "yoy_growth_pct": 50.91413052756791
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "HUN",
    "exports_usd": 157535025735.03473,
    "imports_usd": 145393652820.62064,
    "trade_balance_usd": 12141372914.414093,
    "yoy_exports_growth_pct": 1.565591097721808,
    "yoy_imports_growth_pct": 0.4947658331646343,
    "exports_cagr_3y_pct": 5.269911520921022,
    "imports_cagr_3y_pct": 2.7867609136054794,
    "export_partner_hhi": 825.6490685186811,
    "export_product_hhi": 93.09412597382531,
    "momentum_score": 2.6768872246815723,
    "risk_score": 4.593715972462532,
    "gdp_million_usd": 222722.73892564097,
    "gdp_per_capita_usd": 23292.326388247828,
    "population": 9562065,
    "labor_force": 4601.68,
    "investment_rate_pct": 26.12,
    "savings_rate_pct": 30.48,
    "secondary_education_pct": 98.88,
    "tertiary_education_pct": 19.09,
    "total_factor_productivity": 1132.09,
    "trade_openness_pct": 175.28734424578744,
    "exports_gdp_pct": 91.15642803595657,
    "num_active_partners": 270,
    "num_fta_partners": 108,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 7,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 6493.440329218107,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 40,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 2.5925925925925926,
    "avg_applied_tariff_pct": 0.1303149540390407,
    "avg_mfn_tariff_pct": 0.1333844294205555,
    "avg_preferential_tariff_pct": 0.028320103756510187,
    "tariff_advantage_pp": 0.10506432566404532,
    "avg_distance_all_partners_km": 6500.636441768586,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -10.604162867258504,
    "pct_products_high_elasticity": 75.3640486989735,
    "pct_products_low_elasticity": 2.7452852709477202,
    "real_market_potential": 184891.89975696395,
    "foreign_market_potential": 19098.428710912307
  }
}